Sauvage Group

What Sauvage Group does

Sauvage Group is a privately-held luxury fashion retail operator founded in 1997 in Almaty, Kazakhstan, by Liliya Rakh. The company runs multi-brand boutiques under the Sauvage and Lui-lei banners alongside seven mono-brand boutiques representing Tom Ford, Etro, Saint Laurent, Bottega Veneta, Brunello Cucinelli, Chloe, and Giuseppe Zanotti, positioning itself as the largest Western luxury fashion distributor in Kazakhstan and Central Asia.

The company maintains a curated inventory anchored by a vintage couture collection of 203+ pieces and reports that approximately 70% of its buying comes from runway collections, indicating a high-turnover, full-price luxury model rather than an off-price or outlet orientation. Adjacent assets include the Sauvage Fashion Time newspaper, with a stated circulation of roughly 5,000, used as an owned-media platform to reinforce brand authority in the Kazakh market.

Revenue is generated primarily through retail sales of luxury ready-to-wear, accessories, and couture, supplemented by a set of adjacent services: personal styling, fashion consulting, event organization (the Sauvage Fashion Weekend launched in 2017 and the Almaty Fashion Days launched in 2018), staff training, and franchise consulting. The customer base is concentrated among high-net-worth individuals in Kazakhstan, including politically connected figures, and the business has remained founder-owned and founder-operated since inception, with Liliya Rakh admitted to the Business of Fashion 500 in 2015.

Name

Sauvage Group

Legal name

Sauvage Group

Website

https://sauvage.kz

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Sauvage Group is a privately held, Almaty-based luxury fashion boutique operator founded in 1997, serving high-net-worth individuals in Kazakhstan through two multi-brand stores and seven mono-brand boutiques representing leading Western luxury houses.

Ownership category

akta.pro rank

Product category

Luxury Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Department Stores (5311)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industries

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Luxury Fashion & Designer Department Stores (CRAGADAC)

Keywords

• Luxury fashion retail
• Multi-brand boutique
• Luxury brand distribution
• Fashion consulting services
• Haute couture retail

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Luxury Fashion Retail Sales: Revenue generated from selling luxury fashion brands including clothing, shoes, accessories, and niche perfumes through multi-brand boutiques and mono-boutiques. The company offers 70% runway collections in their buying mix.
2. Fashion Consulting & Advisory Services: Professional services including buyer services by Liliya Rakh, consulting in fashion retail business, organization and support of franchise contracts, and operational activity management.
3. Event Organization Services: Organization of fashion events, exhibitions, auctions of couture and vintage collections, fashion shows, and events with famous fashion houses representatives, designers, celebrities, and media.
4. Staff Training Services: Training services for fashion retail staff including styling, merchandising, client communications, and sales training.
5. Franchise and Space Consulting: Services for filling retail spaces, consultation on placement, and organization and filling of trading territories in premium and luxury segments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sauvage Group operates multi-brand luxury boutiques and a network of mono-brand boutiques in Almaty, Kazakhstan, retailing clothing, footwear, accessories, and niche perfumery from world-renowned fashion houses (Dior, Prada, Valentino, Alexander McQueen, Tom Ford, Bottega Veneta, etc.), alongside unique couture and vintage collections. Beyond retail, the company provides personal styling by founder Liliya Rakh, fashion retail consulting, boutique and concept-store organization, fashion event management, and staff training services for the luxury segment.

Product overview

Sauvage Group is a multi-brand luxury boutique company operating as the largest distributor of world-renowned fashion houses in Kazakhstan. The core offering consists of two retail platforms: the flagship Sauvage multi-brand boutique and the original Lui-lei boutique, both offering premium and luxury clothing, footwear, accessories, and niche perfumery. The company differentiates through an extensive portfolio of over 30 distributed luxury brands (Alexander McQueen, Dior, Prada, The Row, Balenciaga, Valentino, Thom Browne, Bottega Veneta, Brunello Cucinelli, and others) and unique collections of couture (Giambattista Valli, Marchesa, Oscar de la Renta, Zuhair Murad) and vintage pieces (Alexander McQueen, John Galliano, Jean Paul Gaultier). The company also provides fashion retail services including personal styling, boutique organization and consulting, fashion event management, staff training, and publishes its own Sauvage Fashion Time newspaper.

Differentiator

Problem solved

Functional benefit

Products and services

• Sauvage Multi-Brand Luxury Boutique Flagship multi-brand luxury boutique offering exclusive clothing, footwear, accessories, and niche perfumery from world-renowned fashion houses. Represents the company's main retail platform featuring runway collections making up 70% of the purchasing selection. Targeted at affluent fashion consumers in Kazakhstan and Central Asia.
• Lui-lei Multi-Brand Boutique Original boutique opened in 1997 that continues to operate as one of the company's multi-brand luxury retail locations, offering quality fashion items as part of the multi-brand retail network alongside the flagship Sauvage boutique.
• Personal Styling Services Professional styling services provided by founder Liliya Rakh and the Sauvage stylist team for individual clients and event/show styling. Notable clients include Aliya Nazarbayeva, Asel Taskhamagambetova, Kenas Rakishev, Aigul Nurieva, Darya Klebanova, Kayrat Boranbayev, Vyacheslav Kim, Tatyana Kim, Aizhan Esimova, and Tatyana Tarskaya (Honored Artist of Kazakhstan).
• Fashion Retail Consulting Consulting services in fashion retail business including brand attraction for joint collaboration, franchise agreement organization and support, and operational activity management in full or partial format. Targeted at retail operators and brand owners in the premium/luxury segment.
• Boutique and Concept-Store Organization Organization and opening of mono-boutiques and concept-stores in Sauvage style. Includes services for filling retail spaces and consulting on placement in the premium and luxury segment.
• Fashion Event Organization Organization of exhibitions, auction-exhibitions of couture and vintage collections, fashion shows in any segment, and fashion events featuring representatives from famous fashion houses, designers, celebrities, and popular publications. Includes major recurring events such as Sauvage Fashion Weekend (first in Central Asia, 2017) and Almaty Fashion Days (2018).
• Staff Training Training services covering styling, merchandising, client communication, and sales in the fashion retail sector. Targeted at retail staff in the premium and luxury segment.
• Sauvage Fashion Time Newspaper Exclusive company bilingual publication with 5,000 circulation featuring rubrics dedicated to Kazakhstan and world fashion industry including Liliya Rakh interviews, latest trends, brand DNA, outfit analysis, boutique collection catalogs, event news and reports, and advertising.

Quantifiable outcome

• First luxury fashion distributor in Kazakhstan and Central Asia

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Esentai CitycoreGTM or Marketing Partner · 1 January 2018Event partner for Almaty Fashion Days 2018, supporting the upgraded city-level fashion event.
• Pernord RicardcoreGTM or Marketing Partner · 1 January 2018Event partner for Almaty Fashion Days 2018, supporting the upscale gala dinner at Villa Dei Fiori.
• ManfredcoreGTM or Marketing Partner · 1 January 2018Event partner for Almaty Fashion Days 2018, supporting the city-level fashion event.
• KAISAR PLAZAcoreGTM or Marketing Partner · 1 January 2017Co-sponsor of Sauvage Fashion Weekend 2017, supporting the first international fashion week in Central Asia held at a rooftop loft venue.
• Mercur Auto LtdcoreGTM or Marketing Partner · 1 January 2017Event partner for Sauvage Fashion Weekend 2017, supporting the first international fashion week in Central Asia.
• Magnum Cash&CarrycoreGTM or Marketing Partner · 1 January 2017Event partner for Sauvage Fashion Weekend 2017, supporting the first international fashion week in Central Asia.
• КеруенcoreGTM or Marketing Partner · 1 January 2017Event partner for Sauvage Fashion Weekend 2017, supporting the first international fashion week in Central Asia.
• Раимбек-АлкоcoreGTM or Marketing Partner · 1 January 2017Event partner for Sauvage Fashion Weekend 2017, supporting the first international fashion week in Central Asia.
• Parmigiano GroupcoreGTM or Marketing Partner · 1 January 2017Event partner for Sauvage Fashion Weekend 2017 and Almaty Fashion Days 2018, supporting major fashion events.
• Акимат города АлматыflagshipGTM or Marketing Partner · 1 January 2017Official government support for Sauvage Fashion Weekend 2017 and Almaty Fashion Days 2018, providing institutional backing for fashion events in Almaty.
• Благотворительный фонд «Дара»minorOthers · 1 January 2014Charity beneficiary of Fashion for Charity auction 2014, receiving approximately 20 million tenge from the event.

Scale indicators7 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• Nordstrom: US multi-format retailer with significant luxury and designer assortment — broad incumbent comparable in scale ambition and multi-brand luxury merchandising approach.
• Harvey Nichols: UK-based luxury department store retailer offering designer apparel, accessories, and beauty — broad incumbent with comparable multi-brand luxury assortment and HNW positioning.
• Saks Fifth Avenue: US luxury department store with multi-brand assortment and personal shopping services — broader incumbent serving as a comparable template for Sauvage's multi-brand boutique format and luxury clienteling.

Direct peers

• Boon the Shop: Seoul-based multi-brand luxury boutique edited by a tastemaker figure, with curated designer mix and event-driven brand presentations — comparable to Sauvage's founder-led luxury editing and runway-driven assortment strategy.
• Podium Market: Moscow-based multi-brand luxury concept store carrying brands such as Dior, Prada, Saint Laurent, and Bottega Veneta — directly comparable to Sauvage as a multi-brand luxury boutique operator in the CIS/post-Soviet region serving HNW clientele.
• LuisaViaRoma: Italian multi-brand luxury retailer carrying Prada, Tom Ford, Bottega Veneta, Alexander McQueen, etc., with strong private shopping and editorial content — comparable to Sauvage's multi-brand luxury curation and runway-heavy buying mix.
• Mercury (Mercury Retail Group / ЦУМ): Operates luxury department stores including TSUM in Moscow; comparable to Sauvage as a multi-brand luxury retailer in the post-Soviet region with similar brand portfolio (Dior, Bottega Veneta, Tom Ford) and HNW customer base.
• Hirshleifers: US family-owned multi-brand luxury boutique known for personal service, runway-heavy buying, and styling support for elite clientele — closely comparable to Sauvage's high-touch, founder-led multi-brand luxury model.
• Lane Crawford: Hong Kong-headquartered multi-brand luxury retailer with curated designer assortment and personal shopping — comparable to Sauvage as a specialty multi-brand boutique operator serving affluent Asian/CIS clientele.

Emerging players

• Mytheresa: Online multi-brand luxury retailer with curated designer edit including Prada, Bottega Veneta, Tom Ford — emerging player with overlapping brand mix and HNW target, illustrating where Sauvage's offline model may need to extend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sauvage-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sauvage Group