MN Nice Cream
MN Nice Cream is a founder-owned, Minneapolis-based artisan soft serve ice cream retailer operating two storefronts in Northeast Minneapolis and Stillwater, Minnesota, plus a mobile catering truck serving individual consumers and event hosts throughout the state.
- Company typePrivate
- Founded2016
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
MN Nice Cream firmographics
Firmographics- Name
- MN Nice Cream
- Legal name
- MN Nice Cream
- Website
- https://mnnicecream.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MN Nice Cream is a founder-owned, Minneapolis-based artisan soft serve ice cream retailer operating two storefronts in Northeast Minneapolis and Stillwater, Minnesota, plus a mobile catering truck serving individual consumers and event hosts throughout the state.
- Ownership category
- akta.pro rank
MN Nice Cream industry classification
Industry- Product category
- Ice Cream Shop
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Other Specialty Food Retailers (44529)
- SIC
- Ice Cream & Frozen Desserts (2024), Retail-Food Stores (5400)
- akta.pro primary industry
- Soft-Serve & Custard Stands (THAFAGAC)
- akta.pro secondary industries
- Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG), Vegan/Allergen-Free Dessert Shops (THAFAGAL)
Keywords
Where MN Nice Cream is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MN Nice Cream business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Retail Ice Cream Sales: Direct retail sales of soft serve ice cream, sundaes, and build-your-own creations at two physical store locations in Northeast Minneapolis and Stillwater, MN
- Ice Cream Truck Catering: Mobile ice cream truck rental for corporate events, weddings, and private gatherings. Minimum spend requirements of $500 for weekday events and $900 for weekend events. Includes full service with the truck and staff.
- Ice Cream Sandwich Catering: Catering service featuring homemade ice cream sandwiches with cookies made from scratch. $6 per sandwich with 50-sandwich minimum. Offers full service with freezers or pickup option. Signature edible glitter topping included.
- Gift Card Sales: Digital and physical gift card sales through Square e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ice Cream Sandwich Catering - $6 per sandwich |
| Unit Pricing | Multi-year contract | Ice Cream Truck Catering - Weekday minimum $500, Weekend minimum $900 |
| Other | Pay-as-you-go | Retail Soft Serve - Not publicly disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
MN Nice Cream product offering
Product offeringCore offering
MN Nice Cream sells soft serve ice cream, build-your-own creations, sundaes, and ice cream sandwiches through two retail storefronts in Minnesota and a mobile ice cream truck. All products are finished with a signature edible glitter topping, and the menu includes vegan oat milk-based flavors plus egg-free, gluten-free, and lactose-free options. The business also provides ice cream sandwich and food truck catering for corporate events, weddings, and private parties.
Product overview
MN Nice Cream operates as a dual-channel ice cream retail business consisting of two physical store locations (Northeast Minneapolis and Stillwater, Minnesota) and a mobile ice cream truck. The core product is soft serve ice cream offered through Build Your Own (BYO) and Sundae menus, complemented by ice cream sandwich catering services. The company was founded in March 2016 and specializes in allergen-conscious products free from eggs, gluten, and lactose, including vegan options made with oat milk. All products are finished with signature edible glitter as a distinguishing feature.
Differentiator
Problem solved
Functional benefit
Companies that use MN Nice Cream
Customer profileSegments2 records
Ideal customer profiles2 records
MN Nice Cream technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MN Nice Cream partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
MN Nice Cream competitors and assessment
Company assessmentBroad incumbents
- Culver's: Culver's is a Midwest-based chain famous for frozen custard and ButterBurgers, with deep concentration in Minnesota and Wisconsin. It is comparable to MN Nice Cream as a regional soft serve/frozen custard competitor with overlapping customer base in the same Twin Cities geography.
- Dairy Queen: Dairy Queen is the dominant mass-market soft serve ice cream chain in the U.S., offering sundaes, cones, and Blizzards through thousands of franchised locations. It is comparable to MN Nice Cream as a direct soft serve competitor but operates at vastly larger scale and as a broad QSR+dessert brand rather than a niche indie shop.
- Blue Bunny (Wells Enterprises): Blue Bunny is a mass-market ice cream brand owned by Wells Enterprises, headquartered in the Midwest and distributed nationally via grocery. It is comparable to MN Nice Cream as a Midwest-rooted ice cream brand, though it competes primarily at the packaged-grocery tier rather than the indie soft serve shop tier.
Direct peers
- Salt & Straw: Salt & Straw is a craft ice cream scoop shop chain with a cult following and rotating artisanal flavors, founded in Portland and expanded across multiple U.S. cities. It is comparable to MN Nice Cream as a small-batch, flavor-driven ice cream retail concept with strong brand identity and Instagram-forward positioning.
- Coolhaus: Coolhaus is a premium ice cream sandwich brand that started from a food truck and built a retail and wholesale brand around architecturally themed, from-scratch ice cream sandwiches. It is comparable to MN Nice Cream as an ice cream sandwich and mobile-truck-led concept with similar catering/event and DIY product DNA.
- Van Leeuwen Ice Cream: Van Leeuwen is a premium ice cream brand with a robust plant-based lineup and scoop shops in major cities. It is comparable to MN Nice Cream specifically on the vegan/oat milk and dietary-inclusion positioning that both brands emphasize in their menus and marketing.
- Amy's Ice Creams: Amy's Ice Creams is a Texas-based ice cream chain known for quirky flavors, in-store mix-in experiences, and playful brand personality. It is comparable to MN Nice Cream as a similarly positioned indie soft serve/scoops brand that competes on personality and Instagram-worthy presentation rather than mass-market scale.
- Jeni's Splendid Ice Creams: Jeni's is a premium scoop shop chain known for direct-to-consumer pints, distinctive flavors, and a strong digital/retail brand. It is comparable to MN Nice Cream as a flavor-forward, brand-led retail ice cream concept, though Jeni's operates at materially larger scale and with a broader product catalog.
Regional players
- Graeter's: Graeter's is a Cincinnati-based, fourth-generation regional ice cream maker with retail scoop shops and grocery distribution across the Midwest. It is comparable to MN Nice Cream as a regional, brand-led ice cream retail concept with strong Midwestern roots, though Graeter's emphasizes pint manufacturing more than food-truck catering.
Emerging players
- Sweet Rose Creamery: Sweet Rose Creamery is a small-batch NYC scoop shop emphasizing high-quality, seasonal ingredients and a craft ice cream experience. It is comparable to MN Nice Cream as a similarly small-scale, retail-first scoop/soft serve concept focused on quality and brand personality rather than scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
MN Nice Cream social profiles
Digital presenceMN Nice Cream financial estimates
Financial estimateRevenue estimate
Valuation estimate
MN Nice Cream leadership team
Management profileNumber of profiles
Profiles1 record
MN Nice Cream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MN Nice Cream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MN Nice Cream
What does MN Nice Cream do?
MN Nice Cream sells soft serve ice cream, build-your-own creations, sundaes, and ice cream sandwiches through two retail storefronts in Minnesota and a mobile ice cream truck. All products are finished with a signature edible glitter topping, and the menu includes vegan oat milk-based flavors plus egg-free, gluten-free, and lactose-free options. The business also provides ice cream sandwich and food truck catering for corporate events, weddings, and private parties.
Is MN Nice Cream a public or private company?
MN Nice Cream is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MN Nice Cream founded?
MN Nice Cream was founded in 2016. It employs 1 to 10 people.
Where is MN Nice Cream based?
MN Nice Cream is headquartered in Minneapolis, United States, in the North America region.
How does MN Nice Cream make money?
Four revenue lines are on record. Retail Ice Cream Sales are the primary driver. The others are ice Cream Truck Catering, ice Cream Sandwich Catering and gift Card Sales.
Who are MN Nice Cream's main competitors?
Broad incumbents on record are Culver's, Dairy Queen and Blue Bunny (Wells Enterprises). Direct peers are Salt & Straw, Coolhaus, Van Leeuwen Ice Cream, Amy's Ice Creams and Jeni's Splendid Ice Creams. Graeter's is listed as a regional player. Sweet Rose Creamery is listed as an emerging player.
Does MN Nice Cream have an API?
No public API is recorded for MN Nice Cream.
What industry is MN Nice Cream in?
MN Nice Cream's product category is Ice Cream Shop. Its primary akta.pro industry code is THAFAGAC, Soft-Serve & Custard Stands, with a secondary code of THAFAHAG, Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts). Its NAICS code is 311520 and its SIC code is 2024.