automazione industriale

What automazione industriale does

BP Automation S.R.L., doing business as Automazione Industriale, is an Italian industrial automation integrator headquartered in Cavaglià (Biella), founded in 1981 by Giuseppe Pietrobon. The company designs, installs, and maintains turnkey automation systems for large-scale manufacturing facilities, with five core product lines: heat treatment furnaces (installation, revision, endogas generators, vacuum furnace electrical panels), controlled-temperature drying tunnels for composite materials, Industry 4.0 solutions (SCADA supervision, IFM-sensor-based predictive maintenance via vibration/flow/pressure analysis over Microsoft SQL with SMARTOBSERVER visualization), machinery safety revamping (SIL 3-4 certified, compliant with Italian Law 81/08), and roller conveyor/logistics systems (pallet conveyors, AGVs, motorized conveyors). Underlying technology includes PLC programming (Siemens S7), CAD design (AutoCAD, Solid Edge, EPLAN, SPAC), and IO-Link digital sensor communication.

The company serves enterprise customers across automotive (Stellantis/FCA, FPT Industrial, CNH/Iveco, Denso, COMAU, ThyssenKrupp System Engineering, GKN), naval/shipbuilding (Fincantieri, Azimut Yachts), steel/metallurgy (ALD Vacuum Technologies, COGNE), and food/beverage (Esselunga, Lauretana). Go-to-market is direct enterprise field sales targeting plant engineering and procurement teams on a project-based model, with multi-year facility maintenance contracts providing recurring engagement. In 2021, total revenue was approximately €6 million (€5M from construction/installation projects and €1M from recurring maintenance), with construction revenue having grown from €2M in 2017-2018 to €5M in 2021.

The business is privately held by the Pietrobon family, with founder Giuseppe Pietrobon continuing as CEO despite formal retirement in 2004. Operations are concentrated in Italy, though the company has executed projects referenced across Europe (Germany, France), Argentina, Ukraine, and China via partnerships with international technology vendors. Workforce stood at 40 employees plus 8 external workers as of 2021.

Name

automazione industriale

Legal name

BP Automation S.R.L. di G. Pietrobon & C.

Website

https://bpautomation.it

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

BP Automation is an Italian industrial automation integrator founded in 1981 that designs, installs, and maintains turnkey heat treatment furnaces, Industry 4.0 sensor systems, machinery safety upgrades, drying tunnels, and roller conveyors for enterprise manufacturers in automotive, naval, steel, and food sectors.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Industrial Machinery Manufacturing (3332), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Industrial Process Furnaces & Ovens (3567), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM), Electrical, Instrumentation & Controls (E&I) Maintenance (IMAIACAE), I&C / Controls & Automation Commissioning (DCS/PLC/SCADA) (EUAEAJAD)

Keywords

• Industrial automation systems
• Heat treatment furnaces
• Industry 4.0 integration
• Machinery safety compliance
• Roller conveyor systems

Headquarters

HQ city

Cavaglià

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Construction / Installation Projects (Cantieri): One-time project-based revenue from installation of industrial furnaces, automation systems, roller conveyors, electrical cabins, and machinery transfers. Revenue ranged from €2M (2017-2018) to €5M (2021). Includes turnkey automation system design and construction.
2. Maintenance Contracts (Manutenzioni): Recurring multi-year facility maintenance contracts for production lines, industrial plants, and automation systems. Revenue stable at €1M annually from 2017-2021. Includes preventive maintenance, revisions, and facility management services.
3. Revamping and Upgrading Services: Machinery revamping, retrofitting, and Industry 4.0 adaptation projects. Includes safety compliance upgrades under Italian Law 81/08, SIL certifications, and sensor integration for existing systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BP Automation (Automazione Industriale) designs, builds, installs, and maintains industrial automation systems for large manufacturing plants. Its offering covers heat treatment furnace installation and revision, post-curing drying tunnels for composite materials, Industry 4.0 sensor/SCADA integration with predictive maintenance, machinery safety compliance upgrades under Italian Law 81/08, and roller conveyor and internal logistics systems. The company delivers turnkey engineering projects and recurring multi-year facility maintenance contracts to industrial clients primarily in Italy.

Product overview

BP Automation (Automazione Industriale) is an industrial automation company offering a portfolio of specialized products and services centered on heat treatment furnaces, Industry 4.0 integration, machinery safety compliance, drying tunnels, and roller conveyor/logistics systems. The core offering comprises Heat Treatment Furnaces (installation, revision, transfer, endogas generators), Drying Resins Tunnel for post-curing composite materials, Industry 4.0 solutions (SCADA supervision, predictive maintenance via IFM sensors, IO-Link communication, data analytics with SMARTOBSERVER), Machinery Safety (revamping, SIL certifications, safety barriers), and Roller Conveyors/Logistics systems (pallet conveyors, AGV, motorized conveyors). Services are delivered through construction/installation divisions and maintenance/facility management divisions, serving automotive, nautical, metallurgical, and industrial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Forni Trattamento Termico (Heat Treatment Furnaces) Installation of new heat treatment furnace plants, including handling, assembly, and construction of accessory heating and atmosphere control systems for cementation and hardening furnaces (gas or electric heating). Covers mechanical revision under controlled atmosphere, combustion system rebuilding, endogas generator revision, programmable logic remaking, furnace transfer/disassembly/reassembly/start-up, and programmed maintenance services.
• Tunnel Essicazione Resine (Drying Resins Tunnel / Post-Curing) Post-curing drying tunnel for composite resin materials featuring 100mm insulated panels, 24 bidirectional fans, 72 PT100 temperature probes, temperature homogeneity within ±0.5°C, modular structure with electrically interlocked doors, and sealed environment maintaining -20mm H2O depression. Used in the nautical/boating sector and other composite manufacturing applications.
• Industria 4.0 (Industry 4.0 Solutions) Industry 4.0 integration services encompassing centralized SCADA-based production process management, energy consumption reporting, predictive maintenance via IFM vibration analysis sensors (VSA, VSE), fluid monitoring, data collection from existing machinery components (consumption, production, pressure, temperature), and bidirectional real-time communication with equipment. Includes installation of smart sensors, IO-Link communication, Microsoft SQL data storage, and SMARTOBSERVER analytics, plus remote maintenance and telediagnosis.
• Sicurezza Macchinari (Machinery Safety) Revamping and machinery compliance services adapting machinery and production plants to current EU/Italian machinery directives (Law 81/08). Includes supply, installation, electrification, and certification of partition enclosures with electrically interlocked handles (active/passive safety), acoustic barriers in ecological materials, optical barriers, laser scanners interlocked with safety relays, and stationary spindle control equipment with SIL 3-4 certifications.
• Rulliere e Logistica (Roller Conveyors and Logistics) Design and construction of roller conveyors and internal material handling systems, including pallet transfer roller conveyors with garcon for automatic assembly lines, rectilinear and curved accumulations (single/two floors, two travel directions), belt/chain/roller motorized conveyors, AGV and automatic towing trolleys, and mobile platform trolleys.

Quantifiable outcome

• Temperature homogeneity of ±0.5°C throughout manufacturing cycle in post-curing tunnels
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• IFM (ifm electronic)coreTechnology or IntegrationLong-standing partnership as 'System Integrator' in the Industry 4.0 field. IFM provides essential sensors, vibration analysis units (VSA, VSE), flow sensors (SBY, SM), pressure sensors (PN), and IO-Link components. BP Automation handles installation and system deployment. Joint projects include predictive maintenance installations at automotive plants (CNH, FCA, Denso) and other manufacturing facilities.
• ALD Vacuum Technologies GmbHcoreTechnology or IntegrationContinuous collaboration since 2007 with the German company specialized in vacuum heat treatment furnaces. BP Automation designs and builds electrical panels and automation systems for ALD furnace installations in Italy. Multiple joint projects including heat treatment lines at FPT Industrial Termoli, Eur Ricambi, INTRA Brescia, and CTB Nonantola.
• Gudel AG (Switzerland)majorTechnology or IntegrationCollaboration since 2014 with the Swiss company specialized in gantry systems. Joint projects for automated material handling at FPT Verrone and VM Motori Cento (FE). BP Automation handles electrical and mechanical implementation of Gudel Ghentry load/unload modules. Six automatic transport lines (aerial portals) installed at VM Motori.
• Bultmann GmbH (Germany)majorTechnology or IntegrationPartnership with German company for brass and bronze wire-drawing line assembly. Joint project at ALMAG S.p.A. (Gnutti family) in Roncadelle, Brescia.
• SBE (Società Bonifiche Emiliane)minorImplementation/ SI/ Consulting PartnerTransfer of 2 complete Aichelin heat treatment furnace lines from Milano to Monfalcone on behalf of SBE.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Rockwell Automation: Rockwell Automation is a global incumbent in industrial automation, PLC, SCADA, and motion control — the same domain BP Automation operates in as a system integrator. Rockwell's partner network includes thousands of system integrators globally, of which BP Automation is one in Italy.
• ABB Ltd. ABB is a global automation, robotics, and industrial controls incumbent with deep presence in Italy. Directly comparable in PLC, DCS, drive systems, and industrial automation services, though ABB operates at vastly larger scale across energy, process, and discrete manufacturing verticals.
• Danieli Group: Danieli is an Italian-headquartered global plantmaker for the metals industry with in-house automation and electrical systems. Comparable in furnace and plant automation expertise, including heat treatment, but operates at far larger scale serving steel and non-ferrous metal producers worldwide.
• Siemens AG: Siemens is the dominant global automation incumbent and BP Automation's PLC technology partner (Siemens S7). Siemens' Digital Industries division competes with and enables BP Automation's automation integration work, with comparable offerings in SCADA, drives, and Industry 4.0 software.
• Tenova S.p.A. Tenova is an Italian-headquartered broad industrial plant EPC and equipment supplier serving metals and mining with heat treatment furnaces and automation. Comparable to BP Automation in Italian furnace delivery but with substantially larger scale and global footprint.
• Comau S.p.A. Comau is a Stellantis-owned Italian industrial automation and robotics integrator serving automotive body shops and assembly lines. Comparable to BP Automation in PLC/SCADA integration and automotive production line work (Comau is both an end customer and adjacent automation peer).

Direct peers

• ALD Vacuum Technologies GmbH: ALD Vacuum Technologies is BP Automation's long-standing furnace partner since 2007 and a direct peer in vacuum heat treatment furnace systems. Both supply vacuum furnace installations to automotive (FCA/Stellantis, FPT) and metallurgical customers in Europe, with overlapping electrical panel and automation capabilities.
• SECO/WARWICK Group: SECO/WARWICK is a global heat treatment furnace manufacturer and integrator offering cementation, vacuum, and controlled-atmosphere furnaces — directly comparable to BP Automation's heat treatment furnace installation and revision capabilities. Both serve automotive and metallurgy end markets with turnkey furnace delivery.
• Ipsen International: Ipsen is a global manufacturer of heat treatment furnaces for aerospace, automotive, and medical markets. Comparable to BP Automation in furnace engineering, atmosphere control, and aftermarket services — though operating at significantly larger scale globally.

Emerging players

• Gudel AG: Gudel is a Swiss manufacturer of gantry systems and linear motion technology and a partner of BP Automation since 2014. Both collaborate on automated material handling at FPT Industrial and VM Motori plants; Gudel supplies the gantry modules while BP Automation handles electrical and mechanical implementation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bp-automation-s-r-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about automazione industriale