WERTGARANTIE

What WERTGARANTIE does

WERTGARANTIE SE is a Hannover-headquartered specialty insurer, founded around 1960, that underwrites protection contracts for consumer electronics, household appliances, hearing aids, and bicycles/e-bikes across Germany and broader Europe, serving roughly 8.4 million customers. The company's core product portfolio centers on Komplettschutz (Complete Protection) subscriptions that cover damage, defects, wear, water damage, and theft — ranging from the headline Komplettschutz 3 für 2 bundle (three devices for the price of two, with component bundling up to 15 devices) to single-device tariffs such as smartphone insurance from €5.50/month, tablet from €3.50/month, and laptop from €7.00/month, plus a Premium-Option add-on for theft and cyber protection. Bike and e-bike coverage is operated through the linexo sub-brand, which also includes a pickup service and must be purchased through specialist dealers for used bikes. The technology stack comprises the TechManager mobile app (QR/IMEI device registration, contract management, claims filing, workshop finder), the my.wertgarantie.com customer self-service portal, a Fachhändlerportal for specialist dealer partners, and AI-supported claims and customer-service capabilities — notably the VAARHAFT image/document fraud-detection engine and Microsoft Azure OpenAI integration for email and contact-form responses, both operated within European data residency.

The business model is a recurring subscription insurance model with monthly, quarterly, semi-annual, annual, and multi-year prepayment terms, where prepayment discounts of up to €105 are used to lengthen customer tenure. Distribution is hybrid: direct-to-consumer digital sales through the website, customer portal, and TechManager app are layered with a B2B2C Fachhändler (specialist dealer) channel and an authorized workshop network that handles repairs and, for linexo, provides pickup service. WERTGARANTIE is privately held under the WERTGARANTIE Beteiligungen GmbH group; the company does not disclose revenue, has no disclosed institutional investors, and reports no PE/VC backing or public listing in available materials.

Name

WERTGARANTIE

Legal name

WERTGARANTIE SE

Website

https://ew-partners.eu

Company type

Private

Founded year

1960

Operating status

Operating

Short description

WERTGARANTIE SE is a Hannover-based specialty insurer underwriting subscription protection contracts for consumer electronics, household appliances, hearing aids, and bicycles/e-bikes, serving roughly 8.4 million customers across Germany and Europe via direct digital channels and a Fachhändler B2B2C dealer network.

Ownership category

akta.pro rank

Product category

Consumer Electronics Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

Keywords

• Device protection insurance
• Consumer electronics insurance
• Smartphone insurance
• E-bike insurance
• Warranty extension services

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Device Insurance Premiums: Monthly, quarterly, semi-annual, or annual recurring premiums for electronic device insurance coverage. Premium pricing varies by device type, age (new vs. used), and selected coverage options (standard vs. Premium with theft protection). Multi-year prepayment options available with discounts up to 105 EUR.
2. Premium Option Add-on: Optional premium tier adding theft protection, cyber protection, misuse of payment data, online shopping fraud, and higher consequential damage coverage. Premium option must be paid separately even for the 'free' device in 3-for-2 promotions.
3. Sofortschutz (Immediate Protection): One-time fee of 3.50 EUR for immediate coverage activation on bicycles/e-bikes, bypassing the standard waiting period.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

WERTGARANTIE is a specialist insurer selling subscription-based device protection insurance covering consumer electronics (smartphones, tablets, laptops, household appliances, TVs), hearing aids, and bicycles/e-bikes (via its linexo sub-brand). Policies cover damage, defects, theft, water damage, and accidents, with claims handled through a digital customer portal, TechManager app, AI fraud detection, and an authorized repair workshop network. The company also offers a Premium-Option add-on for cyber, theft, and online shopping fraud coverage, plus a one-time Sofortschutz fee for immediate bike/e-bike coverage activation.

Product overview

WERTGARANTIE is an insurance company specializing in device protection and repair services. The core product portfolio consists of Komplettschutz (Complete Protection) insurance covering smartphones, tablets, laptops, household appliances, and other electronics against damage, defects, theft, and accidents. Key products include the Komplettschutz 3 für 2 bundle (3 devices for price of 2), individual device insurance (Smartphone from €5.50/month, Tablet from €3.50/month, Laptop from €7.00/month), and the linexo sub-brand for e-bikes and bicycles. The digital platform comprises the TechManager App (device management and insurance purchase), the Kundenportal (customer self-service portal for contracts and claims), and the Fachhändlerportal (dealer partner portal). Online services include 24/7 damage/theft reporting, workshop finder, and a repair marketplace with self-repair guides. A Premium-Option add-on provides enhanced coverage including cyber protection and deductible elimination.

Differentiator

Problem solved

Functional benefit

Brands

• linexo: Bike brand offering insurance for bicycles and e-bikes, as well as active mobility services
• TechManager

Products and services

• Komplettschutz (Complete Protection) Comprehensive subscription-based insurance for consumer electronics and household appliances covering material defects, wear, fall damage, water damage, electronics failure, theft, and consequential damage (up to €300 standard, €600 with Premium). Includes repair cost coverage or new-purchase participation with a minimum €150 payout that increases €25/year after the second claim-free year.
• Komplettschutz 3 für 2 Bundle subscription allowing customers to insure three electronic devices with the cheapest device covered free. Supports device combinations (e.g., fridge plus freezer counts as one device) and includes free component coverage (e.g., computer with monitor, mouse, keyboard, printer as a single device). Premium-Option add-on available for theft and cyber protection. Starts from €7.00 per month.
• Smartphone-Versicherung Specialized smartphone insurance subscription covering display damage, water damage, and technical defects. Starts from €5.50 per month with a €30 self-deductible for devices over €300 purchase price (removed with Premium-Option). 24-month contract term with 1-month cancellation notice. Awarded BESTE Smartphone-Police 2026 by TÜV Rheinland/FOCUS MONEY.
• Tablet-Versicherung Dedicated tablet insurance subscription starting from €3.50 per month, covering display damage, water damage, technical defects, and theft (with Premium-Option).
• Laptop-Versicherung Insurance subscription for laptops and notebooks including battery damage coverage, starting from €7.00 per month.
• linexo (Bike/E-Bike Insurance) WERTGARANTIE's sub-brand offering complete protection insurance for new and used bicycles, e-bikes, and pedelecs, including theft protection, damage coverage, mechanical breakdown coverage, and a pickup service within 3km of departure. Used bicycles and e-bikes must be insured exclusively through specialist dealers (Fachhändler).
• Hörgeräte-Versicherung (Hearing Aid Insurance) Dedicated insurance subscription covering hearing aids against damage, defects, and loss.
• Premium-Option Add-on Separately paid optional coverage tier for devices with internet access (smartphones, tablets, notebooks) adding theft protection, cyber protection, misuse of payment data, online shopping fraud coverage, and removal of smartphone deductibles. The Premium-Option is paid separately even when a device is the 'free' device in a 3-for-2 promotion.
• Sofortschutz (Immediate Protection) One-time fee of €3.50 providing immediate insurance coverage activation for bicycles and e-bikes, bypassing the standard waiting period.

Quantifiable outcome

• 8.4 million customers served
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Novalnet AGminorOthersPayment service provider for processing PayPal and credit card payments. Handles payment processing, identity verification, fraud prevention, and receivables management.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Assurant: Major global provider of device protection plans (including mobile and connected-living products) for carriers, retailers, and OEMs. Comparable to WERTGARANTIE on direct-to-consumer and B2B2C device insurance, with similar underwriting and claims-administration economics.
• SquareTrade: Specialist provider of consumer electronics and appliance protection plans sold through retailers and online channels. Directly comparable to WERTGARANTIE on product category (smartphone/tablet/laptop/TV protection), distribution (B2B2C via retailers), and self-serve digital claims processing.

Broad incumbents

• ERGO Group: Major German insurance group (Munich Re subsidiary) offering property, casualty, and specialty coverages including electronics and household devices. Comparable as a German incumbent that competes in the same domestic device/electronics insurance market as WERTGARANTIE.
• Asurion: Largest US-based device protection and support provider (including smartphone and consumer electronics protection plans). Comparable to WERTGARANTIE on core device-protection product and claims/repair network model, but operates at much larger scale and broader geographic footprint.
• Allianz: Global insurance incumbent with broad P&C and specialty lines including electronics and personal property coverage in Germany. Comparable to WERTGARANTIE as a broader incumbent offering overlapping device/electronics coverages as part of a larger portfolio rather than as a specialist niche.

Emerging players

• Samsung Care+: Samsung's device-protection plan for Galaxy smartphones, tablets, and connected devices. Comparable to WERTGARANTIE on electronics coverage and bundling mechanics, but distributed exclusively through Samsung channels as a captive OEM product.
• Getsafe: German digital insurer offering mobile-first household and personal property/contents cover through a self-serve app. Comparable to WERTGARANTIE on digital self-serve distribution and German consumer focus, though smaller and broader rather than a device-protection specialist.
• AppleCare (Apple Inc.): Apple's captive device-protection offering (AppleCare+) bundled at point of sale. Comparable to WERTGARANTIE on smartphone/tablet/laptop protection product, though operating as an OEM-embedded offering rather than a third-party insurer.

Regional players

• Deutsche Familienversicherung: Frankfurt-based German insurtech offering modular digital insurance products including household contents and electronics cover. Comparable to WERTGARANTIE as a German digital-first specialist insurer targeting similar consumer household/electronics risks.
• Cosmo Insurance (Bike / Mobilversicherung): German specialist insurer offering bike/e-bike protection plans via direct and dealer channels. Comparable to WERTGARANTIE's linexo franchise on the bike/e-bike insurance product, pricing model, and Fachhändler-style B2B2C distribution in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wertgarantie
• Facebookfacebook.com/WERTGARANTIE
• Instagraminstagram.com/wertgarantie
• LinkedInlinkedin.com/company/european-warranty-partners-se

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WERTGARANTIE