haffners energy

What haffners energy does

Haffner's Energy (legal entity Energy North Incorporated, d/b/a Haffner's) is a privately held regional energy and retail services company founded in 1925 in Lawrence, Massachusetts, and owned since 2015 by the Black Family through Energy North Group. The company operates across Massachusetts, New Hampshire, and Maine with more than 1,200 teammates, delivering home heating oil, propane, and kerosene; providing HVAC installation, repair, and maintenance under its KICKS Oil Maintenance Plan; running company-owned gas stations and convenience stores under multiple fuel brand banners (Exxon, Mobil, Gulf, Sunoco, Citgo, Irving, Village Variety); and operating tunnel, touchless, and self-service car washes with multi-tier subscription memberships.

The company's underlying technology stack is largely conventional: a HubSpot-based website and CRM, Google Analytics, a Haffner's Rewards mobile app with Buy & Save offers and Pizza/Beverage Clubs, and remote propane tank monitoring (IoT telemetry rather than AI). Commercial services include commercial propane, distillate fuels (diesel, kerosene, gasoline), and a Fleet Card expense-management program targeting business fuel buyers. Customer-facing technology emphasis is on loyalty (rewards app fuel discounts up to $0.60/gallon) and convenience (automatic home fuel delivery, online ordering via 866-IT-KICKS) rather than algorithmic differentiation.

Revenue is generated through transaction-based retail fuel sales and home fuel delivery (heating oil listed at $4.599/gallon), recurring subscription car wash memberships (promotional first month at $9.99) and annual HVAC maintenance contracts (auto-renewing), convenience store merchandise, and commercial fuel and fleet card fees. The go-to-market is hybrid: direct-to-consumer via physical retail storefronts and delivery, plus direct sales for commercial accounts. The customer base is horizontally diversified across residential homeowners, individual vehicle owners, retail fuel customers, and commercial/business accounts, with named mid-market and government references (Merrimack Valley Golf Club, The 207 Tavern, Lawrence Police Department).

Name

haffners energy

Legal name

Energy North Incorporated

Website

https://haffnersenergy.com

Company type

Private

Founded year

1925

Operating status

Operating

Short description

Haffner's Energy is a regional energy and retail services company operating across Massachusetts, New Hampshire, and Maine, providing home heating oil and propane delivery, HVAC services, gas stations, convenience stores, and car washes to residential and commercial customers.

Ownership category

akta.pro rank

Product category

Regional Fuel Distribution and Retail Energy Services

NAICS

Fuel Dealers (45721)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL)

akta.pro secondary industry

HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration) (EUAEAFAE)

Keywords

• Home heating oil delivery
• Propane delivery services
• Retail gas stations
• Car wash services
• HVAC services

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Sale of gasoline and diesel fuel through company-owned gas stations across Massachusetts, New Hampshire, and Maine. Fuel brands include Exxon, Mobil, Gulf, Sunoco, Citgo, Irving, and Village Variety.
2. Home Heating Oil Delivery: Home heating oil delivery services with automatic delivery options and price protection plans. Current oil price displayed as $4.599 per gallon.
3. Propane Delivery: Residential and commercial propane delivery including tank installation, monitoring, and maintenance services.
4. Car Wash Memberships: Monthly subscription-based car wash memberships offering unlimited tunnel washes with various plan tiers. First month promotional pricing at $9.99.
5. HVAC Maintenance Plans: Annual KICKS Oil Maintenance Plan providing scheduled maintenance, inspections, and 15% discount on parts and labor with auto-renewal.
6. Convenience Store Sales: Retail sales at convenience stores including snacks, beverages, and convenience items. Partnerships with food services including Sal's Express, Dunkin', Honey Dew Donuts, and Aroma Joe's.
7. Commercial Fleet Cards: Fleet card program helping businesses save on fuel, track expenses, with flexible options that fit business needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Haffner's Energy is a diversified regional energy and retail services provider operating across Massachusetts, New Hampshire, and Maine. The company delivers home heating oil, propane, and kerosene to residential customers; sells commercial propane and distillates (diesel, kerosene, gasoline) to businesses; operates company-owned gas stations and convenience stores; and runs tunnel, touchless, and self-service car washes with monthly memberships. HVAC installation, maintenance, and emergency repair services round out the offering under the unified Haffner's brand.

Product overview

Haffner's Energy is a diversified regional energy and retail services company operating since 1925. The company operates as a unified platform combining home energy delivery (heating oil, propane, kerosene) with HVAC services, commercial fueling solutions (commercial propane, distillates, fleet cards), and retail operations (gas stations, convenience stores, car washes). The product portfolio centers on three integrated service lines: (1) Home Fueling covering oil/propane/kerosene delivery with HVAC maintenance; (2) Commercial/Business Fueling including commercial propane, distillates, and fleet card management; and (3) Retail Services comprising gas stations, convenience stores, and three car wash formats (tunnel, touchless, self-service) with monthly membership plans. The company also offers a mobile rewards app and remote propane tank monitoring. Recent acquisitions (Huhtala Oil & Propane, Hartmann Oil, Concord Oil, Village Variety) expanded the footprint across Massachusetts, New Hampshire, and Maine.

Differentiator

Problem solved

Functional benefit

Brands

• It Kicks! Foundation: Charitable foundation established in 2023 that provides grants to nonprofits focusing on youth development and educational opportunities.
• Sal's Pizza

Products and services

• Heating Oil Delivery Home heating oil delivery service for residential customers across New England, featuring automatic delivery, price protection plans, and senior/military/auto-pay discounts.
• Propane Delivery Residential propane delivery for home heating, appliances, and outdoor use, including above-ground and underground tank installation.
• Kerosene Delivery Kerosene delivery service for home heating in residential customer homes.
• HVAC Services Heating, ventilation, and air conditioning services including installation, repairs, maintenance, and emergency service for oil and propane heating systems. Includes the annual KICKS Oil Maintenance Plan.
• Commercial Propane Commercial propane delivery services for businesses, powering heating systems, water heaters, stoves, and generators.
• Distillates Commercial distillates fuel delivery including diesel, kerosene, and gasoline for business operations.
• Fleet Cards Business fuel management program that helps companies save on fuel, track expenses, and offers flexible options for fleet operations.
• Tunnel Car Washes Automated tunnel car wash using soft cloth and Neo-Glide materials that safely clean vehicles through a conveyor system.
• Touchless Car Washes Touchless car wash using high-pressure water jets to remove dirt and grime without brushes, safe for all car finishes including high-end models.
• Self-Service Car Washes Self-service car wash bays where customers use pressure wands and brushes to wash their own vehicles, accepting coins and bills.
• Car Wash Membership Plans Monthly unlimited car wash membership plans for tunnel washes, with tiered options from basic to premium ceramic-sealant packages.
• Gas Stations Retail fuel stations in Massachusetts, New Hampshire, and Maine offering gasoline (regular, mid-grade, premium), diesel, and ethanol-free options under multiple fuel brands.
• Convenience Stores Convenience stores offering snacks, beverages, and essentials at gas station locations, with food service partnerships including Sal's Express, Dunkin', Honey Dew Donuts, and Aroma Joe's.

Quantifiable outcome

• Save up to $0.60 per gallon on fuel through rewards app
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• It Kicks! FoundationcoreOthers · 1 January 2023Established in 2023 by Energy North to provide grants to nonprofits focusing on youth development and educational opportunities. Named to honor the iconic kicking donkey mascot that has been part of Haffner's logo since 1948. Serves communities in Massachusetts, New Hampshire, and Maine.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Suburban Propane Partners: Publicly traded propane and fuel oil distributor (NYSE: SPH) serving residential and commercial customers across the Northeast. Closest pure-play comparison to Haffner's home heating oil, propane, and HVAC-adjacent service model.
• R.H. Foster Energy: Maine- and New Hampshire-based fuel distributor operating gas stations and providing home heating and propane delivery. Comparable regional player with similar product mix.
• Petro Home Services: Privately held provider of home heating oil, propane, HVAC, and plumbing services across the Northeast. Directly comparable in residential fuel plus HVAC service bundle.
• Global Partners LP: Publicly traded Northeast fuel distribution and retail operator (NYSE: GLP) with gas stations, heating oil, propane, and convenience retail. Directly comparable in product mix and regional concentration.
• Dead River Company: Privately held Maine-based heating oil and propane distributor serving New England. Highly comparable in product line, customer base, and regional footprint to Haffner's home fuel delivery business.

Broad incumbents

• Cumberland Farms: New England-based convenience store and gas station chain (now EG Group). Comparable retail fuel + c-store format, though without Haffner's home fuel delivery and HVAC lines.
• Sunoco LP: Publicly traded fuel distribution and retail operator (NYSE: SUN) with extensive Northeast motor fuel presence. Larger-scale incumbent in retail and wholesale fuel distribution.
• Wawa: Mid-Atlantic and Northeast convenience store and gas station chain with strong loyalty program. Comparable c-store + fuel retail format competing for the same customer wallet.
• Irving Oil: Canadian family-owned integrated energy company with retail fuel and convenience operations across New England. Broader incumbent competing with Haffner's on retail fuel and commercial supply.

Emerging players

• Mister Car Wash: Largest car wash subscription operator in the U.S. (NYSE: MCW). Comparable subscription car wash model and competing for share of vehicle-owners' maintenance spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Haffners
• Instagraminstagram.com/haffnersenergy
• YouTubeyoutube.com/@haffnersenergy
• LinkedInlinkedin.com/company/haffner-s

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about haffners energy