Gin and Grace
Gin and Grace is a private direct-to-consumer fine-jewelry retailer selling handcrafted natural-gemstone and diamond rings, earrings, pendants, and other pieces to individual consumers and gift buyers through its online storefront and one-time product sales.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gin and Grace does
Gin and Grace is a privately held fine-jewelry e-commerce retailer with an active storefront that designs and sells handcrafted pieces using natural gemstones, diamonds, and precious-metal settings. Its core catalog is organized around rings, earrings, and pendants, with gemstone-specific collections covering white diamond, emerald, ruby, sapphire, opal, aquamarine, London Blue Topaz, tanzanite, morganite, amethyst, rhodolite, and peridot; bracelets, band rings, and Zodiac in Diamonds are additional offerings.
The company uses a self-serve, Shopify-based direct-to-consumer storefront and targets individual consumers, primarily women buying for engagements, weddings, anniversaries, and other occasions, with gift buyers as a secondary segment. Its stated revenue model is one-time product sales through unit pricing, and the storefront is reported to serve customers globally with no physical retail locations, marketplace listings, or third-party resellers. Listed prices range from under $300 for basic earrings to over $3,000 for premium statement pieces, with stated tiers under $350, under $550, under $950, and $950 and above; free shipping and a 60-day money-back guarantee are reported.
The supplied technology data identifies an e-commerce platform and lists no app, API, SDK, integrations, patents, or AI capabilities. No revenue figure, headcount, funding history, parent company, subsidiaries, or institutional investors are disclosed, and the operating-geography fields are empty, so the scale indicated by the homepage's 15,000+ customer claim cannot be independently quantified.
Gin and Grace firmographics
Firmographics- Name
- Gin and Grace
- Website
- https://ginandgrace.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Gin and Grace is a private direct-to-consumer fine-jewelry retailer selling handcrafted natural-gemstone and diamond rings, earrings, pendants, and other pieces to individual consumers and gift buyers through its online storefront and one-time product sales.
- Ownership category
- akta.pro rank
Gin and Grace industry classification
Industry- Product category
- Fine Jewelry E-Commerce
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industries
- Colored Gemstone Jewelry (CRAKAAAB), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)
Keywords
Gin and Grace business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time transaction sales of handcrafted fine jewelry featuring natural gemstones and diamonds. Products are sold at various price points from budget-friendly ($350 and under) to premium ($3000+), with typical engagement rings and statement pieces ranging from $500-$2000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly jewelry under $350 |
| Unit Pricing | Pay-as-you-go | Mid-range jewelry under $550 |
| Unit Pricing | Pay-as-you-go | Premium jewelry under $950 |
| Unit Pricing | Pay-as-you-go | Luxury statement pieces $950+ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Gin and Grace product offering
Product offeringCore offering
Gin and Grace designs and sells handcrafted fine jewelry featuring natural, ethically sourced gemstones and diamonds. The company offers rings, earrings, pendants, bracelets, and band rings set in 10K and 14K gold (yellow, white, and rose gold), with gemstone-specific collections including white diamond, emerald, ruby, sapphire, opal, aquamarine, tanzanite, morganite, amethyst, rhodolite, peridot, and London Blue Topaz. Sales are conducted exclusively through a direct-to-consumer online storefront with free shipping and a 60-day money-back guarantee.
Product overview
Gin and Grace is an e-commerce fine jewelry retailer offering handcrafted gemstone jewelry. The product portfolio centers on three core product categories—Rings, Earrings, and Pendants—organized into gemstone-specific collections. Collections include White Diamond, Emerald (Zambian), Ruby (Mozambique), Sapphire (Ceylon/Blue), Opal (Ethiopian/Australian), Aquamarine (Brazilian), London Blue Topaz (Brazilian), Tanzanite (Tanzanian), Morganite (Madagascar), Amethyst (Brazilian), Rhodolite Garnet (Madagascar), and Peridot (Manchurian). Additional offerings include Zodiac-themed diamond pieces, bracelets, and band rings. All pieces feature 10K or 14K gold settings (yellow, white, or rose gold) and natural, ethically sourced gemstones with diamonds rated I1-I2 clarity.
Differentiator
Problem solved
Functional benefit
Products and services
- Rings Collection Handcrafted fine jewelry rings featuring natural gemstones including white diamond, emerald, ruby, sapphire, opal, aquamarine, London Blue Topaz, tanzanite, morganite, amethyst, rhodolite, and peridot in 10K and 14K gold settings. Targeted at consumers seeking engagement, wedding, anniversary, or statement rings.
- Earrings Collection Gemstone earrings available in stud, drop, and leverback styles featuring various natural stones in yellow gold, white gold, and rose gold. Targeted at consumers seeking everyday or occasion earrings.
- Pendants Collection Pendant necklaces showcasing natural gemstones in various cuts and gold metal options. Targeted at consumers seeking everyday or gift pendants.
- Bracelets Collection Bracelet collection featuring natural gemstone designs. Targeted at consumers seeking gemstone bracelets.
- Band Rings Simple gold band rings without gemstones, available in 10K and 14K gold. Targeted at consumers seeking wedding bands or stacking rings.
- Zodiac in Diamonds Collection Zodiac-themed diamond jewelry collection featuring astrological symbols set in diamonds. Targeted at consumers seeking personalized or themed gifts.
Quantifiable outcome
- 60-day money-back guarantee policy
- +2 more outcomes
Companies that use Gin and Grace
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Gin and Grace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gin and Grace partnerships and signals
Strategic signalScale indicators1 record
Recent moves12 records
Expansion highlights11 records
Gin and Grace competitors and assessment
Company assessmentEmerging players
- Etsy: Online marketplace for handmade and artisan jewelry, partially overlapping Gin and Grace's handcrafted positioning and gift-buyer audience, though via a marketplace model rather than owned storefront.
- Gemvara: Online fine jewelry retailer focused on customization and colored gemstones across rings, earrings, and pendants — closely aligned with Gin and Grace's gemstone-and-customization model.
Direct peers
- Angara: Online fine jewelry retailer with deep coverage of colored gemstones (sapphire, emerald, ruby, tanzanite, aquamarine) across rings, earrings, and pendants, with comparable price-tiered offering.
- Mejuri: DTC fine jewelry brand targeting similar self-purchasing and gifting occasions, with a digitally native, transparent-pricing model overlapping Gin and Grace's value proposition.
- Blue Nile: Online-first diamond and fine jewelry retailer offering a broad assortment of rings, earrings, and pendants across price tiers, with an established global shipping model — the canonical DTC jewelry peer.
- Brilliant Earth: DTC fine jewelry brand specializing in ethically sourced diamonds and gemstones, with a strong online focus and similar gemstone-led assortment (sapphire, emerald, ruby, moissanite) and engagement-ring positioning.
- James Allen: Online diamond and fine jewelry retailer known for customization and a wide assortment of engagement and gemstone rings — a comparable digital-native fine jewelry competitor.
Broad incumbents
- Ross-Simons: Established online and catalog fine jewelry retailer offering a wide assortment of gemstone and diamond jewelry at accessible price points, comparable breadth and gifting positioning.
- Kay Jewelers: Mass-market jewelry retailer (Signet-owned) carrying rings, earrings, and pendants across price points. Relevant as a benchmark for the broad fine jewelry retail landscape Gin and Grace competes within.
- Tiffany & Co. Iconic fine jewelry brand with strong diamond and gemstone offering, sets the brand-trust benchmark in the segment Gin and Grace competes for premium share in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gin and Grace social profiles
Digital presenceGin and Grace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gin and Grace leadership team
Management profileNumber of profiles
Gin and Grace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gin and Grace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gin and Grace
What does Gin and Grace do?
Gin and Grace designs and sells handcrafted fine jewelry featuring natural, ethically sourced gemstones and diamonds. The company offers rings, earrings, pendants, bracelets, and band rings set in 10K and 14K gold (yellow, white, and rose gold), with gemstone-specific collections including white diamond, emerald, ruby, sapphire, opal, aquamarine, tanzanite, morganite, amethyst, rhodolite, peridot, and London Blue Topaz. Sales are conducted exclusively through a direct-to-consumer online storefront with free shipping and a 60-day money-back guarantee.
Is Gin and Grace a public or private company?
Gin and Grace is a private company. It is classified as unknown and is currently operating.
When was Gin and Grace founded?
Gin and Grace was founded in -1.
How does Gin and Grace make money?
One revenue line is on record: direct Product Sales.
Who are Gin and Grace's main competitors?
Emerging players on record are Etsy and Gemvara. Direct peers are Angara, Mejuri, Blue Nile, Brilliant Earth and James Allen. Broad incumbents are Ross-Simons, Kay Jewelers and Tiffany & Co..
Does Gin and Grace have an API?
No public API is recorded for Gin and Grace.
What industry is Gin and Grace in?
Gin and Grace's product category is Fine Jewelry E-Commerce. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAAAB, Colored Gemstone Jewelry. Its NAICS code is 458310 and its SIC code is 5944.