SWISSGriP Middle East FZE LLC

What SWISSGriP Middle East FZE LLC does

SWISSGriP Middle East FZE LLC is a UAE-based, 100%-owned subsidiary of Grip Safety Coatings AG (Switzerland) that distributes and applies proprietary anti-slip coatings across the Middle East. Founded in 2016 and headquartered in Dubai with a Ras Al Khaimah free-zone license (RAKEZ), the company sells a two-component, water-based polyurethane coating system (centered on the SWISSGriP PRO P4 Transparent line) for bathtubs, showers, pool decks, glass floors, commercial kitchens, industrial floors, and bathroom systems, plus Pendulum Testing Services for slip-resistance verification. Its customer base is concentrated in luxury hospitality (Marriott, Jumeirah Group, Hilton Worldwide, InterContinental, Accor, Bvlgari, Waldorf Astoria, Ritz-Carlton, Sheraton) with secondary exposure to healthcare (Saudi German Hospital, Mediclinic) and high-end residential villas in Dubai and the wider GCC.

The company monetizes primarily through quote-based, project-tied installation contracts executed via specialized applicators, augmented by DIY kit sales and recurring Pendulum Test audits. Growth is being pursued through geographic expansion (Saudi Arabia from 2023; India, Bali, and the Maldives announced for 2025), the 2022 acquisition of GreenCo System, and the broadening of the product range into glass, commercial kitchen, and industrial coatings. The technical differentiation rests on the proprietary Swiss formulation, third-party-validated certifications (DIN EN 16165, AS 4586, ISO 846, ISO 22196, EMPA, TÜV Rheinland, SATRA, CSIRO), and the bonded (re-application rather than re-coating) nature of the treatment.

Name

SWISSGriP Middle East FZE LLC

Legal name

SWISSGriP Middle East FZE LLC

Website

https://swissgrip.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SWISSGriP Middle East FZE LLC is a UAE-based subsidiary of Swiss parent Grip Safety Coatings AG that applies proprietary two-component polyurethane anti-slip coatings for luxury hospitality, healthcare, residential, and industrial clients across the Middle East.

Ownership category

akta.pro rank

Product category

Anti-Slip Floor Coatings

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Anti-Slip Treatments for Stone/Tile Floors (HSAEAOAN)

Keywords

• Anti-slip coatings
• Floor safety solutions
• Slip resistance testing
• Bathroom safety treatments
• Pool deck coatings

Headquarters

HQ city

Ras Al Khaimah

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Anti-Slip Coating Application Services: Project-based professional application of SWISSGriP anti-slip coatings on-site at customer locations. Pricing is quote-based, varying by surface area, substrate type, and project complexity. This is the primary revenue driver for enterprise customers (hotels, hospitals, residential villas).
2. DIY Anti-Slip Kits: Consumer-grade anti-slip treatment kits sold directly to homeowners for self-application. Available through the company's own website and partner channels such as Neoshine Medical Equipment Trading LLC in the UAE.
3. Pendulum Slip Resistance Testing Services: Certified pendulum slip resistance testing offered as a standalone service to help engineering teams and facility managers make data-driven decisions on surface safety compliance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SWISSGriP Middle East FZE LLC distributes and professionally applies SWISSGriP® transparent, two-component water-based polyurethane anti-slip coatings on surfaces including bathtubs, bathrooms, pool decks, floors, and glass floors across the UAE and Middle East. The company also sells consumer DIY anti-slip kits through its own e-commerce website and a distribution partner, and offers certified Pendulum Slip Resistance Testing services compliant with BS EN 16165:2021 and the Dubai Building Code.

Product overview

SWISSGriP Middle East FZE LLC offers a comprehensive portfolio of anti-slip coating solutions led by the SWISSGriP® Anti-Slip Coating Treatment, a premium transparent two-component formula manufactured in Switzerland. The core product line includes the SWISSGriP® Anti-Slip PRO P4 Transparent variant for professional-grade applications, alongside specialized application systems: the SWISSGriP® Bathroom System for showers and wet areas, Bathtub Anti-Slip Treatment for acrylic/steel/solid surface tubs, Commercial Kitchen Coating, Pool Deck Coating with P3/P4/P5 ratings, Floor Coating for various substrates, Glass Floor Anti-Slip Coating with up to 92% light transmission retention, and Industrial Non-Slip Coating for manufacturing applications. The portfolio also includes Pendulum Slip Resistance Testing Services for compliance verification. Solutions are available through professional installation or DIY kits, serving hospitality (hotels and resorts), healthcare (hospitals and nursing homes), and residential sectors across the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• SWISSGriP® Anti-Slip Coating Treatment Premium transparent two-component anti-slip treatment that bonds to surfaces to provide slip resistance for wet areas, sealing and protecting surfaces without damaging or altering their appearance. Suitable for both residential and commercial use.
• SWISSGriP® Bathroom System Complete anti-slip solution for bathrooms, showers, and wet areas, including coatings for tiles, acrylic shower bases, marble floors, and other bathroom surfaces with certified slip resistance.
• SWISSGriP® Bathtub Anti-Slip Treatment Certified anti-slip treatment specifically designed for steel enamel, acrylic, and solid surface bathtubs, creating a transparent, durable, and slip-resistant surface with antimicrobial properties.
• SWISSGriP® Commercial Kitchen Coating Anti-slip coating solution for commercial kitchen floors, with a transparent, UV-resistant formula that seals and protects while maintaining traction in wet, oily, and greasy conditions.
• SWISSGriP® Pool Deck Coating Transparent anti-slip coating for swimming pool decks with P3, P4, or P5 slip ratings. UV-resistant and durable coating that seals and protects surfaces while preventing slips on wet pool surrounds, with an antimicrobial shield that prevents algae and bacteria buildup.
• SWISSGriP® Floor Coating Anti-slip coating treatment for general floor surfaces including tiles, ceramics, glass, vinyl, concrete, and more. Includes transparent coatings, colored concrete coatings, and tinted demarcation options.
• SWISSGriP® Glass Floor Anti-Slip Coating Transparent anti-slip treatment for glass surfaces that retains up to 92% light transmission with P3, P4, and P5 slip ratings. Offers custom patterns including dot, square, or bespoke designs.
• SWISSGriP® Industrial Non-Slip Coating Industrial-grade anti-slip coating solutions for manufacturers and industries, including sanitary ware, glass production, marine applications, prefabricated bathrooms, and vinyl flooring with superior adhesion properties.
• SWISSGriP® DIY Kits Do-it-yourself anti-slip treatment kits sold to residential homeowners for self-application of the SWISSGriP coating, distributed through the company's own website and partner Neoshine Medical Equipment Trading LLC.
• Pendulum Slip Resistance Testing Service Certified pendulum slip resistance testing service (PTV testing) compliant with BS EN 16165:2021 and Dubai Building Code requirements, providing on-site and laboratory testing for wet and dry conditions using Slider 55 (barefoot) and Slider 96 (footwear).

Quantifiable outcome

• PTV 54 (barefoot) and PTV 76 (footwear) — exceeding PTV 45+ Dubai Building Code requirement for wet areas
• +5 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Neoshine Medical Equipment Trading LLCminorChannel Partner/ Reseller/ DistributorAssociated partner for UAE B2C / Private Homes distribution. Located at Red Crescent Compound, Warehouse No. 10 Al Quoz 1, Dubai. Resells SWISSGriP DIY kits and coordinates professional installation services for residential consumers in the UAE.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Heskins: UK manufacturer specializing in anti-slip tapes, grip tapes and conformal anti-slip coatings. Adjacent technology (tape + liquid coating) targeting the same slip-and-fall use case in hospitality, healthcare and industrial settings.

Direct peers

• No Skidding: Canadian anti-slip treatment company offering transparent anti-slip coatings and slip testing for floors, bathtubs, pool decks and showers. Closest direct competitor in product, customer profile (hotels, hospitals, seniors' facilities) and application methodology to SWISSGriP.
• Safety Direct America: Specialist anti-slip treatment provider for bathtubs, tile, pool decks and walkways across the US hospitality and healthcare markets. Comparable certified-coating offering and bathtub/shower anti-slip focus that overlaps directly with SWISSGriP's core application set.
• Slip Doctors: US anti-slip treatment provider selling DIY anti-slip kits and professional application services for tubs, tile, floors and pool decks. Closely comparable to SWISSGriP's two-channel DIY-kit-plus-professional-installation model and customer mix.
• Anti-Slip Floors UK: UK-based anti-slip floor treatment specialist offering transparent coatings for tiles, stone, wood and pool decks. Comparable UK/EU regulatory certification profile (Pendulum Test, DIN EN) and a similar hospitality, healthcare and residential customer mix.
• Grip Guard Non-Slip: Australian anti-slip floor treatment company selling a transparent clear-coat anti-slip system with CSIRO-tested P-ratings. Competes with SWISSGriP on the same P3–P5 wet-pendulum rating positioning and similar bathtub, shower and pool deck applications.
• American Safety Technologies (AST): US-based manufacturer and applicator of anti-slip floor coatings, epoxies and sealers for industrial, commercial and marine surfaces. Competes head-to-head with SWISSGriP in the certified anti-slip coating category, particularly on commercial kitchen and industrial flooring jobs.

Broad incumbents

• Watson Bowman Acme (BASF): Supplier of expansion joints, coatings and surface protection systems for commercial construction, including anti-slip floor treatments. Comparable only as a broad-incumbent building-products competitor selling to facility engineers and specifiers who also evaluate SWISSGriP.
• 3M Safety-Walk: 3M's floor-safety portfolio (anti-slip tapes, treads, coatings and walkway products) is the incumbent alternative to liquid anti-slip coatings globally. Competes with SWISSGriP primarily via peel-and-stick solutions rather than certified transparent coatings, but addresses the same slip-prevention use case in hotels, factories and public buildings.

Others

• GriP Safety Coatings AG (Parent): Swiss parent company of SWISSGriP Middle East that manufactures and licenses the underlying polyurethane anti-slip formulation globally. Useful as a comparability anchor for IP, certification depth and global reference base, but is the parent rather than a true competitive peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swissgrip-middleast

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWISSGriP Middle East FZE LLC