cornish wave

Name

cornish wave

Legal name

Cornish Wave Limited

Website

https://cornishwave.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Surf school and outdoor adventure activities

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industries

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)

Keywords

• Surf lessons
• Coasteering tours
• Surf camps
• Paddleboard tours
• Kayaking adventures

Headquarters

HQ city

Newquay

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Surf Lessons: Individual and group surf lessons including group sessions (max 8), private lessons, couples lessons, and family lessons. Primary revenue driver.
2. Multi-day Camps and Retreats: 4-night surf camps, surf & yoga retreats, and adventure weekends including accommodation, meals, and activities.
3. Coasteering Adventures: Guided coasteering tours along Newquay's coastline with cliff jumping, cave exploration, and swimming.
4. Equipment Hire: Surfboard, wetsuit, bodyboard, kayak, and paddleboard rental services.
5. Accommodation: Two self-contained apartments above the surf school for couples and groups.
6. Stag and Hen Activities: Activity packages for stag and hen groups including surfing, coasteering, and adventure weekends.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cornish Wave is a Newquay-based surf school and outdoor adventure operator founded in 2012, selling surf lessons (group, private, couples, family), coasteering tours, kayaking, paddleboarding, Giant SUP, and multi-day surf camps and retreats with on-site bell-tent accommodation. All activities are delivered in person by ISA Level 2 qualified and RLSS lifeguard-certified instructors, with all equipment included, at Towan and Fistral beaches (and a private woodland campsite for multi-day packages).

Product overview

Cornish Wave is a surf school and adventure activity operator in Newquay, Cornwall, founded in 2012. The company offers a unified platform of outdoor activities centered on surfing, coasteering, kayaking, and paddleboarding, complemented by multi-day surf camps, retreats, equipment hire, and accommodation. Its product portfolio spans: (1) Surf instruction — group, private, couples, and family lessons at Towan and Fistral beaches; (2) Adventure activities — coasteering tours, Giant SUP, kayaking, and paddleboarding; (3) Multi-day experiences — 4-night surf camps, surf & yoga retreats, and surf & adventure weekends at a private woodland campsite; (4) Group events — stag and hen packages with multiple activity options; (5) Retail and rental — surf hire, surf shop, and on-site apartments. The company is one of only two surf schools licensed for Towan Beach and holds certifications from Surfing England, AALA, NCC, and BCU. All activities are fully hosted with ISA Level 2 qualified instructors and RLSS lifeguard-certified staff.

Differentiator

Problem solved

Functional benefit

Brands

• Lost Boys Surf Trips: Surf trip and safari packages offered by Cornish Wave.
• Wild Camping

Products and services

• Group Surf Lessons Small group surf lessons with a maximum of 8 students, led by ISA Level 2 qualified instructors over 2 hours at Towan or Fistral Beach; all equipment (C-Skins wetsuit, surfboard) included, from £40pp. Targeted at beginner to improver leisure tourists, families, and solo travellers in Cornwall.
• Surf Day Package Two progressive surf lessons delivered back-to-back in a single day to drive noticeable skill improvement for visitors making a day trip of their surf experience.
• Couples Surf Lessons Private 2-hour surf lesson for two people, priced at £132 total (£66 each), tailored to couples wanting a shared surf experience at Newquay's beaches.
• Family Surf Lessons Private family-specific surf sessions accommodating mixed ages and abilities, minimum age 5 for private family lessons, with a family of 4 starting at £199.
• Private Surf Lessons One-on-one 2-hour surf coaching with a dedicated instructor, fully tailored to current level, goals, and learning style, from £95pp.
• Cornish Classic Coasteer Guided coasteering tour along Newquay's coastline combining climbing, swimming, cliff jumping (3-12m optional), and cave exploration with expert qualified guides, from £45pp.
• Family Coasteering Family-friendly coasteering sessions with age-appropriate safety equipment and activities, suitable for children as young as 8.
• Monster SUP & Tour (Giant SUP) Oversized group stand-up paddleboard accommodating 4-6 people on calm water, marketed as a sociable activity for flat surf days, birthdays, and stag/hen groups.
• Newquay Kayaking Tours Guided kayaking tours along Newquay's coastline including sea cave exploration and offshore rock navigation, with expert guides sharing wildlife and geology commentary.
• Paddleboarding (SUP) Stand-up paddleboarding sessions on calm waters, available as an individual activity or combined with the Giant SUP experience.
• 4 Night Surf Camp Multi-day immersive surf camp at Cornish Wave's exclusive private woodland campsite near Newquay, including 5 progressive surf lessons, video analysis, surf theory session, 4 nights of bell tent camping, and breakfast, from £489pp with small groups (max 12).
• Surf & Yoga Retreat 2-night weekend combining 2 surf lessons with 2 morning yoga sessions beside the camp pond, bell tent camping, breakfast, and a social atmosphere, beginner-friendly to both surfing and yoga, from £289pp.
• Surf & Adventure Weekend 2-night active weekend combining 2 surf lessons with a coasteering session, BBQ, axe throwing, balance games, and campfire, from £289pp.
• Surf Hostel On-site hostel-style accommodation at the surf school for guests participating in activities, supporting multi-day camp attendees.
• Newquay Apartments Two self-contained holiday apartments above the surf school at 40 Fore Street — one for couples, one for groups — bright, self-catering with secure board storage and private access, moments from Towan and Fistral beaches.
• Surf Hire Equipment rental service including wetsuits (C-Skins), bodyboards, surfboards, and paddleboards in all sizes, with flexible hire periods and competitive pricing.
• Surf Shop Retail store stocking Roark adventure and travel clothing alongside Cornish Wave branded merchandise and beach essentials, available in-store at 40 Fore Street and online.
• Stag Do Activities Stag party packages combining surf lessons, coasteering, Monster SUP & Coasteer combos, and multi-activity adventure weekends for groups.
• Hen Party Activities Hen party packages combining surf lessons, coasteering, bellyboarding, Giant SUP paddleboard, and multi-activity adventure weekends for groups.
• Wild Camping Luxury wild camping at Cornish Wave's private woodland campsite, with bell tent accommodation, breakfast included, self-organised evening meals (first-night pizza), and wheelbarrow transport to the camp.
• Military Adventure Training Adventure training packages tailored for military units, supported by AALA licensing and £10m AIM liability insurance, delivered from Cornish Wave's Newquay base and woodland campsite.

Quantifiable outcome

• 85% of complete beginners stand up and ride their first wave within the first hour of their surf lesson

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Activities Industry Mutual (AIM)coreOthersInsurance provider covering £10m liability insurance for all activities. Essential partnership ensuring business operations and customer safety coverage.
• Surfing EnglandcoreOthersGoverning body approval and instructor qualification framework. All instructors hold Surfing England Level 2 certifications.
• Adventure Activities Licensing Authority (AALA)coreOthersStatutory licensing body for adventure activities in the UK, ensuring safety standards compliance.
• National Coasteering Charter (NCC)coreOthersIndustry body promoting safe coasteering practices. Cornish Wave operates under NCC guidelines with trained guides.
• British Canoeing (BCU)minorOthersCertification body for kayaking and paddleboarding activities, ensuring qualified instruction.
• Royal Life Saving Society (RLSS)coreOthersLifeguard qualification body. All instructors hold RLSS Beach Lifeguard certifications.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HF Holidays: UK-wide activity-holiday operator offering guided outdoor experiences including walking and water-based breaks. Comparable in bundling accommodation with activity programming, but at much larger scale and a national footprint.
• PGL Travel: Established UK provider of activity holidays and adventure training for schools, families, and groups. Overlaps with Cornish Wave's group/corporate and multi-activity adventure weekend offerings at a significantly larger scale and broader geographic footprint.

Direct peers

• Reef Surf School: Cornwall-based surf school delivering ISA-aligned surf lessons and coasteering sessions to tourists and families. Closely comparable on instructor credentials, beginner-friendly positioning, and lesson/camp pricing structure.
• Fistral Beach Surf School: Long-established surf school operating out of Fistral Beach in Newquay. Directly comparable in product mix (group/private surf lessons, coasteering, equipment hire) and target customer (UK tourists and beginners visiting Cornwall).
• Quiksilver Surf School Newquay: Branded surf school based at Fistral Beach in Newquay, providing group and private surf lessons to the same domestic tourist segment. Comparable delivery model (instructor-led sessions, equipment included, beginner-friendly).
• Shorewaters Surf School: Cornwall-based surf school offering lessons and adventure activities along the north Cornish coast. Overlaps with Cornish Wave on beginner surf instruction, coasteering, and family/group packages in the same regional tourism catchment.
• Escape Surf School: Newquay-based surf school offering lessons and multi-day surf camps for beginners to improvers. Closest head-to-head competitor on lesson pricing, beginner focus, and location overlap with Cornish Wave.

Emerging players

• Macs Adventure: UK-based adventure travel company curating self-guided and guided activity holidays. Comparable on the 'experiential UK coastal holiday' positioning surf camps and retreats target, though focused on walking/cycling rather than surfing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cornish-wave-surf-school

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cornish wave