kremser bank & sparkassen
KREMSER BANK und Sparkassen AG is a regional Austrian savings bank (Sparkasse) founded in 1856, headquartered in Krems an der Donau, serving retail, business, and HNW customers in Lower Austria with accounts, mortgages, consumer credit, securities, and insurance distributed via branches and the Erste Group George digital platform.
- Company typePrivate
- Founded1856
- HeadquartersKrems An Der Donau, Austria
- Headcount—
- GTM typeB2C
- OfferingServices
What kremser bank & sparkassen does
KREMSER BANK und Sparkassen AG is a regional Austrian savings bank (Sparkasse) headquartered at Ringstraße 5-7, Krems an der Donau, Lower Austria, founded in 1856 and operating continuously for over 168 years. It is part of the Erste Bank and Sparkassen group and operates as the regional Sparkasse for the Krems catchment. The bank serves retail, business, self-employed professional, high-net-worth, youth, child, student, and startup-founder segments with a comprehensive product set that includes current and savings accounts, mortgage and Bauspar home loans, consumer credit (Klick-Kredit up to EUR 50,000), vehicle leasing, securities and ETF brokerage, gold savings plans, and bundled insurance distribution.
The core technology stack is built on Erste Group's George digital banking platform — a unified mobile app, web banking, s Identity authentication app, and self-service terminal infrastructure — extended with proprietary calculators (Wohnkredit, Sanierung, Pension, Budget) and FactSet-sourced market data. Sub-products George Junior (ages 8-14), George Invest (fractional securities/ETFs across 14 markets), and spark7 (youth account) broaden the funnel. Payments integrations include Apple Pay, Google Pay, eps Online-Überweisung, Verified by Visa, Mastercard Identity Check, and Western Union.
The business model is multi-stream: net interest income from mortgage, consumer, and Bauspar lending; recurring fees on current accounts; transaction commissions on securities brokerage; affiliate/distribution fees from Erste Asset Management funds; and insurance commissions earned as a vertraglich gebundener Versicherungsagent for Wiener Städtische Versicherung AG (GISA: 27506646). GTM combines physical branches, SB-Foyers, the George app, web banking, phone/video advisory, online calculators, a customer referral program, and content marketing (Finanzwissen, GLAUB AN DICH campaign). No revenue, headcount, or funding data is publicly disclosed.
kremser bank & sparkassen firmographics
Firmographics- Name
- kremser bank & sparkassen
- Legal name
- KREMSER BANK und Sparkassen AG
- Website
- https://kremserbank.at
- Company type
- Private
- Founded year
- 1856
- Operating status
- Operating
- Short description
- KREMSER BANK und Sparkassen AG is a regional Austrian savings bank (Sparkasse) founded in 1856, headquartered in Krems an der Donau, serving retail, business, and HNW customers in Lower Austria with accounts, mortgages, consumer credit, securities, and insurance distributed via branches and the Erste Group George digital platform.
- Ownership category
- akta.pro rank
kremser bank & sparkassen industry classification
Industry- Product category
- Retail Banking
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (522180), Portfolio Management and Investment Advice (523940)
- SIC
- Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where kremser bank & sparkassen is headquartered
LocationHeadquarters
- HQ city
- Krems An Der Donau
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
kremser bank & sparkassen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income from Credit Products: Primary revenue stream from mortgage loans (Wohnkredite), consumer loans (Online-Kredite), and building society loans (Bauspardarlehen). Interest margins generated through fixed and variable rate lending products.
- Account and Transaction Fees: Fees from current account management (Girokonten), transaction processing, and service charges. Quarterly billing for account maintenance and booking fees.
- Securities Trading and Investment Products: Commissions from securities brokerage, fund distribution, and investment account management through George Invest and Wertpapier-Services.
- Insurance Distribution (Commission): As tied insurance agent (vertraglich gebundener Versicherungsagent) for Wiener Städtische Versicherung AG, the bank earns commissions on distributed life, health, accident, property, and legal protection insurance products. Commission included in insurance premiums.
- Asset Management and Fund Distribution: Distribution fees from Erste Asset Management investment funds, ETFs, and wealth management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online-Kredit (Klick-Kredit) - Consumer loans |
| Subscription | Monthly | s Wohnkredit mit Hypothek - Mortgage loan |
| Subscription | Monthly | s Bauspardarlehen - Building society loan |
| Subscription | Monthly | s Wohnkredit (without mortgage) - Home loan without hypothec |
| Subscription | Monthly | s Gold Plan - Gold savings plan |
| Other | Monthly | Wertpapier-Depots - Securities accounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
kremser bank & sparkassen product offering
Product offeringCore offering
KREMSER BANK und Sparkassen AG is a regional Austrian savings bank offering retail, private, and small-business banking products including current and savings accounts, mortgage and consumer loans, building society loans, securities trading and investment funds, insurance distribution as a tied agent of Wiener Städtische Versicherung, vehicle leasing, and wealth management services. Products are delivered through a branch network, self-service terminals, the George digital banking platform, and remote advisory channels.
Product overview
KREMSER BANK und Sparkassen AG is a regional Austrian bank offering a comprehensive digital banking platform (George) along with traditional banking products. The core product is the George digital banking platform with mobile app, featuring sub-products including George Junior (child banking for ages 8-14), George Invest (investment platform), and spark7 Konto (youth account). The bank provides housing loans (Wohnkredit with and without mortgage, Bauspardarlehen), consumer loans (Online-Kredit/Klick-Kredit), insurance products through Wiener Städtische (health, accident, property, legal protection), securities services (Wertpapier-Depots), vehicle leasing (s Leasing), and gold savings (s Gold Plan). Products are accessible through online banking, mobile app, and branch network.
Differentiator
Problem solved
Functional benefit
Brands
- George Junior: Digital banking platform for children aged 8-14 years, teaching responsible money management through a child-friendly version of the George app.
- George Invest
- spark7
- Klick-Kredit
- s Bauspardarlehen
Quantifiable outcome
- Digital banking platform (George) available for account management, payments, and investments
- +1 more outcomes
Companies that use kremser bank & sparkassen
Customer profileSegments8 records
Ideal customer profiles4 records
kremser bank & sparkassen technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
kremser bank & sparkassen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Wiener Städtische Versicherung AG (Vienna Insurance Group)coreKREMSER BANK operates as a tied insurance agent (vertraglich gebundener Versicherungsagent) for Wiener Städtische Versicherung AG, offering life insurance, health insurance, accident insurance, property insurance (household and home), and legal protection insurance products. The bank provides personalized consultation and insurance product sales as part of its financial services portfolio. Commissions are included in insurance premiums.
- Cardif Allgemeine VersicherungcoreCardif serves as co-insurer alongside Wiener Städtischen Versicherung for s Kredit-Protect Plus credit protection insurance. This group insurance covers outstanding loan balance in case of death, and optionally includes payment protection for unemployment, disability, and hospitalization.
- Erste Asset ManagementcorePart of Erste Group, providing investment fund products, asset management services, and financial calculators (Anspar-Rechner, Performance-Rechner, Zusatzeinkommen-Rechner) through the bank's distribution channels.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
kremser bank & sparkassen competitors and assessment
Company assessmentDirect peers
- Sparkasse Herzogenburg-Neulengbach: Sibling regional Sparkasse within the Erste Bank and Sparkassen network operating in adjacent parts of Lower Austria. Closest direct comparable: same George platform, same tied-agent insurance model, similar Sparkassen legal structure, similar product suite.
- Oberbank AG: Regional Austrian universal bank headquartered in Linz, serving retail, SME, and corporate customers across Upper Austria with deposit, lending, and investment products. Comparable mid-sized Austrian regional banking model.
- Bank Austria (UniCredit): Major Austrian universal bank offering retail current accounts, mortgages, consumer lending, investment products, and insurance distribution across the country. Direct competitor in the same Austrian retail and SME banking market.
- BAWAG Group AG: Listed Austrian retail and SME bank with nationwide branch network, consumer lending, mortgages, and investment products. Competes head-to-head for Austrian retail deposits and Wohnkredit-style mortgage origination.
- Volksbank Wien AG: Austrian cooperative retail bank offering current accounts, mortgages, consumer credit, and wealth products. Operates a similar regional-branch-plus-digital distribution model and is part of the Austrian Volksbanken cooperative sector.
- Sparkasse Baden: Another regional Erste-affiliated Sparkasse in Lower Austria. Mirrors Kremser's structure — same George digital banking platform, same product range, same Sparkassen regulatory and distribution model.
- Raiffeisen Bank International / Raiffeisenlandesbank NÖ: Cooperative banking group with a strong regional presence in Lower Austria — Kremser's home region. Offers an overlapping product suite including current accounts, mortgages, consumer credit, and investment distribution through a parallel Sparkasse-style cooperative structure.
Emerging players
- N26 Bank GmbH: Berlin-headquartered digital bank with a strong DACH retail customer base, including Austria. Direct competitor on digital-first retail current accounts, payments, and consumer credit — areas where Kremser's George platform competes for the same customer.
- Revolut Bank UAB: Digital banking and payments platform operating across Europe including Austria. Competes on retail deposits, payments, multi-currency accounts, and increasingly consumer credit/investment products — encroaching on Kremser's traditional retail franchise.
Broad incumbents
- Erste Group Bank AG: Parent organization of the Sparkassen network in Austria and one of the largest banking groups in Central and Eastern Europe. Directly comparable as the ultimate owner of Kremser's digital infrastructure and brand platform, and serves overlapping retail/commercial customers across Austria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
kremser bank & sparkassen social profiles
Digital presencekremser bank & sparkassen compliance and trust
Trust signalCompliance3 records
kremser bank & sparkassen financial estimates
Financial estimateRevenue estimate
Valuation estimate
kremser bank & sparkassen leadership team
Management profileNumber of profiles
kremser bank & sparkassen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kremser bank & sparkassen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kremser bank & sparkassen
What does kremser bank & sparkassen do?
KREMSER BANK und Sparkassen AG is a regional Austrian savings bank offering retail, private, and small-business banking products including current and savings accounts, mortgage and consumer loans, building society loans, securities trading and investment funds, insurance distribution as a tied agent of Wiener Städtische Versicherung, vehicle leasing, and wealth management services. Products are delivered through a branch network, self-service terminals, the George digital banking platform, and remote advisory channels.
Is kremser bank & sparkassen a public or private company?
kremser bank & sparkassen is a private company. It is classified as corporate owned and is currently operating.
When was kremser bank & sparkassen founded?
kremser bank & sparkassen was founded in 1856.
Where is kremser bank & sparkassen based?
kremser bank & sparkassen is headquartered in Krems An Der Donau, Austria, in the Europe region.
How does kremser bank & sparkassen make money?
Five revenue lines are on record. Interest Income from Credit Products are the primary driver. The others are account and Transaction Fees, securities Trading and Investment Products, insurance Distribution (Commission) and asset Management and Fund Distribution.
Who are kremser bank & sparkassen's main competitors?
Direct peers on record are Sparkasse Herzogenburg-Neulengbach, Oberbank AG, Bank Austria (UniCredit), BAWAG Group AG, Volksbank Wien AG, Sparkasse Baden and Raiffeisen Bank International / Raiffeisenlandesbank NÖ. Emerging players are N26 Bank GmbH and Revolut Bank UAB. Erste Group Bank AG is listed as a broad incumbent.
Does kremser bank & sparkassen have an API?
No public API is recorded for kremser bank & sparkassen.
What industry is kremser bank & sparkassen in?
kremser bank & sparkassen's product category is Retail Banking. Its primary akta.pro industry code is FSAAAAAC, Independent Broker-Dealers (Retail Network). Its NAICS code is 522180 and its SIC code is 6036.