maluk GmbH
maluk GmbH is an Austrian B2B distributor of industrial equipment — scissor lifts, pallet trucks, transport equipment, bicycle racks, and urban furniture — reselling from 40+ manufacturers and offering consultation, assembly, maintenance, and certified acceptance testing across European markets.
- Company typePrivate
- Founded-
- HeadquartersKühnsdorf, Austria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What maluk GmbH does
maluk GmbH is a privately held Austrian B2B industrial equipment distributor headquartered in Kühnsdorf, Austria. The company resells a broad catalog of material handling, lifting, transport, and urban infrastructure products from over 40 named manufacturers including Bauer Südlohn, Hanselifter, Edmolift, InkeMa, Protaurus, WSM, Pramac, ConSet, and fetra. Its core offering centers on hydraulic scissor lifts (Hubtische), pallet trucks, electric stackers, industrial trailers, transport equipment, and wheels/castors, supplemented by an urban furniture portfolio spanning bicycle racks, shelters, benches, waste containers, and display cases. Six private-label sub-brands (maluk Fahrradständer, Hubtische, Räder und Rollen, Schaukästen, Sonderanfertigung, and Tragrollen) sit alongside the multi-vendor resale business.
The company operates a transactional e-commerce storefront at maluk.at with transparent unit pricing in Euros (including 20% Austrian VAT), supplemented by phone-based professional consultation, on-site assembly, maintenance/repair services, and official acceptance testing (behördliche Abnahme) performed by authorized civil engineers. Products are drop-shipped directly from manufacturers to customers across Austria, Germany, Switzerland, Italy, Slovenia, and Croatia. The firm's primary customers are industrial businesses, warehouses, and manufacturing facilities requiring lifting and materials-handling equipment, with a secondary segment comprising municipalities and public institutions purchasing urban furniture and cycling infrastructure.
maluk is a small (1–10 employee) owner-operated business with no disclosed funding, no institutional investors, and limited public financial information. It holds the Austrian Online Shop seal of approval and TÜV Austria certification for its forklift-mounted work platforms. Revenue model is purely hardware resale plus associated service revenue, with no subscription, software, or AI-enabled components.
maluk GmbH firmographics
Firmographics- Name
- maluk GmbH
- Legal name
- maluk GmbH
- Website
- https://maluk.at
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- maluk GmbH is an Austrian B2B distributor of industrial equipment — scissor lifts, pallet trucks, transport equipment, bicycle racks, and urban furniture — reselling from 40+ manufacturers and offering consultation, assembly, maintenance, and certified acceptance testing across European markets.
- Ownership category
- akta.pro rank
maluk GmbH industry classification
Industry- Product category
- Industrial Equipment Distribution
- NAICS
- Material Handling Equipment Manufacturing (33392), Conveyor and Conveying Equipment Manufacturing (333922)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where maluk GmbH is headquartered
LocationHeadquarters
- HQ city
- Kühnsdorf
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
maluk GmbH business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Product Sales: The company generates revenue through the sale of industrial equipment including scissor lifts, pallet trucks, trailers, and urban furniture. Products are sold directly via their e-commerce platform with pricing listed in Euros including 20% Austrian VAT. They offer complete packages including consultation, delivery, assembly, and official acceptance testing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based product pricing with configuration options |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
maluk GmbH product offering
Product offeringCore offering
maluk GmbH distributes industrial lifting and material handling equipment including scissor lifts (Hubtische), pallet trucks, industrial trailers, wheels and castors, shelving systems, and urban furniture such as bicycle racks, shelters, benches, and waste containers. The company acts as an authorized reseller for over 40 manufacturers and supplements its portfolio with own-brand maluk products, while offering consultation, on-site assembly, maintenance, and official government acceptance testing.
Product overview
maluk GmbH is an Austrian industrial equipment distributor offering a broad portfolio of material handling, storage, urban infrastructure, and workshop products. The core offering centers on Hubtische (hydraulic scissor lifts) in numerous variants, supplemented by extensive forklift attachments from Bauer Südlohn (shovels, work platforms, drum handling equipment, filling hoppers), a full range of pallet trucks and electric stackers, transport equipment, wheels and castors, and urban furniture including bike racks, shelters, benches, and waste containers. The company acts as a reseller for over 40 named manufacturers and also sells products under its own maluk brand (bicycle racks, scissor lifts, wheels/castors, display cases, custom fabrication). Services include personal consultation, on-site assembly, official acceptance by authorized civil engineers, and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- maluk Fahrradständer: maluk branded bicycle racks and parking systems
- maluk Hubtische
- maluk Räder und Rollen
- maluk Schaukästen
- maluk Sonderanfertigung
- maluk Tragrollen
Companies that use maluk GmbH
Customer profileSegments2 records
maluk GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
maluk GmbH partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Bauer SüdlohncoreBauer Südlohn is a leading manufacturer of forklift attachments, environmental protection equipment, and waste containers. maluk GmbH is an authorized reseller of Bauer Südlohn products including Fass-Handling equipment (fassgreifer, fassheber, fasskipper), schaufeln (excavator buckets), arbeitsbuehnen (work platforms), and befülltrichter (filling funnels).
- HanseliftercoreHanselifter is a manufacturer of lifting and handling equipment. maluk GmbH carries their products as an authorized distributor.
- EdmoliftcoreEdmolift manufactures lifting tables and handling solutions. maluk GmbH is an authorized reseller of Edmolift products.
- InkeMacoreInkeMa produces industrial handling equipment. maluk GmbH carries their products as a distribution partner.
- ProtauruscoreProtaurus manufactures lifting and materials handling equipment. maluk GmbH is an authorized distributor.
- WSMcoreWSM produces industrial equipment and machinery. maluk GmbH carries their products as a distribution partner.
- PramaccorePramac is a global manufacturer of material handling and storage solutions. maluk GmbH is an authorized Pramac partner for the Austrian market.
- ConSetcoreConSet manufactures height-adjustable workstations and office furniture. maluk GmbH distributes their products in Austria.
- fetra Transportgerätecorefetra is a manufacturer of transport equipment and wheeled solutions. maluk GmbH carries their complete product range including wheels, castors, and transport carts.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
maluk GmbH competitors and assessment
Company assessmentDirect peers
- Hanselifter: Manufacturer of lifting and handling equipment (manual and electric stackers, scissor lift trucks) competing with maluk's pallet truck and high-lift truck categories and selling into the same DACH industrial customer base.
- Pramac: Global manufacturer of material handling and power equipment. maluk is an authorized Pramac partner for the Austrian market, while Pramac also runs direct sales and dealer channels into the same European industrial buyers.
- fetra Transportgeräte: German manufacturer of transport equipment, platform trucks, wheels and castors. maluk is an authorized fetra distributor carrying fetra's complete product range, so the two operate in the same product category and customer base with overlapping DACH reach.
- Edmolift: Nordic manufacturer of lifting tables and handling solutions and a key maluk partner. Both target industrial buyers needing Hubtische/Hubtischwagen across Europe with overlapping product portfolios.
- Bauer Südlohn: German manufacturer of forklift attachments, environmental equipment, drum handling, and work platforms. maluk is an authorized Bauer Südlohn reseller, and the manufacturer also sells directly in the same DACH market.
Broad incumbents
- Linde Material Handling: Global forklift and material handling manufacturer with a strong European dealer/service network. Competes in pallet trucks, stackers and forklift attachments where Linde also provides direct and dealer-based supply.
- Toyota Material Handling: European arm of the global forklift and material handling manufacturer, with dealer and direct sales channels across DACH serving the same industrial and logistics buyers as maluk.
- STILL GmbH: German industrial truck manufacturer (forklifts, pallet trucks, tow tractors) with direct sales and service network across Europe. Overlaps with maluk's pallet truck and electric stacker categories.
- Berner SE: Pan-European B2B distributor of industrial supplies, tools, chemicals, and equipment serving trades and industrial buyers in DACH. Overlaps with maluk on the multi-brand industrial distribution model but at vastly larger scale and broader catalog.
- Jungheinrich AG: German intralogistics major offering forklifts, pallet trucks, stackers and warehouse equipment plus financing and service. Competes with maluk across pallet trucks and stackers but at a vastly larger scale and with direct sales/service coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
maluk GmbH social profiles
Digital presencemaluk GmbH compliance and trust
Trust signalCompliance1 record
maluk GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
maluk GmbH leadership team
Management profileNumber of profiles
maluk GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
maluk GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about maluk GmbH
What does maluk GmbH do?
maluk GmbH distributes industrial lifting and material handling equipment including scissor lifts (Hubtische), pallet trucks, industrial trailers, wheels and castors, shelving systems, and urban furniture such as bicycle racks, shelters, benches, and waste containers. The company acts as an authorized reseller for over 40 manufacturers and supplements its portfolio with own-brand maluk products, while offering consultation, on-site assembly, maintenance, and official government acceptance testing.
Is maluk GmbH a public or private company?
maluk GmbH is a private company. It is currently operating.
When was maluk GmbH founded?
maluk GmbH was founded in -1. It employs 1 to 10 people.
Where is maluk GmbH based?
maluk GmbH is headquartered in Kühnsdorf, Austria, in the Europe region.
How does maluk GmbH make money?
One revenue line is on record: product Sales.
Who are maluk GmbH's main competitors?
Direct peers on record are Hanselifter, Pramac, fetra Transportgeräte, Edmolift and Bauer Südlohn. Broad incumbents are Linde Material Handling, Toyota Material Handling, STILL GmbH, Berner SE and Jungheinrich AG.
Does maluk GmbH have an API?
No public API is recorded for maluk GmbH.
What industry is maluk GmbH in?
maluk GmbH's product category is Industrial Equipment Distribution. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 33392 and its SIC code is 5084.