Name

dyer chevrolet mazda subaru

Legal name

Dyer Auto Group

Website

https://dyerauto.com

Company type

Private

Founded year

2008

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from Chevrolet, Kia, Mazda, and Subaru brands. Revenue generated from wholesale acquisition and retail markup on vehicle transactions.
2. Used and Certified Pre-Owned Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned programs with warranty coverage. Revenue from vehicle acquisition and retail sales.
3. Service and Parts: Vehicle maintenance, repairs, and parts sales. Recurring revenue from ongoing vehicle service needs across the customer base.
4. Collision Repair: Collision center services at Fort Pierce and Vero Beach locations for vehicle repair work.
5. Finance and Insurance Products: Vehicle financing, extended warranties, and protection products. Revenue from finance reserve and F&I product commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Dyer Auto Group is a family-owned and operated multi-brand automotive dealership group that sells new, used, and certified pre-owned vehicles across four manufacturer brands (Chevrolet, Mazda, Subaru, and Kia) from six locations in Florida. Beyond vehicle sales, the group provides vehicle maintenance and repair services, genuine parts, collision repair through two collision centers, and finance and insurance products including extended warranties and vehicle protection plans.

Product overview

Dyer Auto Group is a family-owned and operated multi-brand automotive dealership group operating six dealership locations across Florida, selling and servicing vehicles from four manufacturer brands: Chevrolet, Mazda, Subaru, and Kia. The group offers a unified car buying experience across its brands with integrated online shopping tools, financing services, and a common Dyer ProCare vehicle protection program. The portfolio consists of six physical dealerships—three Chevrolet locations (Fort Pierce, Lake Wales, Vero Beach) and one each for Kia (Lake Wales), Mazda (Vero Beach), and Subaru (Vero Beach)—along with two collision centers and comprehensive service departments. The company differentiates through its 'Dyer Difference' customer experience approach, offering online purchase capabilities, home delivery, and ongoing vehicle protection programs, while each brand location provides the full new vehicle lineup from its respective manufacturer along with certified pre-owned and used vehicle inventories.

Differentiator

Problem solved

Functional benefit

Products and services

• Dyer Chevrolet Dealerships Sale of new and used Chevrolet vehicles across three Florida locations. Offers the full Chevrolet lineup including Silverado trucks, Equinox and Traverse SUVs, Corvette sports cars, and Bolt electric vehicles.
• Dyer Mazda Sale of new and used Mazda vehicles in Vero Beach, Florida. Offers Mazda's lineup including CX-5, CX-30, CX-50, CX-90 SUVs, and MX-5 Miata roadsters.
• Dyer Subaru Sale of new and used Subaru vehicles in Vero Beach, Florida. Offers Subaru's all-wheel-drive lineup including Outback, Forester, Crosstrek, Ascent, WRX, and Solterra electric SUV.
• Dyer Kia Sale of new and used Kia vehicles in Lake Wales, Florida. Offers Kia's lineup including Telluride, Sportage, Sorento, Carnival minivan, and EV6 and EV9 electric vehicles.
• Certified Pre-Owned Vehicles Certified pre-owned program featuring used vehicles that pass a manufacturer-backed inspection and include additional warranty coverage.
• Vehicle Service and Parts Vehicle maintenance and repair services across all locations, with online parts ordering and service appointment scheduling for customers of all vehicle brands.
• Collision Center Services Body, paint, and collision repair services offered at Fort Pierce and Vero Beach locations for vehicle owners needing accident repair work.
• Online Vehicle Shopping Complete online car buying experience allowing customers to browse inventory, value their trade, complete paperwork online, and arrange home or office delivery or test drives via call, text, chat, or in-person channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors: National franchised auto retailer with broad OEM mix and significant Florida exposure through Driveway and store operations — competes with Dyer across new/used sales, F&I, and service.
• AutoNation: Largest US auto retailer operating hundreds of franchised dealerships across multiple brands and states, including Florida — a broad incumbent competing with Dyer across most product lines and geographies.
• Hendrick Automotive Group: Largest privately held US dealer group with multi-brand franchised dealerships across several states — broadly comparable franchised dealership operating model at far greater scale.
• Group 1 Automotive: Large multi-brand US franchised dealer group with Florida operations across multiple OEMs — comparable franchised dealership model at significantly greater scale.
• CarMax: Largest US used-vehicle retailer with stores and online sales across Florida — directly competes with Dyer's used and CPO vehicle business and exerts pricing pressure on trade-in valuations.
• Carvana: Online used-vehicle retailer with home delivery and vending-machine locations in Florida — competes directly with Dyer's online used vehicle offering and home-delivery model.
• Sonic Automotive: Multi-brand US franchised dealer group with EchoPark used-vehicle operations — overlaps with Dyer on new franchise sales, F&I, and service, and competes in used vehicles via EchoPark.

Direct peers

• Ed Morse Automotive Group: Large multi-brand dealership group with significant Florida presence selling new, used, and serviced vehicles across multiple OEMs — closely comparable in product offering and regional dealer-group profile.
• Coggin Automotive Group: Multi-brand Florida dealership group operating across Northeast Florida with new and used vehicle sales, service, and parts across multiple OEMs — directly comparable in geography, scale, and family/dealer-group operating model.
• Courtesy Automotive Group: Florida-based multi-brand dealer group with new and used vehicle sales, service, and parts across multiple OEM franchises — comparable in size, geography, and full-service dealership operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dyer-chevrolet-mazda-subaru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dyer chevrolet mazda subaru