electroland
Electroland is a Los Angeles design studio founded in 2001 that creates large-scale interactive LED light and sound installations for airports, corporate headquarters, museums, and public spaces, using parametric modeling and CNC fabrication.
- Company typePrivate
- Founded2001
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What electroland does
Electroland is a privately-held, founder-led design studio founded in 2001 and based in Los Angeles. The firm designs and fabricates large-scale interactive light and sound installations for public spaces, airports, corporate headquarters, museums, and architectural environments. Its portfolio of 40+ projects spans airports (Hollywood/Fort Lauderdale, Denver, Memphis, Edmonton, Indianapolis, Calgary), corporate clients (DirecTV, Target, Google), cultural institutions (Smithsonian/Cooper Hewitt), and educational sites (SCI-Arc, Gateway Community College), with completed work in at least eight countries including the US, Canada, Mexico, China, Spain, and Belgium.
The studio's underlying technology combines custom LED RGB lighting systems, computer-vision and sensor-based human tracking, parametric computer modeling, and CNC fabrication into a kit-of-parts prefabrication workflow. Documented precision of 3mm from digital model to installed work on the Aurora project enabled lego-like assembly using largely unskilled labor, a structurally significant cost and schedule advantage on large commissions. Notable technical artifacts include 47,000 LED RGB nodes diffused by 600 curved plastic panels (Aurora), 160-meter sound-and-light installations (Flightpath), and software that maps video files into 3D space.
Electroland operates as a project-based studio rather than a software or product company. Revenue is generated through one-time commissions and public-art procurement, with no disclosed pricing tiers, recurring contracts, or external funding. Distribution runs through direct enterprise field sales, public-art competitions, developer RFPs, and architect/structural-engineer referrals (e.g., Buro Happold on Aurora). Customer logos are diversified across airports, corporate enterprises, museums, and education, though the long design-to-installation cycles (MOSAIC took ten years) make revenue inherently lumpy. The company is owned and creatively directed by Principal Cameron McNall, with Damon Seeley as the only other named partner.
electroland firmographics
Firmographics- Name
- electroland
- Legal name
- Electroland
- Website
- https://electroland.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Electroland is a Los Angeles design studio founded in 2001 that creates large-scale interactive LED light and sound installations for airports, corporate headquarters, museums, and public spaces, using parametric modeling and CNC fabrication.
- Ownership category
- akta.pro rank
electroland industry classification
Industry- Product category
- Public Art & Interactive Light Installations
- NAICS
- Electrical Equipment, Appliance, and Component Manufacturing (335)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
electroland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure
Revenue model
- Custom Art Installation Projects: One-time project-based revenue from design, fabrication, and installation of large-scale light and interactive art installations for airports, corporate headquarters, public spaces, and museums. Projects span multi-year timelines from proposal to completion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
electroland product offering
Product offeringCore offering
Electroland is a design studio that conceives, designs, fabricates, and installs large-scale interactive light and sound installations for public spaces, airports, corporate headquarters, museums, and architectural environments. Each project is a custom commission involving parametric computer modeling, CNC fabrication, LED lighting systems, sensor-driven interactivity, and on-site installation. The studio delivers one-of-a-kind installations such as 240-foot LED artworks at airports, interactive corporate lobbies with tens of thousands of LED nodes, and public sculptures responsive to human presence.
Product overview
Electroland is an art and design studio specializing in interactive light installations for public spaces, corporate environments, airports, and architectural projects. The company operates as a project-based studio rather than a platform product, delivering each installation as a custom work. Their portfolio includes major airport installations (MOSAIC at Fort Lauderdale International Airport, Flightpath at Edmonton International Airport, Relax at Denver International Airport, Connection at Indianapolis International Airport), corporate lobby installations (Aurora for DirecTV with 47,000 LED nodes, Target Interactive Breezeway at Rockefeller Center), public art installations (MetalMatisse in Norfolk, Lightspan in Memphis), and architectural projects (4016 Tivoli residence). Common technological threads across projects include LED lighting systems, motion/person detection sensors, parametric computer modeling, CNC fabrication, and interactive audio-visual responses to human activity. Projects range from fully realized installations to proposals that were not built.
Differentiator
Problem solved
Functional benefit
Companies that use electroland
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
electroland technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
electroland partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Buro HappoldcoreStructural engineering partner for Aurora installation at DirecTV headquarters. Electroland's parametric workflow allowed seamless information exchange with Buro Happold's engineering team, eliminating traditional sub-contractor consultations and bidding processes.
- John Friedman Alice Kimm ArchitectsminorCollaborated on Author Wall project for Guadalajara International Book Fair, partnering on the interactive touchscreen installation.
- Los Angeles Department of Cultural AffairsminorGovernment partner on Author Wall project at Guadalajara International Book Fair, along with National Endowment for the Arts.
- National Endowment for the Arts (NEA)minorFunding and programmatic partner on Author Wall project, collaborating with LA Department of Cultural Affairs and John Friedman Alice Kimm Architects.
- Andy GoldmanminorDesigner collaborator on Author Wall project at Guadalajara International Book Fair, working with Electroland on the interactive table and exhibit.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
electroland competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
electroland social profiles
Digital presenceelectroland financial estimates
Financial estimateRevenue estimate
Valuation estimate
electroland leadership team
Management profileNumber of profiles
Profiles2 records
electroland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
electroland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about electroland
What does electroland do?
Electroland is a design studio that conceives, designs, fabricates, and installs large-scale interactive light and sound installations for public spaces, airports, corporate headquarters, museums, and architectural environments. Each project is a custom commission involving parametric computer modeling, CNC fabrication, LED lighting systems, sensor-driven interactivity, and on-site installation. The studio delivers one-of-a-kind installations such as 240-foot LED artworks at airports, interactive corporate lobbies with tens of thousands of LED nodes, and public sculptures responsive to human presence.
Is electroland a public or private company?
electroland is a private company. It is currently operating.
When was electroland founded?
electroland was founded in 2001.
How does electroland make money?
One revenue line is on record: custom Art Installation Projects.
Does electroland have an API?
No public API is recorded for electroland.
What industry is electroland in?
electroland's product category is Public Art & Interactive Light Installations. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 335 and its SIC code is 3600.