dailyfit

What dailyfit does

DailyFit (legal entity DailyFit V.O.F.) is a private Dutch general partnership registered in Weert, Netherlands, operating a Dutch-language content publishing platform at dailyfit.nl. The site provides free, scientifically-grounded articles, buying guides, product reviews, and a step-by-step exercise database organized across 12+ muscle groups, targeting Dutch-speaking fitness enthusiasts and health-conscious consumers seeking information on weight loss, conditioning, strength training, muscle mass, nutrition, and general wellness. The editorial process is anchored on scientific substantiation from recognized studies, with content reviewed and updated by an internal editorial team.

The platform is built on a standard website CMS with no proprietary technology architecture disclosed. Distribution relies on SEO-optimized organic content, social media presence across Facebook, Instagram, LinkedIn, and TikTok, and an email newsletter. The business operates a hybrid monetization model: affiliate referral commissions from Dutch e-commerce retailers (Bol.com, Amazon.nl, Plutosport.nl, Intersport, Fitwinkel, Fitnessapparaat.nl), fee-based sponsored guest blog placements sold to external advertisers, and display advertising via Google Ads cookies. The operation is small (1-10 employees) with no external institutional investment, no mobile app, and no geographic footprint outside the Netherlands.

Customer segments consist of (1) Dutch-speaking fitness and health-conscious consumers as the primary end audience and (2) fitness, health, and wellness companies seeking to reach that audience through guest blog placements, advertorials, and affiliate partnerships as a secondary B2B advertiser base. The company holds no disclosed patents, trademarks, regulatory actions, certifications, or external funding, and operates without a disclosed management team in the source data.

Name

dailyfit

Legal name

DailyFit V.O.F.

Website

https://dailyfit.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Health and Fitness Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Lifestyle & Habit Change Coaching (HSADAGAB), Virtual Routine, Maintenance & Habits Coaching (HSAFALAK)

Keywords

• Fitness advice
• Health articles
• Exercise database
• Buying guides
• Fitness reviews

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate Marketing Commissions: DailyFit earns commissions by linking to sports equipment, fitness accessories, and health products sold through third-party retailers (Bol.com, Amazon.nl, Plutosport.nl, Intersport, and others). The site uses affiliate tracking links for product recommendations in buying guides and reviews.
2. Sponsored Guest Blog Placements: DailyFit offers a guest blog platform where other companies can publish sponsored content to reach the DailyFit audience. The site states that financial compensation may be received for guest blog placements. Services include guest blog posts, advertorials, content placements, link placements, and sponsor mentions.
3. Display and Tracking Cookie Advertising: The site uses advertising/tracking cookies (Google Ads) and places marketing cookies with user consent to serve personalized content and advertisements, generating advertising revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DailyFit is a Dutch-language online fitness and health content platform that publishes articles, advice pieces, buying guides, product reviews, and a categorized exercise database for consumers seeking fitness information. The site also offers sponsored-content placements (gastblogs) for fitness and health brands and earns commissions through affiliate links to third-party retailers.

Product overview

DailyFit is a Dutch fitness and health information platform organized as a content website with multiple interconnected sections. The core offering consists of the main DailyFit Platform providing scientifically-backed editorial content. This is supplemented by specialized content modules: Advies (advice articles on weight loss, conditioning, health, strength training, muscle mass, and nutrition), Artikelen (editorial content including blogs, buying guides, and reviews), a Fitness Oefeningen database of step-by-step exercise instructions organized by muscle group, Gastblogs for third-party content, and dedicated Koopgidsen and Reviews sections for product recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• DailyFit fitness and health content platform Dutch-language editorial website covering fitness advice, training articles, buying guides, product reviews, and a categorized exercise database, available free to Dutch-speaking consumers.
• Gastblogs (sponsored content placements) Paid sponsored-article placements on DailyFit for fitness, health, and lifestyle brands looking to reach the site's Dutch-speaking fitness readership through editorial content.

Quantifiable outcome

• All articles are scientifically substantiated using studies and literature from reliable and recognized sources.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered minor, core and moderate.

• Connection SGGZ (addiction rehabilitation clinics)minorStrategic or Co-development PartnerConnection SGGZ published a guest blog on DailyFit titled 'Lichamelijk herstellen na verslaving: hoe pak je dit aan?' (Physical recovery after addiction: how to approach this?). The article discussed physical rehabilitation through nutrition and exercise, aligning DailyFit's fitness content with Connection SGGZ's rehabilitation expertise. Guest blog placements may involve financial compensation per DailyFit's guest blog policy.
• EasyToysminorGTM or Marketing PartnerEasyToys was referenced in a DailyFit guest blog article discussing recovery and sexual health after exercise. The article linked to EasyToys as a provider of personal wellness products (masturbators) as part of broader recovery and relaxation content. This appears to be a content partnership where EasyToys gains exposure to DailyFit's health-focused audience.
• Bol.comcoreChannel Partner/ Reseller/ DistributorBol.com is a major Dutch online retailer featured extensively as a sales partner in DailyFit's buying guides and product reviews. DailyFit places affiliate tracking links to Bol.com product pages for sports equipment, fitness accessories, and health products. DailyFit earns commission on sales originating from its links. Bol.com is one of the most frequently featured retailers across multiple buying guides (sport bags, water bottles, fitness steps, etc.).
• Amazon.nlcoreChannel Partner/ Reseller/ DistributorAmazon.nl serves as a key affiliate sales partner for DailyFit's product reviews and buying guides. The site features Amazon affiliate links alongside Bol.com and other retailers. Commission is earned on sales via Amazon.nl tracking links featured across fitness accessory categories.
• Plutosport.nlcoreChannel Partner/ Reseller/ DistributorPlutosport.nl is a Dutch sports retailer consistently featured as a retailer partner across DailyFit's buying guides for sports bags, water bottles, and fitness equipment. The site features Plutosport.nl affiliate links alongside other major retailers.
• Intersport TheotolcoreChannel Partner/ Reseller/ DistributorIntersport Theotol is a Dutch sports retailer featured as a product retailer across multiple DailyFit buying guides. The site features Intersport affiliate links for sports bags, water bottles, and fitness accessories.
• Fitwinkel.nlmoderateChannel Partner/ Reseller/ DistributorFitwinkel.nl is a Dutch fitness equipment retailer featured as a sales partner in DailyFit's product reviews and buying guides, particularly for sports bags and water bottles. Affiliate tracking links drive sales to this retailer.
• Fitnessapparaat.nlmoderateChannel Partner/ Reseller/ DistributorFitnessapparaat.nl is a Dutch fitness equipment retailer featured as a sales partner in DailyFit's buying guides and reviews. The site earns affiliate commission on sales of fitness equipment and accessories via DailyFit referral links.
• Pink Cube (custom printing)GTM or Marketing PartnerPink Cube is referenced in a DailyFit guest blog article as a supplier of custom-printed water bottles for gyms, clubs, and events. The article recommended custom-branded team water bottles for hydration challenges, 30-day hydration challenges, and welcome packages for new gym members, with Pink Cube suggested as the printing supplier.
• David Lloyd (Padel clubs)minorGTM or Marketing PartnerDavid Lloyd's Capelle padel club was referenced in a DailyFit guest blog article as an example of a quality padel club with good courts and an active community. The article discussed habit formation in sports and highlighted padel as an accessible, social sport. No formal partnership is stated, but the reference suggests a content collaboration or affiliate relationship.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bestenu.nl: Dutch product comparison and buying guide site that publishes reviews and rankings across multiple categories. Closely mirrors DailyFit's Koopgidsen and Reviews affiliate-driven commerce model.
• Eat This, Not That: Health- and nutrition-focused editorial publisher with heavy reliance on buying guides and product recommendations. Closely mirrors DailyFit's affiliate-led content commerce model.
• Gezondheidsnet.nl: Dutch-language health information portal offering articles, advice, and news on health topics. Closest Dutch-language content peer with overlapping editorial coverage of health and wellness.
• Verywell Fit: English-language fitness and nutrition content site that publishes buying guides, exercise content, and product reviews with affiliate monetization. Highly comparable in editorial structure and revenue model.

Broad incumbents

• Healthline: Major English-language health and wellness content publisher with review and buying guide features. Comparable as a large-scale, ad- and affiliate-supported editorial health platform, though broader in scope and far larger than DailyFit.
• Men's Health Netherlands: Dutch edition of Men's Health magazine covering workouts, nutrition, and product reviews. Competes for Dutch male fitness consumers with structured programs and buying guides similar to DailyFit.
• Women's Health Netherlands: Dutch edition of the Women's Health magazine covering fitness, nutrition, and wellness. Competes for the same Dutch-speaking female fitness audience with a much larger editorial footprint.
• WebMD: Large English-language consumer health information platform. Comparable as a content-led health publisher, though far broader in scope and considerably larger than DailyFit.

Emerging players

• Examine.com: Independent health and supplement research publisher with strong scientific grounding, similar editorial standards, and affiliate monetization. Comparable to DailyFit on scientific editorial discipline and information density.

Others

• Voedingscentrum: Dutch government-affiliated nutrition information platform providing evidence-based dietary guidance. Overlaps with DailyFit's nutrition content but is non-commercial and serves as a trusted reference source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dailyfit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dailyfit