brewery outre

What brewery outre does

Brewery Outré is a privately held craft brewery and taproom headquartered at 567 E. Ransom St. in downtown Kalamazoo, Michigan. Founded by Ted Linabury in 2017 (brand) and opened to the public on April 1, 2022, the company operates a 5 BBL brewing system serving 12 rotating taps in a single taproom location. Its core product portfolio spans hop-centric beers, malt-forward beers, lagers, sour ales, French-style farmhouse ales/saisons, barrel-aged beers, beer-wine hybrids (blending beer fermentation with Muscat, Sauvignon Blanc, Riesling, and Zinfandel grape juices), hard ciders, wines, hard seltzer, and a growing non-alcoholic beverage menu. The brewery is differentiated by a Michigan terroir-driven ingredient model (Empire Malting Company grains, Michigan-grown hops, and local fruit) and an explicitly LGBTQ+ inclusive community positioning.

The business model is direct-to-consumer only, with no external distribution or packaged wholesale beyond growler fills. Revenue is generated through per-pour taproom transactions (16oz from $6, 13.5oz from $7, 5oz from $2.50–$3, 6oz wine from $8), a Mug Club loyalty program (Annual $75, Lifetime $250), merchandise and growler fills, and private event bookings. The taproom operates limited hours (Wed–Sun, closed Mon/Tue), and the company is structured as Brewery Outré, LLC, founder-owned with no disclosed external funding or institutional investors. Operations are supported by a dense local partnership ecosystem including Green Door Distilling (barrels), Empire Malting (malt supply), Papa's Italian Sausage (adjacent food vendor), and educational partnerships with Kalamazoo Valley Community College's Sustainable Brewing program.

Name

brewery outre

Legal name

Brewery Outré, LLC

Website

https://breweryoutre.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Brewery Outré is a craft brewery and taproom in downtown Kalamazoo, Michigan, operating a 5 BBL system with 12 rotating taps and serving craft beer enthusiasts, community event-goers, and Mug Club members through direct-to-consumer on-premise sales.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFALAC

Microbreweries & Craft Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYAFAFAAAA

Beer Brewing & Craft Brewing

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

Keywords

• Craft beer brewing
• Farmhouse ale production
• Barrel-aged beer
• Taproom operations
• Beer-wine hybrids

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer Sales: Direct sales of draft beer, ciders, wines, and hard seltzer to consumers at the taproom counter. The taproom features 12 rotating taps with various seasonal and year-round offerings.
2. Mug Club Memberships: Annual memberships at $75 and lifetime memberships at $250 providing discounts on pours, flights, growler fills, and exclusive merchandise benefits.
3. Merchandise and Growler Fills: Sales of branded merchandise including t-shirts, glasses, growlers, and canned beer for off-premise consumption.
4. Private Events and Group Bookings: Hosting of group meetups, networking events, and private parties at the taproom.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Brewery Outré operates a craft brewery and taproom in downtown Kalamazoo, Michigan, producing a diverse portfolio of terroir-driven craft beers, hard ciders, wines, hard seltzer, and non-alcoholic beverages. The brewery specializes in unconventional styles including French-style saisons, farmhouse ales, sour ales, and innovative beer-wine hybrids that blend craft brewing with winemaking using local Michigan-grown ingredients. All products are sold directly to consumers on-premise through the taproom's 12 rotating taps, with no external packaged distribution.

Product overview

Brewery Outré is a downtown Kalamazoo, Michigan craft brewery and taproom founded by Ted Linabury in 2017, officially opening to the public in April 2022. The brewery specializes in terroir-driven beers that express Michigan's unique character through locally-sourced ingredients. Their core product portfolio spans multiple beer styles organized into categories: Hop-Centric beers (IPAs, Hazy IPAs, hoppy specialty brews), Malt-Forward beers (stouts, porters, brown ales), Lagers (hefeweizens, pilsners, helles), Sours (fruited sours and beer-wine hybrids), Farmhouse Ales (saisons, grisettes), and Barrel-Aged Beers (BBA stouts, BBA bières de garde). The brewery also produces distinctive Beer-Wine Hybrids blending craft brewing with winemaking using grape juices. Beyond beer, they offer Hard Ciders (Fruit Belt, RhuBerry, Goodfellow), Wines (Amburana Cab Sauv, Riesling, Verte sparkling), Hard Seltzer, and Non-Alcoholic options. The taproom experience includes 12 rotating taps, bar snacks from partners like Great Lakes Potato Chips and Sarkozy Bakery, and adjacent Papa's Italian Sausage for food. Membership is available through their Mug Club program with Annual and Lifetime tiers, and the taproom hosts events including trivia nights, food truck gatherings, and private parties.

Differentiator

Problem solved

Functional benefit

Products and services

• Hop-Centric Beers A portfolio of hoppy beers including American IPAs, Hazy IPAs, Black IPAs, and specialty hop-forward brews featuring Michigan-grown and international hop varieties such as Comet, Citra, Galaxy, Nelson Sauvin, and Rakau, sold to craft beer enthusiasts on tap at the downtown Kalamazoo taproom.
• Malt-Forward Beers Stouts, porters, brown ales, and other malt-centric offerings including the Cerberus porter series, oat stouts, smoked stouts, and Irish dry stouts, brewed for craft beer patrons at the taproom.
• Lagers Crisp, crushable lagers including hefeweizens, Italian pilsners, American lagers, Munich helles, and hoppy pilsners featuring Michigan-grown ingredients, served on tap at the Kalamazoo taproom.
• Sour Ales Fruited sour ales and sour beer-wine hybrids featuring fruit purees and wine grape juices, including LakeSour, Mimosa Sour, and Rosé Sour, sold at the taproom.
• Farmhouse Ales French-style saisons, grisettes, and other farmhouse fermentations including A Boot Damn Time grisette, Native Saison, Lavender Saison, and The Fool imperial saison, brewed using saison yeast strains that produce pepper, clove, and citrus notes with dry finishes.
• Barrel-Aged Beers Complex barrel-aged beers including BBA stouts, BBA bières de garde, and Brett-fermented IPAs aged in bourbon, apple brandy, and wine barrels sourced from Green Door Distilling.
• Beer-Wine Hybrids Innovative beer-wine hybrid styles that blend craft brewing with winemaking, including Sauvignon Blanc IPAs, Muscat IPAs, and saisons fermented with grape juices like Sauvignon Blanc, Riesling, and Zinfandel.
• Hard Ciders Michigan hard ciders including Fruit Belt (apple, blueberry, cherry), RhuBerry (apple, blueberry, rhubarb), Goodfellow (heirloom English and French varieties), and Fully Vested (spiced autumnal cider), available on tap.
• Wines In-house and sourced Michigan wines including Amburana Cab Sauv (semi-dry red aged on French oak), Riesling (semi-dry white), Verte (Cayuga brut sparkling), and sourced Vidal Blanc from Heronmark Cellars.
• Hard Seltzer Gluten-free hard seltzer available in dry and sweet varieties, featuring Michigan-sourced ingredients, served on tap at the Kalamazoo taproom.
• Non-Alcoholic Beverages Non-alcoholic options including locally-made kombucha, One Well Brewing Riptide hop water, Untitled Art FLVR! non-alcoholic beers, and sodas for non-drinking guests at the taproom.
• Mug Club Membership A loyalty program with two tiers: Annual Membership ($75/year) including a Grayling Ceramics mug, logo glass, and $1 off standard pours; and Lifetime Membership ($250) including a numbered Grayling Ceramics mug, t-shirt, logo glass, growler with first fill, $1 off pours, $2 off flights, $3 off growler fills, and 15% off merchandise.
• Private Event Hosting Private party and group event hosting capabilities including trivia nights, food truck events, networking meetups, and community gatherings at the downtown Kalamazoo taproom, with venue space and beverage service provided.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Norse NectarminorStrategic or Co-development Partner · 1 January 2017In 2017, Ted Linabury partnered with Norse Nectar, an existing brewery and meadery, to take Brewery Outré's brews from the kitchen into production. Brewing on their 1 BBL pilot system allowed the newly-formed Brewery Outré to start producing beer and experiment with styles.
• One Well BrewingminorStrategic or Co-development PartnerCollaboration brewing partner. Brewed So Kozy chocolate orange stout in collaboration with One Well Brewing, inspired by Sarkozy Bakery's chocolate orange croissant.
• Broad LeafminorStrategic or Co-development PartnerCollaboration brewing partner located in Kentwood, MI. Co-brewed Legally, it's an IPA, a beer-wine hybrid that synthesizes Moscato wine sweetness with IPA hoppiness.
• Green Door DistillingcoreTechnology or IntegrationLocal distillery across the street from the taproom. Provides barrels for barrel-aged beers, including bourbon barrels and apple brandy barrels used for aging Bière de Garde and other barrel-aged offerings.
• Grayling CeramicsminorOthersMichigan-based ceramics maker that produces the custom 20oz mugs for Brewery Outré's Mug Club membership program, including unnumbered and numbered tumbler mugs.
• Empire Malting CompanycoreTechnology or IntegrationMichigan-based malt supplier providing locally-grown barley and specialty malts for Brewery Outré's beers, including Pilsner malt and Munich malts.
• Pink Boots SocietyminorStrategic or Co-development PartnerCollaboration brew with Pink Boots Society, brewing A Boot Damn Time Grisette with their proprietary hop blend and 100% Michigan-grown barley and wheat.
• Kalamazoo Valley Community College Sustainable Brewing ProgramminorOthersInternship program hosting brewing students. Lo's Cold Gold was brewed by Lauren, the first intern from KVCC's Sustainable Brewing program, featuring Michigan-grown Bitter Gold hops.
• Keepers of Craft Homebrew ClubminorStrategic or Co-development PartnerLocal Kalamazoo homebrew club collaborated on the New Zealand-style Pilsner Stands To Riesling.
• Papa's Italian SausagecoreChannel Partner/ Reseller/ DistributorAdjacent food vendor sharing a parking lot and connected through an interior hallway. Provides classic Italian sausages, Chicago hot beef, hotdogs, and other food items for taproom patrons. Also offers hand-dipped shakes, malts, root beer floats, and Orange Coolers.
• Kalamazoo Area Wild OnesminorGTM or Marketing PartnerNon-profit organization hosting monthly Pints & Native Plants events at the taproom. Co-hosted by Quyen Edwards, Mike Weis, and Mel Luna to discuss native plants, pollinators, and gardening.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Short's Brewing Company: Bellaire, Michigan craft brewery known for experimental, high-SKU beer portfolios and pub-only flagship releases. Comparable craft-first identity and willingness to brew unconventional styles like those pioneered by Brewery Outré.
• Saugatuck Brewing Company: Michigan craft brewery with adjacent pub, broad seasonal portfolio, and on-site taproom model similar to Brewery Outré's direct-to-consumer approach.
• Transient Artisan Ales: Michigan craft brewery known for farmhouse ales, lagers, and barrel-aged wild fermentations—directly overlapping Brewery Outré's farmhouse/wild fermentation specialty.
• North Peak Brewing Company: Traverse City-based Michigan craft brewery combining brewpub service with a wide experimental tap list. Comparable business model pairing on-premise taproom with adventurous craft offerings.
• Jolly Pumpkin Pizzeria & Brewery: Michigan-originated brewery and restaurant group specializing in farmhouse ales, sours, and oak-aged wild fermentation—the closest national-level analogue to Brewery Outré's farmhouse/sour portfolio.
• One Well Brewing: Kalamazoo-based craft brewery of similar scale that collaborated with Brewery Outré on So Kozy stout and supplies its Riptide hop water. Directly comparable small-batch craft producer serving the same local market.
• Tibbits Brewing Company: Small Michigan craft brewery with on-site taproom focused on traditional and experimental styles. Similar scale, single-location profile, and craft-first identity.

Broad incumbents

• Arcadia Brewing Company: Battle Creek, Michigan craft brewery with broader distribution and an established taproom. A larger Michigan craft incumbent with overlapping style breadth and regional market presence.
• Bell's Brewery: Pioneering Michigan craft brewery also headquartered in Kalamazoo. Much larger and nationally distributed, but operates the Eccentric Café taproom concept in the same downtown market, making it the most immediate local incumbent.
• Founders Brewing Co. Grand Rapids-based Michigan craft brewery with national distribution and taproom experience. Represents the larger-scale Michigan craft benchmark and a potential wholesale/career ladder for craft talent in the same ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BreweryOutre
• Instagraminstagram.com/breweryoutre
• LinkedInlinkedin.com/company/breweryoutre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brewery outre