hey ground

What hey ground does

hey ground (헤이그라운드) is a Seoul-based community office and coworking operator founded in 2015 and serving impact-oriented organizations and change-makers. The company runs two physical locations in Seongsu-dong, Seongdong-gu — 서울숲점 (Seoul Forest, 왕십리로 115) and 성수 시작점 (Seongsu Starting Point, 뚝섬로1나길 5) — situated within the Social Venture Valley cluster, and hosts 100+ member organizations spanning 1,000+ individual change-makers across verticals such as EdTech, climate tech, housing, childcare, care tech, real estate impact, and media.

The product surface is built around a recurring subscription membership model (멤버십 프로그램) that grants access to shared workspace, on-site programming, and networking; adjacent offerings include the dedicated event space 'Heyground Bricks' for off-session room rental, and the Heylissen (헤이리슨) podcast distributed across Podbbang, Naver Audio Clip, and Apple Podcasts as a content channel. The underlying technology is a community office platform for membership, space booking, and content publishing, with no disclosed AI/ML, API, or proprietary model components. Marketing and community engagement are driven by the Heyground blog, monthly newsletter, Instagram, LinkedIn, YouTube, and in-person programs such as the 9th-anniversary N-haengsi poetry contest.

hey ground operates as the flagship community-office program of parent organization Root Impact (루트임팩트), which holds the copyright on the platform. The revenue model is recurring subscription income from memberships supplemented by event-space rental fees, with a dedicated non-profit membership tier indicating concessions to mission-aligned tenants. The company is privately held, has no disclosed external funding rounds, and is led operationally by a CX manager, business director, team lead, and community operators including 정다원 (CX manager), 최지형 (business director), 고지혜 (team lead), and community operators 이윤지 and 이유림. Recognition includes a 2018 iF Design Award, a 2023 Seoul Universal Design Award, and the 2015 hosting of President Moon Jae-in's job-creation meeting.

Name

hey ground

Legal name

헤이그라운드

Website

https://heyground.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

hey ground (헤이그라운드) is a Seoul-based community office operating two coworking locations in Seongsu-dong's Social Venture Valley, serving 100+ impact-oriented organizations and 1,000+ change-makers through recurring memberships, event space rental, and the Heylissen podcast, under parent Root Impact.

Ownership category

akta.pro rank

Product category

Coworking / Community Office Space

NAICS

Administrative and Support Services (561), Facilities Support Services (5612)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

akta.pro secondary industry

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

Keywords

• Community coworking space
• Impact-oriented shared office
• Social venture workspace
• Community office membership
• Flexible event space rental

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coworking space rental and membership fees: hey ground provides shared office space and community office memberships to impact-oriented organizations and change-makers, generating revenue through space rentals and membership subscriptions. The company also offers event/rental spaces (대관) and a dedicated non-profit membership tier.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

hey ground operates two physical community office (커뮤니티 오피스) locations in Seongsu-dong, Seoul — Seoul Forest (서울숲점) and Seongsu Starting Point (성수 시작점) — providing shared coworking space, organizational memberships, event space rental (대관), and community programs for impact-oriented organizations and changemakers. Revenue is generated through recurring membership subscriptions and event space rentals, with the Heylissen podcast serving as content marketing. The company functions as the flagship workspace of Root Impact (루트임팩트) within Seoul's Social Venture Valley.

Product overview

hey ground (헤이그라운드) is a community office providing physical coworking spaces for impact-oriented organizations and changemakers. Operating two locations in Seoul (Seoul숲점 and 성수 시작점), it offers membership programs, event space rental (대관), and community-building activities including the 헤이리슨 podcast. The company connects 100+ impact organizations with 1,000+ changemakers in Seoul's Social Venture Valley ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Office Membership (커뮤니티 오피스 멤버십)

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Root Impact (루트임팩트)coreStrategic or Co-development PartnerRoot Impact is the parent organization of hey ground. It creates an impact ecosystem for change-makers and operates hey ground as its flagship community office. hey ground is listed as a product/service of Root Impact (© Root Impact. All rights reserved).

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• WeWork: Global coworking incumbent. Comparable as a shared office provider, though WeWork serves a much broader enterprise/startup mix rather than an impact-niche community.
• IWG / Spaces: World's largest flexible workspace operator (Regus, Spaces, HQ brands). Comparable business model (flexible office rentals) and geographic overlap in Seoul, though IWG targets enterprise clients rather than impact communities.
• Industrious: Premium flexible office operator. Comparable business model (membership-based shared workspaces with event/programming layers), though Industrious focuses on enterprise-grade rather than impact-niche clients.
• Naver D2 Startup Factory / Similar Corporate Innovation Spaces: Large Korean corporate and platform operators run their own startup/creator spaces (e.g., Naver D2SF). Comparable as curated community workspaces for impact/startup tenants, though attached to a much larger parent brand.

Direct peers

• Impact Hub: Global network of impact-focused coworking and innovation spaces. Most directly comparable concept: community office for impact entrepreneurs and changemakers, similar in mission, programming, and target audience to hey ground.
• Fastfive (패스트파이브): Korea's largest coworking/office space operator with multiple Seoul locations. Directly comparable as a Seoul-based shared workspace provider serving professionals and organizations, though Fastfive targets a broader (non-impact-niche) market.
• D.CAMP (디캠프): Korean startup-focused coworking and accelerator space in Seoul. Comparable as a curated community workspace serving a specific founder/operator segment with programming and events layered on physical space.

Others

• Root Impact (루트임팩트): Parent organization of hey ground and Korea's leading impact-ecosystem builder. Listed here as an ecosystem partner/parent rather than a direct competitor — deeply tied to hey ground's positioning and member pipeline.

Regional players

• Seoul Innovation Hub (서울혁신허브): Seoul Metropolitan Government-operated innovation and coworking space. Comparable in offering shared workspace plus community programming for entrepreneurs, though publicly funded rather than a private community operator.
• 마실 (Masil) / Local Coworking Concepts: Various smaller Korean community-oriented coworking and makerspace operators. Comparable in scale and concept (small-footprint curated workspaces with community programming), though typically broader in tenant mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@heyground
• LinkedInlinkedin.com/company/heyground
• Instagraminstagram.com/heyground_community

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hey ground