What Reno-Deco does

Reno-Deco is a Belgian for-profit painting and interior finishing services company headquartered at Weldadigheidstraat 13, 8900 Ieper, operating under VAT number BE 0744.689.091. The company specializes in painting, window decoration, and lighting services for newly constructed residential properties, serving private individuals (particulieren), property investors (investeerders), and construction developers (bouwpromotoren) across Ieper, the Belgian coast (de kust), and Midden-Vlaanderen. Its core painting offering is delivered through two techniques — spuitwerk (spray painting) for smooth, streak-free finishes on walls, ceilings, and interior woodwork, and traditioneel schilderwerk (traditional brush/roller application) often paired with vliesbehang (cellulose-based paintable non-woven wallpaper) — alongside complementary decorative techniques such as kaleien (roughcasting) and aqua sensa, plus raamdecoratie (window treatments including wooden slats, roller blinds, and pleated curtains) and verlichting (lighting solutions).

The company bundles painting with window decoration and lighting under a "Van schilderwerk tot totaalproject" positioning, allowing customers to commission complete interior finishing before moving into a new-build home. Spray painting and vliesbehang installation are positioned as technical differentiators suited to new-build specifics: accelerated plaster drying, minor settling cracks, and room acoustics. Color and style consultation (kleur- en stijladvies) is offered upfront, and decorative finishing techniques provide higher-margin upsells. The technical stack is craft-based — on-site spray rigs, brush/roller application, wallpaper hanging, and fixture installation — with no disclosed software, automation, or digital tooling.

Reno-Deco runs a project-based professional services revenue model with quote-based pricing (vrijblijvende offerte) and direct customer acquisition through its website, phone (+32 478 56 99 29), and email ([email protected]). It is sales-led, direct-to-customer, with no intermediaries, resellers, or franchise operators. No headcount, revenue, funding, ownership, management, M&A, or partnership disclosures are present, and no public listing exists. The company is privately held and appears to be an independent regional contractor whose growth is tied to the Belgian new-build residential cycle in West and Middle Flanders.

Name

Reno-Deco

Legal name

RENO-DECO

Website

https://reno-deco.be

Company type

Private

Operating status

Operating

Short description

Reno-Deco is a Belgian painting and interior finishing company based in Ieper, offering painting, window decoration, and lighting for new-build residential properties. It serves private individuals, investors, and construction developers across Ieper, the Belgian coast, and Middle Flanders.

Ownership category

akta.pro rank

Product category

Residential Painting Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industry

Interior Painting (Walls, Ceilings, Trim) (HSAGADAA)

Keywords

• New construction painting
• Interior finishing services
• Residential spray painting
• Window decoration installation
• Lighting design services

Headquarters

HQ city

Ieper

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Professional Painting Services: One-time project-based painting and finishing services for new construction residential properties, including spray painting, traditional painting, and decorative techniques. Revenue is generated through project fees for interior painting of newbuild homes and apartments.
2. Window Decoration and Lighting: Sale and installation of custom window treatments (blinds, roller shades, pleated shades) and lighting solutions as complementary services to painting projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reno-Deco delivers professional painting, window decoration, and lighting services specifically for new-build residential properties in Belgium's Ieper, coastal, and Middle Flanders regions. The company uses spray painting (spuitwerk) and traditional brush/roller techniques, complemented by custom window treatments, lighting solutions, and decorative finishes, enabling homeowners and investors to move into fully finished properties without the disruption of post-move-in renovations.

Product overview

Reno-Deco is a painting and interior finishing service company operating in Ieper, the coast, and Midden-Vlaanderen, Belgium. The core offering consists of Schilderwerken (painting services) delivered through two distinct techniques: Spuitwerk (spray painting) for smooth, streak-free finishes on walls, ceilings, and interior woodwork, and Traditioneel Schilderwerk (traditional painting) using brush or roller with optional vliesbehang (fiberglass wallcovering). Complementary services include Raamdecoratie (custom window treatments such as wooden slats, roller blinds, and pleated curtains) and Verlichting (lighting solutions), both designed to complement the painting work. Add-on offerings include Kleur- en Stijladvies (color and style consultation) provided before work begins, and Decoratieve Technieken (decorative techniques like kaleien and aqua sensa). The company positions itself as a one-stop solution for complete interior finishing of new-build residential properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Schilderwerken (Painting Services) Comprehensive interior painting services for new-build residential properties in Ieper, the coast, and Middle Flanders, using spray painting techniques and traditional brush/roller application with optional vliesbehang (non-woven wallpaper). Targeted at private individuals, investors, and construction developers who need professional finishing before occupancy.
• Raamdecoratie en Verlichting (Window Decoration and Lighting) Sale and installation of custom window treatments (wooden slats, roller blinds, pleated curtains) and lighting solutions, coordinated with interior painting finishes to deliver a complete move-in-ready interior. Offered to private individuals, investors, and construction developers as a complementary service to painting projects.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Regional players

• BESIX Group: Major Belgian-headquartered construction and engineering group active across Belgium and internationally. Comparable as a Belgian construction counterpart whose residential and mixed-use projects drive new-build finishing demand similar to Reno-Deco's customer base, though BESIX operates at vastly greater scale.
• Groep Verelst: Belgian construction and renovation group focused on residential and utility building projects in Flanders. Comparable as a regional construction counterpart whose new-build projects create finishing demand paralleling Reno-Deco's service offering.
• Vlassak Groep: Belgian construction and renovation group operating across Flanders with residential and commercial building projects. Comparable as a Flemish construction counterpart whose residential projects create new-build finishing demand paralleling Reno-Deco's customer pipeline.
• Democo Group: Belgian construction group delivering residential, commercial, and industrial building projects across Flanders and beyond. Comparable as a Flemish construction counterpart whose new-build residential developments generate finishing demand analogous to Reno-Deco's core market.
• CFE Group: Belgian-listed construction group with residential, commercial, and multi-technical operations across Belgium and Luxembourg. Comparable as a Belgian construction counterpart whose residential developments generate new-build finishing demand similar to Reno-Deco's core market.
• AEDIFICAS: Belgian construction company active in residential and commercial building projects. Comparable as a Belgian construction counterpart whose new-build projects generate finishing demand similar to Reno-Deco's core market.

Broad incumbents

• Compass Group: International support services group with facility maintenance arms that include painting and interior finishing services. Comparable to Reno-Deco as a broad incumbent whose offerings overlap with Reno-Deco's interior painting, though delivered through enterprise facility management contracts.
• ISS A/S: Global facility services company offering integrated painting and building finishing as part of broader multi-service contracts. Comparable as a large-scale incumbent delivering interior painting to commercial and residential properties, though at much larger scale and broader scope than Reno-Deco's specialized new-build focus.
• Sodexo: Global facility management and services provider with painting and interior maintenance offerings bundled into integrated contracts. Comparable as a broad incumbent that overlaps with Reno-Deco in interior finishing work, but operates at enterprise scale with a multi-service portfolio.

Others

• Wienerberger Belgium: Leading building materials supplier in Belgium for masonry and façade systems. Comparable to Reno-Deco as an ecosystem participant in Belgian new-build residential construction—Wienerberger supplies structural building components while Reno-Deco delivers the interior finishing layer, making them adjacent rather than direct competitors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reno-Deco