What chocolaterie bellanger does

Chocolaterie Bellanger is a family-owned French artisan chocolatier and pâtisserie headquartered in Le Mans (Siret 804 469 831 00023), producing handcrafted chocolates, pastries, ice creams, and confectionery. The product portfolio spans five core categories: chocolates (Balloboite assortment boxes, individual bonbons, tablets, palets, bouchées, and themed gift boxes), pastries (entremets, macarons, gâteaux de voyage, flans), artisanal ice creams and sorbets, special collections (notably the official ACO-licensed Les Bolides chocolate cars tied to the 24 Hours of Le Mans), and corporate gifting services. Signature products include Cœurs de Noisette made with hazelnuts from Lot-et-Garonne and the Les 24 Heures du Mans collection.

The company operates a hybrid distribution model anchored by four physical boutiques (Le Mans centre-ville, Le Mans Université, Tours, Laval) and a direct-to-consumer e-commerce website (chocolats-bellanger.com) with Chronopost home delivery across metropolitan France, click-and-collect across all boutiques, and a €10 flat-rate courier service in the Le Mans area. The platform integrates e-transactions (Crédit Agricole) and PayPal for payment processing, with no public API or mobile app.

Revenue is generated primarily through unit-priced retail sales (one-time purchase, pay-as-you-go) ranging from €2.80 for a coulis to over €59.90 for a 72-piece Balloboite assortment, plus a secondary B2B stream of personalized corporate gifts sold directly via a dedicated sales channel. The primary customer segment is individual consumers seeking premium regional artisan products for personal consumption and gifting; corporate clients represent a smaller non-primary segment. The company holds CNIL registration 1390491, is a member of the Relais Desserts network, and is led by owner-chocolatier Vianney Bellanger.

Name

chocolaterie bellanger

Legal name

CHOCOLATERIE BELLANGER

Website

https://chocolats-bellanger.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chocolaterie Bellanger is a family-owned French artisan chocolatier and pâtisserie in Le Mans, producing handcrafted chocolates, pastries, ice creams, and corporate gifts sold through 4 retail boutiques and a nationwide e-commerce site serving individual consumers and B2B clients.

Ownership category

akta.pro rank

Product category

Artisanal Chocolates and Pastries

NAICS

Chocolate and Confectionery Manufacturing (31135), Baked Goods Retailers (445291), Ice Cream and Frozen Dessert Manufacturing (311520), Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Chocolate & Confectionery Shops (THAFAGAD)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Ice Cream & Gelato Shops (THAFAGAA), Cake Shops & Custom Celebration Cakes (THAFAFAC), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Artisanal chocolates
• French patisserie
• Artisan confectionery
• Corporate gifting
• Ice cream desserts

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail chocolate and pastry sales: One-time product sales through physical boutiques and e-commerce. Products include chocolates (balloboites, individual bonbons, tablets), pastries (entremets, cakes, tarts), macarons, confiseries, and ice creams. Prices range from €2.80 for coulis to €35+ for larger entremets.
2. B2B corporate gifts: Corporate gifting program offering personalized chocolate tablets and custom business gift packages for companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Chocolaterie Bellanger manufactures and sells handcrafted artisanal chocolates, French pastries, and ice creams through four physical boutiques in Le Mans, Tours, and Laval, plus a direct e-commerce site shipping across metropolitan France. The assortment spans chocolate assortment boxes (Balloboite), individual chocolates and bouchées, tablettes, gourmandises, confiseries, entremets, macarons, gâteaux de voyage, glaces and sorbets, themed gift boxes (including the licensed 24 Hours of Le Mans Les Bolides), pastry classes, and a B2B corporate gifting program offering personalized chocolate tablets.

Product overview

Chocolaterie Bellanger is an artisanal French chocolatier and patisserie with a family-owned heritage. The company operates a multi-product portfolio organized around five core categories: chocolates (including Balloboite assortment boxes, individual pieces, tablets, and confectionery), pastries (entremets, macarons, travel cakes, and flans), artisanal ice creams and sorbets, special themed gift boxes, and corporate gifting services. The company has four physical boutique locations in Le Mans (city center and university area), Tours, and Laval, with an e-commerce platform enabling nationwide delivery. Key differentiating products include the licensed 24 Hours of Le Mans chocolate cars and locally-sourced hazelnut Cœurs de Noisette from Lot-et-Garonne.

Differentiator

Problem solved

Functional benefit

Brands

• Balloboite: Assortment boxes of chocolates available in various sizes (36, 48, 72, 108, 144 pieces) in dark, milk, or mixed varieties
• Les Bolides
• Cœurs de Noisette
• Les 24 Heures du Mans

Products and services

• Balloboite Chocolate Assortment Boxes Multi-piece chocolate assortment boxes (Balloboite) featuring dark chocolate, milk chocolate, and mixed varieties with various ganaches and pralinés, sold in 36 to 144 piece sizes. Targeted at individual consumers and gift purchasers.
• Palets, Barres et Bouchées Individual chocolate pieces including bars and bite-sized chocolates such as Mafia Bouchée, Sicilia Bouchée, and Pause Café palets for individual purchase or as add-on items.
• Tablettes (Chocolate Bars) Single-origin and flavored chocolate bars in tablet format, including options such as Brazil 62% and Noir Noisette du Piémont, for individual consumers.
• Boites Cœurs et Gourmandes Heart-shaped and gourmet chocolate gift boxes featuring specialty items such as Cœur de Griotte, Cœur de Noisette, and Cœur de Raisin au Sauternes, designed for gifting.
• Gourmandises Sweet treat preparations including hot chocolate, hazelnut spreads, caramel candies, and marzipan products for individual consumers.
• Confiseries Confectionery assortment including fruit cubes, fruit pastes, wrapped chestnuts, nougat, and caramel papillotes.
• Entremets (Layered Cakes and Desserts) Layered cakes and chilled desserts including Charlotte, Citrus, Yuzu, and Geisha varieties in seasonal fruit and chocolate flavors. Pre-order only with boutique pickup (not shippable).
• Macarons French macarons in multiple flavors (chocolate, yuzu, raspberry, vanilla, caramel with fleur de sel, cassis, coffee, pistachio) sold in boxes of 8, 16, or 24 pieces or individually.
• Gâteaux de Voyage (Travel Cakes) Shelf-stable travel cakes and pastries including Baba au Rhum, Cake Citron Menthe, and flans, suitable for gifting and shipping.
• Glaces Artisanales (Artisanal Ice Creams) Handcrafted artisanal ice creams available in individual portions and sharing sizes for direct retail.
• Sorbets Fruit sorbets including chocolate Sambirano and other seasonal flavors, sold in 100ml pots and multi-pack formats.
• Esquimaux (Artisanal Ice Cream Bars) Artisanal ice cream bars on a stick in flavors including Raspberry Rose Litchi, Vanilla Caramel, and Chocolate Intense.
• Les Bolides - 24 Heures du Mans Chocolate Cars Handcrafted chocolate cars featuring iconic 24 Hours of Le Mans vehicles, produced under official ACO license with praline and caramel fillings. Available in Hunaudières and Tertre Rouge editions for collectors, race fans, and corporate gifting.
• Coffrets Spéciaux (Themed Gift Boxes) Special themed gift boxes for gifting occasions, including Les Pépites, La Cité Plantagenêt, Pour Le Dire, and Pour Découvrir Bellanger collections.
• Cours de Pâtisserie (Pastry-Making Classes) Hands-on pastry-making classes for consumers who want to learn and experience Bellanger's artisan techniques.
• Cadeaux d'Entreprise (Corporate Gifting) B2B corporate gifting service offering personalized chocolate tablets and custom gift selections for business clients seeking distinctive branded or bespoke gifts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Relais DessertsminorOthersMembership in the Relais Desserts network, a prestigious association of artisan pastry and chocolate makers. Logo displayed on website indicating quality certification and network affiliation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patrick Roger: Sculptural French chocolatier with boutiques across France, known for signature bonbons and artistic chocolate creations. Directly competes in the artisan dark/milk chocolate assortment segment with similar price points and boutique distribution.
• Yves Thuriès: French artisan chocolatier and Relais Desserts member producing chocolates, macarons, and pastries with boutique retail in southern France. Similar size and positioning as a family-rooted, multi-product artisan chocolatier with regional boutiques and e-commerce.
• Ladurée: French luxury patisserie famous for macarons, chocolates, and pastries with boutiques worldwide. Comparable product mix (macarons, chocolates, ice cream) and a similar gifting-driven boutique business model, though at significantly larger scale.
• Pierre Hermé Paris: Iconic French patissier and chocolatier known for macarons, chocolates, and pastries with boutiques across France and international locations. Closely aligned product portfolio (macarons, chocolates, pastries, ice cream) and a similar boutique-plus-e-commerce model.
• Jean-Paul Hévin: French master chocolatier with boutiques in Paris and across France offering chocolates, macarons, pastries, and ice cream. Comparable as a multi-category artisan chocolatier with the same Relais Desserts-adjacent positioning and price-band strategy.
• La Maison du Chocolat: French luxury chocolatier producing handcrafted bonbons, tablets, and pastries with boutique retail and a national e-commerce presence. Directly comparable as an artisan brand competing in the premium French chocolate category with multi-channel retail.

Broad incumbents

• Jeff de Bruges: Largest French chocolate-specialty retail chain with hundreds of boutiques across France. Comparable assortment (ballotins, tablets, macarons, ice cream) and click-and-collect retail model, though operating at significantly greater scale and with mass-premium positioning.
• Cémoi: Major French industrial chocolatier producing tablets, bonbons, and seasonal confectionery for retail and private-label. Comparable as a French chocolate manufacturer, though operating at industrial scale and as a wholesale/retail-brand rather than artisan boutique.
• Leonidas: Belgian-origin chocolate brand with dense French boutique distribution selling ballotins, pralines, and assorted chocolates. Comparable assortment and boutique retail model, positioned at a slightly lower price point and at much larger scale.

Regional players

• Maison Fossier: Historic French confectioner based in Reims, specializing in biscuits, chocolates, and rose-petal marshmallows. Comparable as a heritage French artisan confectioner with boutique retail and gifting assortments, though stronger in biscuits than chocolates.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chocolaterie-bellanger

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about chocolaterie bellanger