BOATRACE Miyajima

What BOATRACE Miyajima does

BOATRACE Miyajima is a motorboat racing venue operated by Miyajima Boat Racing Enterprise Group (宮島ボートレース企業団), a municipal enterprise under Hiroshima Prefecture jurisdiction in Hatsukaichi City, Japan. Established in 1951 as part of Japan's national boat racing system, the facility hosts live boat racing events, on-site wagering through seven ticket types (3連単, 2連単, 2連複, 3連複, 拡連複, 単勝, 複勝), and operates the adjacent PALBOAT Miyajima external betting facility and three regional ticket shops (BTS) in Kure, Akitakata, and Onomichi. The venue serves adult racing enthusiasts (20+), tourists visiting the adjacent World Heritage Miyajima Island, and corporate event organizers, with a diversified revenue model spanning transaction-based ticket sales, one-time seating fees (Premier 5,000 yen, Gold 3,000 yen, Bronze 1,000 yen, group rooms), general admission (100 yen), merchandise sales, and eight food and beverage outlets.

The facility's technology infrastructure centers on a digital voting and broadcast ecosystem including the cashless MOMIJI CARD IC system with point accumulation, online voting through the national mbrace platform, JLC-powered live streaming and race replays, an official iOS/Android mobile app with Firebase analytics, VR Splash Battle experiences, real-time water surface weather monitoring, and MONTA Scope multi-angle video viewing. Distribution combines a physical venue-based model (main 4-floor facility with ticket windows, automated machines, seating tiers, food courts, merchandise counter, and 800-vehicle parking across 6 lots) with digital channels including online voting, multi-platform social media presence, and YouTube content via Monta Channel. Partnerships span the national 24-venue boat racing network, local sports team Sanfrecce Hiroshima for co-branded merchandise, and 41+ local businesses in a regional revitalization coupon program.

Name

BOATRACE Miyajima

Legal name

宮島ボートレース企業団 (Miyajima Boat Race Enterprise Group)

Website

https://boatrace-miyajima.com

Company type

Private

Founded year

1951

Operating status

Operating

Short description

BOATRACE Miyajima operates a motorboat racing venue in Hatsukaichi City, Hiroshima Prefecture, Japan, offering live boat racing events, on-site wagering, premium seating, F&B, merchandise, and VR experiences to adult racing enthusiasts and tourists as part of Japan's national boat racing system.

Ownership category

akta.pro rank

Headquarters

HQ city

Hatsukaichi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. 舟券販売 (Boat Racing Ticket Sales): Core revenue from selling boat racing prediction tickets (舟券) including 3連単, 2連単, 2連複, 3連複, 拡連複, 単勝, 複勝. Tickets sold at windows and automated machines on-site, plus online voting platform.
2. 有料指定席販売 (Reserved Seating): Premium seating options including Premier (5,000円), Gold (3,000円), Bronze (1,000円), Pair (1,500円), Happy Room (4,000円), and PALBOAT reserved seats (2,000円/1,000円 after 16:00). Includes meals for premium tiers.
3. 入場料 (Admission Fees): 100 yen admission fee for adults, free for under 20. PALBOAT admission is free.
4. 物販・オリジナルグッズ (Merchandise Sales): Sale of original goods including Monta plush toys (1,500-2,000円), magnets, T-shirts, postcards, and gacha capsule toys. Available at service counter on 1st floor.
5. 飲食サービス (Food & Beverage): Multiple food courts and restaurants within the facility including 福ちゃん, 元気うどん, カフェ・ヴェッセル, 第1食堂, 勝海舟. Also convenience store (ポプラ).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

BOATRACE Miyajima operates a motorboat racing venue in Hatsukaichi City, Hiroshima Prefecture, hosting live racing events and selling pari-mutuel boat racing tickets (舟券) on-site, at its off-track facility PALBOAT Miyajima, and online via the national mbrace voting platform. The venue offers tiered seating (Premier, Gold, Bronze, Pair, Happy Room, BOX Room), general seating, F&B outlets, original merchandise, and digital services including the MOMIJI CARD cashless voting system, official mobile app, VR boat racing experience, and live race replay streaming.

Product overview

BOATRACE Miyajima is a boat racing venue operated by Miyajima Boat Racing Enterprise Group in Hatsukaichi City, Hiroshima Prefecture. The facility offers live boat racing events, betting services, and visitor entertainment. The main venue (宮島本場) and PALBOAT Miyajima (外向発売所) provide physical attendance with various seating options including Premier/Gold/Bronze seats, group rooms (BOX Room, Happy Room), and general seating with Maple Room and Tatami-style Kutsurogi Room access. The venue integrates digital services including the cashless Momiji Card voting system, official mobile app, VR experiences, live water surface weather monitoring, and JLC-powered race replay streaming. Supporting facilities include eight food outlets, approximately 800 parking spaces, original merchandise shops, and ROKU宫岛 event space. The venue also offers video content through Monta Channel, AR photo experiences, and panoramic video viewing of Miyajima.

Differentiator

Problem solved

Functional benefit

Brands

• PALBOAT宮島 (外向発売所): Off-track betting sales outlet (外向発売所) operated as part of the Boatrace Miyajima facility.
• MOMIJI CARD
• ROKU宮島

Products and services

• Boat Racing Tickets (舟券) Pari-mutuel prediction tickets (舟券) for boat racing events, covering seven bet types: 3連単 (trifecta), 2連単 (exacta), 2連複 (quinella), 3連複 (trio), 拡連複 (wide), 単勝 (win), and 複勝 (place). Sold to adult customers (20+) at ticket windows, automated vending machines, MOMIJI CARD, and online voting platform.
• Premier Seat (プレミアシート) Premium 4th floor seating tier at 5,000 yen including touchscreen monitors, free drinks, 1,000 yen meal voucher, 15P points, parking validation, and concierge/catering service. Targeted at adult racing fans seeking premium event experience.
• Gold Seat (ゴールドシート) Premium 4th floor seating at 3,000 yen including touchscreen monitors, free drinks, 1,000 yen meal voucher, 15P points, and parking validation.
• Bronze Seat (ブロンズシート) Standard 4th floor seating at 1,000 yen with information monitors and 5P points. Advance sales available 10 days prior to race day.
• Pair Seat (ペアシート) Two-person seating in 4th floor at 1,500 yen with 1P points.
• Happy Room (ハッピールーム) Group seating for up to 8 persons on the 4th floor at 4,000 yen with 5P points. Children under 20 count toward capacity.
• BOX Room (BOXルーム) Private group room on the 3rd floor near the water at 3,000 yen, accommodating 7 people including children under 20. Video recording is permitted with permit.
• PALBOAT Miyajima (パルボート宮島) Off-track betting sales outlet adjacent to the main venue offering ticket purchasing, reserved seating (2,000 yen, 1,000 yen after 16:00), observation hall, and convenience store. Opens 7:15 AM with free admission.
• MOMIJI CARD (モミジカード) Cashless IC card system for purchasing boat racing tickets, accumulating points, and redeeming rewards. Members receive Maple Room access during venue events.
• BOATRACE Miyajima Official Mobile App iOS and Android official mobile application providing race information, voting notifications, event updates, coupon delivery, and seat availability information.
• VR Splash Battle (VRスプラッシュバトル) Virtual reality boat racing experience attraction available on specified dates for visitors aged 7 and above.
• ROKU Miyajima (ROKU宮島) Special event viewing facility on the 2nd floor of PALBOAT Miyajima for parties, corporate events, and group gatherings, accommodating 5-60 people with free admission.
• Miyajima Original Goods (宮島オリジナルグッズ) Original venue merchandise including Monta plush toys (1,500-2,000 yen), Momiji plush toys, magnets, acrylic stands, Sanfrecce Hiroshima collaboration T-shirts, and limited edition items.
• On-site Food & Beverage (場内グルメ施設) Eight on-site food and beverage outlets including restaurants (Fuku-chan, Genki Udon, Katsu Kaizen), cafes (Cafe Vercell), Dai-1 Shokudo, Shokai Senpure, and Popra convenience store offering ramen, udon, katsudon, takoyaki, and other dishes.
• Parking Service (専用駐車場) Dedicated parking facility with five lots (P1-P5) totaling approximately 800 spaces plus 50 bicycle spaces. Free parking with same-day ticket purchase.
• Monta Channel (モンタチャンネル) Original video content series featuring racer introductions, behind-the-scenes content, and entertainment programming related to Hiroshima branch racers.
• Race Replay (レースリプレイ) Race replay streaming service via JLC live platform for reviewing completed races.
• MONTA Scope (モンタスコープ) Multi-angle video system allowing viewers to watch races from panoramic, pit, mark 1, and mark 2 perspectives.

Quantifiable outcome

• 5-60 attendees per event for ROKU facility rental
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and regional.

• JLC (日本レジャーチャネル)coreTechnology or IntegrationLive broadcast partner for race live streams and replays. JLC provides infrastructure for livebb.jlc.ne.jp streaming service of Miyajima races.
• 24 Boat Racing Venues NationwidecoreChannel Partner/ Reseller/ DistributorMutual off-site betting and ticket redemption agreement with all 24 boat racing venues in Japan including 常滑, 尼崎, 芦屋, 桐生, 平和島, 浜名湖, 多摩川, びわこ, etc.
• BTS呉 (ボートレースチケットショップ呉)regionalChannel Partner/ Reseller/ DistributorRelated ticket shop in Kure city. bt-kure.com - serves local customers who cannot visit main venue.
• BTS安芸高田regionalChannel Partner/ Reseller/ DistributorRelated ticket shop in Akitakata city. br-akitakata.com - serves local customers in mountain region.
• BTS尾道regionalChannel Partner/ Reseller/ DistributorRelated ticket shop in Onomichi city. bts-onomichi.biho.jp - serves local customers in eastern Hiroshima.
• 41+ Local Businesses (Regional Revitalization Coupon Partners)regionalGTM or Marketing PartnerLocal shops accepting BOATRACE regional revitalization coupons including restaurants, retail stores, hotels. Includes 高津堂, 佐久間海産商会, 花子, 茶屋わたや, 讃美牡蠣, and 37+ others.
• Sanfrecce HiroshimaregionalGTM or Marketing PartnerCollaboration merchandise including co-branded T-shirts. Sports team partnership for cross-promotion.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• KEIRIN (競輪) - Japan Professional Bicycle Racing: Adjacent regulated public gambling operator running Japan's national bicycle racing system with similar venue model, ticket products, off-site betting network, and government oversight structure. Competes for the same discretionary gambling spend.
• Japan Racing Association (JRA): National horse racing operator under similar government-regulated monopoly structure with analogous venue-based model, ticket product portfolio, off-site betting (A-PAT), and regional contribution mandate. The dominant spectator gambling brand in Japan.

Direct peers

• BOAT RACE Heiwajima (ボートレース平和島): Direct peer among Japan's 24 national boat racing venues; offers identical ticket types, reserved seating, and digital voting infrastructure with mutual off-site betting reciprocity with Miyajima.
• BOAT RACE Biwako (ボートレースびわこ): Direct peer in Japan's boat racing system with comparable racing venue operations, seating tiers, and off-site betting network access. Operates from Shiga Prefecture with scenic location similar to Miyajima.
• BOAT RACE Karatsu (ボートレース唐津): Direct peer among the 24 national boat racing venues with equivalent live racing, on-site wagering, premium seating, and concession offerings, plus mutual off-site betting integration with Miyajima.
• BOAT RACE Shimonoseki (ボートレース下関): Direct peer in Japan's national boat racing system, also conducting mutual off-site betting with Miyajima. Offers equivalent live racing, seating tiers, and concession operations in Yamaguchi Prefecture.
• BOAT RACE Hamana (ボートレース浜名湖): Direct peer in Japan's boat racing system featuring scenic lakeside location similar to Miyajima. Operates identical racing, ticket sales, and venue amenities under the same regulatory framework.
• BOAT RACE Tokuyama (ボートレース徳山): Direct peer operating another of Japan's 24 boat racing venues under the same national regulatory system with mutual off-site betting reciprocity. Comparable product offering: live racing, ticket sales, premium seating, and food courts.
• BOAT RACE Marugame (ボートレース丸亀): Direct peer operating a national boat racing venue in Kagawa Prefecture with comparable product portfolio (live racing, ticket sales, F&B, merchandise) and national off-site betting integration.
• BOAT RACE Suminoe (ボートレース住之江): Direct peer in the national boat racing circuit with night race operations and comparable facility amenities. Operates under the same regulatory framework with mutual off-site betting integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/br_miyajima
• YouTubeyoutube.com/channel/UCxvYC6PPCsy2_p0tGuvIv5w
• Facebookfacebook.com/boatrace.miyajima.jp
• Instagraminstagram.com/boatrace_miyajima

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOATRACE Miyajima