chloride batteries s e asia

What chloride batteries s e asia does

Chloride Batteries S E Asia Pte Ltd (CBSEA) is a Singapore-based private company founded in 1958 and operating as a wholly-owned subsidiary of the USD1bn Exide Industries India battery manufacturing group. The company designs, manufactures, and supplies a broad portfolio of lead-acid batteries and DC chargers under three brand families — Chloride (heritage industrial brand, focused on secure power since 2000), Exide (automotive and excellence-oriented), and CEIL (global systems brand for markets outside ASEAN) — spanning automotive, industrial standby, motive power/traction, renewable/storage deep cycle, and residential home UPS segments.

Manufacturing is anchored on 7 state-of-the-art production units and a portfolio of proprietary process technologies, including 100-bar pressure spine casting using HADI (Austria) equipment, WIRTZ (USA) low antimony grid manufacturing, MAC (USA) pasting, the DARAK-5000 separator, Plante positive plate construction with 99.99% pure lead, recombination vent plugs, and the proprietary TöRR tubular chemistry that delivers an 8–10 year service life on CYCLOFORZ deep-cycle products. Solid state thyristor-based DC chargers certified to IEC 60747-1 round out the system offering.

CBSEA's go-to-market is enterprise field sales supported by a partner network covering 12 Asia Pacific countries (China, Korea, Japan, Thailand, Vietnam, Taiwan, Malaysia, Singapore, Indonesia, Philippines, Australia, New Zealand). The customer base is concentrated among global material handling OEMs (Crown, Jungheinrich, Nissan, Toyota), major 3PLs (DHL, Sankyu, Schenker), and utilities (Singapore Power, China Light & Power, with 10+ year supply tenures). Revenue is generated through hardware sales of batteries and chargers plus a growing CEIL care services line covering preventive maintenance, training, and consultancy. No pricing is publicly disclosed; all transactions flow through direct sales engagement.

Name

chloride batteries s e asia

Legal name

Chloride Batteries S E Asia Pte Ltd

Website

https://chloridebatteries.com

Company type

Private

Founded year

1958

Operating status

Operating

Short description

Chloride Batteries S E Asia manufactures industrial, automotive, traction, and home UPS batteries plus DC chargers across Asia Pacific, serving global material handling OEMs, 3PLs, and utilities as a subsidiary of Exide Industries India.

Ownership category

akta.pro rank

Product category

Industrial Batteries

NAICS

Battery Manufacturing (33591)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industries

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA), Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG)

Keywords

• Industrial lead-acid batteries
• Traction batteries chargers
• Standby power batteries
• Automotive battery manufacturing
• DC power chargers

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Battery Sales: Sale of industrial and automotive batteries including standby batteries, motive power/traction batteries, automotive batteries, and home UPS systems. Products sold under Chloride, Exide, and CEIL brands.
2. DC Charger Sales: Sale of DC power backup chargers for telecom, power, oil & gas sectors, and battery charging systems. Includes multiple charger models.
3. Services and Maintenance: CEIL care packages for preventive maintenance, battery management systems, training, consultancy services, and battery handling support.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Chloride Batteries S E Asia manufactures and supplies industrial lead-acid batteries (Standby, Motive Power/Traction, Automotive), DC battery chargers, and home UPS systems across the Asia Pacific region. The company operates 7 manufacturing units as part of the USD1bn Exide Industries India group and serves global OEMs, 3PLs, and utility customers with complete battery system solutions including batteries, chargers, and maintenance services.

Product overview

Chloride Batteries S E Asia is part of Exide Industries India (USD1bn battery manufacturing group) with 7 state-of-the-art manufacturing units. The company offers a comprehensive portfolio of industrial and automotive batteries under three brands: Chloride (established technology-focused brand), Exide (premium excellence brand), and CEIL (global systems brand). Products include: Standby Batteries (Plante, Tubular OPzS/OPzV, VRLA, DC Chargers, CYCLOFORZ Deep Cycle) for telecom, power, and critical infrastructure backup; Motive Power/Traction Batteries for forklifts and material handling vehicles; Automotive batteries (EXIDE Matrix); and Trusted Home UPS systems. The company serves global OEMs (Crown, Jungheinrich, Nissan, Toyota), 3PLs (DHL, Schenker, Sankyu), and major utility providers (Singapore Power, China Light & Power).

Differentiator

Problem solved

Functional benefit

Brands

• Chloride: The Chloride brand is synonymous with technology and leading the race as the choice battery for industrial needs. It was first established over 100 years ago and has been focused as a secure power solutions provider since 2000.
• Exide
• CEIL

Products and services

• Standby Batteries Reliable backup power batteries covering 16Ah to 2500Ah, including High Performance Plante, Tubular OPzS and OPzV, VRLA monobloc range, and high capacity 2V sizes. Used for telecom, power, oil & gas, railway signaling, and submarine applications. Preferred supply choice for Singapore Power and China Light & Power for over a decade.
• Motive Power (Traction Batteries) Traction batteries and chargers for material handling vehicles including electric forklifts. Market leader servicing global OEMs (Crown, Jungheinrich, Nissan, Toyota) and 3PLs (DHL, Sankyu, Schenker). Includes accessories such as side shifts, clamps and lights for extended operational shifts.
• Automotive Batteries EXIDE Matrix automotive batteries, factory charged and wet shipped, designed for hot operating conditions. Meets OEM specifications of major automotive manufacturers and complies with JIS, EN, and SAE standards for commercial vehicles and motorcycles.
• Trusted Home UPS CEIL Pure Sine Wave Home UPS for residential power backup. Features include no humming, undisturbed TV viewing, appliance protection, higher power factor, wider input voltage range, 3 charging modes, LCD display, and extra socket for emergency loads. Paired with CEIL tubular batteries (6V and 12V) for stable power during long power cuts.
• DC Standby Chargers DC battery chargers designed as companion products to the battery range. Extensive design and manufacturing range covering large voltage/current specifications with customized features. Models include EasyCon Puls, Econ Charger II, Super Charger II, MicroPlus Charger, and RPE/RTM Charger. Incorporates Solid State Thyristor Module technology certified under IEC 60747-1.
• CYCLOFORZ Deep Cycle Battery Tubular monobloc batteries featuring TöRR technology for Solar PV and Telecom tower applications. Low antimony lead alloy formula with high-technology casting process produces batteries with 8-10 years service life, ruggedness, compactness, and minimum maintenance.
• CEIL Care Services and Maintenance Professional services including CEIL care packages for preventive maintenance, battery management systems, training, consultancy services, and battery handling support. Designed to reduce maintenance headaches and ensure hassle-free battery operation for enterprise customers.

Quantifiable outcome

• Market leader in traction batteries and chargers with preferred status among almost all global OEMs and 3PLs
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• HADI (Austria)coreTechnology or IntegrationHADI equipment from Austria is used for high-pressure casting of positive spines at 100 bar pressure with special low antimony lead alloy formula, providing reliable framework and low electrical plate resistance.
• WIRTZ (USA)coreTechnology or IntegrationWIRTZ technology from USA is applied to obtain consistency of the highest levels for the patented low antimony grid which ensures support for the negative active material.
• MAC (USA)coreTechnology or IntegrationMAC (USA) pasting machine used in the pasting process to ensure uniform density and texture throughout the surface area, greatly enhancing the longevity of the battery.
• Crown (Equipment Manufacturer)flagshipChannel Partner/ Reseller/ DistributorCBSEA's traction batteries are preferred by Crown, a global material handling equipment OEM, for powering their forklifts and material handling vehicles.
• Jungheinrich (Equipment Manufacturer)flagshipChannel Partner/ Reseller/ DistributorJungheinrich, a leading global material handling equipment manufacturer, sources traction batteries from CBSEA for their electric forklift product line.
• Nissan (Equipment Manufacturer)flagshipChannel Partner/ Reseller/ DistributorNissan sources traction batteries from CBSEA for powering electric forklifts in their material handling operations.
• Toyota (Equipment Manufacturer)flagshipChannel Partner/ Reseller/ DistributorToyota is a global OEM customer for CBSEA traction batteries used in their material handling equipment.
• DHL (Logistics)flagshipChannel Partner/ Reseller/ DistributorDHL, a renowned global 3PL, uses CBSEA's traction batteries and chargers across their warehouse operations.
• Sankyu (Logistics)flagshipChannel Partner/ Reseller/ DistributorSankyu, an international logistics company, is a preferred customer for CBSEA traction batteries and chargers.
• Schenker (Logistics)flagshipChannel Partner/ Reseller/ DistributorSchenker, a global logistics leader, relies on CBSEA for traction batteries and chargers in their material handling operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EnerSys: Global leader in industrial stored energy solutions including motive power batteries, stationary power, and specialty batteries. Directly comparable as a lead-acid traction and standby battery manufacturer serving forklift OEMs, logistics customers, and utilities worldwide.
• East Penn Manufacturing: Privately held US manufacturer of lead-acid batteries including motive power, standby, and automotive lines under the Deka brand. Comparable as a broad industrial battery manufacturer with proprietary plate, grid, and charger technologies serving similar end markets.
• C&D Technologies: US-based manufacturer of standby power batteries and DC power systems for telecom, utility, and UPS applications. Comparable as a standby lead-acid battery and DC charger provider for critical infrastructure.
• GS Yuasa Corporation: Japanese battery manufacturer producing industrial standby, automotive, and motive power lead-acid batteries across Asia. Comparable as a regional industrial battery peer with overlapping OEM and utility customers.
• Trojan Battery Company: Specialist manufacturer of deep-cycle lead-acid batteries for material handling, golf, renewable, and floor cleaning equipment. Directly comparable in motive power and deep-cycle traction battery technology.
• HBL Power Systems: Indian manufacturer of industrial batteries including tubular lead-acid, traction, and specialized batteries for railways, defense, and telecom. Comparable in product scope and regional Asia positioning.
• Leoch Battery: Global lead-acid battery manufacturer with a broad portfolio spanning automotive, motive power, standby, and UPS applications. Comparable as an Asia-based, multi-segment lead-acid battery competitor.
• Hoppecke: European specialist in industrial traction and stationary batteries, including lead-acid and lithium-ion motive power systems. Comparable as a high-end traction and standby battery maker serving forklift OEMs and rail, telecom, and power customers.
• Amara Raja Batteries: Indian battery manufacturer (Amaron brand) producing automotive, industrial, and UPS batteries with strong Asia distribution. Directly comparable as a lead-acid battery manufacturer serving automotive, motive power, and standby applications across the region.

Broad incumbents

• Exide Industries: Parent company of Chloride Batteries S E Asia and India's largest lead-acid battery manufacturer. Comparable as the broader group with the same product categories and global brand portfolio, but with wider geographic and segment reach than the regional subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chloridebatteries
• LinkedInlinkedin.com/company/7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chloride batteries s e asia