diabetesforeningen

What diabetesforeningen does

Diabetesforeningen (the Danish Diabetes Association) is a Denmark-based, non-profit patient association headquartered in Glostrup that serves the country's population of people with diabetes — about 384,600 Danes — along with their relatives, healthcare professionals, and corporate partners. It operates a community-led, membership-driven model: individuals pay annual membership dues (ranging from 270 DKK for pensionists/youth to 545 DKK for a family), and members gain access to free personal advisory from Diabetesrådgiverne (a 10-discipline advisor panel including dietitians, social workers, nurses, and child/youth consultants), peer-support communities (motivational, network, family, and youth groups), diabetes camps and courses, the Fordelsklub benefits club with 500+ partner discounts, a quarterly magazine, and a biweekly newsletter. Beyond membership, the organization funds itself through scratch lottery sales (volunteers earn 20 DKK per ticket; over 4M DKK was paid out to community sellers last year), one-time and recurring donations including the Diabeteshelt monthly giving program, bequests, an e-commerce Netbutik on Shopify, and corporate partnerships.

Its product and technology footprint centers on the diabetes.dk digital platform (built on PHP and ASP.NET, hosted on Microsoft Azure with Cloudflare), supplemented by an indsamling.diabetes.dk donation platform powered by BetterNow, a Thinkific-based online training environment for volunteers, the proprietary Kulhydrattælleren carbohydrate-counting mobile app, and the publicly accessible Diabetestal.nu statistics portal. It also operates local associations, regional committees, family and youth groups, and a peer-matching service. The organization funds early-career research (historically three grants of 600,000 DKK each; paused for 2026 with resumption planned for 2027), engages in political advocacy for diabetes-related policy, and maintains a strategic research relationship with Novo Nordisk via the international DAWN2 study.

Name

diabetesforeningen

Legal name

Diabetesforeningen

Website

https://diabetes.dk

Company type

Private

Operating status

Operating

Short description

Diabetesforeningen is a Danish non-profit patient association based in Glostrup that serves the country's ~384,600 people with diabetes through memberships, advisory services, peer-support communities, research grants, advocacy, and a digital platform spanning diabetes.dk, a Shopify shop, and the Kulhydrattaelleren carbohydrate-counting app.

Ownership category

akta.pro rank

Product category

Patient Advocacy / Diabetes Support Services

NAICS

Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Diabetes (General) (HLAKADAA)

akta.pro secondary industries

Type 1 Diabetes Care (HLAKADAB), Diabetes Education & Insulin Management (Home-Based) (HSABACAJ), Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ), Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF)

Keywords

• Diabetes patient support
• Nonprofit health association
• Diabetes research funding
• Patient advocacy services
• Diabetes community programs

Headquarters

HQ city

Glostrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership fees provide recurring revenue. Pricing tiers: personal membership 410 kr/year, pensionist 270 kr/year, household pensionist 360 kr/year, youth (18-30) 270 kr/year, family membership 545 kr/year (prices effective 1 January 2026).
2. Scratch Lottery (Skrabelodder): Volunteers and organizations sell scratch lottery tickets, earning 20 kr per ticket sold. Last year clubs, schools, and associations collectively earned over 4 million kr while supporting the cause.
3. Online Shop (Netbutik): E-commerce store selling cookbooks, handbooks, brochures, exercise equipment, support products, and merchandise with member discounts. Powered by Shopify.
4. Donations and contributions: One-time and recurring donations (via SMS, Mobilepay, netbank). Monthly 'Diabeteshelt' (Diabetes Hero) recurring contributions at a self-determined amount.
5. Bequests and testaments: Individuals can donate portions of their estate to Diabetesforeningen. The association offers a grant of up to 5,000 kr towards setting up a will.
6. Diabetes Camps and Courses: Revenue-generating camps and courses for children, families, young people, and adults with diabetes. Includes weekend courses for type 1 and type 2 diabetes management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Diabetesforeningen is a Danish non-profit patient association that supports people with diabetes through a combination of personalized advisory services (Diabetesrådgiverne), community programs (camps, motivational groups, peer matching), research funding, and political advocacy. The organization sells annual memberships, operates an e-commerce shop for diabetes-related products, runs a scratch lottery fundraising program, and provides a free carbohydrate-counting mobile app and online statistics portal.

Product overview

Diabetesforeningen operates a multi-channel membership-based service platform centered on diabetes advocacy, information, peer support, and education. The core digital presence is the diabetes.dk website, which serves as the primary information hub and membership portal. Key products include the Netbutik e-commerce shop powered by Shopify; the Kulhydrattælleren mobile app for carbohydrate counting; a comprehensive webinar and diabetes camp/course program; Motivationsgrupper and Netværksgrupper peer support communities; local volunteer branches (Lokalforeninger); the Drømmepuljen grant fund; and membership programs including the Fordelsklub discount club and Diabeteshelt monthly giving. All offerings are tied together through Diabetesrådgiverne advisory services and are available to members and non-members alike, with members receiving preferential pricing and access to exclusive services.

Differentiator

Problem solved

Functional benefit

Brands

• Diabetesrådgiverne: Free advisory service staffed by experts including dietitians, social workers, nurses, and child/youth consultants offering guidance on diabetes management
• DiabetesCamps
• Kulhydrattælleren
• Diabeteshelt
• Drømmepuljen
• Fordelsklub
• Diabetestal.nu
• Type 1-pakken
• Type 2-pakken

Products and services

• Medlemskab (Annual Membership)

Quantifiable outcome

• Over 384,600 Danes with diabetes reached, with 81 new diagnoses every day
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Novo NordiskcoreStrategic or Co-development PartnerNovo Nordisk is referenced as a founding partner of the international DAWN2 study (Diabetes Attitudes, Wishes and Needs), which Diabetesforeningen uses for statistics on mental health and diabetes. Novo Nordisk is also the international sponsor of DAWN2 alongside the International Diabetes Federation (IDF).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International Diabetes Federation (IDF): IDF is the global umbrella body for diabetes associations, producing worldwide statistics, advocacy and guidelines. Diabetesforeningen participates in IDF programs (e.g., referenced DAWN2 study), making IDF a broader-incumbent peer rather than a direct competitor.

Direct peers

• American Diabetes Association: The ADA is the leading US diabetes nonprofit delivering advocacy, research grants, professional programs and patient education. It is the largest-scale direct peer, with the same integrated advocacy/research/support model as Diabetesforeningen.
• Diabetes UK: Diabetes UK is the UK national diabetes charity offering memberships, helpline advice, research funding, advocacy and digital tools. It is the closest direct analogue to Diabetesforeningen in mission, services and structure, just at UK scale.

Regional players

• Svenska Diabetesförbundet: The Swedish Diabetes Association is the Nordic national peer, with a near-identical service mix of advice, magazines, local chapters, camps and advocacy. Comparable operating model but serving Sweden instead of Denmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/diabetesforeningen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about diabetesforeningen