wohnungsbaugenossenschaft aufbau gera eg
WBG "Aufbau" Gera eG is a 70-year-old member-owned housing cooperative managing ~4,300 residential and commercial units across Gera, Jena, and Kauern, serving ~4,900 members through warm-rent leases, lifelong tenancy rights, and an integrated service ecosystem covering maintenance, care, and social management.
- Company typePrivate
- Founded1956
- HeadquartersGera, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What wohnungsbaugenossenschaft aufbau gera eg does
WBG "Aufbau" Gera eG is a registered housing cooperative (eingetragene Genossenschaft) headquartered in Gera, Thuringia, founded on 29 August 1956 (originally as AWG "EKM" Gera) and operating today under member-democratic governance via a Vorstand, Aufsichtsrat, and Vertreterversammlung. The cooperative manages approximately 4,300–4,400 residential and commercial units across Gera (multiple districts including Bieblach, Debschwitz, Lusan, Untermhaus), Jena (Nord, Lobeda, Zentrum, Zwätzen), and Kauern, serving roughly 4,900 members. The portfolio spans modern new-builds, renovated GDR-era Plattenbau prefabricated housing, and historic Altbau, with features including elevators, barrier-reduced apartments, balconies, and a tenant-enabled balcony solar (Balkonkraftwerk) program up to 600W.
The business model is subscription/recurring rental income from warmmiete (all-inclusive) leases, with rents ranging from approximately €320 for a 1-room apartment to over €1,300 for large renovated family units. Members must purchase 3–11 cooperative shares at €154 each depending on apartment size, granting lifelong tenancy rights (no Eigenbedarfskündigung), democratic voting rights, and potential interest on shares from retained profits. Distribution is fully direct-to-consumer via a website apartment-search portal, dedicated Wohntelefon hotline, WhatsApp inquiry line, and two physical offices (Goethestraße HQ and the Bieblach Aufbau-Service center), staffed by named rental consultants.
Beyond core rental, the cooperative has built an integrated service ecosystem: an in-house handyman team (Hauswarte plus electricians, tilers, painters, locksmiths), 24-hour Havarie emergency services (via partners bauIntern and ASI), social management, nursing/care coordination, household support services, and technical modernization — all delivered through wholly-owned subsidiaries (Aufbau GmbH Wohnbau u. Verwaltung, Schönes Wohnen Jena GmbH) and a partner network including ASB Regionalverband Ostthüringen and Sanitäts- und Gesundheitshaus Carqueville GmbH. The cooperative reported a €2M Jahresüberschuss and object debt of €84.15/m² (less than half the Thuringia industry average) at its 2025 Vertreterversammlung, indicating sustained financial health underpinned by member-equity and low leverage.
wohnungsbaugenossenschaft aufbau gera eg firmographics
Firmographics- Name
- wohnungsbaugenossenschaft aufbau gera eg
- Legal name
- WBG »Aufbau« Gera eG
- Website
- https://die-aufbau.de
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WBG "Aufbau" Gera eG is a 70-year-old member-owned housing cooperative managing ~4,300 residential and commercial units across Gera, Jena, and Kauern, serving ~4,900 members through warm-rent leases, lifelong tenancy rights, and an integrated service ecosystem covering maintenance, care, and social management.
- Ownership category
- akta.pro rank
wohnungsbaugenossenschaft aufbau gera eg industry classification
Industry- Product category
- Residential Housing Rental
- NAICS
- All Other Support Services (561990)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Membership Organizations (8600)
- akta.pro primary industry
- Homeowners Association (HOA) Management (BPAJAHAB)
- akta.pro secondary industries
- Master-Planned Community & POA Management (BPAJAHAD), Association Compliance, Governance & Board Support Services (BPAJAHAN), New Development / Declarant Transition Management (BPAJAHAK)
Keywords
Where wohnungsbaugenossenschaft aufbau gera eg is headquartered
LocationHeadquarters
- HQ city
- Gera
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
wohnungsbaugenossenschaft aufbau gera eg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Others
Revenue model
- Residential and Commercial Rental Income: The cooperative generates the vast majority of its revenue from renting approximately 4,300 residential and commercial units to its members and tenants. Rent is quoted as warmmiete (all-inclusive rent including utilities). Typical rental prices range from approximately €320 for a 1-room apartment to over €1,300 for large renovated units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership share contribution (Geschäftsanteile) |
| Subscription | Monthly | 1-room apartments (ca. 35 m²) |
| Subscription | Monthly | 2–3 room apartments (ca. 60–85 m²) |
| Subscription | Monthly | 4–5 room family apartments (ca. 85–115 m²) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
wohnungsbaugenossenschaft aufbau gera eg product offering
Product offeringCore offering
WBG „Aufbau" Gera eG is a registered housing cooperative (Genossenschaft) that owns and rents approximately 4,300-4,400 residential and commercial units across Gera, Jena, and Kauern in Thuringia, Germany. The cooperative offers apartments ranging from 1-room studios to 5+ room family units across modern new-builds, renovated Plattenbau, and historic Altbau properties. Beyond rental housing, the cooperative delivers a suite of in-house and partner-provided services including handyman repairs, 24-hour emergency response, household support, social management, nursing/care services, modernization works, and a balcony solar (Balkonkraftwerk) program. Members (Genossen) hold cooperative shares and gain lifelong tenancy rights, democratic participation, and member benefits such as a baby bonus.
Product overview
WBG 'Aufbau' Gera eG operates as a regional housing cooperative managing approximately 4,400 residential and commercial units in Gera, Jena, and Kauern. Its core product is the rental apartment portfolio, offered through an online apartment search portal on its website. The company supplements its housing offering with a broad suite of service modules: in-house handyman and 24-hour emergency services, household support, social management, nursing/care services, technical modernization, and a balcony solar (Balkonkraftwerk) program. It also offers cooperative membership with lifelong tenancy rights and member benefits such as a baby bonus. The portfolio spans modern new-builds, renovated prefabricated housing (Plattenbau), historic Altbau, student housing, and retirement-friendly units across multiple districts.
Differentiator
Problem solved
Functional benefit
Products and services
- Wohnungsangebot (Mietwohnungen) Rental apartments ranging from 1- to 5+ rooms in Gera, Jena, and Kauern, with features such as balconies, built-in kitchens, accessible design, elevators, and modernized/new construction. Apartments are listed and searchable via the cooperative's online portal.
- Online-Wohnungssuche (Apartment Search Portal) Searchable apartment listing portal allowing prospective tenants to filter by district, number of rooms, warm rent, and amenities (elevator, barrier-free, kitchen window, bathroom window, bathtub, shower, built-in kitchen, furnished, maisonette), with options to save favorites and submit inquiries via form or WhatsApp.
- WhatsApp-Kontakt / Service-Kommunikation Direct inquiry and communication via WhatsApp at +49 365 823 310, enabling prospective and current tenants to contact the rental service, submit apartment inquiries, and receive support through a messaging channel integrated with the website.
- Handwerkerservice (Inhouse Handwerkerteam) In-house handyman team providing repair, maintenance, and modernization services including plumbing, electrical work, tiling, painting, masonry, and carpentry. Services cover minor home repairs, emergency response, tree care, and accessibility modifications such as bathtub-to-shower conversions, threshold lowering, and door widening.
- 24-Stunden-Notrufdienst / Havarieservice 24-hour emergency hotline for urgent maintenance situations outside business hours, with coverage in Gera provided by bauIntern Service GmbH and in Jena by ASI Anlage, Service, Instandhaltung GmbH.
- Haushaltsnahe Dienstleistungen (Household Support Services) Range of household support services including cleaning, window washing, laundry, ironing, gardening, shopping assistance, meal delivery, beauty services (pedicure, hairdresser visits), transportation services, and seasonal services such as balcony planting, delivered through a partner network.
- Beratung & Betreuung (Social Management) Social management and advisory services for tenants covering daily life support such as childcare, babysitting, administrative tasks, tax returns, companionship for appointments, trip organization, dementia care, and transportation for wheelchair users, delivered through in-house staff and a partner network.
- Pflegedienstleistungen (Care Services) Nursing and care-related services including treatment care (blood pressure, blood sugar, wound dressing, compression stockings), basic care (bathing, showering, washing), and additional services such as walks, cognitive training, home emergency call systems, and assistance with subsidies for mobility aids, including home adaptations for accessibility.
- Photovoltaik für Balkone (Balkonkraftwerk) Program enabling tenants to install plug-in balcony solar power systems (steckerfertige PV-Anlagen / Balkonkraftwerke). The cooperative provides guidelines, pre-approval, and mandates a maximum 600W output, CE certification, professional installation by a listed electrician, liability insurance, and registration with the grid operator and Bundesnetzagentur.
- Genossenschaftliche Mitgliedschaft (Cooperative Membership) Cooperative membership providing lifelong tenancy rights, protection against termination for personal need (Eigenbedarfskündigung), democratic participation via the Vertreterversammlung, member referrals, and potential interest on business shares. Membership shares range from 3 to 11 units (each €154) depending on apartment size.
- Babybonus Member benefit program offering financial bonuses for tenant families upon the birth of a child.
- Technische Modernisierungsarbeiten (Modernization Services) Modernization and renovation services for tenants including painting/wallpapering, tile work, interior door replacement, flooring, awning and balcony glazing installation, smoke detector installation, and accessibility modifications such as bathtub-to-shower conversion and threshold lowering.
Quantifiable outcome
- Object debt reduced to 84.15 €/m² — less than half the Thuringia industry average
- +2 more outcomes
Companies that use wohnungsbaugenossenschaft aufbau gera eg
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
wohnungsbaugenossenschaft aufbau gera eg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
wohnungsbaugenossenschaft aufbau gera eg partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ASB Regionalverband Ostthüringen e.V.coreASB is described as one of the largest partners in the cooperative's extensive social services network, providing care, support, and household services to resident members.
- Sanitäts- und Gesundheitshaus Carqueville GmbHcoreOne of the largest partners in the social network providing healthcare and medical support services to residents. The cooperative relies on this partnership to deliver healthcare-adjacent services including medical equipment and home health support.
- bauIntern Service GmbHcoreProvides 24-hour emergency/breakdown (Havarie) services for Gera outside of business hours. Located at Christian-Schmidt-Straße 11, 07545 Gera.
- ASI Anlage, Service, Instandhaltung GmbHcoreProvides 24-hour emergency/breakdown services for Jena outside of business hours. Located at Göschwitzer Str. 22, 07745 Jena.
- GdW - Bundesverband deutscher Wohnungs- und Immobilienunternehmen e.V.minorFederal association of German housing and real estate companies. WBG Aufbau Gera is a member. The GdW awarded the cooperative the Bauherrenpreis 2003 for its Eiselstraße project.
- Verband Thüringer Wohnungs- und Immobilienwirtschaft e.V. (VTW)minorThuringian housing and real estate association. Acts as the statutory audit association (Prüfungsverband) for the cooperative. Awarded the cooperative the Innovation Award 2003 for the Eiselstraße project. Presented the annual accounts at the 2026 Vertreterversammlung.
- Aufbau GmbH Wohnbau u. Verwaltung (Subsidiary)coreWholly-owned subsidiary of the cooperative, responsible for construction management and property administration services for the housing portfolio.
- Schönes Wohnen Jena GmbH (Subsidiary)coreWholly-owned subsidiary focused on housing management and services in the Jena market area.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
wohnungsbaugenossenschaft aufbau gera eg competitors and assessment
Company assessmentBroad incumbents
- LEG Immobilien SE: Major listed German residential landlord (~165,000 units), primarily in North Rhine-Westphalia; comparable in residential rental focus and tenant-service orientation but operates as a broad, publicly-traded incumbent rather than a member-owned cooperative.
- TAG Immobilien AG: Listed residential real estate company with a portfolio concentrated in northern and eastern Germany, including Thuringia-adjacent regions; competes for the same rental customer base as WBG Aufbau but at much larger scale and with a for-profit M&A-driven growth model.
- Deutsche Wohnen SE: Large listed German residential property company (now part of Vonovia) operating urban multifamily housing; comparable core offering of managed rental apartments to a broad tenant base, but at metropolitan scale and under a for-profit listed-company structure.
- Grand City Properties SA: Listed real estate company focused on German residential properties, including portfolios in eastern German cities; comparable in residential rental focus and urban apartment management but operates as a broad, for-profit, M&A-driven incumbent.
- Vonovia SE: Germany's largest residential property company with ~550,000 units nationwide, including a significant portfolio in eastern Germany; comparable in core business (residential rental and property management) but operates at national scale under a listed, for-profit model rather than the cooperative structure of WBG Aufbau.
Regional players
- Gewobag Wohnungsbau-Aktiengesellschaft Berlin: Berlin's largest municipal housing company with ~75,000 units; comparable in residential rental management and tenant-services orientation, but a publicly held municipal incumbent in a different geography from WBG Aufbau.
- HOWOGE Wohnungsbaugesellschaft mbH: Large municipal housing company in Berlin managing ~80,000 units under a public-interest ownership model; comparable in mission-driven residential rental and member/tenant services but operates at metropolitan Berlin scale and under municipal ownership rather than member cooperative ownership.
- Wohnungsbaugenossenschaft Erfurt eG: Housing cooperative in Erfurt, Thuringia, with similar Genossenschaft structure and tenant base to WBG Aufbau; directly comparable cooperative-housing model in the same federal state, but serves the Erfurt market rather than Gera/Jena.
- degewo AG: Berlin municipal housing company managing ~75,000 units; comparable in residential rental operations and tenant services but a publicly held Berlin incumbent serving a different regional market than WBG Aufbau.
Direct peers
- Wohnungsgenossenschaft Carl Zeiss Jena eG: Housing cooperative in Jena with overlapping footprint and identical cooperative legal form; the most directly comparable peer, competing for the same Jena-based tenants and members with the same Genossenschaft governance and member-services model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
wohnungsbaugenossenschaft aufbau gera eg social profiles
Digital presencewohnungsbaugenossenschaft aufbau gera eg compliance and trust
Trust signalCompliance5 records
wohnungsbaugenossenschaft aufbau gera eg financial estimates
Financial estimateRevenue estimate
Valuation estimate
wohnungsbaugenossenschaft aufbau gera eg leadership team
Management profileNumber of profiles
Profiles2 records
wohnungsbaugenossenschaft aufbau gera eg subsidiaries and ownership
Company hierarchySubsidiaries2 records
wohnungsbaugenossenschaft aufbau gera eg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wohnungsbaugenossenschaft aufbau gera eg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wohnungsbaugenossenschaft aufbau gera eg
What does wohnungsbaugenossenschaft aufbau gera eg do?
WBG „Aufbau" Gera eG is a registered housing cooperative (Genossenschaft) that owns and rents approximately 4,300-4,400 residential and commercial units across Gera, Jena, and Kauern in Thuringia, Germany. The cooperative offers apartments ranging from 1-room studios to 5+ room family units across modern new-builds, renovated Plattenbau, and historic Altbau properties. Beyond rental housing, the cooperative delivers a suite of in-house and partner-provided services including handyman repairs, 24-hour emergency response, household support, social management, nursing/care services, modernization works, and a balcony solar (Balkonkraftwerk) program. Members (Genossen) hold cooperative shares and gain lifelong tenancy rights, democratic participation, and member benefits such as a baby bonus.
Is wohnungsbaugenossenschaft aufbau gera eg a public or private company?
wohnungsbaugenossenschaft aufbau gera eg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was wohnungsbaugenossenschaft aufbau gera eg founded?
wohnungsbaugenossenschaft aufbau gera eg was founded in 1956. It employs 1 to 10 people.
Where is wohnungsbaugenossenschaft aufbau gera eg based?
wohnungsbaugenossenschaft aufbau gera eg is headquartered in Gera, Germany, in the Europe region.
How does wohnungsbaugenossenschaft aufbau gera eg make money?
One revenue line is on record: residential and Commercial Rental Income.
Who are wohnungsbaugenossenschaft aufbau gera eg's main competitors?
Broad incumbents on record are LEG Immobilien SE, TAG Immobilien AG, Deutsche Wohnen SE, Grand City Properties SA and Vonovia SE. Regional players are Gewobag Wohnungsbau-Aktiengesellschaft Berlin, HOWOGE Wohnungsbaugesellschaft mbH, Wohnungsbaugenossenschaft Erfurt eG and degewo AG. Wohnungsgenossenschaft Carl Zeiss Jena eG is listed as a direct peer.
Does wohnungsbaugenossenschaft aufbau gera eg have an API?
No public API is recorded for wohnungsbaugenossenschaft aufbau gera eg.
What industry is wohnungsbaugenossenschaft aufbau gera eg in?
wohnungsbaugenossenschaft aufbau gera eg's product category is Residential Housing Rental. Its primary akta.pro industry code is BPAJAHAB, Homeowners Association (HOA) Management, with a secondary code of BPAJAHAD, Master-Planned Community & POA Management. Its NAICS code is 561990 and its SIC code is 7340.