friwo
FRIWO is a German manufacturer of power supplies, chargers, battery packs and electronic manufacturing services, serving OEM customers in power tools, medical, industrial and e-mobility verticals across Europe, Asia and North America via its own subsidiaries and an UNO MINDA joint venture.
- Company typePublic
- Founded1975
- HeadquartersOstbevern, Germany
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What friwo does
FRIWO, headquartered in Ostbevern, Germany, and operating as the core subsidiary of publicly listed FRIWO AG, designs and manufactures power supplies, battery chargers, battery packs and electronic manufacturing services. Founded in 1975 (previously operating as Friemann & Wolf), the company serves five vertical segments — Specialized Tools & Equipment, Industrial Applications, Medical & Healthcare Solutions, E-Mobility/Transportation &Logistics, and Lifestyle Solutions — with a portfolio built around proprietary GaN-based USB-C Power Delivery designs, the LEV500 Li-Ion charger platform, FOXNEO configurable design power supplies, and HERC open-frame power supplies (60–250W) certified for medical (ISO 13485, IEC 60601-1, 2x MOPP) and industrial applications.
The business operates three complementary revenue streams: (1) hardware sales of standardized products distributed through an online shop (friwo-shop.de, orderable from 1 unit), direct field sales with industry-specific contacts, and OEM-embedded design wins; (2) full EMS contract manufacturing covering component procurement, production, testing, packaging and delivery; and (3) licensing income — a 4% royalty from the 2022-formed 49.9%-held India joint venture with UNO MINDA Group (50.1%) that delivers electric drive systems for two- and three-wheelers and has captured 6 of the 7 largest global OEMs in that category. Geographic footprint spans Germany, Vietnam (manufacturing hub post-2024 restructuring), India, China and the USA, with FY2024 guided revenue of 100–120 million euros against H1 2024 actuals of 40.8 million euros.
The company is currently in a turnaround posture. A 2024 restructuring sold Ostbevern production to a holding company and acquired Vietnam component-production assets from a Hong Kong supplier, cutting headcount from 1,701 to 1,060. H1 2024 financials show a -3.0M EUR EBIT, equity ratio compression to 11.5% (from 17.1%), and order backlog of 48.1M EUR (down from 63.9M EUR). Offsetting these defensive moves are offensive actions: divestiture of the non-core DIN rail business, JV-stake monetization, Executive Board reorganization, and product expansion into e-bike charging infrastructure (Loyoubi station, E-Bike Pocket Charger).
friwo firmographics
Firmographics- Name
- friwo
- Legal name
- FRIWO Gerätebau GmbH
- Website
- https://friwo-ag.com
- Company type
- Public
- Founded year
- 1975
- Operating status
- Operating
- Short description
- FRIWO is a German manufacturer of power supplies, chargers, battery packs and electronic manufacturing services, serving OEM customers in power tools, medical, industrial and e-mobility verticals across Europe, Asia and North America via its own subsidiaries and an UNO MINDA joint venture.
- Ownership category
- akta.pro rank
friwo industry classification
Industry- Product category
- Power Supplies and Charging Technology
- NAICS
- Electrical Equipment Manufacturing (3353), Electrical Equipment, Appliance, and Component Manufacturing (335)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Industrial Electronics Original Design Manufacturing (ODM) (IMAGAGAB)
- akta.pro secondary industries
- Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers) (IMAGAGAI), Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF), Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)
Keywords
Where friwo is headquartered
LocationHeadquarters
- HQ city
- Ostbevern
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
friwo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Hardware Products: Sale of power supplies, chargers, and battery packs - both standardized products and custom OEM solutions. Products include HERC open-frame power supplies, FOX NEO design power supplies, LEV500 Li-Ion chargers, FOX30-C/FOX40 chargers, USB-C PD power supplies, and battery packs.
- OEM Solutions: Custom-designed and manufactured power supply and charging solutions developed for specific customer applications, from concept phase through prototyping to series production
- EMS - Electronic Manufacturing Services: Full contract manufacturing services for electronic assemblies and devices, from component procurement through production, testing, packaging and delivery
- License Income (India JV): FRIWO receives 4% license income from the India joint venture for its technological expertise contribution in electric drive systems once break-even is reached
- E-Mobility Solutions: E-drive solutions and charging infrastructure for two- and three-wheeled vehicles, including the Loyoubi E-Bike Charging Station and portable E-Bike Pocket Charger
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct manufacturer ordering via online shop |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
friwo product offering
Product offeringCore offering
FRIWO designs, develops and manufactures power supplies, battery chargers, and battery packs for OEM customers across specialized tools, industrial, medical, and e-mobility applications. The company also offers full OEM custom design services and Electronic Manufacturing Services (EMS), covering everything from concept and prototyping to series production. Hardware is complemented by proprietary technologies including GaN-based USB-C Power Delivery, LEV500 Li-Ion charging, FOXNEO configurable power supplies, and smart monitoring.
Product overview
FRIWO is a manufacturer of charging technology and power supplies offering a unified portfolio of power solutions. The core product lines include HERC Open Frame Power Supplies (60-250W) for demanding applications, the LEV500 Li-Ion charger for electric mobility, the configurable FOXNEO design power supply family, and the FOX series chargers (FOX30-C at 1500mA, FOX40 at 2100mA). Additionally, FRIWO offers USB-C Power Delivery solutions with GaN technology, e-mobility products including the Loyoubi E-Bike Charging Station and E-Bike Pocket Charger, plus standard power supplies, chargers, and battery packs. The company also provides OEM development services and EMS contract manufacturing. Products serve Specialized Tools & Equipment, Industrial, Medical & Healthcare, E-Mobility, and Lifestyle industry verticals.
Differentiator
Problem solved
Functional benefit
Brands
- FOX NEO: New device family of power supplies that redefines design, technology, and delivery time.
- HERC
- Loyoubi
Products and services
- HERC Open Frame Power Supplies
Companies that use friwo
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
friwo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
friwo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UNO MINDA GroupcoreJoint venture between FRIWO and Indian UNO MINDA Group for electric drive solutions for two- and three-wheeled vehicles in India. UNO MINDA holds 50.1%, FRIWO holds 49.9%. Mass production began in 2023 at a joint production facility south of New Delhi. Six of the seven largest two- and three-wheeler manufacturers are customers. FAME III government support program expected to generate additional demand with ~1 billion euro budget for electric vehicle incentives.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
friwo competitors and assessment
Company assessmentBroad incumbents
- Delta Electronics: One of the world's largest power and thermal management suppliers, offering industrial PSUs, EV chargers, and e-mobility power electronics that overlap with FRIWO's portfolio but at significantly greater scale and vertical breadth.
- Flex (Flextronics): Global EMS/ODM giant offering contract manufacturing for power electronics and chargers; competes with FRIWO's EMS service line and provides a broad incumbent benchmark for the OEM-embedded business model.
Direct peers
- Cosel: Japanese manufacturer of compact, high-reliability power supplies for industrial, medical, and semiconductor equipment; directly overlaps with FRIWO's open-frame and configurable PSU lines.
- GlobTek: US-based manufacturer of power supplies, battery chargers, and power cords with significant OEM/custom business across medical, industrial, and e-mobility segments, directly comparable to FRIWO's OEM/EMS offering.
- RECOM Power: Austria-based specialist in AC/DC, DC/DC converters and switching regulators with strong European presence; comparable as a mid-sized European power supply specialist competing in similar industrial and medical niches.
- TDK-Lambda: A division of TDK Corporation, TDK-Lambda is a global leader in industrial AC-DC and DC-DC power supplies, including medical-grade and configurable models that directly overlap with FRIWO's HERC and FOXNEO offerings for industrial, medical, and test-and-measurement customers.
- Phihong: Global power supply and adapter manufacturer with strong presence in e-mobility chargers (e-bike, e-scooter), directly comparable to FRIWO's LEV500 and e-bike charging products.
- Mean Well: Taiwan-based global leader in standard and configurable switching power supplies and chargers, serving industrial, LED, and e-mobility verticals with a similar OEM/distributor model and standard-product catalog approach.
- XP Power: A UK-listed power supply manufacturer of comparable size to FRIWO, focused on industrial, healthcare, and semiconductor equipment applications with both standard and configurable products; closest publicly traded comparable in scale and vertical mix.
Emerging players
- Bosch eBike Systems: Leading e-bike drive and connectivity system supplier; relevant as an adjacent e-mobility ecosystem player that defines technical and UX standards influencing demand for FRIWO's Loyoubi charging stations and e-bike power solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
friwo compliance and trust
Trust signalCompliance9 records
friwo financial estimates
Financial estimateRevenue estimate
Valuation estimate
friwo leadership team
Management profileNumber of profiles
Profiles4 records
friwo subsidiaries and ownership
Company hierarchySubsidiaries5 records
friwo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
friwo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about friwo
What does friwo do?
FRIWO designs, develops and manufactures power supplies, battery chargers, and battery packs for OEM customers across specialized tools, industrial, medical, and e-mobility applications. The company also offers full OEM custom design services and Electronic Manufacturing Services (EMS), covering everything from concept and prototyping to series production. Hardware is complemented by proprietary technologies including GaN-based USB-C Power Delivery, LEV500 Li-Ion charging, FOXNEO configurable power supplies, and smart monitoring.
Is friwo a public or private company?
friwo is a public company. It is classified as public and is currently operating.
When was friwo founded?
friwo was founded in 1975.
Where is friwo based?
friwo is headquartered in Ostbevern, Germany, in the Europe region.
How does friwo make money?
Five revenue lines are on record. Hardware Products are the primary driver. The others are OEM Solutions, EMS - Electronic Manufacturing Services, license Income (India JV) and E-Mobility Solutions.
Who are friwo's main competitors?
Broad incumbents on record are Delta Electronics and Flex (Flextronics). Direct peers are Cosel, GlobTek, RECOM Power, TDK-Lambda, Phihong, Mean Well and XP Power. Bosch eBike Systems is listed as an emerging player.
Does friwo have an API?
No public API is recorded for friwo.
What industry is friwo in?
friwo's product category is Power Supplies and Charging Technology. Its primary akta.pro industry code is IMAGAGAB, Industrial Electronics Original Design Manufacturing (ODM), with a secondary code of IMAGAGAI, Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers). Its NAICS code is 3353 and its SIC code is 3600.