the bva nudge unit institution

What the bva nudge unit institution does

BVA Nudge Consulting, operating as 'BVA Nudge Consulting by Ipsos' since its 2023 acquisition by Ipsos, is a global behavioral science consultancy that designs and evaluates bespoke interventions and nudges to influence human behavior. Its core service lines are Ad Hoc Missions — custom consulting engagements that diagnose behavioral challenges and design tailored interventions — and Training & Infusion BeSci, which coaches client leaders and teams to build internal behavioral science capabilities, supported by the B.E. Wiser training platform. The firm is built on a proprietary nudge methodology and applies it across verticals including health, sustainability, public policy, consumer goods, transportation, and HR, with documented outcomes such as a seatbelt-wearing rate increase from 10% to 24%, hospital wayfinding ease up 50%, and 1.1 million additional online income declarations for the French government. The go-to-market is sales-led, delivered through a five-region structure with regional CEOs in France (Etienne Bressoud), North America (Suzanne Kirkendall), the UK (Ted Utoft), APAC (Richard Bordenave), and LATAM (Xavier Genot), reporting to Managing Director Éric Singler. Revenue is generated through bespoke multi-year enterprise and government contracts; pricing is not publicly disclosed, and named clients include Ferrero China, Boston Scientific, HSBC, L'Oreal Paris, and the French Prime Minister's Service d'information du Gouvernement. The firm monetizes thought leadership via the Human Advantage Conference, the B.E. Good! podcast, Bias of the Week content, and published books and white papers, operating as a specialized behavioral science practice within the broader Ipsos research and consulting platform.

Name

the bva nudge unit institution

Legal name

BVA Nudge Consulting

Website

https://bvanudgeunit.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

BVA Nudge Consulting is a global behavioral science consultancy that designs bespoke interventions and training to help public and private organizations influence human behavior across health, sustainability, public policy, and consumer sectors.

Ownership category

akta.pro rank

Product category

Behavioral Science Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Behavioral science consulting
• Nudge interventions
• Behavior change advisory
• Applied behavioral insights
• Behavioral design services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Behavioral science consulting engagements including ad hoc missions, strategic advisory, and implementation support for organizations seeking to influence human behavior
2. Training & BeSci Infusion: Coaching leaders and teams, building internal capabilities in behavioral science for client organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BVA Nudge Consulting is a global consultancy that designs and evaluates bespoke behavioral interventions and nudges to encourage new positive behaviors in organizations and individuals across health, sustainability, and policy domains. It delivers Ad Hoc consulting missions plus Training & Infusion BeSci coaching that builds internal behavioral science capabilities inside client organizations.

Product overview

BVA Nudge Consulting by Ipsos is a global behavioral science consultancy offering a portfolio of services centered around designing and evaluating bespoke behavioral interventions. The core offering consists of Ad Hoc Missions (custom consulting engagements) and Training & Infusion BeSci (coaching and capability-building). Supporting this core business, the company provides educational content through the B.E. Good! Podcast, Bias of the Week educational series, and The Human Advantage Conference. Additional offerings include the B.E. Wiser training platform and published books and white papers on behavioral science applications. The company serves both private and public sector clients across Europe, North America, Latin America, Asia Pacific, and the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Ad Hoc Missions Custom behavioral science consulting engagements that design and evaluate bespoke behavioral interventions and nudges tailored to specific client challenges across health, sustainability, public policy, consumer goods, transportation, and HR domains.
• Training & Infusion BeSci Coaching and capability-building service that helps organizations apply behavioral science by training leaders and teams and infusing BeSci into their daily work.
• B.E. Wiser Platform Training course platform providing behavioral science education and implementation guidance for daily work application.

Quantifiable outcome

• Seatbelt wearing rate increased from 10% to 24% on school buses
• +12 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IpsoscoreGTM or Marketing PartnerBVA Nudge Consulting is a member of The BVA Family, which was acquired by Ipsos. Ipsos completed the acquisition of The BVA Family, integrating BVA Nudge Consulting into the Ipsos group of companies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Boston Consulting Group (BCG Behavioral Science / BCG Henderson Institute): Large strategy firm investing in behavioral science via BCG GAMMA and the Henderson Institute; competes with BVA on enterprise nudging mandates but as part of a much wider portfolio.
• Ipsos (parent organization): Global market research and consulting parent of BVA Nudge since 2023; comparable in end-clients served and methodology of evidence-based advisory, though broader than BeSci.
• McKinsey & Company (Behavioral Science practice): Global strategy incumbent with an established behavioral science offering embedded in its broader transformation work; competes for enterprise BeSci mandates though not as a pure-play specialist.
• Kantar: Global research and consulting firm with behavioral and human-centered design capabilities; competes for the same enterprise evidence-based advisory budgets as BVA Nudge and its Ipsos parent.

Emerging players

• Common Cents Lab (Duke University): Behavioral design lab focused on financial well-being and consumer outcomes; an emerging player that overlaps with BVA Nudge's consumer-goods and financial-services use cases.
• Frog (part of Capgemini Invent): Design and innovation consultancy applying behavioral insights to product, service, and experience design; comparable to BVA Nudge where consumer-behavior nudging intersects with experience design.
• Service Design Council / Service Design consultancies (e.g., Livework): Service design consultancies applying human-centered and behavioral thinking to public-service and customer-experience redesign; partially overlap with BVA Nudge's public-sector and consumer-behavior interventions.

Direct peers

• The Behavioural Insights Team (BIT): Often considered the global benchmark for applied behavioral science consulting; directly comparable to BVA Nudge in designing and testing nudges for governments and large organizations across health, sustainability, and policy.
• ideas42: US-headquartered nonprofit consulting firm applying behavioral science to social and consumer problems; directly comparable to BVA Nudge in scope, methodology, and cross-sector intervention work.

Others

• BVA (The BVA Family): Former parent of BVA Nudge Consulting before the 2023 Ipsos acquisition; closely related group of market research brands whose behavioral-science work overlaps and complements BVA Nudge's mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the bva nudge unit institution