OptiOpto

What OptiOpto does

OptiOpto is an independent-first buying group platform serving the US eye care market, operating as Novamed Alliance Inc. and headquartered in Boca Raton, Florida. The platform aggregates thousands of independent optometrists, ophthalmologists, and opticians to negotiate collective pricing, rebates, and billing terms with more than 150 vendor partners, including Luxottica, Johnson & Johnson, Kering, VSP, Safilo, Marchon, Marcolin, Coopervision, and Transitions. Members access vendor catalogs, consolidated billing, automated rebate tracking, and an analytics dashboard through a centralized member portal, with no membership fees and no long-term commitments.

The platform layers AI-powered marketing, recall, and loyalty tools on top of the buying group, integrating with RxSpark for patient engagement and with Crystal, RevolutionEHR, and Compulink EHR systems for clinical data ingestion. Documented AI capabilities include recommendation engines for schedule gap-filling, predictive analytics for no-shows and demand forecasting, generative patient communications, and process automation for recall and vendor workflows.

OptiOpto monetizes through vendor rebates, administrative fees on consolidated billing, and value-added services for vendors (CRM integration, upsell support, fractional sales teams). Revenue is transaction-based rather than subscription-based. The company, formerly CECOP USA, rebranded under new ownership and has expanded internationally to Spain, Portugal, Italy, the UK, France, Ireland, Germany, Brazil, Colombia, and Mexico, leveraging its Madrid-based parent Central de Compras Ópticas SL.

Name

OptiOpto

Legal name

Novamed Alliance Inc.

Website

https://optiopto.com

Company type

Private

Operating status

Operating

Short description

OptiOpto is an independent-first buying group platform serving US eye care practices, aggregating thousands of ECPs to negotiate pricing with 150+ vendors, with consolidated billing, rebate tracking, and AI-powered marketing tools.

Ownership category

akta.pro rank

Product category

Eye Care Buying Group Platform

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Vision Benefit Administration (VBA) / Vision TPA (ASO) (HLAEAJAI)

Keywords

• Eye care buying group
• Vendor management platform
• Optical practice management
• AI patient marketing
• Consolidated vendor billing

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Buying Group / Group Purchasing Revenue: OptiOpto acts as a purchasing agent for members, negotiating collective pricing and rebates with vendors. Revenue is derived from vendor rebates, administrative fees, and volume-based discounts negotiated on behalf of members. The platform facilitates transactions between independent ECPs and 150+ vendor partners, with funding coming from various vendor arrangements as disclosed in member terms.
2. Vendor Billing Services: OptiOpto provides consolidated billing services for members, handling vendor payments and rebilling to members. Payment terms include net 10 days for full discounts, with 2.75% reduction for non-cash payments and 1.5% monthly finance charges on outstanding balances.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

OptiOpto operates an independent-first buying group platform for eye care practices, connecting independent ECPs with 150+ vendor partners to provide collective purchasing power, consolidated vendor billing and rebate tracking, AI-powered patient acquisition and marketing tools (integrated with RxSpark), and data-driven loyalty programs. Members access the platform at no membership fee with no commitment requirements, while the company earns revenue through vendor rebates, administrative fees, and volume-based discounts.

Product overview

OptiOpto is an independent-first platform for Eye Care Practices in the USA, formerly CECOP USA. The offering consists of a core unified platform combining vendor management (consolidated billing, rebate tracking across 150+ vendors), a member portal, and AI-powered marketing tools including RxSpark integration. The platform also provides an analytics dashboard for ROI tracking and practice performance monitoring. Key differentiators include no membership fees, no commitment requirements, and exclusive pricing/rebates available only to members.

Differentiator

Problem solved

Functional benefit

Products and services

• OptiOpto Platform (Vendor Management, Billing & Rebates) Unified AI-powered platform for independent eye care practices combining vendor management, consolidated billing, automated rebate tracking across 150+ vendor partners, member portal access, and practice performance analytics. Targets independent optometrists, ophthalmologists, opticians, and optical practices.
• AI Marketing Tools AI-powered marketing module for member ECPs that delivers personalized wellness tips, automated recall reminders, and targeted patient communications. Uses a recommendation engine to identify patients most likely to fill schedule gaps, predictive analytics to forecast no-shows and demand, and generative AI for personalized messaging. Integrated with RxSpark for patient engagement and acquisition.
• Analytics Dashboard Performance tracking dashboard showing ROI metrics, patient retention data, frame turnover, and capture rate analytics, providing real-time insights for practice decision-making.
• Real-Time Booking System

Quantifiable outcome

• 22% reduction in cost of goods sold (COGS) for practices that moved billing under unified platform
• +6 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• KeringcoreStrategic or Co-development PartnerLuxury eyewear brand partner with OptiOpto vendor network, featured in partner logos section on homepage
• VSPcoreStrategic or Co-development PartnerVision insurance provider partner within OptiOpto network, one of the preferred suppliers mentioned
• TransitionscoreStrategic or Co-development PartnerPhotochromic lens technology partner within OptiOpto vendor network
• LuxotticacoreStrategic or Co-development PartnerMajor eyewear manufacturer partner, featured prominently in partner logos
• CoopervisioncoreStrategic or Co-development PartnerContact lens manufacturer partner within OptiOpto preferred vendor network
• Johnson & JohnsoncoreStrategic or Co-development PartnerVision care products partner within OptiOpto network, featured in partner logos section
• ClearvisioncoreStrategic or Co-development PartnerContact lens distributor partner within OptiOpto preferred vendor network
• MarcolincoreStrategic or Co-development PartnerEyewear manufacturer partner within OptiOpto vendor network
• MarchoncoreStrategic or Co-development PartnerEyewear manufacturer partner within OptiOpto vendor network
• SafilocoreStrategic or Co-development PartnerEyewear manufacturer partner within OptiOpto vendor network
• WestGroupecoreStrategic or Co-development PartnerEyewear brand partner within OptiOpto vendor network
• TuracoreStrategic or Co-development PartnerEyewear brand partner within OptiOpto preferred supplier network
• RxSparkcoreTechnology or IntegrationAI-powered patient engagement and marketing technology integrated into OptiOpto platform for patient acquisition and retention
• The Alliance, Pearlman Buying Group & The Combine GroupminorChannel Partner/ Reseller/ DistributorAffiliated buying groups mentioned under the OptiOpto umbrella for Monmouth, IL location
• Central de Compras Ópticas SLcoreStrategic or Co-development PartnerParent company and international headquarters in Alcobendas, Madrid, Spain. First global leading community in the optical sector providing strategic solutions in operational management, development, training, and transformation for opticians

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/OptiOptofl
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OptiOpto