dee why rsl club

What dee why rsl club does

Dee Why RSL Club Ltd (DYRSL) is a private, non-profit registered club incorporated under the Registered Clubs Act 1976 (NSW), operating one of the largest hospitality and entertainment venues on Sydney's Northern Beaches from its 932 Pittwater Road, Dee Why headquarters. Founded in 1937 as the Dee Why/Collaroy Sub-Branch of the RSL, the club has grown over 85+ years into a multi-venue complex serving 75,000+ members and the broader community. The business operates six distinct food and beverage venues (Flame steakhouse, Battery House sports bar, Courtyard cocktail bar, Aqua Italian, Bistro, and Tastes of Asia), a gaming floor, a 500-seat Showroom for live entertainment, function rooms for weddings and corporate events, an on-site bottle shop, a car wash facility at 825 Pittwater Road, a franchised 16-lane Zone Bowling and Timezone arcade, and the DYRSL Foundation charitable entity, plus Dee Why Kindergarten and Oceangrove Retirement Community as wholly-owned subsidiaries.

DYRSL generates revenue through a diversified mix of transaction-based streams: food and beverage sales across its six restaurants, gaming machine activity, ticketed live entertainment (A$30-A$76.45 per ticket), function and venue hire, on-premise and online retail (Courtyard Gin, branded glassware, gift cards from A$10), bottle shop liquor sales, car wash services, and bowling/arcade admissions. Membership is positioned as an entry-level loyalty vehicle (A$5 for two years or A$10 for ten years) feeding into the DY Rewards loyalty programme, which delivers member pricing, points, and birthday vouchers. Go-to-market is direct-to-consumer and on-premise, with marketing conducted through the company website, Facebook, Instagram, email/SMS via the member portal, PatronBase for ticketing, and the proprietary RafflesLive digital raffle platform. Notable technology includes the facial recognition security system (deployed on designated cameras to screen banned and self-excluded patrons under the Privacy Act 1988), the proprietary RafflesLive platform for live digital raffle draws, and a hospitality management stack integrating DY Rewards.

The club employs approximately 350 people, is governed by a Board led by President Graeme Liddell, and is operationally led by CEO Grant Easterby and Chief Financial & Commercial Officer Sarah Sutherland. Distribution is concentrated entirely in Dee Why on Sydney's Northern Beaches, with a major multi-phase refurbishment underway from January 2026 (Botanica café launch, Pittwater Road entrance relocation, Tastes of Asia expansion, gaming room refurbishment). The organisation documents over A$1.5 million in community group support since 1998 across 100+ community organisations.

Name

dee why rsl club

Legal name

Dee Why RSL Club Ltd

Website

https://deewhyrsl.com.au

Company type

Private

Founded year

1937

Operating status

Operating

Short description

Dee Why RSL Club is a private, non-profit registered club on Sydney's Northern Beaches operating six food and beverage venues, gaming, live entertainment, functions, a car wash, bowling arcade, and a 75,000+ member loyalty programme from its 85-year-old Dee Why headquarters.

Ownership category

akta.pro rank

Product category

Hospitality and Entertainment Club Services

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241), Arts, Entertainment, and Recreation (71), Food Services and Drinking Places (722), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industries

Karaoke Bars & Entertainment Bars (THAFAEAH), Bars & Pubs (Non-Music) (MPAGAIAC), Nightclubs & Dance Clubs (THAFAEAC), Nightlife Events & Club Tickets (THAJAFAK)

Keywords

• Hospitality venues
• Live entertainment
• Gaming services
• Function venue hire
• Community club membership

Headquarters

HQ city

Dee Why

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: Revenue from six dining venues: Flame (steakhouse), Battery House (sports bar), Courtyard (cocktail bar), Aqua (Italian), Bistro (casual), and Tastes of Asia. Members receive discounted pricing.
2. Membership Subscriptions: Annual membership fees: $5 for 2-year membership, $10 for 10-year membership. Provides access to DY Rewards loyalty program and member benefits.
3. Gaming: Revenue from gaming machines with responsible gambling practices. Members receive free daily virtual entries for promotional draws like Cash Splash.
4. Live Entertainment and Events: Ticket sales for live shows including concerts, tribute acts, and comedy performances. Shows range from $30 to $76.45 per ticket.
5. Functions and Venue Hire: Revenue from hiring event spaces including Showroom (up to 500 guests), Oaks Room (up to 200), Luana Room (up to 90), Jackson Room (up to 30), and other venues for weddings, conferences, and corporate events.
6. Car Wash: Self-service and automatic car wash facilities with pricing: Combi Wash $24, Soft Touch Wash $20, Touch Free Wash $20, Tradie Wash $16.
7. Zone Bowling and Timezone: Partnership with Zone Bowling and Timezone arcade. Bowling: $19.90 per person for one game, $27.90 for two games. Members receive 15% off two games.
8. Retail and Merchandise: Sale of gift cards (from $10), branded merchandise including Courtyard Gin ($89), Flame Wine Glasses ($150), and DYRSL Caps ($15).
9. Bottle Shop: Off-premise alcohol sales including beers, wines, and spirits, open daily 10am-10pm.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Dee Why RSL Club operates a multi-venue hospitality, gaming and entertainment complex on Sydney's Northern Beaches, offering six distinct dining and bar venues (Flame, Battery House, Courtyard, Aqua, Bistro, Tastes of Asia), gaming facilities, live entertainment ticketing, functions and venue hire, a car wash, a bowling and arcade centre, a bottle shop, a kindergarten and a retirement community. Revenue is generated through membership subscriptions, food and beverage sales, gaming, ticketed events and venue hire, supported by a loyalty program (DY Rewards) and digital raffle technology (RafflesLive).

Product overview

Dee Why RSL (DYRSL) is a multi-venue hospitality and entertainment club on Sydney's Northern Beaches. The club operates a diverse portfolio of food, beverage, and entertainment offerings across six distinct venues: Battery House (sports bar), Flame (steakhouse and seafood grill), Courtyard (cocktail bar), Bistro (casual dining), Tastes of Asia (Asian cuisine), and Aqua (Italian café). Supporting services include a Bottle Shop, Car Wash, Zone Bowling & Timezone arcade, and Dee Why Kindergarten childcare. The club's DY Rewards membership program provides loyalty benefits, while DY Events manages function and venue hire for corporate and social occasions. Entertainment is delivered through live shows in the Showroom and proprietary raffle technology (RafflesLive). DYRSL also operates the Oceangrove retirement community and deploys facial recognition technology for security purposes. A major refurbishment in 2026 is introducing Botanica, a new café venue.

Differentiator

Problem solved

Functional benefit

Brands

• Courtyard: Cocktail bar featuring signature cocktails, sweet tunes and delectable eats surrounded by lush greenery
• Battery House
• Flame
• Tastes of Asia
• Aqua
• Bistro
• DYRSL Car Wash
• Timezone & Zone Bowling
• Courtyard Gin
• DYRSL Foundation
• Dee Why Kindergarten
• DY Rewards
• DY Events
• RafflesLive

Products and services

• DY Rewards Loyalty Program Membership loyalty program for DYRSL members, offering points earned through dining, drinking and gaming activities that are redeemable for member pricing discounts, tiered birthday vouchers and other benefits at the club.
• Battery House Sports bar venue featuring three big screens and over 50 TVs for live sport viewing, indoor and outdoor TAB, pool tables and pub games including Big Buck Hunter, Pinball, Golden Tee and Electronic Darts.
• Flame Steakhouse and seafood grill featuring local suppliers, Australian steak and an extensive seafood menu paired with curated wines, with private dining options for groups and shared banquet menus.
• Courtyard Garden-themed cocktail bar and restaurant featuring signature cocktails, gourmet pizzas, craft beers and delectable eats in indoor and open-air spaces surrounded by lush greenery.
• Bistro Traditional club bistro serving daily roasts, fish and chips, steaks and seafood cooked to order, with a variety of comfort food options and desserts.
• Tastes of Asia Asian restaurant spanning Chinese, Malaysian, Singaporean and Balinese cuisines, featuring authentic dishes prepared by experienced chefs.
• Aqua Contemporary Italian café and restaurant serving coffee, light meals, sandwiches, risotto and pasta, open daily from 10am for lunch and Friday-Saturday for dinner.
• Zone Bowling & Timezone Family entertainment centre operated as a franchise partnership with Zone Bowling and Timezone, featuring 16 bowling lanes, over 60 arcade games, bumper cars and a prize shop.
• DYRSL Car Wash Self-service and automatic car wash facility with two automatic wash bays, four self-service bays and six vacuum stations, open daily 7am-9:45pm at 825 Pittwater Road, Dee Why.
• Bottle Shop On-site bottle shop offering beers, wines and spirits for off-premise consumption, located on the ground floor near reception and open daily 10am-10pm.
• DY Events (Functions) Venue hire service for corporate and social events including weddings, conferences and celebrations, with multiple function spaces such as the Showroom (up to 500 guests), Lounge, Oaks Room, Luana Room, Jackson Room and Courtyard, plus catering and audiovisual capabilities.
• Live Shows (Showroom Entertainment) Ticketed live entertainment programming in the Showroom space, including concerts, tribute shows and comedy performances by touring artists, with tickets ranging from $30 to $76.45 and sales processed through the PatronBase ticketing platform.
• Dee Why Kindergarten Premium childcare and pre-school service for children aged 0-6 operated as a wholly-owned subsidiary of DYRSL, offering planned learning programs in a stimulating and inclusive environment.
• Oceangrove Retirement Community Retirement living community operated by DYRSL providing residential options for seniors in Sydney's Northern Beaches area.

Quantifiable outcome

• 75,000+ active members
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Zone Bowling and TimezoneminorChannel Partner/ Reseller/ Distributor · 1 January 2025Franchise partnership operating 16 bowling lanes and over 60 arcade games. Members receive 15% off two games of bowling when booking online and presenting membership card.
• Manly SpiritsminorStrategic or Co-development Partner · 1 January 2025Craft distillery that crafted Courtyard Gin to DYRSL's precise specifications. The tailored Australian Dry Gin features ten carefully-considered sustainably foraged Australian native and traditional botanicals.
• Speak Up MatecoreOthers · 1 January 2022DYRSL has provided over $44,000 in support to Speak Up Mate since 2022. The organization provides men's health support meetups on the northern beaches.
• The Community PantrycoreOthers · 1 January 2016DYRSL has provided over $85,000 in support to The Community Pantry since 2016. The organization provides weekly hot and healthy meals to those less fortunate.
• Taldumande Youth ServicescoreOthers · 1 January 2013DYRSL has provided over $78,000 in support to Taldumande Youth Services since 2013. The organization supports disengaged youth through mobile night outreach services.
• Street MissioncoreOthers · 1 January 2005DYRSL has provided over $225,000 in support to Street Mission since 2005. The organization ensures disadvantaged community members receive fresh and hearty meals twice weekly.
• Warringah Rainbow ClubcoreOthers · 1 January 2003DYRSL has provided over $135,000 in support to Warringah Rainbow Club since 2003. The club provides swimming lessons and social inclusion for young people with a disability aged 16-25 years.
• Narrabeen Beach SLSCcoreOthers · 1 January 1998DYRSL has provided over $380,000 in support to Narrabeen Beach SLSC since 1998. The surf lifesaving club provides emergency surf lifesaving services to the local community.
• Dee Why SLSCcoreOthers · 1 January 1998DYRSL has provided over $550,000 in support to Dee Why SLSC since 1998. The surf lifesaving club supports vital emergency rescue services on local beaches.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bankstown Sports Club: One of the largest multi-venue registered clubs in NSW, operating multiple restaurants, bars, gaming, live entertainment, and function spaces under a single member-based model — directly comparable to DYRSL's diversified venue and member-driven GTM.
• Panthers Penrith: Major Western Sydney entertainment/registered club complex with restaurants, bars, gaming, live shows and sporting affiliations — comparable multi-venue, gaming-led entertainment club model.
• Revesby Workers Club: Multi-venue Sydney registered club with restaurants, sports bar, gaming, entertainment and community programs serving a large local membership base — directly comparable in operating model.
• Castle Hill RSL: Large Hills District RSL registered club offering multiple dining venues, gaming, entertainment and community programs to a substantial local membership — directly comparable RSL operating model.
• Wests Group Macarthur: NSW registered clubs group operating multiple club venues with F&B, gaming, entertainment and event hire — comparable multi-site registered club operator with community focus.
• Club Marconi: Large NSW registered club with multiple dining venues, bars, gaming, live entertainment and function facilities serving tens of thousands of members — the closest format-level analogue to DYRSL.
• Rooty Hill RSL: Western Sydney RSL registered club operating multiple F&B venues, gaming, live shows and event spaces for a large member base — direct RSL-format comparable.

Broad incumbents

• Crown Resorts: Large Australian integrated entertainment and gaming operator with venues including restaurants, bars, hotels and gaming floors — broader incumbent covering the gaming, hospitality and live entertainment categories DYRSL operates in.
• The Star Entertainment Group: Major Australian entertainment and gaming operator with integrated resorts, restaurants, bars and live entertainment venues in NSW and Queensland — broader incumbent offering overlapping gaming and live entertainment capabilities at larger scale.
• ALH Group (Australian Leisure & Hospitality): Largest Australian pub and hotel operator (owned by Woolworths) running 340+ venues including gaming, F&B and entertainment across the country — broad incumbent in the same hospitality/gaming space as DYRSL but as a national chain rather than a single club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DYRSL
• Instagraminstagram.com/dyrsl
• LinkedInlinkedin.com/company/dee-why-rsl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dee why rsl club