What bokhari does

Bokhari AS is a Norwegian private limited company (Org.nr. 821 251 362 MVA) founded in the late 1980s, headquartered in Ørskog, Norway, with an additional office in Oslo. The company designs and sells handcrafted interior and textile products — tote bags, aprons, storage baskets, rugs, table linens, cushion covers, bed throws, bunad accessories, and merchandise — combining Norwegian design aesthetics with Pakistani craftsmanship. Its core production is a vertically integrated, family-owned weaving mill in Sultan Town, Faisalabad, Pakistan, employing over 450 artisans. Adjacent to the facility is the LAMS school (est. 1996), which provides free education to nearly 1,000 children aged 4–18 and is supported by the Stiftelsen LAMS foundation; this social impact narrative is central to the brand's 'one product, one future' positioning. Technology is intentionally low-tech and craft-based: hand silk-screen printing, hand weaving, hand braiding of straw and palm leaves, and use of GRS-certified recycled cotton and Fairtrade-certified cotton. All products are made from natural, recycled, or reused materials under GRS and Fairtrade certifications, and Bokhari is a member of Etisk Handel Norge (Norwegian Ethical Trade Association).

The business operates a hybrid go-to-market model. Direct-to-consumer sales are driven through the Norwegian-language e-commerce storefront bokhari.no (with worldwide shipping), supported by Instagram, Facebook, email newsletters, and earned media in BO BEDRE magazine. A B2B merch channel sells custom-branded bags and aprons to organisations (e.g., Bondens marked) for events, marketing, and corporate profiling, accessed via [email protected]. A 'Bokhari home' wholesale/stockist network supplies interior retailers, with some products available only on enquiry or to trade. Pricing is straightforward unit pricing in NOK: small accessories at kr 199–350, baskets and bunad bags at kr 500–599, mid-range rugs at kr 1,999, and premium hand-woven rugs at kr 5,400. Signature lines include the Bunadsveska (Norwegian bunad accessory bag in five colours, co-developed with Tank Design), Bokhari Dialekt (nearly 100 dialect variants), Bokhari x byHands (illustrated merch with 10 Norwegian illustrators), Ambi and Esra baskets by Kristine Bjaadal, table linens by Smriti Bharti, and the Bags-for-Malala-inspired tote series. Distribution is led by Norwegian consumers, with international shipping available. The company was founded and is led by Amar Bokhari (daglig leder), is privately held with no disclosed external investment, and is registered as Bokhari AS in Norway. The company won the DOGA Award for Good Design 2024 with Tank Design and was nominated for BO BEDRE Design Prize 2025 in the Product of the Year category for the Esra baskets.

Name

bokhari

Legal name

Bokhari AS

Website

https://bokhari.no

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Bokhari AS is a Norwegian design company that sells handcrafted interior, home textile, and customised merchandise made from sustainable materials, combining Norwegian design with Pakistani craftsmanship and serving Norwegian consumers, businesses, and retailers.

Ownership category

akta.pro rank

Product category

Handcrafted Sustainable Textiles

NAICS

Textile Bag and Canvas Mills (314910), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Broadwoven Fabric Mills, Cotton (2211)

akta.pro primary industry

Handbags & Fashion Bags Manufacturing (IMAOAHAA)

akta.pro secondary industry

Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving) (CRAIAJAG)

Keywords

• Handcrafted textiles
• Sustainable home goods
• Interior products
• Custom merchandise
• Handwoven bags

Headquarters

HQ city

Ørskog

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct retail sales of handcrafted products: Revenue from selling handcrafted interior and textile products (tote bags, aprons, interior baskets, rugs, table linens, cushion covers, bed throws) directly to consumers through the Bokhari online store.
2. B2B custom branded merch: Custom branded merchandise sold to organisations and businesses with logo printing for corporate events, marketing, and profiling.
3. Wholesale / retailer supply: Products sold to retailers ('Bokhari home') and stockists through wholesale arrangements. Some interior products are only available to trade/stockists on enquiry.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bokhari designs and sells handcrafted interior, home textile, and customised merch products made from sustainable materials. The portfolio spans tote bags, bunad accessory bags, aprons, hand-woven rugs, storage baskets, table linens, cushion covers, and bed throws, all produced at the company's own weaving mill in Sultan Town, Pakistan, employing 450+ artisans. They also supply custom-branded merch to organisations and wholesale to retailers and stockists.

Product overview

Bokhari is a Norwegian design company combining Norwegian design with Pakistani craftsmanship in handmade interior and textile products. The product portfolio includes multiple distinct lines: Bunadsveska (bunad accessory bags in 5 colors developed with Tank Design); Bokhari x byHands Collection (12 merch products with illustrations from 10 Norwegian illustrators); Bokhari Dialekt (nearly 100 dialect-specific tote bags and aprons); Bokhari Interior (hand-woven baskets, rugs, table linens, cushion covers, bed throws including Ambi fat and Esra storage baskets by Kristine Bjaadal); Petraveska (bags with texts inspired by historical letters); Eyes series (reflective safety bags); Zodiac bags (zodiac-themed canvas bags); and various aprons and quote tote bags. All products are handmade using natural, recycled, or reused materials, primarily at their own workshop in Pakistan, contributing to employment for 450 artisans and schooling for children at the adjacent LAMS school.

Differentiator

Problem solved

Functional benefit

Brands

• Bokhari Interior: Exclusive collection of hand-made interior and textile products made from sustainable materials in limited editions.
• Bunadsveska
• Bokhari x Kristine Bjaadal
• Bokhari x byHands Collection
• Petraveska
• Bokhari Dialekt
• Eyes

Products and services

• Bunadsveska A natural bunad (Norwegian traditional costume) accessory bag designed for festive occasions, with patterns developed from Norwegian bunad traditions. Features inner pocket, flag holder, key strap, and the national anthem printed inside. For Norwegian consumers owning or gifting a bunad.
• Bokhari x byHands Collection Merchandise collection featuring 12 products with unique illustrations by 10 of Norway's leading illustrators from byHands agency. All made from 100% recycled cotton with hand-screenprinted illustrations. Includes tote bags, backpacks, wine bags, yoga bags, gym sacks, and accessory bags.
• Bokhari Dialekt Collection Tote bags and aprons featuring unique Norwegian dialect words and expressions from cities and towns across Norway. Available in nearly 100 different dialect variants in natural and black colours, made from GRS-certified recycled cotton.
• Ambi fat (Ambi reversible basket/tray) A reversible basket and tray made of hand-woven straw and palm leaves designed by Kristine Bjaadal. Can be used as a podium or bowl depending on orientation. Size: ø34cm, height 6.4cm.
• Esra storage baskets Conical storage baskets with lids, hand-woven from straw and palm leaves by Kristine Bjaadal. Available in 6 sizes (XS to XXL, ø25–60cm), can be stacked or used individually. Lid features characteristic centre hole for easy lifting. Suitable for toys, knitting, and linens.
• Petraveska Bag series featuring texts inspired by Petra and her 100-year-old letters, telling stories of love, longing, and hope. Created in collaboration with Petrahuset. Made from 100% GRS-certified recycled cotton (500 gram), size 48×30×15cm.
• Eyes Series (reflective gym bags) Gym bags with reflective eye motif providing visibility in darkness. Made from recycled cotton surplus materials from previous production. Available in multiple colours. Combines safety with style.
• Zodiac Bag Series Canvas bags featuring 12 unique zodiac sign designs in reflective print. Made from durable recycled cotton with practical inner pocket. Available in natural, black, and green colours. Combines reflection, function, and personality.
• Memona shaggy rug High-quality felt rug, hand-woven from recycled cotton. Available in two sizes (70x140cm, 120x160cm) and three colours (grey, blue, green). Yarn-dyed for softer, more durable textile. GRS certified.
• Parvin rug Hand-woven rug made from upcycled cotton material. Standard size 170x240cm, available on order in 200x300cm and 230x360cm. Timeless modern design for living room or bedroom.
• Hayat table mats and Inas table linen (Smriti Bharti collaboration) High-quality table mats (Hayat, 33x45cm) and table cloths/runners (Inas, 33x110cm runner and 140x250cm tablecloth) hand-woven from recycled cotton. Part of the Hayat/Inas collections by Smriti Bharti. GRS certified.
• Cushion covers (Kamila, Hanan, Naima, Sahar) High-quality cushion covers, hand-woven from recycled cotton (50x50cm). Yarn-dyed for soft, durable fabric with beautiful texture. Various designs including Kamila, Hanan, Naima, and Sahar. GRS certified.
• Bed throws (Zarina, Yasmin) Soft, exclusive bed throws hand-woven from 100% reused cotton. Size: 230x260cm. Available in rust or grey stripes (Zarina) with timeless, calm expression and soft texture.
• Kitchen cloths (ribbed wash cloths, 2-pack) Ribbed kitchen cloths (wash cloths) in soft recycled cotton. Available in 4 colours: rust, cream (natural), blue, and lavender. Sold in 2-pack. Size: 20x20cm.
• BBQ aprons (Grillfather, Grillmeister, World Peace, Your Opinion) BBQ aprons featuring humorous prints (Grillfather, Grillmeister, World Peace, Your Opinion). Made from 100% GRS-certified recycled cotton (235 gram quality), with practical front pocket. Black with white print, fits men and women.
• Malala and Education tote bags Tote bags featuring inspirational quotes from Malala Yousafzai (Nobel Peace Prize winner) and Christine Gregoire. Made from 100% recycled cotton (38x40x9cm) with practical inner pocket.
• Bokhari Collection (signature pattern) Selection of products featuring the award-winning Bokhari geometric pattern, all made from 100% recycled cotton. Includes tote bags and other items with the signature pattern.
• B2B custom-branded merch service Custom branded merchandise service for organisations and businesses, with logo printing on Bokhari's bags (tote bags, gym bags, aprons) for corporate events, marketing, and staff gifts. Quotes provided on enquiry via [email protected].

Quantifiable outcome

• 450+ workers in safe employment; ~1,000 children in school; all graduates offered university scholarships; LAMS school self-sufficient with renewable solar energy

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• Tank DesigncoreStrategic or Co-development Partner · 1 January 2024Award-winning Norwegian design studio that co-designed the Bunadsveska collection with Bokhari. Through deep analysis of traditional bunad patterns from across Norway, Tank developed the modern pattern language used in the Bunadsveska. Bokhari and Tank won the DOGA Award for good design 2024 together.
• Kristine BjaadalcoreStrategic or Co-development PartnerOslo-based designer with a master's degree in design. Has created two product series for Bokhari: Ambi (reversible basket/tray) and Esra (conical storage baskets with lids). Her work is featured in national and international design press and was nominated for BO BEDRE Design Prize 2025.
• Smriti BhartisecondaryStrategic or Co-development PartnerTalented designer who has collaborated with Bokhari since 2023 on colorful interior products for Bokhari. Designer of the Hayat and Inas table linen collections.
• byHands (Norwegian illustration agency)coreStrategic or Co-development PartnerNorway's leading commercial and artistic illustration agency, founded in 2010. Ten of byHands' illustrators created unique hand silk-screen printed designs for Bokhari's merch collection. The 12-product collection features work by Esra Røise, Frode Skaren, Jon Arne Berg, Julie Wilkinson, Kristian Hammerstad, Magnus Voll Mathiassen, Peter-John de Villiers, Robin Snasen Rengård, Sandra Blikås, and Zarina Saidova.
• PetrahusetsecondaryStrategic or Co-development PartnerCultural institution collaborating with Bokhari on the Petraveska series — bags featuring texts inspired by Petra and her 100-year-old letters containing stories of love, longing, and hope. Texts written by Axel Frønes and Svanhild Hogner.
• Etisk Handel Norge (Norwegian Ethical Trade Association)coreStrategic or Co-development PartnerBokhari is a member of Etisk Handel Norge and collaborated with them to publish Bokhari's first sustainability report in March 2025 — 'Aktsomhetsvurderinger for bærekraftig forretningspraksis. Redegjørelse rapporteringsåret 2024 for BOKHARI AS.' The report follows Etisk Handel Norge's standard templates for responsible business conduct documentation.
• Stiftelsen LAMS (LAMS Foundation)coreOthersNorwegian charitable foundation established to financially and academically support the LAMS school's vision of a brighter future for Sultan Town's residents. The foundation supports the school that is adjacent to Bokhari's production facility.
• Patel & Abdelmaguid Foundation (PAF / Karpe-stiftelsen)minorOthersFoundation of Karpe artists Chirag and Magdi. Awarded LAMS school 95,000 NOK in 2024 for computer equipment and financing one school class for a full year.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bokhari.no
• Instagraminstagram.com/bokhari.no
• LinkedInlinkedin.com/company/bokhari

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bokhari