f&l publishing group

What f&l publishing group does

F&L Publishing Group, operating legally as F&L Media B.V., is a privately held Dutch consumer magazine publisher founded in 1996 and headquartered in Nijmegen, Netherlands (with a customer-service operation in Doetinchem). The group operates four wholly-owned vertical subsidiaries — F&L Media Food B.V., F&L Media Automotive B.V., F&L Media Computer B.V., and the MagazineShop retail unit — under which it publishes 11 consumer magazine titles spanning automotive (Auto Review), computing (c't), photography (CHIP FOTO), philosophy (Filosofie Magazine), food (Foodies, koken & genieten, GoodFood), gardening (Gardeners' World), history (Historisch Nieuwsblad), Apple technology (iCreate), and general interest (Maarten!), along with a steady stream of special editions and annual guidebooks.

The commercial spine of the business is the MagazineShop.nl direct-to-consumer e-commerce platform, built on Shopify and supported by a dedicated subscription-promotion microsite at magazine-actie.nl. The platform distributes 11 titles plus special editions in both print and PDF digital formats, with home delivery via third-party logistics, auto-renewing subscriptions, and payment coverage spanning iDEAL, PayPal, Visa, Mastercard, American Express, Apple Pay, Google Pay, Bancontact, Maestro, and UnionPay. Marketing is executed through Google Ads and Meta paid acquisition plus email newsletters tied to each subscription.

The revenue model combines subscription-based recurring revenue (consumer and B2B annual subscriptions with indefinite auto-renewal), one-time sales of single magazine issues and themed special editions (priced €4.50–€13.99), lower-priced digital PDF editions, and advertising income that supports some digital products. Customer segments are primarily Dutch-speaking individual consumers (B2C) with a secondary business-customer segment (B2B) supplied for professional reading; Belgian subscribers are served under the same storefront. The company is GDPR-compliant (AVG) as a data controller, operating an active legal entity with no disclosed external equity ownership and no disclosed financial figures.

Name

f&l publishing group

Legal name

F&L Media B.V.

Website

https://fnl.nl

Company type

Private

Founded year

1996

Operating status

Operating

Short description

F&L Publishing Group (F&L Media B.V.) is a privately held Dutch consumer magazine publisher that produces 11 titles and related special editions, selling them directly to Dutch-speaking consumers and businesses via its Shopify-based MagazineShop.nl e-commerce platform with auto-renewing subscriptions.

Ownership category

akta.pro rank

Product category

Consumer Magazine Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Book Publishers (51313), Book Retailers and News Dealers (4592)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industries

Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA), Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

Keywords

• Consumer magazine publishing
• Magazine subscriptions
• Special interest publications
• Print and digital editions
• Direct to consumer publishing

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Recurring subscription revenue from magazine deliveries, with automatic renewal for both consumer and business customers. Subscriptions include email newsletters and digital editions where applicable. Consumer subscriptions auto-renew for indefinite periods unless cancelled; business subscriptions renew for same periods.
2. Single Issue Sales: One-time sales of individual magazine editions and special editions through the MagazineShop e-commerce platform. Products include regular magazine issues and themed special publications.
3. Digital Editions: Sale of PDF digital editions of magazines, available at reduced prices compared to print versions.
4. Advertising Revenue: Revenue generated from selling advertising space in magazines and digital products. The company finances part of its digital products through advertising income.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

F&L Publishing Group publishes and sells consumer magazines, special editions, and books across 11 titles spanning automotive, technology, computing, photography, philosophy, food/cooking, gardening, history, and lifestyle, operating MagazineShop.nl as its direct-to-consumer e-commerce platform. The company offers both print and PDF digital editions through subscriptions (auto-renewing) and single-issue purchases, with home delivery for print orders and free delivery on orders above €25.

Product overview

F&L Media operates MagazineShop.nl, an e-commerce webshop that sells magazines, special editions, and books across 11 magazine titles spanning automotive (Auto Review), technology (c't magazine, iCreate), photography (CHIP FOTO magazine), philosophy (Filosofie Magazine), food/cooking (Foodies, koken & genieten, GoodFood), gardening (Gardeners' World), history (Historisch Nieuwsblad), and general interest (Maarten!). Both print and digital (PDF) editions are available, with options for single-issue purchases and subscriptions. The portfolio also includes numerous special editions and annual guidebooks covering topics such as artificial intelligence, Apple devices, gardening, and history.

Differentiator

Problem solved

Functional benefit

Products and services

• MagazineShop.nl e-commerce webshop Direct-to-consumer e-commerce platform selling print and PDF digital editions of 11 magazine titles plus special editions and books, with both single-issue purchase and subscription options, home delivery, and free shipping on orders above €25.
• Auto Review Consumer magazine covering automotive news, car reviews, road tests, and comparison tests; available in print (e.g., €7.50) and digital PDF editions with subscription options for Dutch readers.
• c't magazine Consumer magazine covering technology, computing, software, and digital trends; available in print and digital editions for Dutch readers.
• CHIP FOTO magazine Consumer magazine covering photography, photo techniques, and imaging; available in print and digital editions.
• Filosofie Magazine Consumer magazine covering philosophical topics, thinkers, and intellectual discourse; available in print and digital editions.
• Foodies Consumer magazine focused on food, cooking, recipes, and culinary experiences; available in print (e.g., €7.99) and digital editions.
• Gardeners' World Consumer magazine covering gardening, horticulture, plant care, and outdoor living; available in print (e.g., €7.99) and digital editions.
• Historisch Nieuwsblad Consumer magazine covering historical events, figures, and developments; available in print (e.g., €9.99) and digital editions.
• iCreate Consumer magazine focused on Apple products, iOS, macOS, and creative technology usage; available in print (e.g., €9.99) and digital editions.
• koken & genieten Dutch consumer magazine focused on cooking, recipes, and culinary enjoyment; available in print (e.g., €4.50) and digital (€3.50) editions.
• Maarten! Consumer magazine with editorial content on various topics, available in print and digital editions via MagazineShop.
• GoodFood Consumer magazine focused on food and cooking content, available in print and digital editions via MagazineShop.
• Magazine subscriptions (consumer and business) Auto-renewing annual subscriptions across all 11 magazine titles; consumer subscriptions auto-renew indefinitely (1-month cancellation notice, 3 months for less-than-monthly titles) and business subscriptions operate under separate terms (2-month cancellation notice) with home delivery included.
• Digital PDF editions One-time PDF digital edition purchases of individual magazine issues, priced lower than the equivalent print editions (e.g., koken & genieten digital €3.50 vs €4.50 print), delivered via customer account or email.
• Het grote iPad & iPhoneboek 2026 (annual guidebook) Annual guidebook covering iOS 26, iPadOS 26, and iPhone/iPad features and usage, sold as a standalone special edition for €13.99.
• Mac voor beginners 2026 (annual guidebook) Annual guidebook for Mac beginners covering macOS Tahoe and basic Mac usage, sold as a standalone special edition.
• Maak je eigen pluktuin (Gardeners' World special edition) Special edition publication on creating a cutting garden with tips for growing flowers, sold at €12.99.
• Zaai een tuin (Gardeners' World special edition) Special edition publication on growing a garden from seeds with step-by-step instructions and sowing calendars, sold at €12.99.
• Het hele jaar door snoeien (Gardeners' World special edition) Special edition publication on year-round pruning with a pruning planner, sold at €13.99.
• Tuinieren in potten en bakken (Gardeners' World special edition) Special edition publication on container gardening for gardens, balconies, and terraces.
• Complete Gids voor Rozen (Gardeners' World special edition) Special edition guide covering rose cultivation and care.
• Complete gids voor Bloembollen (Gardeners' World special edition) Special edition guide on planting and growing flower bulbs.
• De 100 beste planten (Gardeners' World special edition) Special edition publication featuring 100 best plants with growing tips and combinations.
• Tuinieren voor de natuur (Gardeners' World special edition) Special edition publication on gardening for nature and biodiversity.
• Mini Moestuin (Gardeners' World special edition) Special edition publication on small-space vegetable gardening.
• Het Russische Imperium (Historisch Nieuwsblad special edition) Special edition publication on the Russian Empire covering historical expansion and conflicts, sold as a standalone product.
• Geschiedenis Festival 2026 (Historisch Nieuwsblad) Event product for the History Festival held in Haarlem, sold for €75.00 as part of the Historisch Nieuwsblad brand offering.
• Alles over artificiële intelligentie (special edition) Special edition publication covering artificial intelligence topics and developments.
• ChatGPT (special edition) Special edition publication focused on ChatGPT usage and applications.

Quantifiable outcome

• 11 different magazine titles available for purchase or subscription

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Two partnerships are on record, tiered core.

• Delivery PartnerscoreOthersThird-party delivery services handle the physical delivery of magazines to subscriber addresses. Personal data is shared with these partners for order fulfillment.
• Payment Service ProviderscoreOthersThird-party payment processors including iDeal, PayPal, credit card providers (Visa, Mastercard, American Express), Bancontact, and other payment methods.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Future plc: Future plc is a UK-listed global multi-platform media company specializing in technology, gaming, and lifestyle consumer magazines with strong digital monetization. It is comparable to F&L Publishing Group through its technology and hobby consumer titles and subscription/digital revenue mix, though operating globally and at scale.
• Mediahuis: Mediahuis is a Belgian/Dutch media group operating newspapers and consumer magazines across the Benelux region. It is comparable to F&L through Dutch-language consumer magazine publishing and recurring subscription distribution, though predominantly focused on news media at larger scale.
• DPG Media: DPG Media is the largest Dutch media group, publishing national newspapers and numerous consumer magazines. It is comparable to F&L Publishing Group through its Dutch consumer magazine portfolio and subscription/retail newsstand operations, though it operates at significantly larger scale and includes broadcasting.
• Bauer Media Group: Bauer Media is one of Europe's largest magazine publishers, with titles across technology, lifestyle, food, and hobbies. It is comparable to F&L Publishing Group through its multi-category consumer magazine portfolio and recurring subscription business, though at a much larger European scale.
• Hubert Burda Media: Hubert Burda Media is a major German family-owned publishing conglomerate with consumer magazines across technology, lifestyle, and home categories. Comparable to F&L as a family-controlled multi-title European consumer publisher, but operating at much greater scale and breadth.
• WPG Media: WPG Media is a Dutch publishing group (including Prometheus, De Bezige Bij, and magazine divisions). It is comparable to F&L Publishing Group through Dutch consumer magazine and book publishing with direct-to-consumer subscription distribution.
• Sanoma: Sanoma is a leading Nordic and Dutch media and learning company publishing consumer magazines across multiple categories. It is comparable to F&L Publishing Group as a multi-title consumer magazine publisher in the Dutch market with a similar subscription and advertising model, but at much larger scale.

Direct peers

• Audax Groep: Audax is a Dutch independent publishing group specializing in consumer interest magazines (food, lifestyle, hobby). It is a direct peer of F&L Publishing Group in the Dutch special-interest magazine segment with comparable title size, distribution model, and target audience.
• Veen Media: Veen Media (formerly NDC|VBK) is a Dutch publisher of consumer magazines, books, and special editions in similar categories to F&L (food, lifestyle, technology). Comparable in business model as a Dutch multi-title consumer publisher operating across print and digital.

Regional players

• Lannoo Group: Lannoo is a Belgian publishing group producing books and magazines across lifestyle, gardening, history, and travel. Comparable to F&L through its similar special-interest magazine and book publishing mix, though it primarily serves Belgium rather than the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/f-l-publishing-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about f&l publishing group