crown perth

What crown perth does

Crown Perth operates an integrated resort complex in Burswood, Western Australia, owned and operated by Burswood Nominees Limited, a wholly-owned subsidiary of Crown Resorts Limited (formerly ASX: CWN, now privately held following Blackstone's take-private). The resort combines three hotel properties — Crown Towers (luxury), Crown Metropol (contemporary, family-friendly), and Crown Promenade (spacious accommodation) — with a full-service casino, 20+ restaurants spanning fine dining (Nobu, Rockpool Bar & Grill, Silks, Modo Mio), buffet (Atrium Buffet, Epicurean), and casual/quick-service (The Merrywell, Urban Food District), a portfolio of cocktail, casual, and champagne bars, the 2,300-seat Crown Theatre, Crown Spa, premium retail (Rolex at The Hour Glass, Paspaley, Linneys), and event venues for corporate functions, weddings, and private events. Core technology infrastructure includes facial recognition cameras for security and responsible gaming compliance under the Casino Control Act (WA), free/paid Wi-Fi, mobile applications for iOS and Android, online booking and reservation systems, a SevenRooms integration for pool and cabana reservations, and the Crown Rewards loyalty platform that spans all Crown Resorts properties in Perth, Melbourne, and Sydney.

Crown Perth's business model is diversified across eight primary streams: hotel accommodations (transactional room revenue), casino and gaming (table games, electronic tables, gaming machines, premium rooms such as the Baccarat Room), restaurant dining, bars and nightlife, events and conferences, theatre/entertainment, retail shopping, and pool/spa leisure facilities. Pricing varies by segment — pool cabanas are unit-priced ($40-$225 depending on type and day), restaurants apply tiered weekend/holiday surcharges (10-20%) and a 1.15% credit card surcharge, while hotel rates are personalised for Crown Rewards members via exclusive rates. GTM is direct-to-consumer with multi-channel acquisition: a comprehensive website (crownperth.com.au), the Crown Edit content blog, organic social (Facebook, Instagram, X), email/newsletter, the mobile app, and the cross-property Crown Rewards loyalty program as a retention layer. Customer segments are heterogeneous — luxury travelers and high-rollers, families, corporate and event planners, wedding/celebration hosts, local Perth residents, and tourists — with no single-segment revenue dependency. The resort also operates under a strong regulatory framework, holding WA Casino Liquor, Special Facility, and Hotel licences, complying with the Anti-Money Laundering and Counter-Terrorism Financing Act 2006 under AUSTRAC oversight, and the Privacy Act 1988.

Name

crown perth

Legal name

Burswood Nominees Limited

Website

https://crownperth.com.au

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Crown Perth operates Western Australia's premier integrated resort, combining three hotels (Crown Towers, Crown Metropol, Crown Promenade), a full casino, 20+ restaurants, bars, the 2,300-seat Crown Theatre, retail, spa, and event venues on a single Burswood site, serving leisure travelers, gaming guests, families, corporates, and local residents.

Ownership category

akta.pro rank

Product category

Integrated Resort & Casino

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Integrated resort operations
• Casino gaming services
• Hotel accommodation
• Fine dining restaurants
• Event and conference venues

Headquarters

HQ city

Burswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Accommodations: Revenue from three hotel properties: Crown Towers (luxury), Crown Metropol (contemporary/family-friendly), and Crown Promenade (business/accommodation). Hotels offer various room types from standard rooms to villas and penthouses, with Crown Rewards exclusive rates for members.
2. Casino and Gaming: Revenue from table games, electronic table games, gaming machines, Baccarat Room, Pearl Room, and Riverside Room gaming experiences. Includes carded play programs.
3. Restaurant Dining: Revenue from over 20 restaurants including fine dining (Nobu, Rockpool Bar & Grill, Silks, Yarri,Modo Mio), casual dining (Atrium Buffet, Epicurean, 88 Noodle Bar, Junction Grill, The Merrywell), and Urban Food District outlets.
4. Bars and Nightlife: Revenue from cocktail bars (1520, Fusion, Groove Bar & Lounge, Lobby Lounge, Mesh Bar, MINQ, TWR), casual bars (Beer Garden, Crown Sports Bar, HI-LINE Rooftop Bar, Poolside Bar & Grill), and wine/champagne bars (Gladstones, La Vie Champagne Lounge).
5. Events and Conferences: Revenue from corporate events, weddings, and private events hosted at venues including Crown Ballroom, Grand Ballroom, Crystal Club, Botanicals, The Astral, The Great Lawn, The Studio, Mansions, and The Pavilion.
6. Entertainment: Revenue from Crown Theatre (up to 2,300 seats), live sports viewing, free live music, and various entertainment events throughout the resort.
7. Retail Shopping: Revenue from retail boutiques including Crown Gifts (luxury Crown products), Linneys (jewellery), Paspaley (pearls), Rolex (watches at The Hour Glass), and The Shop (essentials/newsagency/pharmacy).
8. Spa and Wellness: Revenue from Crown Spa services including massages, facials, Aqua Retreat facilities (sauna, steam room, vitality pool), and various wellness treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Crown Perth is an integrated resort complex in Burswood, Western Australia, that operates three hotel properties (Crown Towers luxury, Crown Metropol contemporary, and Crown Promenade family-friendly), a full-service casino with table games and gaming machines, over 20 restaurants and bars, the 2,300-seat Crown Theatre, Crown Spa, retail boutiques, and extensive event and conference venues. Customers can stay, dine, game, attend theatre and live music, shop, and host corporate or private events within a single destination.

Product overview

Crown Perth is a integrated resort complex operated by Crown Resorts, featuring three distinct hotel properties (Crown Towers luxury accommodation, Crown Metropol family-friendly hotel, and Crown Promenade family accommodation), over 20 restaurants and dining venues spanning fine dining (Nobu, Rockpool Bar & Grill, Silks, Modo Mio), buffet dining (Atrium Buffet, Epicurean), and casual options (The Merrywell, 88 Noodle Bar, Urban Food District), multiple bars (TWR, Lobby Lounge, La Vie, Hi-Line Rooftop Bar, Mesh Bar), a full-service casino with responsible gaming tools, Crown Theatre entertainment venue seating 2,300, Crown Spa wellness facility, retail shopping (Crown Gifts, Rolex at The Hour Glass, Linneys, Paspaley), and extensive event spaces for corporate events, weddings, and private functions. The Crown Rewards loyalty program connects guests across all Crown Resorts properties in Sydney, Melbourne, and Perth.

Differentiator

Problem solved

Functional benefit

Brands

• Crown Towers: Luxury hotel property at Crown Perth featuring premium rooms, spa facilities, pool enclave with cabanas, and fine dining at Epicurean.
• Crown Metropol
• Crown Promenade
• Crown Spa
• Crown Theatre
• Crown Rewards
• Crown PlaySafe
• Crown Gifts

Products and services

• Crown Towers Hotel Luxury hotel property offering premium rooms and suites including Deluxe King, Deluxe Twin, Premier King, Premier Twin, Studio, Executive Club Suite, Premier Club View Suite, and Deluxe Villa, with exclusive pool enclave featuring cabana hire and a fitness centre. Targeted at affluent leisure and business travelers.
• Crown Metropol Hotel Family-friendly hotel with contemporary rooms including Luxe King, Luxe Twin, Luxe View King, Luxe View Twin, Luxe King Spa Room, One Bedroom Penthouse, Two Bedroom Penthouse, and The Loft. Features heated lagoon pools, daybeds, poolside bar and grill, and function spaces for up to 60 guests.
• Crown Promenade Hotel Spacious family accommodation hotel offering Superior King Room, Superior Twin Room, Superior King Balcony Room, Spa Studio, and Suite options, located adjacent to the Crown entertainment complex.
• Crown Casino Full-service casino offering carded play, table games, electronic table games, gaming machines, and dedicated gaming rooms including the Baccarat Room, Pearl Room, and Riverside Room. Includes Crown PlaySafe responsible gaming tools, self-assessment resources, and self-exclusion support.
• Crown Spa Luxury spa facility offering massages, facials, and the Aqua Retreat featuring sauna, steam room, and vitality pool. Provides wellness treatments for hotel guests and day visitors.
• Crown Theatre World-class theatre venue with two tiers and seating for up to 2,300 people, hosting Broadway musicals, theatre classics, stand-up comedy, and family-friendly performances.
• Crown Rewards Loyalty Program Multi-property loyalty program spanning Crown Resorts properties in Sydney, Melbourne, and Perth. Members earn points on gaming, dining, hotels, and entertainment, with exclusive hotel rates, tier-based benefits, and birthday rewards.
• Nobu Restaurant Japanese-Peruvian fusion fine dining restaurant offering signature bento boxes for lunch including Classic, Premium, and Vegetarian, alongside iconic dishes such as Black Miso Cod and premium sushi selections.
• Atrium Buffet Buffet restaurant in the Crown Metropol lobby featuring seafood, Asian, Western, roast meats, antipasto, and a dessert bar, open for breakfast, lunch, and dinner with a daily-rotating menu.
• Epicurean Restaurant Sophisticated buffet dining venue within Crown Towers featuring open-kitchen cuisine stations, premium seafood including oysters, crab legs, shrimp cocktails, sushi, sashimi, and outdoor dining overlooking the pool.
• Silks Restaurant Contemporary Cantonese cuisine restaurant offering Yum Cha with dim sum, wok-fired bites, and Cantonese-inspired sweets, including Afternoon Tea service.
• Rockpool Bar & Grill Premium steakhouse offering classic and high-end seafood dishes with views over the Swan River, part of Crown's fine dining collection.
• Modo Mio Restaurant Italian-inspired restaurant with modern culinary twists, offering refined pasta and traditional Italian dishes in elegant settings.
• The Merrywell Casual dining eatery and beer garden featuring signature Mac & Cheese Balls, Wagyu Beef Sliders, fish and chips, signature cocktails, and pub-style fare for all ages.
• Urban Food District Casual food court featuring multiple quick-service outlets including Burgers by ES, Chatime, Saigon Story, Side Piece Pizza, Taco Daddy, and Tekka Bar.
• TWR Bar Cocktail bar with music-inspired signature cocktails and views of the Swan River, winner of WA's Best Cocktail Competition 2023 with La Bamba.
• Lobby Lounge Cocktail lounge in Crown Metropol foyer offering 360-degree views of the entertainment complex, signature cocktails, and themed seasonal High Tea experiences.
• La Vie Champagne Lounge French-inspired cocktail and champagne lounge with art deco flourishes, offering High Cheese experience featuring flambeed Camembert and champagne pairings.
• Events and Conferences Event hosting for corporate events, weddings, and private functions at venues including Crown Ballroom, Grand Ballroom, Crystal Club, Botanicals, The Astral, The Great Lawn, The Studio, Mansions, and The Pavilion, with dedicated event sales coordination.
• Crown Gifts Retail Store In-house retail store offering luxury Crown-branded products including select Crown linen and At Home lifestyle products.
• Crown Resorts Mobile App Mobile application for iOS and Android allowing Crown Rewards members to manage their account, access exclusive offers, and plan their Crown experience.

Quantifiable outcome

• Over 20 years of industry leadership in Perth buffet dining
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Foodbank WAcoreStrategic or Co-development PartnerCharitable partnership where Crown Perth chefs prepare 170 litres of nourishing soup weekly, delivered to Foodbank WA and distributed to nearly 900 households daily across six locations in Western Australia. This initiative is part of the Crown Resorts Foundation's commitment to supporting vulnerable Australians through food donations, volunteer hours, and fundraising. Crown team members (Crown Community Champions) participate in giving back activities.
• The Hour GlasscoreChannel Partner/ Reseller/ DistributorThe Hour Glass is an authorized Rolex retailer operating within Crown Perth. As part of the worldwide network of Official Rolex Retailers, they are authorized to sell and service Rolex watches in Australia. Their Watch Specialists guide customers through the Rolex collection.
• Crown Resorts FoundationcoreStrategic or Co-development PartnerThe Crown Resorts Foundation supports the Foodbank WA partnership and broader commitment to vulnerable Australians. The Foundation's broader commitment includes supporting vulnerable Australians through food donations, volunteer hours, and fundraising.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wynn Resorts: Wynn Resorts is a global luxury integrated resort operator combining casino gaming, premium hotels, restaurants, retail, and entertainment. Its premium positioning and integrated destination economics are comparable to Crown Perth's luxury offering.
• Genting Group: Genting Group is a global integrated resort operator with casino, hotel, entertainment, and leisure assets across Asia and other markets. It is comparable in integrated-resort operating model and capital intensity, though substantially more geographically diversified.
• SJM Holdings: SJM Holdings operates integrated casino, hotel, dining, retail, and entertainment assets in Macau. It is relevant for the same capital-intensive, multi-revenue-stream resort model, despite operating in a different geography.
• Galaxy Entertainment Group: Galaxy Entertainment Group operates Macau integrated resorts spanning casino gaming, hotels, retail, dining, and entertainment. It offers a directly comparable gaming-led destination model, but is not an Australian competitor.
• MGM Resorts International: MGM Resorts is a large global gaming and hospitality operator whose integrated resorts combine casinos, hotels, entertainment, conventions, and food and beverage. It is relevant at the business-model level but is much larger and more diversified than Crown Perth.
• Las Vegas Sands: Las Vegas Sands operates destination resorts combining gaming, luxury hotels, retail, dining, conventions, and entertainment. Its convention and hospitality mix is relevant, although its scale and international footprint differ from Crown Perth.

Direct peers

• The Star Entertainment Group: The Star Entertainment Group operates Australian integrated casino resorts combining gaming, hotels, restaurants, bars, entertainment, and events. Its Australian portfolio is a direct business-model comparison to Crown Perth.

Regional players

• Crown Melbourne: Crown Melbourne is Crown Resorts' Melbourne integrated resort, combining a casino, hotels, dining, bars, entertainment, and event facilities. It is a same-group regional benchmark with an operating model very close to Crown Perth.
• SkyCity Entertainment Group: SkyCity operates casinos, hotels, restaurants, bars, and entertainment venues across Australia and New Zealand. It is a regional operator with a materially comparable casino-led hospitality model.
• Crown Sydney: Crown Sydney is a same-group Australian integrated resort with casino gaming, luxury accommodation, restaurants, bars, and entertainment. It provides a close same-brand benchmark, although it serves a different geography.

Market position

Strengths4 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/crownresorts
• Facebookfacebook.com/crownperth
• Instagraminstagram.com/crownperth
• LinkedInlinkedin.com/company/crownperth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crown perth