backstube germar

What backstube germar does

backstube germar is a family-owned artisan bakery headquartered in Jena, Germany, with approximately 30 employees operating across three retail storefronts and an integrated café. The business traces its origins to around 1990, originally based in Altengönna before relocating operations into Jena in 2010, where it has since consolidated its footprint, including the closure of its Erfurter Straße outlet. The product range centers on handcrafted bread, rolls, pastries, cakes, and confectionery, with cake slices priced at roughly €0.85–€1.60 and sheet cakes at €14.50–€20.00, alongside a customizable A3-format photo cake launched to capture occasion-based spending.

Production is craft-based with minimal automation, emphasizing handwork by master bakers and confectioners as the primary point of differentiation versus industrial bakery competition. The retail model combines traditional counter-service sales with an on-premises café (expanded to a second floor with outdoor terrace seating), which extends dwell time and average ticket. A partnership with Hermes has added a Paket Shop drop-off service to drive incremental foot traffic, and an online webshop has been announced but is not yet active.

Leadership transitioned to Janine Maier, continuing the family-run governance structure. The business operates almost exclusively within the Jena local market, with no disclosed B2B, wholesale, or enterprise channels, and no digital sales channel currently generating revenue. Revenue mechanics are therefore transactional, walk-in retail, and on-premises café consumption, with pricing power grounded in local brand recognition built over roughly three decades.

Name

backstube germar

Legal name

Backstube Germar GmbH

Website

https://backstube-germar.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

backstube germar is a family-owned artisan bakery in Jena, Germany, with about 30 employees across three retail stores and an integrated café, producing handcrafted breads, pastries, cakes, and customizable photo cakes for local walk-in customers.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Artisan bakery products
• Fresh bread rolls
• Custom wedding cakes
• Photo print cakes
• Traditional German bakery

Headquarters

HQ city

Jena

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Bakery Sales: Direct sales of freshly baked goods including bread, rolls, cakes, pastries, and small baked items across three retail locations in Jena. Customers purchase at the storefront with no minimum order.
2. Custom Cake and Torte Orders: Bespoke wedding cakes, photo-print cakes, birthday cakes, and special occasion tortes made to order. Customers place orders at least 2 weeks in advance for wedding cakes. Prices quoted individually based on specifications.
3. Café Service: In-house café seating for 68+ customers across two floors. Sales of beverages (coffee) alongside the full bakery product range. Outdoor seating available in favorable weather.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Backstube Germar is a traditional family-owned artisan bakery that produces and sells freshly handcrafted bread, rolls, cakes, and pastries from natural sourdough at three retail locations in Jena, Germany. The company also offers custom-made tortes for special occasions, including wedding cakes (up to five tiers) and photo-printed cakes, and operates an in-house café with seating for 68+ guests.

Product overview

Backstube Germar is a traditional German family bakery offering handcrafted baked goods with minimal automation. The core product portfolio consists of fresh bread and rolls (Brot/Brötchen) made from natural sourdough, over 60 varieties of cakes (Kuchen), and custom tortes. Special occasion offerings include handcrafted wedding cakes (Hochzeitstorten) in one to five tiers, photo print cakes (Fototorten) in various sizes, children's birthday cakes, and school celebration cakes. The company operates a café with seating for 68+ guests at its Naumburger Straße location and provides catering services for celebrations. All products are produced at the main bakery with handcraft as the primary method, using high-quality regional ingredients without preservatives.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hermes Paket ShopminorOthersThe Otto-Schott-Straße 34 location houses a Hermes Paket Shop, allowing customers to drop off and collect Hermes parcels. This partnership provides additional foot traffic for the bakery location and convenience for customers needing parcel services.

Scale indicators4 records

Recent moves10 records

Expansion highlights3 records

Direct peers

• Bäckerei Junge: Family-owned German retail bakery chain (Hamburg-based) with similar handcraft, in-store café, custom cake, and multi-branch retail model. Comparable on product breadth (bread/rolls/cakes), café-bakery format, and second-generation family ownership profile.
• Thürmann Bäcker: Family-run German retail bakery operating multiple branches with in-house production of bread, rolls, and cakes. Comparable on multi-location family bakery format with handcrafted product positioning.
• LILA Bäcker: German regional retail bakery chain offering fresh baked goods across multiple branches. Comparable on multi-branch retail bakery model and product mix (bread, rolls, sweet baked items).
• BreadSrs (Steinecke Brotmanufaktur): German retail bakery chain with branches in central Germany (Thuringia/Saxony region), offering handcrafted bread, rolls, and pastries. Highly comparable on regional German retail bakery positioning, especially given overlap with Backstube Germar's Thuringia footprint.
• Dat Backhus: Regional German retail bakery chain (northern Germany) operating neighborhood branches with bread, rolls, pastries, and snack items. Comparable as a multi-branch German retail baker with a similar customer proposition of fresh daily production.
• Schäfer's Brot- und Kuchenmanufaktur: German artisan-style retail bakery chain with in-store cafés and broad baked-goods assortment including specialty breads and custom cakes. Closely comparable on craft production positioning and café-retail hybrid store format.
• Beckmann Bäckerei: Regional family-run German retail bakery chain (Lower Saxony) with handcraft production, in-store cafés, custom cake orders, and event catering. Closely comparable on family ownership, craft positioning, and café-retail hybrid model.

Broad incumbents

• Kamps (Lieken / Aryzta): Large-scale German bakery chain and industrial producer of bread, rolls, and baked snacks with extensive retail branch network. Comparable as a multi-branch German bakery, but operates at significantly larger scale and with more centralized/industrial production.
• Harry Brot: One of Germany's largest industrial bakery producers supplying retail and foodservice channels with bread and baked goods. Comparable at product category level but operates at very different scale and with industrial rather than handcraft production.
• Lieken (Aryzta Germany): Major German industrial/wholesale bakery group supplying in-store bakeries and food retailers. Comparable at industry level but operates at wholesale/industrial scale rather than retail handcraft.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/backstube-germar-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about backstube germar