MBS Travel

What MBS Travel does

MBS Travel, operated by PT Mulia Berkah Sunnah, is an Indonesian travel agency headquartered in Pontianak, West Kalimantan that specializes in organizing Umrah and Hajj pilgrimage packages for Indonesian Muslims. The company holds an official Umrah organizer permit from the Indonesian Ministry of Religion (Kementrian Agama RI) and has served more than 20,000 pilgrims cumulatively since 2015. Its core offering is tiered Umrah packages (MBS Pelataran Smart, Istimewa, Sakinah, plus Ramadhan and tourism extensions to Hainan and Turkey) priced between IDR 28.9 million and IDR 39.9 million, with additional Hajj packages (Hajj Reguler, Haji Plus, Haji Furoda, Haji Dakhili) currently shown as unavailable on the website. Complementary services include hotel bookings in Makkah and Madinah, flight tickets, visa processing, catering, equipment kits, and Badal (proxy) Hajj/Umrah services.

The company's platform is built on a website-based booking system (mbstravel.id) integrated with WhatsApp consultation and an admin login portal for branch and agent management. The technology stack is conventional — web transactions, chat widgets, payment via Virtual Account across Indonesian Islamic and commercial banks (BCA, Mandiri, BSI, BNI, Muamalat) — with no disclosed AI, ML, or proprietary algorithmic differentiation. Distribution is hybrid: direct-to-consumer online booking, WhatsApp-based inside sales, 25+ physical branch offices across Indonesia (from Aceh/Sumatera to Papua), and a tiered affiliate/agent network called Duta MBS that recruits community-based promoters with commission incentives and a IDR 1,500,000 registration contribution.

The revenue model is primarily transaction-based package sales with add-on modules (equipment, hotel commission, visa, catering). Marketing is conducted through blog content, Instagram (@mbstravel.official), TikTok, YouTube (@MuliaBerkahSunnah), and WhatsApp direct outreach. The customer base is retail individual pilgrims and families — there are no enterprise or B2B anchor accounts disclosed. Ownership is privately held with no disclosed parent company, institutional investors, or funding rounds.

Name

MBS Travel

Legal name

PT Mulia Berkah Sunnah

Website

https://mbstravel.id

Company type

Private

Operating status

Operating

Short description

MBS Travel (PT Mulia Berkah Sunnah) is an Indonesian Hajj and Umrah pilgrimage travel agency, officially licensed by the Ministry of Religion, serving 20,000+ retail pilgrims through tiered packages priced IDR 28.9M-IDR 39.9M, distributed via 25+ branches and a Duta MBS agent network.

Ownership category

akta.pro rank

Product category

Religious Travel Services

NAICS

Travel Agencies (56151), Tour Operators (561520)

akta.pro primary industry

Hajj & Umrah Travel Agencies (THAKAHAA)

akta.pro secondary industries

Religious & Pilgrimage Retail Travel Agencies (THAKABAL), Pilgrimage Logistics & Visa/Permit Specialists (THAKAHAI), Pilgrimage Packages (Air-Inclusive) Tour Operators (THAKAHAK)

Keywords

• Umrah travel packages
• Hajj pilgrimage services
• Islamic travel agency
• Religious tour packages
• Pilgrim booking services

Headquarters

HQ city

Pontianak

HQ country

Indonesia

HQ region

Asia

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Revenue model

1. Umrah Package Sales: Primary revenue stream from selling Umrah travel packages including flight tickets, hotel accommodation, visa processing, transportation, meals, tour guide services, and documentation. Packages are priced between IDR 28.9 million to IDR 39.9 million depending on duration, hotel tier, and airline.
2. Hajj Package Sales: Revenue from Hajj packages (Haji Reguler, Haji Plus, Haji Furoda, Haji Dakhili). Currently showing packages as unavailable on the website.
3. Umrah Equipment Packages: Sale of complete Umrah equipment packages including large suitcase (24'), cabin suitcase (20'), ihram (men), mukenah (women), scarf, neck pillow, prayer book, and batik cloth. Priced at IDR 1,350,000 per package.
4. Hotel Booking Services: Commission-based hotel booking services for pilgrims in Saudi Arabia (Makkah and Madinah) including various hotel tiers from budget to premium options.
5. Umrah Private Custom Packages: Customized private Umrah packages allowing customers to tailor departure dates, duration, hotel preferences, and budget requirements.
6. Agent Program Contributions: Initial contribution fee of Rp1,500,000 from Duta MBS agents for registration and membership activation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MBS Travel (PT Mulia Berkah Sunnah) is an Indonesian Umrah and Hajj travel agency that sells bundled pilgrimage packages directly to Muslim pilgrims. Each package combines visa processing, flight tickets, hotel accommodation, in-country transportation, meals/catering, equipment, and tour guide services into a single end-to-end offering, complemented by Badal (proxy) Hajj services and a Duta MBS agent network. The company holds an official Umrah organizing permit from Indonesia's Ministry of Religion.

Product overview

MBS Travel is a travel agency offering a comprehensive suite of Islamic pilgrimage and travel services. The core offerings include Umrah packages (with tiers like MBS Pelataran Smart, MBS Pelataran Istimewa, MBS Pelataran Sakinah, and themed packages like GASGO Umrah Anak Muda), Hajj packages, and Private Umrah customization. Supporting services include hotel booking, equipment packages, flight tickets, visa processing, catering, Hajj/Umrah proxy services, and a distributor/ambassador program (Duta MBS). The company operates as a platform with modular add-on services built around the central Umrah and Hajj package offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Umrah Packages End-to-end Umrah pilgrimage packages sold to Indonesian Muslim pilgrims, bundling visa processing, round-trip flight, hotel accommodation in Mecca/Madinah, ground transport, meals, equipment, and tour guide services.
• Hajj Packages End-to-end Hajj pilgrimage packages sold to Indonesian Muslim pilgrims, bundling visa, flight, hotel, transport, catering, equipment, and guide services for the Hajj rituals.
• Hotel Bookings Hotel reservation services in Mecca, Madinah, and other pilgrimage destinations, sold either bundled within packages or as standalone bookings.
• Equipment Packages Bundled sets of pilgrimage equipment (e.g., Ihram clothing, travel accessories) sold to pilgrims preparing for Umrah or Hajj.
• Visa Services Saudi Arabia Umrah and Hajj visa application and processing services handled on behalf of pilgrims as part of the package or standalone.
• Flight Tickets Round-trip flight ticketing between Indonesia and Saudi Arabia (Jeddah/Madinah) for Umrah and Hajj pilgrims, included in packages or sold separately.
• Catering Services Halal/Sharia-compliant meal provision for pilgrims during their Umrah or Hajj journey in Saudi Arabia.
• Badal (Proxy) Hajj Services Proxy Hajj (Badal Haji) service in which MBS Travel arranges for a substitute pilgrim to perform the Hajj rituals on behalf of a client who is unable to travel, typically due to illness, age, or death.
• Tour Packages Bundled religious/cultural tour packages to pilgrimage and historical Islamic sites, sold to individual pilgrims and groups.
• Duta MBS Agent Program A registered agent and referral program that recruits and supports Duta MBS agents across Indonesia to refer pilgrims and sell MBS Travel packages, extending the company's distribution reach beyond its branch offices.

Quantifiable outcome

• Over 20,000 pilgrims served
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Traveloka: Indonesia's largest online travel agent covering flights, hotels, and attractions. A broad incumbent that overlaps with MBS Travel on flight and hotel booking components, though it does not specialize in regulated Umrah/Hajj packages.
• Pegipegi: Established Indonesian online travel platform for flights, hotels, and tour packages. An indirect competitor on general travel booking but lacks MBS Travel's niche religious pilgrimage focus and licensed Umrah operator status.
• Tiket.com: Major Indonesian OTA offering flights, hotels, and travel packages. Comparable as an Indonesian travel booking platform competing for the same outbound travel wallet, though without MBS Travel's Ministry-licensed Umrah specialization.

Direct peers

• ESQ Holidays: Islamic-themed Indonesian tour operator affiliated with the ESQ Leadership Center, offering Umrah and Hajj packages to the Indonesian Muslim market. Comparable on product mix (religious pilgrimage packages) and target customer (Indonesian Muslim pilgrims).
• Alhijaz Indowisata: One of Indonesia's largest licensed Umrah and Hajj travel operators with nationwide branches and direct pilgrimage packages to Saudi Arabia. Highly comparable as a direct competitor in the same regulated Indonesian Umrah/Hajj market segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MuliaBerkahSunnah/videos
• Instagraminstagram.com/mbstravel.official
• TikToktiktok.com/@mbstravel.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBS Travel