What baldur garten does

BALDUR-Garten GmbH is a German specialty e-commerce retailer operating in the plant and garden mail-order segment. Founded around the early 1900s and headquartered in Bensheim, Germany (Albert-Einstein-Allee 4-6, registered at Darmstadt HRB 24458), the company sells living plants and garden products directly to consumers through country-specific online storefronts serving Germany, Austria, Switzerland, and the Netherlands. Its product portfolio spans perennials (Winterharte Stauden), ornamental shrubs (Ziersträucher), hedge plants, fruit trees including a specialty Säulenobst (columnar fruit) collection, flower bulbs, indoor plants (Zimmerpflanzen), roses, seeds, pond plants, rarities, summer flowers, vegetables and herbs, and garden accessories. Pricing is unit-based (typically €5-€50+ per item) with volume discounts for multi-pack purchases.

The business is a pure-play direct-to-consumer e-commerce operation with no physical retail footprint. Orders are fulfilled via DHL and DPD domestically, with DPD and Austria Post serving Austria and Swiss Post serving Switzerland; delivery to Packstation locations is supported. Marketing combines a twice-weekly email newsletter (with a €5 sign-up voucher), free physical catalog distribution (Gratis Katalog), seasonal promotions, an affiliate partner program, and organic social presence on Facebook, Instagram, and TikTok. Payment options include invoice (Kauf auf Rechnung) with infoscore credit checks, credit cards, PayPal, Amazon Pay, Apple Pay, and Google Pay. The company holds Trusted Shops 'Sehr gut' certification, EHI Geprüfter Online-Shop status, PCI DSS compliance, and GDPR/DSGVO compliance, and was ranked #1 by Handelsblatt/Statista as 'Beste Online-Händler 2026' in the home/garden category.

BALDUR-Garten is privately held by a three-director management team (Bernd Koch, Gunnar Matthes, Helle Susanne Berge) with no disclosed parent company, private equity backing, or institutional investor ownership. Revenue is not publicly disclosed and there are no reported funding rounds, acquisitions, or restructuring events. The company differentiates through claimed 100+ years of horticultural experience, a focus on rare varieties and novelties (Rarit\u00e4ten & Neuheiten), and 'gardener-quality' plants carefully packaged for mail delivery — a value proposition that targets home gardeners, balcony/terrace gardeners, and small-space urban growers rather than commercial horticulture customers.

Name

baldur garten

Legal name

BALDUR-Garten GmbH

Website

https://baldur-garten.de

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

BALDUR-Garten GmbH is a German specialty e-commerce retailer that sells living plants, fruit trees, seeds, bulbs, and garden accessories directly to home gardeners via country-specific online storefronts in Germany, Austria, Switzerland, and the Netherlands.

Ownership category

akta.pro rank

Product category

Online Plant and Garden Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

Keywords

• Garden plant retail
• Plant mail order
• Online garden center
• Seeds and bulbs
• Garden accessories

Headquarters

HQ city

Bensheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Plant Sales: BALDUR-Garten generates revenue through direct online sales of plants (perennials, shrubs, fruit trees, bulbs, herbs, indoor plants, seeds) and garden accessories (soil, fertilizer, planters, tools) via its e-commerce websites. Products are sold at individual unit prices with volume discounts available for multiple items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

BALDUR-Garten operates a direct-to-consumer e-commerce and mail-order business selling living garden plants (perennials, ornamental shrubs, hedge plants, columnar fruit trees, roses, flower bulbs, indoor plants, pond plants, summer flowers, vegetable and herb plants, seeds, and rare/novelty varieties) and garden accessories (soil, fertilizer, planters, tools) to home gardeners across the DACH region and the Netherlands. Customers order online via country-specific storefronts or via the free physical catalog, with plants packaged for safe shipment and delivered by DHL, DPD, Austrian Post, or Swiss Post.

Product overview

BALDUR-Garten is an online plant and garden mail-order company offering a comprehensive e-commerce platform for garden plants, fruit trees, herbs, and garden accessories. The product portfolio consists of multiple plant categories including Sommer-Angebote (seasonal summer offers), Winterharte Stauden (winter-hardy perennials), Ziersträucher (ornamental shrubs), Heckenpflanzen (hedge plants), Obst & Obstbäume (fruit and fruit trees with popular Säulenobst/columnar fruit collections), Blumenzwiebeln (flower bulbs), Zimmerpflanzen (indoor plants), Rosen (roses), Samen (seeds), Teichpflanzen (pond plants), Raritäten (rarities), Sommerblumen (summer flowers), and Gemüse & Kräuter (vegetables & herbs). Featured branded products include Duftender Thymian-Mix 'Colours', Hänge-Rosmarin 'Blue Cascade', Niedrige Hortensie 'Groundbreaker', Winterharte Sonnenblume 'SunCatcher', Säulen-Obst-Kollektion, and specialty varieties like Käsepflanze. The offering is complemented by Gartenzubehör (garden accessories) including fertilizers, soil, and plant containers. BALDUR-Garten positions itself as a specialist for plant rarities and novelties with over 100 years of experience, offering secure packaging and gardener-quality plants delivered directly to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Winterharte Stauden (winter-hardy perennials) Perennial plant assortment that returns year after year in garden beds and containers, sold to home gardeners across the DACH region.
• Zierstraucher (ornamental shrubs) Evergreen and flowering ornamental shrubs sold for garden and landscape visual accent planting.
• Heckenpflanzen (hedge plants) Hedge plants for creating natural garden boundaries and screening solutions.
• Obst & Obstbaume (fruit & fruit trees) Fruit plants and trees including columnar varieties (Säulen-Kirsche 'Stella', Säulen-Apfel, Säulen-Birne) optimized for small gardens, balconies, and containers.
• Blumenzwiebeln (flower bulbs) Flower bulbs providing colorful blooms from early spring through late autumn.
• Zimmerpflanzen (indoor plants) Indoor plants for home and office decoration and improved indoor climate.
• Rosen (roses) Roses including specialty varieties such as Alpin-Rose 'Cutie Pie' for garden and container planting.
• Samen (seeds) Seeds for garden projects ranging from flowers to vegetables.
• Teichpflanzen (pond plants) Plants suitable for garden ponds and water features.
• Raritaten (rarities and novelties) Rare and unusual plant varieties including exclusive new breeds and specialty selections.
• Sommerblumen (summer flowers) Summer-flowering plants for balcony and terrace, providing months of blooms.
• Gemuse & Krauter (vegetable & herb plants) Vegetable and herb plants for home cultivation including culinary herbs, tea plants, and edible garden selections such as Duftender Thymian-Mix 'Colours' and Salbei 'Mandala Tricolor'.
• Gartenzubehor (garden accessories) Garden accessories and supplies including soil, fertilizer, plant containers, and garden tools for plant care and garden design.
• Sommer-Angebote 2026 (summer offers collection) Seasonal summer plant collection featuring new plant varieties and discounted summer offers for garden, balcony, and terrace.
• Saulen-Obst-Kollektion (columnar fruit tree collection) Collection of 4 columnar fruit trees (pear, cherry, plum, apple) in 15-liter containers, space-saving for small gardens, balconies, and containers, with abundant fruit harvest.
• Duftender Thymian-Mix 'Colours' A mix of thyme varieties (Goldthymian, Bodendecker-Thymian, langhaariger Gebirgs-Thymian) that form dense, fragrant carpeting in garden beds, borders, and rock gardens; sold as a 3-plant pack.
• Niedrige Hortensie 'Groundbreaker' Low-growing hydrangea variety with striking white and red blooms, marketed as an optimal groundcover with radiant colors; sold as 1 plant with volume discount.
• Winterharte Sonnenblume 'SunCatcher' im XL-Topf Hardy, perennial sunflower variety guaranteed winter-hardy and long-lasting, delivered in an XL pot for immediate planting.
• 8er Winterhartes Graser-Beet Set of 8 winter-hardy ornamental grasses combined with established flowering plants, providing movement, structure, and modern elegance in the garden.
• Hange-Rosmarin 'Blue Cascade' Trailing rosemary with elegant curved branches, large blue spring flowers, and aromatic leaves with citrus and pine notes for culinary use; suitable for hanging baskets, pots, and garden borders.
• Kasepflanze (cheese plant) Unique climbing herb plant with leaves that taste like Camembert cheese, used as a culinary specialty in salads and cooking; fast-growing to 200cm, non-hardy (requires frost-free winter storage).
• Saulen-Kirsche 'Stella' Self-pollinating columnar sweet cherry tree producing large, dark red aromatic-sweet fruits from late July to early August; suitable for small gardens, balconies, and terraces.
• Aprikose 'Compacta Super Compact' Compact, winter-hardy (to -25°C), self-pollinating apricot tree growing to a maximum of 2 meters, resistant to Monilia disease; suitable as an exclusive rarity for containers on balcony and terrace.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DHLcoreOthersDHL is the primary shipping carrier for BALDUR-Garten deliveries within Germany. Plants and garden products are shipped securely packaged via DHL to customer addresses, Packstations, or partner pickup points.
• DPDminorOthersDPD serves as an alternative shipping carrier for BALDUR-Garten deliveries within Germany and Austria (alongside Austria Post).
• infoscore Consumer Data GmbHminorOthersinfoscore Consumer Data GmbH (Rheinstrasse 99, 76532 Baden-Baden) conducts creditworthiness checks (Bonitätsprüfung) for BALDUR-Garten when customers choose invoice as payment method. Based on the result, BALDUR-Garten may suggest alternative payment methods.
• PayPalcoreChannel Partner/ Reseller/ DistributorPayPal is offered as an external payment method allowing customers to pay using their PayPal account balance, bank account, or linked credit cards. PayPal facilitates secure, fast payment processing and handles its own buyer protection.
• Amazon PaycoreChannel Partner/ Reseller/ DistributorAmazon Pay allows BALDUR-Garten customers to use their existing Amazon account payment methods and addresses for checkout. Customers benefit from Amazon's buyer protection when paying via Amazon Pay.
• Apple PaycoreChannel Partner/ Reseller/ DistributorApple Pay is integrated as a payment option, enabling customers to pay quickly and securely using their Apple devices (iPhone, iPad, Mac) with Face ID or Touch ID authentication.
• Google PaycoreChannel Partner/ Reseller/ DistributorGoogle Pay is offered as a payment method, allowing customers to pay using their Google account payment methods on Android devices or Chrome browser.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sperli: German seed and garden mail-order company with a long heritage and online store. Comparable in catalog-driven seed/plant mail-order and DACH-centric garden retailer positioning.
• Tom-Garten: German online garden retailer specializing in roses, perennials, and garden plants via mail order. Comparable as a D2C e-commerce plant retailer focused on the German home-gardener segment.
• Gärtner Pötschke: Long-established German mail-order garden plant company headquartered in Bad Vilbel. Directly comparable in product offering (plants, seeds, garden accessories), GTM (catalog + e-commerce), and DACH geographic focus.
• Bakker: Dutch-based plant and flower-bulb mail-order specialist serving pan-European and international markets through e-commerce catalogs. Directly comparable as a multi-country D2C plant mail-order retailer with deep assortment in perennials, bulbs, and garden accessories.
• 123planten.nl: Dutch online plant retailer serving the Benelux market with direct plant mail-order. Comparable for e-commerce plant retail in the Netherlands, where BALDUR-Garten also operates.
• Volmary: German horticultural producer/retailer selling plants, seeds, and bulbs through D2C channels. Comparable for breadth of plants-and-bulbs assortment and DACH-centric mail-order heritage.

Broad incumbents

• Dehner: Germany's largest specialty garden center chain with >130 stores and a growing e-commerce channel. Comparable as the dominant garden retailer in DACH, with overlap on plants, accessories, and bulbs across both physical and online channels.
• OBI: Leading European DIY/home improvement and garden retailer with extensive plant and outdoor living assortment. Comparable in DACH retail reach and online plant/accessories sales, though OBI's category breadth is much wider.
• Hornbach: Pan-European DIY and garden retailer with strong plant and outdoor living category online. Comparable for online garden retail in DACH, though broader in scope than BALDUR-Garten's specialist focus.
• Gardena (Husqvarna Group): European leader in garden tools, watering, and outdoor equipment brand owned by Husqvarna. Comparable in the broader garden/outdoor living category and DACH retail presence, though Gardena focuses on equipment rather than live plants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BaldurGarten
• Instagraminstagram.com/baldurgarten
• TikToktiktok.com/@baldurgarten
• LinkedInlinkedin.com/company/baldur-garten-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about baldur garten