avery products (australia and new zealand)
Avery Products (Australia and New Zealand) is a privately held, Castle Hill-based label manufacturer and e-commerce retailer selling blank A4 label sheets, custom-printed WePrint labels, name badges, cards, and eco-friendly AveryEco labels to small businesses, home users, industrial buyers, and event organizers across Australia and New Zealand.
- Company typePrivate
- Founded1935
- HeadquartersCastle Hill, Australia
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What avery products (australia and new zealand) does
Avery Products Pty Ltd, trading as Avery, is an Australian privately held label manufacturer and e-commerce retailer headquartered at 11 Carrington Rd, Castle Hill, NSW, with local production since the 1960s. The company sells blank A4 label sheets (2,500+ combinations of shape, size, and material compatible with laser and inkjet printers), a WePrint professional custom-printing service for labels, stickers, business cards, greeting cards, postcards, fabric name badges, and specialty cards, plus a portfolio of branded lines including AveryEco (recycled/FSC-certified materials), Heavy Duty (industrial polyester, BS5609-compliant for chemicals), TrueBlock (opaque over-labeling), Fabric Name Badges, Conferencing Products, Filing & Organization, Kids Labels, and Cricut-compatible label papers. Its technology stack centers on proprietary label-engineering IP (TrueBlock opaque backing, QuickPeel Pop-up Edge, Sure Feed, Jam-Free reliability) and a free Design & Print Online software offering 1,000+ templates with mail merge, barcode, and QR-code generation, supplemented by a Template and API Alliance Software Program for third-party developer integrations.
Avery Products (ANZ) operates a product-led, direct-to-consumer e-commerce model through averyproducts.com.au with self-serve ordering, Design & Print login for returning customers, and Australia-wide standard delivery (3-6 business days, AUD $9.99, free over $150) plus express and New Zealand fulfillment. Pricing is transactional, one-time purchase with no subscription layer: blank sheets start near $1.10 per sheet with standard packs at $25-$90, heavy-duty and premium materials at $80-$150 per pack, and WePrint minimum order quantities from 4 units (greeting cards) to 100 (business cards). The customer base spans small business (primary segment, for product labeling, branding, packaging, and shipping), home users (organization, kids, wedding/craft projects), industrial/professional users (chemical and safety labels, asset identification), and events/conference organizers (name badges, tent cards, signage) — reportedly reaching 75,000+ customers across Australia and New Zealand with a 4.8-star Google rating. The entity is registered as Avery Products Pty Ltd in NSW, Australia, has no public listing, no disclosed funding rounds, and no named parent company in the available data.
avery products (australia and new zealand) firmographics
Firmographics- Name
- avery products (australia and new zealand)
- Legal name
- Avery Products Pty Ltd
- Website
- https://averyproducts.com.au
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Short description
- Avery Products (Australia and New Zealand) is a privately held, Castle Hill-based label manufacturer and e-commerce retailer selling blank A4 label sheets, custom-printed WePrint labels, name badges, cards, and eco-friendly AveryEco labels to small businesses, home users, industrial buyers, and event organizers across Australia and New Zealand.
- Ownership category
- akta.pro rank
avery products (australia and new zealand) industry classification
Industry- Product category
- Labels and Labeling Products
- NAICS
- Converted Paper Product Manufacturing (3222), Printing and Related Support Activities (3231)
- SIC
- Papers & Allied Products (2600)
- akta.pro primary industry
- Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)
- akta.pro secondary industries
- Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC) (IMALAMAJ), Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)
Keywords
Where avery products (australia and new zealand) is headquartered
LocationHeadquarters
- HQ city
- Castle Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
avery products (australia and new zealand) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Blank Label Sheet Sales: Direct sales of blank A4 label sheets in various shapes, sizes, and materials. One-time purchase model with minimum order of 1 sheet. Products include rectangular, round, square, oval labels in paper, polyester, metallic, and specialty finishes.
- WePrint Custom Printing Service: Professional custom printing service for labels, stickers, and cards. Customers upload designs and Avery prints and delivers. Minimum order quantities vary: 4 for greeting cards, 6 for postcards, 12 for labels/stickers, 8 for fabric name badges, 100 for business cards.
- Specialty Label Products: Sales of specialty products including heavy duty industrial labels, ultra-resistant outdoor labels, fabric name badges, and conferencing products (tent cards, signs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blank Label Sheets - Per Pack Pricing |
| Unit Pricing | Pay-as-you-go | WePrint Custom Printing - Minimum Order Quantities |
| Other | Pay-as-you-go | Delivery Options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
avery products (australia and new zealand) product offering
Product offeringCore offering
Avery Products (Australia and New Zealand) manufactures and supplies blank self-adhesive label sheets (2,500+ shape, size, and material combinations) and operates WePrint, a professional custom printing service for labels, stickers, cards, and name badges. The company also provides free online Design & Print software with thousands of templates for DIY label creation, and an Alliance Software Program with API integration for third-party developers. Products serve both small businesses (product packaging, branding, shipping) and individual consumers (home organization, kids' labels, crafting).
Product overview
Avery Products (Australia and New Zealand) offers a comprehensive labeling and printing solutions portfolio centered around blank label sheets and custom printing services. The core offerings include WePrint (a professional custom printing service for labels, stickers, cards, and business materials) and blank label sheets (available in 2,500+ shape, size, and material combinations for DIY laser/inkjet printing). The product ecosystem includes specialized lines such as AveryEco (eco-friendly labels), Heavy Duty Labels (industrial-grade polyester for harsh environments), TrueBlock Labels (opaque labels for covering existing markings), Design & Print Online software (free template-based design tool with mail merge and barcode generation), Fabric Name Badges, Conferencing Products (name badges, tent cards, signage), Business Cards, Filing & Organization Products, Kids Labels, Cricut-compatible materials, and an Alliance Software Program for third-party developer integrations. The company operates from Castle Hill, NSW with local manufacturing since the 1960s.
Differentiator
Problem solved
Functional benefit
Products and services
- WePrint Custom Printing Service Professional custom printing service for labels, stickers, greeting cards, postcards, business cards, and fabric name badges; customers upload their design, choose specifications (shape, size, material), and Avery prints and delivers the finished product.
- Blank Label Sheets Blank A4 self-adhesive label sheets compatible with laser and inkjet printers, available in over 2,500 combinations of shapes, sizes, and materials (paper, polyester, metallic, kraft, clear, coloured, removable). Minimum order is 1 sheet; standard packs of 10–25 sheets.
- AveryEco Labels Eco-friendly label products made from recycled or sustainable materials, FSC certified, including premium address and shipping labels, supporting sustainability initiatives.
- Heavy Duty Labels Industrial-grade polyester labels engineered for harsh environments, waterproof, tear-proof, UV/heat/dirt/oil resistant, suitable for asset identification, equipment labelling, chemical labelling (GHS), and safety signage.
- TrueBlock Labels White paper labels with opaque black backing (TrueBlock technology) that completely covers existing labels, logos, and writing underneath, featuring Jam-Free reliability for easy printing.
- Design & Print Online Software Free online design tool for creating and printing custom labels, featuring thousands of templates, mail merge, barcode and QR code generation, and easy import of contacts or data; available to all customers at no charge.
- Fabric Name Badges Fabric name badge label sheets (DIY) and custom printed fabric name badges for professional identification at events, conferences, and workplaces.
- Conferencing Products Event and conference materials including tent cards, signage, cling sheets, delegate cards, and event branding products for professional conferences and events.
- Business Cards & Cards Custom printed business cards, greeting cards, postcards, and multi-purpose cards for business promotion and personal use; available via WePrint custom printing service and as blank printable sheets.
- Filing & Organization Products Lateral filing systems, dividers, presentation products, manila folders, and document storage solutions for business and home organization.
- Kids Labels & Stickers Durable labels and stickers designed for children's items including school books, stationery, lunchboxes, and clothing; microwave- and dishwasher-safe variants available.
- Cricut Materials Label and sticker paper sheets engineered for use with Cricut cutting machines, marketed for craft and DIY projects.
Quantifiable outcome
- 4.8 star rating from 700+ verified Google reviews
- +3 more outcomes
Companies that use avery products (australia and new zealand)
Customer profileSegments4 records
Ideal customer profiles4 records
avery products (australia and new zealand) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
avery products (australia and new zealand) partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
avery products (australia and new zealand) competitors and assessment
Company assessmentDirect peers
- Sticker Mule: Online custom sticker and label printing service. Direct competitor in on-demand custom label/sticker printing with similar e-commerce-led GTM targeting SMBs.
- HERMA: European label manufacturer producing self-adhesive labels and labelstock. Comparable as a regional label manufacturer with similar product breadth in pressure-sensitive labels and labeling systems.
- MOO: Online print service for business cards, stickers, and marketing materials. Comparable in business card, custom print, and SMB-targeting with premium positioning overlap.
- OnlineLabels: US-based direct-to-consumer supplier of blank label sheets and custom printed labels compatible with laser and inkjet printers. Direct competitor in the same blank-label-sheet, design-software-led model Avery Australia runs.
- DYMO (Newell Brands): Manufacturer of label printers and label consumables for office and industrial use. Comparable in label-making hardware/software ecosystem that overlaps Avery's industrial and office labeling use cases.
Broad incumbents
- Brother (P-touch): Manufacturer of label printers (P-touch) and consumables for office and industrial labeling. Comparable in label-printing hardware/label consumables ecosystem overlapping Avery's industrial and SMB use cases.
- Vistaprint (Vista): Large online printing platform offering business cards, labels, and marketing materials. Competitor across Avery's WePrint custom printing, business cards, and SMB segments, with broader product breadth.
- CCL Industries: World's largest label converter serving consumer, industrial, and healthcare markets. Comparable as a much larger incumbent in the same pressure-sensitive label industry.
- Avery Dennison: Global owner of the Avery brand and a major pressure-sensitive label materials manufacturer. Comparable as the global umbrella brand whose labels and materials division sets the standard Avery Products Australia operates under.
Emerging players
- Sticker Giant: US-based custom sticker and label printer targeting small businesses and creators. Comparable in custom-sticker online printing with SMB and creator overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
avery products (australia and new zealand) social profiles
Digital presenceavery products (australia and new zealand) financial estimates
Financial estimateRevenue estimate
Valuation estimate
avery products (australia and new zealand) leadership team
Management profileNumber of profiles
avery products (australia and new zealand) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
avery products (australia and new zealand) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about avery products (australia and new zealand)
What does avery products (australia and new zealand) do?
Avery Products (Australia and New Zealand) manufactures and supplies blank self-adhesive label sheets (2,500+ shape, size, and material combinations) and operates WePrint, a professional custom printing service for labels, stickers, cards, and name badges. The company also provides free online Design & Print software with thousands of templates for DIY label creation, and an Alliance Software Program with API integration for third-party developers. Products serve both small businesses (product packaging, branding, shipping) and individual consumers (home organization, kids' labels, crafting).
Is avery products (australia and new zealand) a public or private company?
avery products (australia and new zealand) is a private company. It is classified as unknown and is currently operating.
When was avery products (australia and new zealand) founded?
avery products (australia and new zealand) was founded in 1935.
Where is avery products (australia and new zealand) based?
avery products (australia and new zealand) is headquartered in Castle Hill, Australia, in the Oceania region.
How does avery products (australia and new zealand) make money?
Three revenue lines are on record. Blank Label Sheet Sales are the primary driver. The others are wePrint Custom Printing Service and specialty Label Products.
Who are avery products (australia and new zealand)'s main competitors?
Direct peers on record are Sticker Mule, HERMA, MOO, OnlineLabels and DYMO (Newell Brands). Broad incumbents are Brother (P-touch), Vistaprint (Vista), CCL Industries and Avery Dennison. Sticker Giant is listed as an emerging player.
Does avery products (australia and new zealand) have an API?
Yes. Avery offers an API Alliance program that allows third-party software developers to integrate with Avery Design & Print Online. The API allows integrations as simple as a link into the Avery site, or developers can pass data to format for printing to Avery products. Data passed to Avery is the URL of a merge data CSV file. An HTML form is constructed on the partner's website to gather information in hidden fields, then a call is made to a Java servlet on the Avery website that passes the hidden fields as URL parameters to the Avery Design & Print application. The servlet opens the data file, converts it to XML format and prepares to merge the data. A License Agreement is required to access API documentation. Developer documentation is at www.averyproducts.com.au/alliance-software-program.
What industry is avery products (australia and new zealand) in?
avery products (australia and new zealand)'s product category is Labels and Labeling Products. Its primary akta.pro industry code is IMAMAHAE, Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners), with a secondary code of IMALAMAJ, Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC). Its NAICS code is 3222 and its SIC code is 2600.