country 102.5

What country 102.5 does

Country 102.5 (WKLB-FM) is a Boston-area country-music radio station owned and operated by Beasley Media Group. It broadcasts at 102.5 FM and provides live personality-driven programming, music news, artist interviews, concert and event information, local news, sports and community coverage, contests, and related entertainment content. Its distribution combines conventional FM transmission with live web streaming, dedicated iOS and Android applications, an email newsletter, and the Backstage Country content platform.

The station serves country-music fans and a broader Boston and New England audience through free-to-air radio and digital channels. Commercial revenue comes primarily from advertising placements and customized cross-channel packages for local businesses and national brands, combining radio, streaming audio, and digital inventory with creative services, campaign analytics, and attribution reporting; contest activity can also create sponsor revenue. Advertising is priced through customized quotes based on campaign scope and duration, while station-level revenue, headcount, audience ratings, and customer-concentration data are not publicly disclosed.

Name

country 102.5

Legal name

Beasly Media Group, LLC

Website

https://country1025.com

Company type

Private

Operating status

Operating

Short description

Country 102.5 (WKLB-FM) is a Beasley Media Group country-music radio station serving Boston listeners with FM programming, digital streaming, local news, events, contests, and artist-focused content through its website, newsletter, and mobile apps.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPAIAEAE

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

Keywords

• Country music radio
• FM radio broadcasting
• Radio advertising
• Live radio streaming
• Boston radio station

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: The station generates revenue by selling advertising spots to local businesses and national brands seeking to reach the Boston area audience. The advertising page emphasizes cross-channel marketing packages combining radio, streaming audio, and digital solutions to deliver measurable results for advertisers.
2. Contest Sponsorship: Contests such as Chris Stapleton ticket giveaways, Brett Eldredge ticket giveaways, and Hudson Westbrook ticket contests generate sponsor revenue and engage listeners while promoting artists and events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Country 102.5 (WKLB-FM) is a country music radio station broadcasting live programming at 102.5 FM in the Boston metropolitan area. The station distributes content through traditional FM broadcast, mobile applications for iOS and Android, website live streaming, and an email newsletter, complemented by the Backstage Country artist-interview platform and periodic concert ticket contests.

Product overview

Country 102.5 (WKLB-FM) is a country music radio station owned by Beasley Media Group, broadcasting at 102.5 FM in the Boston, MA market. The station operates as a unified platform combining traditional FM radio broadcasting with digital streaming and mobile accessibility. The core offering consists of live radio programming supplemented by iOS and Android mobile applications for on-the-go listening, email newsletter subscriptions for ongoing engagement, and cross-channel advertising solutions for business partners. Additional offerings include the Backstage Country content platform, weekly crossword puzzles, and various contest programs.

Differentiator

Problem solved

Functional benefit

Brands

• Backstage Country: A companion platform/podcast brand featuring country music artist interviews and behind-the-scenes content.

Products and services

• Country 102.5 Radio Station (WKLB-FM) Country music FM radio station broadcasting live programming at 102.5 FM in the Boston, MA market, providing country music content, news, local updates, and personality-driven shows including The Andie Summers Show and Backstage Country interviews.
• Country 102.5 Mobile App (iOS) iOS mobile application enabling users to stream Country 102.5 live radio and access station content on Apple devices.
• Country 102.5 Mobile App (Android) Android mobile application enabling users to stream Country 102.5 live radio and access station content on Android devices.
• Cross-Channel Advertising Solutions Custom advertising packages combining FM radio spots, streaming audio placements, and digital marketing solutions with creative services, campaign analytics, and attribution reporting for business advertisers targeting the Boston market.
• Email Newsletter Subscriptions Weekly email newsletter delivering country music news, contest information, artist updates, local Boston event news, and exclusive pre-sale access codes to subscribers.
• Backstage Country Companion content platform featuring country music artist interviews, behind-the-scenes stories, and guest host content distinct from main station programming.

Quantifiable outcome

• Cross-channel marketing delivery combining radio, streaming audio, and digital solutions

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Beasley Media GroupcoreChannel Partner/ Reseller/ DistributorCountry 102.5 (WKLB-FM) is owned and operated by Beasley Media Group, a large radio broadcasting company with stations across multiple markets including Boston, Augusta, Charlotte, Detroit, Fayetteville, Las Vegas, New Jersey, Philadelphia, and Tampa. Beasley Media Group provides corporate infrastructure, advertising sales support, and operational resources for the station.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• WUSN 99.5 US99: Chicago country radio station, one of the highest-profile country formats in a top-three US market. Strong comparable in format leadership, audience scale and ad revenue model.
• WMJX Magic 106.7: Boston-market Adult Contemporary radio station also operated by Beasley Media Group. Direct local competitor for Boston ad dollars and listener attention, sharing corporate sales and operational infrastructure.
• WQYK 1010 AM / 99.5 FM: Tampa Bay country radio station owned by Beasley Media Group. Sister country-format station serving as a direct format comparable operating under the same parent.
• WXTU 92.5 XTU: Philadelphia country music FM radio station also owned and operated by Beasley Media Group. Closest operational and format peer to Country 102.5 since it shares parent, format, and station-group positioning.
• WBOS 92.9: Boston-market Adult Album Alternative radio station under the same Beasley Boston cluster. Competes for the same Boston-area advertisers and corporate support resources as Country 102.5.
• KSON San Diego: San Diego country radio station, a long-tenured country format competitor in a top-25 US market. Highly comparable in format strategy and audience targeting to Country 102.5.
• WEEI Boston: Boston sports radio property operating under Beasley Media Group. Same local advertising market competitor with shared corporate sales support and Boston station-cluster infrastructure.

Broad incumbents

• Audacy: Major multi-market US radio operator (CBS Radio/Entercom legacy) with country and music format stations in Boston and other top markets. Competes with Country 102.5 for Boston listeners, advertisers, and digital audio ad budgets.
• iHeartMedia: Largest US radio broadcaster operating hundreds of stations including the dominant country format portfolio (US99, KSON, etc.). Broad incumbent competitor for both ad spend and syndicated country programming.
• Cumulus Media: Large US radio operator with Westwood One syndication arm and country format stations across multiple markets. Competes at the corporate level for national ad dollars and syndicated content partnerships that affect Country 102.5's ad sales and programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BeasleyMedia
• Facebookfacebook.com/BeasleyMedia
• LinkedInlinkedin.com/company/beasley-broadcast-group
• Instagraminstagram.com/beasleymedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about country 102.5