Amusements of America

What Amusements of America does

Amusements of America is a privately held, family-owned traveling carnival operator founded in 1939 by the Vivona brothers and currently in its second and third generations of family leadership. The company operates two independently deployable carnival units — the Blue Unit and the Red Unit — that traverse the Eastern Seaboard from Vermont to Florida, staging more than 100 events per year for county and state fairs, community festivals, and non-profit fundraising events. Its midway offering combines three ride tiers (Spectacular, Family, and Kiddie), food concessions, and midway games, delivered on a fully turnkey basis including personnel, liability insurance, permits, marketing support, and post-event cleanup, which materially lowers execution risk for non-profit and civic organizers.

Revenue is generated primarily through on-site consumer transactions — ride credits and unlimited-ride wristbands purchased at the midway — with supplementary advance-sale wristband distribution through third-party ticketing platforms (Innovative Ticketing, Etix). Pricing is event-specific: typical credit packs range from 100 credits for $10 up to 1,130 credits for $98, while wristbands are generally priced in the $20-$30 range depending on day and advance-versus-gate purchase. The company has invested in two proprietary digital ticketing systems (FunTix on the Blue Unit, Magic Money on the Red Unit) plus a consumer-facing Measure Up height-requirement application that maps a child's height to eligible rides at a given event.

Operational infrastructure centers on a 10-acre winter quarters facility in Florence, South Carolina, housing in-house paint, ride repair, and automotive shops used for off-season maintenance and testing. The corporate office is in Plainsboro, New Jersey. The company is recognized in the Guinness Book of Records as the largest traveling amusement park in the world, a credential that anchors its brand positioning when pitching to event organizers. The firm is privately held, has no disclosed external funding, and shows no M&A or executive turnover in available source material, indicating a stable, organic-growth operating model.

Name

Amusements of America

Legal name

Amusements of America

Website

https://amusementsofamerica.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Amusements of America is a family-owned traveling carnival operator, founded in 1939, running two independent units (Blue and Red) that service over 100 fairs and non-profit festivals annually from Vermont to Florida with rides, games, food, and digital ticketing.

Ownership category

akta.pro rank

Product category

Traveling Carnival Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industries

Amusement Parks & Theme Parks (THAAAAAA), Community Parades, Carnivals & Street Fairs (MPAGAEAE)

Keywords

• Traveling carnival
• Amusement rides
• Midway attractions
• Carnival games
• Fair entertainment

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ride Credits and Wristbands: Customers purchase ride credits or unlimited ride wristbands at events. Credits are loaded onto cards or phones via digital systems. Each ride requires a set number of credits. Wristbands provide unlimited rides during operating hours.
2. Advance Sale Tickets: Pre-sale wristbands and vouchers offered at discounted rates through online ticketing platforms prior to events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Amusements of America operates a traveling carnival business providing rides, games, food, and midway attractions through two complete carnival units (Blue and Red). The company contracts with non-profits, county and state fairs, and community festivals across the Eastern Seaboard to deliver turnkey midway operations, including personnel, insurance, permits, marketing support, and digital ticketing infrastructure.

Product overview

Amusements of America is a traveling carnival operator offering a comprehensive amusement park experience through two complete carnival units (Blue Unit and Red Unit) that traverse the eastern United States from Vermont to Florida. The product portfolio consists of three ride categories: Spectacular Rides (major attractions including roller coasters and drop towers), Family Rides (multi-generational attractions), and Kiddie Rides (child-appropriate rides). Supporting services include Food & Game Concessions featuring fair food and midway games, Safety Services with comprehensive inspection and maintenance programs, and digital tools including the Measure Up height requirement checker and proprietary FunTix/Magic Money digital ticketing systems. The company operates on a turnkey basis, providing liability insurance, permits, experienced personnel, rides, games, food, marketing support, and cleanup for non-profit and civic organizations hosting fairs and festivals.

Differentiator

Problem solved

Functional benefit

Brands

• FunTix: Digital ticketing system used at Blue Unit events for purchasing ride credits and wristbands through automated kiosks and mobile app.
• Magic Money

Products and services

• Spectacular Rides High-attention rides such as roller coasters and drop towers that serve as the centerpiece attractions of each carnival unit's midway, designed for thrill-seeking guests seeking major marquee experiences.
• Family Rides
• Kiddie Rides
• Food & Game Concessions
• Blue Unit Carnival Operations
• Red Unit Carnival Operations
• Safety Services
• Measure Up Height Requirement Tool
• FunTix Digital Ticketing
• Magic Money Digital Ticketing

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Vivona FamilycoreOthersFamily-owned business founded by five Vivona brothers in 1939, now in second and third generation of family leadership. The family brings lifetime carnival operations knowledge to the business.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Butler Amusements: Butler Amusements operates mobile carnival units and provides rides, games, food, and event attractions to fairs and festivals. It directly overlaps with Amusements of America's traveling midway offering.
• Reithoffer Shows: Reithoffer Shows is a family-owned traveling carnival operator that supplies rides, games, food, and midway entertainment to fairs and festivals. Its mobile event model and customer base closely match Amusements of America.
• Wade Shows: Wade Shows operates carnival and midway attractions for fairs, festivals, and community events, including rides, games, and food services. It is a direct competitor in portable family entertainment.
• Farrow Shows: Farrow Shows is a mobile carnival operator providing rides and midway attractions to fairs and special events. It compares directly with Amusements of America's turnkey event-entertainment proposition.
• Powers Great American Midways: Powers Great American Midways is a traveling midway operator serving fairs and community events with a broad portfolio of rides and attractions. Its event-driven carnival model is highly comparable to Amusements of America.
• North American Midway Entertainment: North American Midway Entertainment is a large traveling carnival and midway operator serving fairs, festivals, and other events with rides, games, food, and related services. It is a direct peer to Amusements of America's mobile midway business model.
• Miller Spectacular Shows: Miller Spectacular Shows is a carnival and amusement-ride operator that brings portable attractions to fairs, festivals, and other public events. Its mobile ride-and-midway offering directly overlaps with the subject company.

Broad incumbents

• Great Wolf Resorts: Great Wolf Resorts operates indoor water-park and family resort destinations with paid attractions, food, and entertainment. It is a broad incumbent in destination-based family recreation rather than a direct mobile carnival competitor.
• Palace Entertainment: Palace Entertainment is an established operator of family amusement parks, water parks, and ticketed attractions with ancillary food and games. It is a broad incumbent in the same family leisure and amusement category, although it is not a traveling carnival operator.
• Six Flags Entertainment Corporation: Six Flags operates regional theme parks with paid rides, themed attractions, games, food, and other guest spending. It is a broad incumbent benchmark for Amusements of America's family-oriented attraction and ancillary-concession model.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amusementsofamerica
• Instagraminstagram.com/amusements_of_america
• LinkedInlinkedin.com/company/amusement-of-america-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amusements of America