MN Nice Cream

MN Nice Cream is a founder-owned, Minneapolis-based artisan soft serve ice cream retailer operating two storefronts in Northeast Minneapolis and Stillwater, Minnesota, plus a mobile catering truck serving individual consumers and event hosts throughout the state.

Company typePrivate
Founded2016
HeadquartersMinneapolis, United States
Headcount1–10
GTM typeB2C
OfferingServices

MN Nice Cream firmographics

Firmographics

Name: MN Nice Cream
Legal name: MN Nice Cream
Website: https://mnnicecream.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 1–10 employees
Short description: MN Nice Cream is a founder-owned, Minneapolis-based artisan soft serve ice cream retailer operating two storefronts in Northeast Minneapolis and Stillwater, Minnesota, plus a mobile catering truck serving individual consumers and event hosts throughout the state.
Ownership category
akta.pro rank

MN Nice Cream industry classification

Industry

Product category: Ice Cream Shop
NAICS: Ice Cream and Frozen Dessert Manufacturing (311520), Other Specialty Food Retailers (44529)
SIC: Ice Cream & Frozen Desserts (2024), Retail-Food Stores (5400)
akta.pro primary industry: Soft-Serve & Custard Stands (THAFAGAC)
akta.pro secondary industries: Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG), Vegan/Allergen-Free Dessert Shops (THAFAGAL)

Keywords

Soft serve ice cream
Ice cream catering
Food truck events
Dessert retail
Vegan ice cream

Where MN Nice Cream is headquartered

Location

Headquarters

HQ city: Minneapolis
HQ country: United States
HQ region: North America

Offices2 records

Markets served

MN Nice Cream business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

Retail Ice Cream Sales: Direct retail sales of soft serve ice cream, sundaes, and build-your-own creations at two physical store locations in Northeast Minneapolis and Stillwater, MN
Ice Cream Truck Catering: Mobile ice cream truck rental for corporate events, weddings, and private gatherings. Minimum spend requirements of $500 for weekday events and $900 for weekend events. Includes full service with the truck and staff.
Ice Cream Sandwich Catering: Catering service featuring homemade ice cream sandwiches with cookies made from scratch. $6 per sandwich with 50-sandwich minimum. Offers full service with freezers or pickup option. Signature edible glitter topping included.
Gift Card Sales: Digital and physical gift card sales through Square e-commerce platform

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Ice Cream Sandwich Catering - $6 per sandwich
Unit Pricing	Multi-year contract	Ice Cream Truck Catering - Weekday minimum $500, Weekend minimum $900
Other	Pay-as-you-go	Retail Soft Serve - Not publicly disclosed

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

MN Nice Cream product offering

Product offering

Core offering

MN Nice Cream sells soft serve ice cream, build-your-own creations, sundaes, and ice cream sandwiches through two retail storefronts in Minnesota and a mobile ice cream truck. All products are finished with a signature edible glitter topping, and the menu includes vegan oat milk-based flavors plus egg-free, gluten-free, and lactose-free options. The business also provides ice cream sandwich and food truck catering for corporate events, weddings, and private parties.

Product overview

MN Nice Cream operates as a dual-channel ice cream retail business consisting of two physical store locations (Northeast Minneapolis and Stillwater, Minnesota) and a mobile ice cream truck. The core product is soft serve ice cream offered through Build Your Own (BYO) and Sundae menus, complemented by ice cream sandwich catering services. The company was founded in March 2016 and specializes in allergen-conscious products free from eggs, gluten, and lactose, including vegan options made with oat milk. All products are finished with signature edible glitter as a distinguishing feature.

Differentiator

Problem solved

Functional benefit

Companies that use MN Nice Cream

Customer profile

Segments2 records

Ideal customer profiles2 records

MN Nice Cream technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

MN Nice Cream partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

MN Nice Cream competitors and assessment

Company assessment

Broad incumbents

Culver's: Culver's is a Midwest-based chain famous for frozen custard and ButterBurgers, with deep concentration in Minnesota and Wisconsin. It is comparable to MN Nice Cream as a regional soft serve/frozen custard competitor with overlapping customer base in the same Twin Cities geography.
Dairy Queen: Dairy Queen is the dominant mass-market soft serve ice cream chain in the U.S., offering sundaes, cones, and Blizzards through thousands of franchised locations. It is comparable to MN Nice Cream as a direct soft serve competitor but operates at vastly larger scale and as a broad QSR+dessert brand rather than a niche indie shop.
Blue Bunny (Wells Enterprises): Blue Bunny is a mass-market ice cream brand owned by Wells Enterprises, headquartered in the Midwest and distributed nationally via grocery. It is comparable to MN Nice Cream as a Midwest-rooted ice cream brand, though it competes primarily at the packaged-grocery tier rather than the indie soft serve shop tier.

Direct peers

Salt & Straw: Salt & Straw is a craft ice cream scoop shop chain with a cult following and rotating artisanal flavors, founded in Portland and expanded across multiple U.S. cities. It is comparable to MN Nice Cream as a small-batch, flavor-driven ice cream retail concept with strong brand identity and Instagram-forward positioning.
Coolhaus: Coolhaus is a premium ice cream sandwich brand that started from a food truck and built a retail and wholesale brand around architecturally themed, from-scratch ice cream sandwiches. It is comparable to MN Nice Cream as an ice cream sandwich and mobile-truck-led concept with similar catering/event and DIY product DNA.
Van Leeuwen Ice Cream: Van Leeuwen is a premium ice cream brand with a robust plant-based lineup and scoop shops in major cities. It is comparable to MN Nice Cream specifically on the vegan/oat milk and dietary-inclusion positioning that both brands emphasize in their menus and marketing.
Amy's Ice Creams: Amy's Ice Creams is a Texas-based ice cream chain known for quirky flavors, in-store mix-in experiences, and playful brand personality. It is comparable to MN Nice Cream as a similarly positioned indie soft serve/scoops brand that competes on personality and Instagram-worthy presentation rather than mass-market scale.
Jeni's Splendid Ice Creams: Jeni's is a premium scoop shop chain known for direct-to-consumer pints, distinctive flavors, and a strong digital/retail brand. It is comparable to MN Nice Cream as a flavor-forward, brand-led retail ice cream concept, though Jeni's operates at materially larger scale and with a broader product catalog.

Regional players

Graeter's: Graeter's is a Cincinnati-based, fourth-generation regional ice cream maker with retail scoop shops and grocery distribution across the Midwest. It is comparable to MN Nice Cream as a regional, brand-led ice cream retail concept with strong Midwestern roots, though Graeter's emphasizes pint manufacturing more than food-truck catering.

Emerging players

Sweet Rose Creamery: Sweet Rose Creamery is a small-batch NYC scoop shop emphasizing high-quality, seasonal ingredients and a craft ice cream experience. It is comparable to MN Nice Cream as a similarly small-scale, retail-first scoop/soft serve concept focused on quality and brand personality rather than scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

MN Nice Cream financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MN Nice Cream leadership team

Management profile

Number of profiles

Profiles1 record

MN Nice Cream funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MN Nice Cream M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MN Nice Cream

What does MN Nice Cream do?

Is MN Nice Cream a public or private company?

MN Nice Cream is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MN Nice Cream founded?

MN Nice Cream was founded in 2016. It employs 1 to 10 people.

Where is MN Nice Cream based?

MN Nice Cream is headquartered in Minneapolis, United States, in the North America region.

How does MN Nice Cream make money?

Four revenue lines are on record. Retail Ice Cream Sales are the primary driver. The others are ice Cream Truck Catering, ice Cream Sandwich Catering and gift Card Sales.

Who are MN Nice Cream's main competitors?

Broad incumbents on record are Culver's, Dairy Queen and Blue Bunny (Wells Enterprises). Direct peers are Salt & Straw, Coolhaus, Van Leeuwen Ice Cream, Amy's Ice Creams and Jeni's Splendid Ice Creams. Graeter's is listed as a regional player. Sweet Rose Creamery is listed as an emerging player.

Does MN Nice Cream have an API?

No public API is recorded for MN Nice Cream.

What industry is MN Nice Cream in?

MN Nice Cream's product category is Ice Cream Shop. Its primary akta.pro industry code is THAFAGAC, Soft-Serve & Custard Stands, with a secondary code of THAFAHAG, Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts). Its NAICS code is 311520 and its SIC code is 2024.