gamft

What gamft does

GAMFT, formally the Georgia Association for Marriage and Family Therapy, is a Georgia-incorporated 501(c)(6) non-profit professional association founded in 1984 and headquartered in Atlanta. It operates as an Independent Affiliate and Geographic Interest Network within the American Association for Marriage and Family Therapy (AAMFT), and membership in GAMFT requires concurrent AAMFT membership. The organization serves licensed marriage and family therapists (LMFTs), pre-licensed associates (LAMFTs), and graduate students in Georgia through four regional chapters (Metro, Middle Georgia, West Georgia, East Georgia) and a volunteer board of directors spanning executive, committee, and chapter leadership roles.

GAMFT's core product surface consists of professional membership ($95/year for professionals, $9/year for students), continuing education delivered via synchronous workshops and an asynchronous library hosted on Thinkific, paid licensure consultation services for non-members, approved-supervisor training and matching resources, ethics consultation, professional events, and legislative advocacy resources. Technology infrastructure is intentionally lightweight: a Squarespace-hosted website (gamft.org), email communications, Zoom for virtual programming, and the Thinkific platform for CE delivery and certificate management. There is no proprietary software product, mobile app, or AI/ML capability disclosed.

The revenue model combines subscription-recurring membership dues, professional-services fees from CE application processing ($50-$100 per workshop depending on attendance/CE charging structure), and paid licensure consultations ($50 per phone/email or detailed phone/Zoom consultation for non-members). Marketing and distribution rely on AAMFT's membership system as the primary acquisition channel, supplemented by the GAMFT website, blog content, email newsletters, chapter events, and an annual MFT Celebration Day at the Georgia State Capitol. Strategic activity is heavily weighted toward legislative advocacy, with a documented track record of shaping Georgia's MFT scope of practice, training requirements, diagnosis authority, Medicaid inclusion, and licensure portability since 1984.

Name

gamft

Legal name

Georgia Association for Marriage and Family Therapy

Website

https://gamft.org

Company type

Private

Founded year

1984

Operating status

Operating

Short description

GAMFT is a Georgia-based 501(c)(6) non-profit professional association serving licensed, pre-licensed, and student marriage and family therapists through membership, continuing education, licensure consultation, and legislative advocacy as an AAMFT Geographic Interest Network.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Educational Support Services (61171)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAALAD

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Professional association services
• Continuing education courses
• Marriage and family therapy
• Legislative advocacy services
• Licensure consultation support

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Professional Membership Dues: Annual membership dues from professional MFT members at $95 per year. These dues fund operations, advocacy work, software costs, and legislative efforts.
2. Student Membership Dues: Annual membership dues from student MFT members at $9 per year.
3. CE Application Processing Fees: Fees for approving continuing education programs: $100 per workshop if a fee is charged for attendance, $50 if no attendance fee, $75 if no attendance fee but CE credits are charged.
4. Licensure Consultation Services: Paid consultation services for non-members: $50 for phone/email questions, $50 up to 1 hour for phone/Zoom detailed consultations. Members receive consultations included in membership.

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

GAMFT provides professional membership services to Marriage and Family Therapists in Georgia, including legislative advocacy before the Georgia Composite Board, Georgia-approved continuing education (live workshops and asynchronous online courses), licensure consultation, approved supervisor training and matching, ethics resources, and state-wide networking events. It operates as a Geographic Interest Network of AAMFT, with all members required to hold concurrent AAMFT membership.

Product overview

GAMFT operates as a professional membership organization offering a suite of member services for Marriage and Family Therapists in Georgia. The organization provides professional membership, continuing education through synchronous workshops and asynchronous online courses delivered via Thinkific, licensure consultation services, supervisor training resources, advocacy services, ethics resources, and networking events. GAMFT functions as a Geographic Interest Network affiliated with AAMFT, requiring dual membership for participation. The organization's core offerings center on professional development, licensure support, and legislative advocacy rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• GAMFT Professional and Student Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and moderate.

• American Association for Marriage and Family Therapy (AAMFT)coreStrategic or Co-development PartnerGAMFT operates as a Geographic Interest Network and Independent Affiliate of AAMFT. All GAMFT members must be AAMFT members. This partnership provides structural framework for membership, access to AAMFT Approved Supervisor resources, and alignment with national MFT standards. GAMFT must adhere to AAMFT policies and bylaws.
• Georgia Composite Board of Professional Counselors, Social Workers, and Marriage and Family TherapistscoreStrategic or Co-development PartnerGAMFT serves as liaison to the Georgia Composite Board which manages MFT licensure. GAMFT provides licensure consultation services, approved supervisor resources, and advocacy to protect and advance MFT interests before the Board.
• Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD)moderateStrategic or Co-development PartnerCommissioner Kevin Tanner spoke at MFT Celebration Day about mental health policy and the importance of accessible, systems-focused care. GAMFT collaborates on mental health advocacy initiatives.
• ThinkificcoreTechnology or IntegrationVirtual learning platform hosting GAMFT's CE library. Used for asynchronous courses, certificate management, and license renewal resources including the GAMFT Renewing Your MFT License in Georgia Video Course.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Counseling Association (ACA): National professional association for licensed counselors; competes for overlapping behavioral health professional membership, CE audience, and Georgia-level advocacy relevance with GAMFT.
• American Association for Marriage and Family Therapy (AAMFT): National professional association for marriage and family therapists in the US. GAMFT operates as a state-level Geographic Interest Network / Independent Affiliate of AAMFT, making this the natural umbrella organization and most direct structural comparable.
• National Association of Social Workers (NASW): National professional association for social workers operating a similar membership/CE/advocacy model targeting a parallel behavioral health profession with state-level chapters including in Georgia.
• American Psychological Association (APA): National professional association for psychologists serving a parallel behavioral health profession with comparable membership structure, CE delivery, and advocacy mandate that partially overlaps with MFT scope.

Emerging players

• PESI: Large commercial behavioral health continuing education provider; competes with GAMFT's CE library and synchronous workshop approvals as an alternative source for MFT license renewal credits.

Direct peers

• Florida Association for Marriage and Family Therapy (FAMFT): Florida state-level MFT association operating with a similar membership, CE, and advocacy model for Florida LMFTs and structurally parallel to GAMFT.
• California Association of Marriage and Family Therapists (CAMFT): Largest US state-level MFT professional association, offering membership, CE, advocacy, and licensure support to California LMFTs under a near-identical operating model to GAMFT's Georgia structure.
• Texas Association for Marriage and Family Therapy (TAMFT): Texas state-level MFT association offering comparable membership, continuing education, and legislative advocacy services to Texas MFTs, operating as another AAMFT affiliate in a different state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gamft