Rubell Museum
Rubell Museum is a private 501(c)(3) contemporary art museum operating flagship sites in Miami and Washington, DC, displaying 7,700+ works and serving general visitors, members, students, event clients, and donors.
- Company typePrivate
- Founded1993
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rubell Museum does
Rubell Museum is a privately founded, 501(c)(3) contemporary art museum operating two public locations in Miami (Allapattah neighborhood, opened December 2019) and Washington, DC (opened 2023). It originated in 1993 as the Rubell Family Collection and was rebranded to Rubell Museum in 2019 to reflect its public-facing institutional role. The museum displays a permanent collection of more than 7,700 contemporary artworks across 36 galleries in its Miami flagship, supplemented by a research library of 40,000+ volumes, and operates an Artist-in-Residence program established in 2011 with Knight Foundation support.
Its core product is the exhibition and programming built around the Rubell family's curatorial holdings and loaned works, with a traveling exhibitions program that distributes curated shows to partner museums worldwide. Supporting assets include purpose-built event rental spaces, an on-site retail operation, and educational programming for K-12 and university audiences.
Revenue is generated through a diversified mix of admissions (adult tickets in the ~$10–$15 range), memberships, event and venue rentals, retail sales, and philanthropic contributions. The institution is led by founders Don and Mera Rubell and operates with a staff in the 11–50 range across the two locations. Customer segments include walk-in visitors, members, school and university groups, corporate and private event clients, and individual and institutional donors.
Rubell Museum firmographics
Firmographics- Name
- Rubell Museum
- Legal name
- Rubell Museum
- Website
- https://rubellmuseum.org
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rubell Museum is a private 501(c)(3) contemporary art museum operating flagship sites in Miami and Washington, DC, displaying 7,700+ works and serving general visitors, members, students, event clients, and donors.
- Ownership category
- akta.pro rank
Rubell Museum industry classification
Industry- Product category
- Art Museum / Cultural Institution
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industry
- Museum, Zoo & Attraction Gift Shops (CRALAJAG)
Keywords
Where Rubell Museum is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rubell Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales
Revenue model
- Admission Fees: Ticket sales for museum entry with tiered pricing based on age, status (senior, student, military), and membership
- Membership Programs: Annual membership providing free admission and exclusive member events
- Donations: Tax-deductible charitable contributions supporting the museum's non-profit mission
- Event Venue Rental: Private event bookings for corporate, social, and cultural occasions at both Miami and DC locations
- Retail Store: Museum gift shop and online store selling merchandise, catalogs, and art-related items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Admission - Adults |
| Unit Pricing | Pay-as-you-go | Discounted Admission |
| Unit Pricing | Pay-as-you-go | Free Admission Categories |
| Hybrid | Pay-as-you-go | DC Pay-What-You-Wish |
| Unit Pricing | Pay-as-you-go | Private Guided Tour |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Rubell Museum product offering
Product offeringCore offering
Rubell Museum operates two physical contemporary art museum locations (Miami in Allapattah and Washington DC) that exhibit a private collection of over 7,700 contemporary artworks through curated exhibitions, traveling shows, an artist-in-residence program, and educational internships. The institution generates revenue through admission fees, memberships, donations, event venue rentals, and museum retail, while preserving and publicly displaying the Rubell family's multi-generational contemporary art collection.
Product overview
Rubell Museum operates as a dual-location contemporary art institution comprising Rubell Museum Miami (opened December 2019 in Allapattah within six transformed industrial warehouses) and Rubell Museum DC (Washington, D.C.). The museum's portfolio includes core offerings of exhibitions (drawing from its holdings of over 7,700 contemporary artworks), an Artist-in-Residence Program (established 2011, Knight Foundation-supported), Traveling Exhibitions program, Museum Studies Summer Internship, venue rental services, membership programs, and a public research library with over 40,000 volumes. The museum also maintains a store for exhibition catalogs and merchandise. Originally launched as the Rubell Family Collection in 1993 and renamed in 2019 to emphasize its public mission, the institution operates as a 501(c)(3) non-profit organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Rubell Museum Miami Contemporary art museum located in Allapattah, Miami, housed in six interconnected former industrial warehouses transformed by Selldorf Architects. Features 36 galleries, a restaurant, flexible performance space, bookstore, and courtyard garden with native South Florida plants. Holds a collection of over 7,700 contemporary artworks open to the public through admission.
- Rubell Museum DC Second museum location in Washington, D.C., operating as a 501(c)(3) non-profit organization alongside the Miami location. Offers pay-what-you-wish admission Wednesday through Friday, regular pricing Saturday and Sunday, and free admission for DC Residents, Active Military, Veterans, EBT card holders, and ADA-qualifying individuals.
- Museum Exhibitions Curated exhibitions of contemporary art drawing from the museum's holdings of over 7,700 works in painting, sculpture, photography, video, and installation. Notable exhibitions include Thomas Houseago: First Light, Solo Presentations featuring multiple artists, Collection Highlights, and Yayoi Kusama, as well as past exhibitions like Red Eye: Los Angeles Artists (2006), 30 Americans (2008), and NO MAN'S LAND (2015).
- Artist-in-Residence Program Acclaimed residency program providing early-career artists with a six-week to three-month residency culminating in a year-long solo presentation at the Miami museum. Works created during the residency are acquired into the museum's permanent collection. Notable alumni include Sterling Ruby (2011), Oscar Murillo (2012), and Amoako Boafo (2019).
- Traveling Exhibitions Loan program through which the museum's collection and exhibitions travel to museums worldwide. Notable traveling exhibitions include 30 Americans, NO MAN'S LAND, 28 Chinese, Made in Germany, Beg Borrow and Steal, and Time Capsule, Age 13 to 21, which have appeared at institutions nationwide and internationally.
- Event Venue Rental Venue rental service for private events at both Miami and DC museum locations, including corporate functions, social celebrations, school tours, and group tours with catering options and flexible event spaces.
- Museum Membership Annual membership program providing free admission to both museum locations, exclusive member events, patron programs, and other benefits for supporters of the museum.
- Rubell Museum Store Online and on-site retail store at rubell-museum.myshopify.com and store.rubellmuseum.org selling exhibition catalogs, merchandise, books, and art-related items tied to the museum's collections and exhibitions.
- Museum Studies Summer Internship Summer internship program offered every June and July at Rubell Museum Miami, made possible with support from Knight Foundation and Miami-Dade County. Designed to give students an introduction to the inner workings of a contemporary art museum.
Companies that use Rubell Museum
Customer profileSegments4 records
Ideal customer profiles4 records
Rubell Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rubell Museum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting.
- Miami-Dade County Public SchoolssupportingOngoing partnership with Miami-Dade County Public Schools providing educational access and programming for students.
- Selldorf ArchitectssupportingArchitecture firm that transformed six interconnected former industrial warehouses into the Rubell Museum Miami location opened in December 2019 in Allapattah.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Rubell Museum competitors and assessment
Company assessmentDirect peers
- The Bass Museum of Art: Miami Beach contemporary art museum with comparable exhibitions, education programming, and private event venue offerings. Targets overlapping tourist and local art audiences in South Florida.
- The Broad: Los Angeles museum founded from a private contemporary art collection (Eli and Edythe Broad). Closest structural analog to Rubell: family-founded, private collection converted into public museum with signature architecture and free general admission programming.
- ICA Miami: Private, non-profit contemporary art museum in Miami's Design District. Directly comparable in mission, programming model, and target audience of contemporary art enthusiasts and collectors.
- Hirshhorn Museum and Sculpture Garden: Smithsonian contemporary and modern art museum on the National Mall in Washington, DC. Comparable as a contemporary art venue serving the same DC audience as Rubell Museum DC.
- Pérez Art Museum Miami (PAMM): Major Miami-based contemporary art museum with similar geographic market and audience. Both compete for Miami's contemporary art tourism, donor base, and private events, though PAMM is a public-facing civic institution versus Rubell's private-collection model.
- de la Cruz Collection: Miami private contemporary art collection and exhibition space in the Design District. Closely comparable as a Miami-based private contemporary art collection open to the public with free admission.
- Marciano Art Foundation: Los Angeles-based private contemporary art foundation displaying the Marciano collection. Similar model of converting a private collection into a public exhibition space with free admission.
- Glenstone Museum: Privately funded contemporary art museum in Potomac, MD with a major personal collection, architect-designed buildings, and free admission. Comparable as a family/individual-founded private collection turned museum experience.
Broad incumbents
- Whitney Museum of American Art: Major New York contemporary art museum with much larger scope and budget but overlapping contemporary collection focus, exhibition programming model, and patron base in the contemporary art market.
- Crystal Bridges Museum of American Art: Major non-collecting American art museum in Bentonville, AR founded by Alice Walton. Comparable as a major privately funded non-profit art museum but with broader scope and significantly larger endowment and visitation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rubell Museum social profiles
Digital presenceRubell Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubell Museum leadership team
Management profileNumber of profiles
Profiles2 records
Rubell Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubell Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubell Museum
What does Rubell Museum do?
Rubell Museum operates two physical contemporary art museum locations (Miami in Allapattah and Washington DC) that exhibit a private collection of over 7,700 contemporary artworks through curated exhibitions, traveling shows, an artist-in-residence program, and educational internships. The institution generates revenue through admission fees, memberships, donations, event venue rentals, and museum retail, while preserving and publicly displaying the Rubell family's multi-generational contemporary art collection.
Is Rubell Museum a public or private company?
Rubell Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rubell Museum founded?
Rubell Museum was founded in 1993. It employs 11 to 50 people.
Where is Rubell Museum based?
Rubell Museum is headquartered in Miami, United States, in the North America region.
How does Rubell Museum make money?
Five revenue lines are on record. Admission Fees are the primary driver. The others are membership Programs, donations, event Venue Rental and retail Store.
Who are Rubell Museum's main competitors?
Direct peers on record are The Bass Museum of Art, The Broad, ICA Miami, Hirshhorn Museum and Sculpture Garden, Pérez Art Museum Miami (PAMM), de la Cruz Collection, Marciano Art Foundation and Glenstone Museum. Broad incumbents are Whitney Museum of American Art and Crystal Bridges Museum of American Art.
Does Rubell Museum have an API?
No public API is recorded for Rubell Museum.
What industry is Rubell Museum in?
Rubell Museum's product category is Art Museum / Cultural Institution. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 7121.