kremser bank & sparkassen

What kremser bank & sparkassen does

KREMSER BANK und Sparkassen AG is a regional Austrian savings bank (Sparkasse) headquartered at Ringstraße 5-7, Krems an der Donau, Lower Austria, founded in 1856 and operating continuously for over 168 years. It is part of the Erste Bank and Sparkassen group and operates as the regional Sparkasse for the Krems catchment. The bank serves retail, business, self-employed professional, high-net-worth, youth, child, student, and startup-founder segments with a comprehensive product set that includes current and savings accounts, mortgage and Bauspar home loans, consumer credit (Klick-Kredit up to EUR 50,000), vehicle leasing, securities and ETF brokerage, gold savings plans, and bundled insurance distribution.

The core technology stack is built on Erste Group's George digital banking platform — a unified mobile app, web banking, s Identity authentication app, and self-service terminal infrastructure — extended with proprietary calculators (Wohnkredit, Sanierung, Pension, Budget) and FactSet-sourced market data. Sub-products George Junior (ages 8-14), George Invest (fractional securities/ETFs across 14 markets), and spark7 (youth account) broaden the funnel. Payments integrations include Apple Pay, Google Pay, eps Online-Überweisung, Verified by Visa, Mastercard Identity Check, and Western Union.

The business model is multi-stream: net interest income from mortgage, consumer, and Bauspar lending; recurring fees on current accounts; transaction commissions on securities brokerage; affiliate/distribution fees from Erste Asset Management funds; and insurance commissions earned as a vertraglich gebundener Versicherungsagent for Wiener Städtische Versicherung AG (GISA: 27506646). GTM combines physical branches, SB-Foyers, the George app, web banking, phone/video advisory, online calculators, a customer referral program, and content marketing (Finanzwissen, GLAUB AN DICH campaign). No revenue, headcount, or funding data is publicly disclosed.

Name

kremser bank & sparkassen

Legal name

KREMSER BANK und Sparkassen AG

Website

https://kremserbank.at

Company type

Private

Founded year

1856

Operating status

Operating

Short description

KREMSER BANK und Sparkassen AG is a regional Austrian savings bank (Sparkasse) founded in 1856, headquartered in Krems an der Donau, serving retail, business, and HNW customers in Lower Austria with accounts, mortgages, consumer credit, securities, and insurance distributed via branches and the Erste Group George digital platform.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180), Portfolio Management and Investment Advice (523940)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Retail banking services
• Mortgage and consumer lending
• Securities and investment services
• Insurance distribution
• Digital banking platform

Headquarters

HQ city

Krems An Der Donau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Credit Products: Primary revenue stream from mortgage loans (Wohnkredite), consumer loans (Online-Kredite), and building society loans (Bauspardarlehen). Interest margins generated through fixed and variable rate lending products.
2. Account and Transaction Fees: Fees from current account management (Girokonten), transaction processing, and service charges. Quarterly billing for account maintenance and booking fees.
3. Securities Trading and Investment Products: Commissions from securities brokerage, fund distribution, and investment account management through George Invest and Wertpapier-Services.
4. Insurance Distribution (Commission): As tied insurance agent (vertraglich gebundener Versicherungsagent) for Wiener Städtische Versicherung AG, the bank earns commissions on distributed life, health, accident, property, and legal protection insurance products. Commission included in insurance premiums.
5. Asset Management and Fund Distribution: Distribution fees from Erste Asset Management investment funds, ETFs, and wealth management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

KREMSER BANK und Sparkassen AG is a regional Austrian savings bank offering retail, private, and small-business banking products including current and savings accounts, mortgage and consumer loans, building society loans, securities trading and investment funds, insurance distribution as a tied agent of Wiener Städtische Versicherung, vehicle leasing, and wealth management services. Products are delivered through a branch network, self-service terminals, the George digital banking platform, and remote advisory channels.

Product overview

KREMSER BANK und Sparkassen AG is a regional Austrian bank offering a comprehensive digital banking platform (George) along with traditional banking products. The core product is the George digital banking platform with mobile app, featuring sub-products including George Junior (child banking for ages 8-14), George Invest (investment platform), and spark7 Konto (youth account). The bank provides housing loans (Wohnkredit with and without mortgage, Bauspardarlehen), consumer loans (Online-Kredit/Klick-Kredit), insurance products through Wiener Städtische (health, accident, property, legal protection), securities services (Wertpapier-Depots), vehicle leasing (s Leasing), and gold savings (s Gold Plan). Products are accessible through online banking, mobile app, and branch network.

Differentiator

Problem solved

Functional benefit

Brands

• George Junior: Digital banking platform for children aged 8-14 years, teaching responsible money management through a child-friendly version of the George app.
• George Invest
• spark7
• Klick-Kredit
• s Bauspardarlehen

Quantifiable outcome

• Digital banking platform (George) available for account management, payments, and investments
• +1 more outcomes

Segments8 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Wiener Städtische Versicherung AG (Vienna Insurance Group)coreStrategic or Co-development PartnerKREMSER BANK operates as a tied insurance agent (vertraglich gebundener Versicherungsagent) for Wiener Städtische Versicherung AG, offering life insurance, health insurance, accident insurance, property insurance (household and home), and legal protection insurance products. The bank provides personalized consultation and insurance product sales as part of its financial services portfolio. Commissions are included in insurance premiums.
• Cardif Allgemeine VersicherungcoreStrategic or Co-development PartnerCardif serves as co-insurer alongside Wiener Städtischen Versicherung for s Kredit-Protect Plus credit protection insurance. This group insurance covers outstanding loan balance in case of death, and optionally includes payment protection for unemployment, disability, and hospitalization.
• Erste Asset ManagementcoreTechnology or IntegrationPart of Erste Group, providing investment fund products, asset management services, and financial calculators (Anspar-Rechner, Performance-Rechner, Zusatzeinkommen-Rechner) through the bank's distribution channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sparkasse Herzogenburg-Neulengbach: Sibling regional Sparkasse within the Erste Bank and Sparkassen network operating in adjacent parts of Lower Austria. Closest direct comparable: same George platform, same tied-agent insurance model, similar Sparkassen legal structure, similar product suite.
• Oberbank AG: Regional Austrian universal bank headquartered in Linz, serving retail, SME, and corporate customers across Upper Austria with deposit, lending, and investment products. Comparable mid-sized Austrian regional banking model.
• Bank Austria (UniCredit): Major Austrian universal bank offering retail current accounts, mortgages, consumer lending, investment products, and insurance distribution across the country. Direct competitor in the same Austrian retail and SME banking market.
• BAWAG Group AG: Listed Austrian retail and SME bank with nationwide branch network, consumer lending, mortgages, and investment products. Competes head-to-head for Austrian retail deposits and Wohnkredit-style mortgage origination.
• Volksbank Wien AG: Austrian cooperative retail bank offering current accounts, mortgages, consumer credit, and wealth products. Operates a similar regional-branch-plus-digital distribution model and is part of the Austrian Volksbanken cooperative sector.
• Sparkasse Baden: Another regional Erste-affiliated Sparkasse in Lower Austria. Mirrors Kremser's structure — same George digital banking platform, same product range, same Sparkassen regulatory and distribution model.
• Raiffeisen Bank International / Raiffeisenlandesbank NÖ: Cooperative banking group with a strong regional presence in Lower Austria — Kremser's home region. Offers an overlapping product suite including current accounts, mortgages, consumer credit, and investment distribution through a parallel Sparkasse-style cooperative structure.

Emerging players

• N26 Bank GmbH: Berlin-headquartered digital bank with a strong DACH retail customer base, including Austria. Direct competitor on digital-first retail current accounts, payments, and consumer credit — areas where Kremser's George platform competes for the same customer.
• Revolut Bank UAB: Digital banking and payments platform operating across Europe including Austria. Competes on retail deposits, payments, multi-currency accounts, and increasingly consumer credit/investment products — encroaching on Kremser's traditional retail franchise.

Broad incumbents

• Erste Group Bank AG: Parent organization of the Sparkassen network in Austria and one of the largest banking groups in Central and Eastern Europe. Directly comparable as the ultimate owner of Kremser's digital infrastructure and brand platform, and serves overlapping retail/commercial customers across Austria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kremserbank
• LinkedInlinkedin.com/company/kremserbank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kremser bank & sparkassen