body factory bali

What body factory bali does

Body Factory Bali is a privately held, single-site fitness and wellness facility located at Jl. Nelayan No.27 in Canggu, Badung, Bali, Indonesia, operating under the Singapore-incorporated legal entity BF LIFESTYLE GROUP PTE. LTD. The company sells a 360-degree wellness experience built around tiered gym memberships (Bronze, Silver, and Gold at Rp 1,996,000–Rp 3,594,000 per 4-week cycle), short-term day passes (1–14 days), personal training packages, customizable meal plans, and a specialty coffee and healthy-food cafe. The 700+ sqm facility combines indoor and outdoor training zones equipped with sleds, SkiErgs, RowErgs, cable machines, plate-loaded equipment, and over 10,000 kg of free weights, alongside a recovery spa featuring a 10x6.65m swimming pool, 4°C ice bath, 12°C cold pool, 42°C saltwater hot pool, and dry heat sauna.

Revenue mechanics are a mix of recurring subscriptions (memberships, meal plans, PT packages), transactional day passes, and cafe sales, with Gold-tier members receiving 10% cafe discounts and access to a 40+ business partner discount network across Bali. Go-to-market is community-led and direct-to-consumer, leveraging run clubs, Ladies Day, Sunday Grill & Chill, the BFB Running Era program, a content-marketing fitness blog, social media, and a 522-review, 4.5-star Google reputation; customers purchase memberships and passes through the company website or on-site at the gym. The company also operates two adjacent sub-brands — Body Factory Stays (fitness-focused accommodation packages) and Body Factory Property (real estate investment tied to the wellness-lifestyle segment) — extending the BF Lifestyle Group beyond the gym floor.

The primary customer segments are expats, digital nomads, and wellness tourists in Canggu seeking premium fitness with integrated recovery and nutrition, HYROX and functional-fitness athletes requiring specialized equipment and race-simulation space, and short-term Bali visitors buying flexible day passes. Body Factory Bali has been recognized through The Honeycombers Bali Best Awards, has no publicly disclosed funding, no disclosed headcount, no mobile app, and no AI/ML capabilities, and operates exclusively within Bali with no disclosed expansion outside the region.

Name

body factory bali

Legal name

BF LIFESTYLE GROUP PTE. LTD.

Website

https://bodyfactorybali.com

Company type

Private

Operating status

Operating

Short description

Body Factory Bali is a private, single-site fitness and wellness facility in Canggu, Bali, offering tiered gym memberships, group classes, personal training, recovery spa, meal plans, and a specialty cafe, serving expats, digital nomads, wellness tourists, and HYROX athletes.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Fitness club services
• Gym memberships
• Group fitness classes
• Recovery spa
• Meal planning

Headquarters

HQ city

Badung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Gym Memberships: Tiered membership packages (Bronze, Silver, Gold) available in 4-week, 12-week, and 1-year terms providing access to gym facilities, classes, and recovery areas.
2. Day Passes: Short-term access passes for 1, 3, 7, or 14 consecutive days, allowing visitors and tourists to access gym facilities without long-term commitment.
3. Personal Training Sessions: One-on-one personal training sessions available in packages of 5, 10, or 20 sessions with certified coaches.
4. Meal Plans: Customizable healthy meal plans delivered fresh daily, with calorie targets and macro calculations for performance, muscle gain, or weight management goals.
5. Cafe Food & Beverages: On-site cafe serving specialty coffee, protein shakes, healthy eats, and guiltless treats. Also offers 10% discount on food and beverages for Gold members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Body Factory Bali operates a premium fitness and wellness facility in Canggu, Bali, providing tiered gym memberships (Gold, Silver, Bronze), personal training, group classes, recovery spa facilities (pool, sauna, ice baths), and customized meal plans. The offering follows a 360-degree approach integrating training (Perform), recovery (Recover), and nutrition (Nourish) under a single membership.

Product overview

Body Factory Bali is a comprehensive fitness and wellness ecosystem offering a 360-degree approach to health through integrated products and services. The core offering centers on tiered gym memberships (Gold, Silver, Bronze) providing access to 700+ sqm of training space with world-class equipment, over 50 group fitness classes, personal training, and recovery facilities. The ecosystem extends to a specialty cafe serving specialty coffee and healthy meals, customizable meal plans for performance nutrition, regular community events (run clubs, social gatherings), and complementary hospitality services through Body Factory Stays and Body Factory Property. The facility specializes in functional fitness, HYROX training, and hybrid athletic performance with dedicated coaches across multiple disciplines.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 522 Google reviews with 4.5 star rating reflecting high member satisfaction
• +1 more outcomes

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• GojekminorChannel Partner/ Reseller/ DistributorGojek is a Southeast Asian super-app providing ride-hailing and delivery services. Body Factory Bali has integrated Gojek as a delivery partner for their cafe, allowing members to order protein shakes, healthy meals, and specialty coffee through the Gojek platform.
• GrabminorChannel Partner/ Reseller/ DistributorGrab is a Southeast Asian ride-hailing and delivery company. Body Factory Bali uses Grab as an additional delivery partner for cafe orders, providing members with flexible delivery options for food and beverages.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Barry's Bootcamp: Premium global boutique fitness brand combining strength and cardio group classes. Comparable in tiered premium pricing, lifestyle-brand positioning, and high-intensity class programming.
• F45 Training: Global franchise of 45-minute functional group-training studios. Comparable in boutique fitness group-class model, recurring membership revenue, and global expansion playbook.
• 1Rebel: Premium boutique fitness brand with boutique studios, recovery, and nutrition cafe concepts. Comparable in the integrated training-plus-lifestyle positioning targeting premium urban consumers.
• Equinox: Luxury fitness operator with full-service clubs including training, recovery, spa, and food/beverage. Comparable in the 360-degree premium wellness ecosystem positioning and tiered membership structure.

Emerging players

• Restore Hyper Wellness: Multi-modal recovery and wellness franchise offering cryotherapy, IV drips, sauna and compression. Comparable in the recovery/wellness service layer that BFB bundles into its membership offering.

Direct peers

• 420 Fitness Bali: Premium fitness club in the Canggu/Bali area offering gym, classes, and recovery amenities. Directly comparable as a competing premium Bali fitness destination targeting the same wellness-tourist segment.
• Sunset Fitness Bali: Boutique fitness center in Bali offering memberships and classes to residents and visitors. Directly comparable in product offering and Bali tourist/resident customer base.
• CrossFit Canggu / CrossFit Bali: Functional fitness / CrossFit-focused gym in Canggu, Bali. Directly comparable as a premium strength-and-conditioning gym serving the same expatriate, digital-nomad, and tourist community with similar class-based programming.

Regional players

• COMO Shambhala Estate: High-end wellness retreat in Bali combining fitness, spa, nutrition, and holistic programming. Comparable in the high-end Bali wellness-tourism segment and the integrated perform/recover/nourish philosophy.
• Fivelements Bali: Luxury wellness retreat in Bali offering spa, yoga, healing therapies and wellness programs. Comparable as a Bali-based premium wellness destination appealing to the same wellness-tourist segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/body-factorybali

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about body factory bali