dag en nacht media

What dag en nacht media does

Dag en Nacht Media is a Dutch podcast production house and advertising network headquartered in Amsterdam (Baarsjesweg 224-5). The company produces chatcasts and narrative series across entertainment, sports, politics, and culture, and operates the largest podcast advertising network in the Netherlands, offering pre-roll, mid-roll, post-roll, native sponsoring, and trailer ad placements to brands seeking to reach Dutch podcast audiences. Its owned and produced podcast portfolio includes more than 55 shows such as Dijkhoff & Segers, Welcome to the AA, Borrelpraat, Daphne's Hulptroepen, Wat een Week!, De Rode Lantaarn, Vrouwmibo, and Zus & Zo, with several titles distributed exclusively through parent Podimo.

The company runs two core product lines: (1) the Dag en Nacht Podcastproductiehuis, which develops and produces branded podcasts, and (2) the Dag en Nacht Advertentienetwerk, which functions as a single point of contact for advertisers running campaigns across the full network. Combined with Podimo subsidiary Tonny Media since 2025, the network covers 75+ to 80+ popular Dutch shows and reaches roughly 12.5 million listens per month. Distribution runs through major podcast platforms (Spotify, Apple Podcasts) plus exclusive Podimo distribution for select titles.

Dag en Nacht makes money via B2B advertising sales to brands and agencies. Pricing is not publicly disclosed; advertisers contact the in-house sales team directly to scope campaigns in varying scales and formats. Documented advertiser relationships include IKEA, Starbucks, NordVPN, Philips Hue, DELA, Lendahand, Buycycle, and CheapTickets.nl, with named case studies demonstrating campaign outcomes such as 52% higher brand awareness among Starbucks podcast listeners and 95+ redeemed discount codes from the Buycycle campaign. The company has been a private subsidiary of Danish audio platform Podimo since March 2022, and in 2025 combined operations with Tonny Media to form the largest podcast advertising network in the Netherlands.

Name

dag en nacht media

Legal name

Dag en Nacht Media

Website

https://dagennacht.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dag en Nacht Media is a Dutch podcast production house and the Netherlands' largest podcast ad network. Producing 55+ shows reaching 7.5M monthly listens and serving 350+ advertisers, it merged with Tonny Media in 2025 as a Podimo subsidiary.

Ownership category

akta.pro rank

Product category

Podcast Advertising Network

NAICS

Other Sound Recording Industries (512290), Advertising Agencies (541810), Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Podcast Networks & Studio Platforms (MPAIADAC), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Podcast production
• Podcast advertising network
• Digital audio advertising
• Branded podcast content
• Audio media sales

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Podcast Advertising: Revenue generated from selling advertising placements across the podcast network, including pre-roll, mid-roll, post-roll ads, native sponsoring, and trailer sponsorships. They offer campaigns in various sizes and formats to advertisers seeking to reach Dutch podcast audiences.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dag en Nacht Media produces original Dutch podcasts (chatcasts and narrative series) across entertainment, sports, politics, culture, finance, and true crime, and sells podcast advertising placements across its network of 55+ shows. The company operates as both a podcast production house (creating content for Podimo and major platforms) and the largest podcast advertising network in the Netherlands, offering pre-roll, mid-roll, post-roll, native sponsoring, and trailer ad formats to brands seeking to reach Dutch podcast audiences.

Product overview

Dag en Nacht Media is the leading Dutch podcast production house and advertising network. The company operates a unified platform combining podcast production services and an advertising network. Their core offerings include: (1) The Dag en Nacht Podcastproductiehuis — producing chatcasts and narrative series across diverse topics including entertainment, sports, politics, culture, finance, and true crime; (2) The Dag en Nacht Advertentienetwerk — the largest podcast advertising network in the Netherlands offering pre-roll, mid-roll, post-roll and native sponsorship formats; (3) A portfolio of 55+ branded podcast shows including audience favorites like Dijkhoff & Segers, Borrelpraat, Daphne's Hulptroepen, Vrouwmibo, De Rode Lantaarn, and Chefs de Mission. Since 2022, the company has been owned by Danish company Podimo, and since 2025 has partnered with Tonny Media to form the largest combined podcast network in the Netherlands with 75+ shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Dag en Nacht Advertentienetwerk (Podcast Advertising Network) Largest podcast advertising network in the Netherlands, selling pre-roll, mid-roll, post-roll, native sponsoring, and trailer ad placements to brands seeking to reach Dutch podcast audiences through a single point of contact across 55+ Dag en Nacht shows.
• Dag en Nacht Podcastproductiehuis (Podcast Production House) Production service that develops and produces original Dutch podcast series across entertainment, sports, politics, culture, finance, and true crime, distributed via Podimo, Spotify, Apple Podcasts, and other major platforms.

Quantifiable outcome

• 7.5 million monthly listening reach (Dag en Nacht alone)
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship.

• Tonny MediaflagshipStrategic or Co-development Partner · 1 January 2025From 2025, Tonny Media and Dag en Nacht Media combined forces to form the largest podcast network in the Netherlands. With 75+ popular shows under one roof, advertisers can reach their target audience through a single point of contact. This collaboration resulted from Podimo's acquisition of Tonny Media, creating significant growth opportunities and innovative partnerships.
• PodimoflagshipStrategic or Co-development Partner · 1 March 2022In March 2022, Dag en Nacht Media was acquired by Danish company Podimo, a premium ad-free audio subscription service offering exclusive podcasts and audiobooks. This acquisition enabled Dag en Nacht to scale volume and quality of podcasts, with Podimo providing resources for content development. Tim de Gier, founder of Dag en Nacht, noted the shared mission of empowering creators to make great podcasts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Spotify: Global audio streaming leader with major podcast investments and a podcast advertising business including Spotify Ad Studio. Competes with Dag en Nacht for Dutch podcast ad budgets via its own streaming inventory and exclusive shows.
• Wondery (Amazon): Amazon-owned podcast publisher and network producing and monetizing premium podcast content globally. Comparable as a podcast network selling advertising at scale, though larger and better capitalized.
• SoundCloud: Global audio streaming and creator platform with podcast distribution and advertising monetization. Comparable in enabling creators to monetize audio content via ads, though serving a broader, non-Dutch audience.
• Podimo: Danish premium audio subscription platform and parent of Dag en Nacht since 2022. Comparable as an audio platform with exclusive podcast distribution and advertising/subscription monetization, though operating across multiple European markets.
• iHeartMedia: US-based radio conglomerate with a large podcast division (iHeartPodcasts) operating an ad network across thousands of shows. Comparable as a multi-show podcast network with centralized advertising sales, though serving a different geography.

Direct peers

• Acast: Swedish-founded global podcast hosting, monetization and advertising platform. Operates a podcast advertising network across multiple European markets with similar sales-of-inventory business model to Dag en Nacht's Advertentienetwerk.
• Audioboom: UK-based podcast hosting and ad-tech platform selling host-read and programmatic advertising across a network of shows. Direct comparable in podcast ad network monetization model.
• Midroll Media (SiriusXM): Podcast advertising network within SiriusXM, repping major shows for host-read and programmatic ad sales. Direct comparable in podcast advertising network business model.
• Tonny Media: Dutch podcast network that merged with Dag en Nacht Media in 2025 to form the largest podcast advertising network in the Netherlands. Sister company under Podimo with overlapping content portfolio, advertiser base, and advertising offerings.

Regional players

• DPG Media: Major Dutch and Belgian media conglomerate with radio (Radio 538, Radio 10, Qmusic) and podcast operations including podcast advertising sales. Comparable as a Dutch-language audio advertising competitor serving the same regional advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dag-en-nacht-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dag en nacht media