essenzahome.nl

Name

essenzahome.nl

Legal name

ESSENZA HOME

Website

https://essenzahome.nl

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Textiles Retail

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industries

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI), Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ)

Keywords

• Home textile retail
• Premium bedding products
• Duvet cover collections
• Bath and kitchen linen
• Sleepwear and homewear

Headquarters

HQ city

Bunnik

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer retail sales of bedding and home textile products through the Essenza Home webstore. Products include duvet covers, bed linen, bathroom textiles, home accessories, kitchen and table textiles, and sleepwear/homewear. Revenue is generated through one-time product purchases at listed prices, with periodic sales and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Essenza Home designs, curates, and retails premium home textiles, bedding, bath textiles, kitchen and table linens, home accessories, home fragrances, tableware, and sleepwear/homewear through its Magento-based direct-to-consumer e-commerce platform (essenzahome.nl). The assortment spans in-house sub-brands (Minte, Aziza, Jule, Fleur, Essenza Icons, Essenza & Co) and distributed lifestyle brands (Marc O'Polo), and is supplemented by a physical Brandstore in Bunnik and a B2B portal for hospitality and corporate buyers.

Product overview

Essenza Home is a Dutch family business since 1961 offering a comprehensive home textile portfolio through its official webshop. The core offering centers on bedding products including duvet covers in multiple sizes (1-persoons, 2-persoons, Lits-Jumeaux, Lits-Jumeaux XL) and materials (cotton satin, percale, flannel, organic cotton, Egyptian cotton), complemented by fitted sheets, pillowcases, and bedroom accessories. The brand operates sub-brands including Minte (premium 300TC cotton satin), Aziza (400TC Egyptian cotton), Jule (GOTS-certified organic cotton), and Fleur (iconic floral prints), alongside collaborations with the Mauritshuis museum and Finnish artist Kreetta Jarvenpaa. Extended categories span bath textiles, home accessories, home fragrances, tableware, kitchen and table linens, and sleepwear/homewear. The company also distributes Marc O'Polo and Essenza & Co branded products, with items certified to OEKO-TEX Standard 100 and GOTS standards.

Differentiator

Problem solved

Functional benefit

Brands

• Essenza Icons: A curated collection of signature Essenza designs, including collaborations such as Essenza for Mauritshuis and Essenza for Kreetta Järvenpää.
• Essenza & Co
• Minte
• Aziza
• Jule
• Fleur

Products and services

• Duvet Covers (Dekbedovertrekken)
• Minte Collection
• Aziza Collection
• Jule Collection
• Fleur Collection
• Essenza for Mauritshuis Collection
• Essenza for Kreetta Järvenpää Collection
• Fitted Sheets (Hoeslakens)
• Pillowcases (Kussenslopen)
• Bath Textiles (Badtextiel)
• Home Accessories (Woonaccessoires)
• Home Fragrances (Huisparfums)
• Tableware (Servies)
• Kitchen Textiles (Keukentextiel)
• Table Linens (Tafeltextiel)
• Pyjamas and Homewear
• Bathrobes and Kimonos
• Marc O'Polo Branded Products

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core and major.

• MauritshuiscoreStrategic or Co-development PartnerExclusive collaboration between Essenza and the Mauritshuis museum in The Hague. Iconic 17th-century Dutch master paintings (Vermeer, Van Hulsdonck, Coorte) are translated into bedding designs. The collection includes duvet covers featuring works like 'View on Delft' and flower still lifes, bringing art history into everyday home décor.
• Kreetta JärvenpääcoreStrategic or Co-development PartnerCollaboration with Finnish photographer and artist Kreetta Järvenpää. Her poetic flower compositions are translated into bedding designs with depth, calm, and character. Products are printed on cotton satin with a soft feel and subtle sheen.
• Marc O'PolomajorChannel Partner/ Reseller/ DistributorEssenza Home resells Marc O'Polo branded bedding and homewear products. The Marc O'Polo collection includes duvet covers, bed linen, and homewear featuring Scandinavian-inspired designs in premium materials like organic cotton jersey and cotton flannel.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IKEA: Global home furnishings incumbent with extensive bedding, bath, kitchen, and home textile assortments sold through stores and online. Competes with Essenza Home in the Netherlands/Belgium on volume, price, and breadth across adjacent home categories.
• Zara Home: Global fashion retailer's home concept selling bedding, tableware, and home decor. Comparable on category breadth and Benelux presence, and increasingly competing on design-led premium positioning in home textiles.
• H&M Home: Global fast-fashion retailer's home division selling bedding, bath, and home accessories at scale. Overlaps with Essenza Home across product categories and Benelux market but competes on scale, price, and assortment breadth rather than premium positioning.

Direct peers

• Westwing: European DTC home furnishings retailer selling furniture, decor, and textiles online. Comparable as a pan-European digital-first home retailer competing for the same Dutch/Belgian shopper across adjacent categories.
• Bonne Aventure: Netherlands-based DTC bed linen brand focused on quality, design-led duvet covers and sheets. Overlaps with Essenza Home on Dutch DTC bedding, premium positioning, and lifestyle-driven branding.
• Beddinghouse: Dutch online-first bedding specialist selling duvet covers, sheets, and bedroom textiles directly to consumers. Closely matches Essenza Home's product focus (bedding-led), geography (NL/BE), and DTC go-to-market.
• SNURK: Dutch direct-to-consumer bedding brand known for playful, design-led duvet covers and home textiles. Most comparable to Essenza Home on geography, DTC model, and design-driven positioning in the Dutch/Belgian market.
• Linum Design AB: Scandinavian DTC home textile brand focused on premium, design-led bedding, towels, and table linens. Closely comparable on DTC model, design-led premium positioning, and product mix (bedding, bath, table linens).
• Droomhome: Dutch online bedding retailer offering duvet covers, sheets, and bedroom textiles directly to consumers. Overlaps with Essenza Home on geography, category focus, and DTC distribution model.

Regional players

• Casa: Belgian-headquartered home and living retailer with broad assortment in home textiles, tableware, and decor. Comparable to Essenza Home on geographic overlap (Belgium) and category breadth, though operates as a multi-store retail chain rather than DTC specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EssenzaHome
• Instagraminstagram.com/essenzahome
• Pinterestpinterest.com/essenzahome
• LinkedInlinkedin.com/company/essenzahome

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about essenzahome.nl