Le Jardin Secret

What Le Jardin Secret does

Le Jardin Secret operates a historic palace garden and cultural attraction located at Rue Mouassine 121 in the heart of the Marrakech Medina, Morocco. The site comprises a 16th-century Saadian-era palace complex that underwent a comprehensive restoration completed in 2016, reviving two distinct gardens: an Islamic Garden designed according to traditional Chahar Bagh four-part geometric principles symbolizing paradise, and an Exotic Garden featuring botanical specimens from around the world, irrigated by a traditional khettara system drawing water from the Atlas Mountains. The complex also includes a panoramic tower offering 360-degree views over the Medina and Atlas Mountains, two on-site cafés (Café Sahrij and Café Menzeh), a temporary art exhibition space, guided tour services, an on-site boutique, and facilities for private events and photo shoots.

The venue is built around irreplicable physical heritage assets — historic architecture featuring zellige tilework, carved stucco, and cedar wood craftsmanship — with no underlying proprietary technology. Its digital footprint consists of a bilingual French/English website with content marketing blog, SEO optimization for Marrakech tourism keywords, and an online ticketing storefront with one-year ticket validity. The business operates on a hybrid consumer/B2B go-to-market: high-volume individual walk-in and online ticket purchases from international and domestic tourists, supplemented by group bookings, annual memberships, café and gift shop transactions, and private event rentals arranged via email inquiry.

Le Jardin Secret generates revenue across seven streams: admission tickets (100 MAD full price, 80 MAD reduced youth rate up to age 24, 50 MAD for Moroccan citizens, 80 MAD for groups of 15+), tower access (40 MAD full, 30 MAD reduced), 500 MAD annual memberships, café services, gift shop sales, guided tours, and private event/photo shoot venue rentals. The company explicitly states it receives no public subsidy and is entirely self-sustaining through ticket sales and ancillary services, with a stated employee count of 1-10. The pricing model accepts cash (Dirham or Euro), bank cards, mobile payments, and bank transfers or checks for agencies.

Name

Le Jardin Secret

Legal name

Le Jardin Secret

Website

https://lejardinsecretmarrakech.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Jardin Secret is a privately operated historic Saadian-era palace garden and cultural attraction in the Marrakech Medina, Morocco, offering garden admission, tower tours, cafés, exhibitions, and private events to international and domestic tourists, operating self-sustaining with 1-10 employees and no public subsidy.

Ownership category

akta.pro rank

Product category

Heritage Garden Tourism

NAICS

Zoos and Botanical Gardens (712130), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industry

Park Concession Operations (Food, Retail, Fuel, General Stores) (THAAAGAA)

Keywords

• Historic garden tours
• Cultural tourism
• Marrakech attractions
• Botanical gardens
• Heritage venue

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Admission Tickets: The primary revenue stream comes from selling admission tickets to visitors. Ticket prices range from 100 dirhams (full price) to 80 dirhams (reduced for youth up to 24 years) and 50 dirhams for Moroccan citizens. Groups of 15+ pay 80 dirhams per person. Children under 12, disabled visitors, tourism professionals, and press receive free entry.
2. Café Services: On-site cafés (Café Sahrij and Café Menzeh) offer Moroccan mint tea, fresh smoothies, sandwiches, pastries, and homemade cakes. These are available to garden visitors and contribute to revenue.
3. Annual Membership: Annual membership cards are sold for 500 dirhams, providing members with free access to the garden throughout the year.
4. Tower Tours: Additional revenue from panoramic tower visits at 40 dirhams (full price) or 30 dirhams (reduced). Tower access is prohibited for children under 6 years.
5. Private Events and Photo Shoots: Spaces can be privatized for events, cocktail receptions, intimate dinners, and professional photo shoots for personal, non-commercial use by appointment. This generates additional revenue from venue rental.
6. Gift Shop: On-site boutique selling souvenirs, books, and garden-inspired products.
7. Guided Tours: Guided tours are offered for groups upon reservation, providing an immersive historical and botanical experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Le Jardin Secret operates a restored 16th-century Saadian palace garden complex in the heart of the Marrakech Medina, offering admission to two distinct gardens (the Islamic Garden designed on traditional Chahar Bagh principles and the Exotic Garden featuring plants from five continents). The venue sells entrance tickets, panoramic tower tours, refreshments at two on-site cafés (Café Sahrij and Café Menzeh), temporary art exhibitions, guided group tours, annual memberships, private event rentals, and on-site boutique sales.

Product overview

Le Jardin Secret is a historic garden complex and cultural venue in the Marrakech Medina offering admission to two distinct garden areas: the Islamic Garden (restored to 19th-century design reflecting traditional Chahar Bagh principles) and the Exotic Garden (featuring plants from around the world). The venue also includes panoramic tower access, two café establishments (Café Sahrij and Café Menzeh), a temporary exhibition space, guided tours, private event rental, an annual membership program, and an on-site boutique. Visitors can purchase tickets for garden entrance, tower access, or combined experiences, with free admission for children under 12, people with reduced mobility, tourism professionals, and press members.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Entrance (Admission) Admission ticket to the restored historic Islamic Garden and Exotic Garden in the Marrakech Medina, including access to fountains, traditional architecture, and rare botanical specimens. Priced at 100 dirhams full price, 80 dirhams reduced (visitors up to 24), 50 dirhams for Moroccan citizens, 80 dirhams per person for groups of 15+, with free entry for children under 12, disabled visitors, tourism professionals, press, and members.
• Panoramic Tower Tour Access to the historic tower offering 360-degree panoramic views of the Marrakech Medina rooftops and the Atlas Mountains. Priced at 40 dirhams full price or 30 dirhams reduced (visitors up to 24, Moroccan citizens, groups of 10+). Children under 6 are prohibited from accessing the tower.
• Guided Group Tours Expert-led tours for groups on reservation, providing immersive insights into the gardens' history, traditional Moroccan architecture, botanical collection, and the khettara irrigation system. Arranged via email inquiry for groups.
• Annual Membership Card
• Private Events and Photo Shoots
• Café Sahrij and Café Menzeh
• Temporary Art Exhibitions
• On-site Boutique (Gift Shop)

Quantifiable outcome

• Tickets valid for one year from purchase date, providing flexibility for visitors
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Le Jardin d'Essai (Hamma): 19th-century botanical garden in Algiers featuring Mediterranean and exotic flora, with public access and ticketed areas. Comparable as a historic botanical garden attraction in the Maghreb, though serving a different national market.

Direct peers

• Majorelle Garden: Marrakech's most famous botanical garden attraction with cafés, boutique, and museum (YSL Museum). Comparable as a fee-based garden cultural destination with cafés, gift shop, and tourism-driven footfall in the same city.
• Bahia Palace: 19th-century Marrakech palace open to visitors as a ticketed heritage attraction with gardens, courtyards, and craftwork. Comparable as a ticketed historic palace/cultural attraction competing for the same medina tourist.
• ANIMA Garden: Andre Heller-designed botanical garden near Marrakech featuring plants, art installations, café, and event spaces. Closely comparable single-site garden attraction combining botany, art, F&B, and event rental.
• Menara Gardens: Historic Marrakech olive grove and pavilion with a large reflecting pool, ticketed as a tourist site. Comparable as a historic garden attraction in Marrakech targeting cultural tourists.
• El Badi Palace: Ruined Saadian-era palace in Marrakech with gardens and stork nesting, ticketed for tourists. Comparable as a Saadian-era heritage palace site with gardens targeting the same tourist customer base.
• Ben Youssef Madrasa: Iconic Islamic historic site in the Marrakech medina featuring traditional Moroccan architecture and gardens. Comparable as a ticketed heritage/cultural attraction in the same Mouassine-adjacent medina catchment.
• Yves Saint Laurent Museum Marrakech: Adjacent to Majorelle, this is a Marrakech museum with rotating exhibitions, boutique, and café. Comparable as a ticketed cultural venue combining exhibitions, retail, and F&B for international visitors.

Broad incumbents

• Real Alcázar of Seville: UNESCO royal palace complex in Seville with famous gardens and ticketed public access. Comparable as a heritage palace-and-garden ticketed cultural site with international tourism demand.
• Generalife (Alhambra): Historic Nasrid palace gardens at the Alhambra in Granada, Spain. Comparable as a heritage Islamic garden attraction with palace architecture and ticketed timed-entry access, but operating at a much larger institutional scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lejardinsecret-marrakech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Jardin Secret