another broken egg cafe

What another broken egg cafe does

Another Broken Egg Cafe is an upscale daytime-only restaurant franchise founded in 1996 in Mandeville, Louisiana by Ron Green, operating as the largest actively franchising brand in the daytime-only dining and brunch segment. As of 2024, the system comprises 100+ open locations across 17 US states, with a network of approximately 40 franchisee groups operating multi-unit portfolios alongside a set of company-owned cafes. The brand serves an affluent, food-oriented consumer with a chef-inspired, Southern-influenced menu spanning breakfast, brunch, lunch, and a full bar program, with alcohol/beverage accounting for approximately 9.6% of dine-in sales and catering around 2% of sales.

The core technology platform is standard restaurant infrastructure: OLO.com-powered online ordering, branded mobile applications, a digital guest waitlist, and a loyalty program that reports guest visit frequency of approximately 3.7 visits per month. The brand is operated by a management team led by CEO Jorge Salvat, with the parent recapitalized in October 2017 by The Beekman Group, a private equity sponsor.

Revenue is generated primarily through franchise royalties (5% of gross sales), initial franchise fees of $40,000, an advertising fund contribution of 1.75%, a local store marketing contribution of 1.25%, and direct sales from company-owned cafes. Third-party delivery contributes approximately 10% of sales. Reported metrics include a franchised average unit volume of approximately $1.75M (top quartile ~$2.42M) and systemwide sales of approximately $165M in 2022, with reported sales growth of approximately 20% in 2023.

Name

another broken egg cafe

Legal name

Another Broken Egg of America Franchising, LLC

Website

https://anotherbrokeneggfranchise.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Another Broken Egg Cafe is a PE-backed franchise operating 100+ upscale daytime-only restaurants across 17 US states, serving chef-inspired Southern breakfast, brunch, lunch, and cocktails to consumers through a multi-unit franchisee model.

Ownership category

akta.pro rank

Product category

Breakfast and Brunch Restaurant Franchise

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Independent Neighborhood Cafes (THAFADAC)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Breakfast restaurant franchise
• Brunch cafe concept
• Daytime dining restaurants
• Upscale casual dining
• Franchise restaurant operations

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Royalties: Franchisees pay ongoing royalty fees of 5% of gross sales, providing recurring revenue stream based on franchisee unit performance.
2. Franchise Fees: One-time franchise fee of $40,000 charged to new franchisees for the right to develop and operate Another Broken Egg Cafe locations.
3. Advertising Fund Fees: Franchisees contribute 1.75% of gross sales to national advertising fund and 1.25% to local store marketing.
4. Company-Owned Cafe Sales: Corporate-operated cafes generate revenue from dine-in, takeout, delivery, and catering sales across 100+ locations.
5. Alcohol and Beverage Sales: Full bar service with signature cocktails, mimosas, bloody marys, and mocktails. Alcohol accounts for approximately 9.6% of dine-in sales and represents high-margin revenue. Company is the largest national daytime cafe brand serving alcohol at all locations.
6. Catering Services: Catering program managed through ezCater, generating approximately 2% of overall sales with growth focus. Offers small and large group catering.
7. Third-Party Delivery: Off-premise sales through third-party delivery platforms, representing approximately 10% of business post-pandemic, up from 2% pre-pandemic.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Another Broken Egg Cafe operates a franchised daytime-only cafe chain serving chef-inspired Southern-influenced breakfast, brunch, and lunch, complemented by a full bar with signature cocktails. The company licenses its brand and operating system to franchise operators across 17 states, while also operating company-owned cafes, with overall revenue supported by dine-in, takeout, delivery, and catering channels.

Product overview

Another Broken Egg Cafe operates as an upscale daytime-only restaurant franchise concept built around a single unified brand architecture. The core product is the full-service restaurant offering Southern-inspired breakfast, brunch, and lunch, complemented by signature cocktails and a full bar. Additional revenue streams include a catering service (managed through ezCater), third-party delivery, and takeout operations. The company also offers a structured franchise ownership program that provides operators with training, marketing support, and operational systems. Menu offerings span from signature entrees like Shrimp 'N Grits and Lobster & Brie Omelets to new lunch items and health-conscious Sensible Creations options. The brand has expanded to over 100 locations across 17 states and continues to grow through franchising.

Differentiator

Problem solved

Functional benefit

Products and services

• Another Broken Egg Cafe (Daytime Restaurant Concept) An award-winning upscale daytime-only restaurant concept offering Southern-inspired breakfast, brunch, and lunch. The franchise operates over 100 locations across 17 states, featuring chef-inspired menu items, a full bar with signature cocktails, and flexible service options including dine-in, takeout, delivery, and catering. The business model operates on a one-shift schedule typically closing by 2 PM.
• Franchise Ownership Program A structured franchise opportunity providing prospective operators with location selection support, manager and employee training, operational procedures, menu development resources, and strategic marketing initiatives. Franchise fee is $40,000 with ongoing royalty of 5% and advertising fund contributions.
• Catering Services Off-premises catering service for small and large groups, managed through the ezCater platform. Franchisees receive commission incentives for large orders, with preparation support including advance setup of cutlery, serving utensils, trays, and labels.
• Third-Party Delivery and Takeout Off-premise access including third-party delivery, takeout, carry out, and to-go services through OLO.com and third-party delivery platforms, representing approximately 10% of overall business.
• Signature Cocktails and Full Bar Program Full bar service featuring hand-crafted cocktails including the ABE Famous Infused Bloody Mary, Orange Mimosa, signature cocktails, mocktails, mimosas, and bloody marys. Alcohol sales account for approximately 14% of total sales.
• Lunch Duos Menu A new lunch-forward menu product allowing guests to pair half an entrée with half a soup or salad starting at $10.99, designed to capture returning-to-office workers and elevate lunch daypart performance.
• Sensible Creations Menu A health-conscious menu section featuring great-tasting entrées for guests seeking healthier choices, including gluten-friendly and vegetarian offerings.
• Kids Menu A dedicated children's menu designed to appeal to younger guests with age-appropriate offerings.
• New South Restaurant Prototype (Bar of the Future) A redesigned cafe prototype and bar concept that reengineers the restaurant layout and bar experience to enhance operational efficiency and guest access.

Quantifiable outcome

• Average gross sales for top quartile of franchised cafes: $2,422,450 for 2025
• +8 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators13 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Snooze, an A.M. Eatery: Snooze is a brunch-focused restaurant group with multiple locations known for chef-driven breakfast and cocktail programs. Directly comparable in terms of upscale daytime dining, creative cocktail offerings (especially bloody marys), and millennial foodie customer base.
• Eggs Up Grill: Eggs Up Grill is a fast-growing franchised breakfast, brunch, and lunch concept targeting similar daytime foodie consumers. Most direct comparable in terms of size (50-100+ locations), franchise model, and chef-inspired brunch positioning.
• The Ruby Slipper Cafe: Ruby Slipper is a New Orleans-inspired brunch cafe chain with locations across the southern U.S. Direct comparable given Southern-inspired brunch menu, daytime operating model, and full bar service targeting similar affluent brunch customers.
• IHOP: IHOP is a franchise-heavy breakfast-focused chain with hundreds of locations, family-style breakfast/brunch positioning, and similar franchise economics. Direct competitor for breakfast/brunch occasions though operating with extended hours.
• First Watch Restaurant Group: First Watch is the largest daytime cafe chain in the U.S. with a similar breakfast, brunch, and lunch focus plus full bar service. Both brands target affluent, foodie-oriented daytime diners with chef-inspired menus and have comparable franchise models competing for the same customer occasions.
• Waffle House: Waffle House is one of the largest breakfast-focused chains in the U.S. with thousands of locations, primarily company-operated. Competes for breakfast/brunch occasions though at significantly lower price points and without the full bar service.
• Denny's: Denny's is a publicly-traded franchise breakfast chain with thousands of locations, 24/7 operating model, and similar franchise structure. Competes for breakfast and brunch occasions at lower price points than Another Broken Egg.
• Black Bear Diner: Black Bear Diner is a franchise breakfast, brunch, and dinner diner concept with locations across the U.S. Comparable in comfort-food daytime positioning, franchise structure, and target customer (families, older diners, comfort-food seekers).
• The Original Pancake House: Original Pancake House is a breakfast-focused franchise chain with strong brand recognition in the breakfast category. Directly comparable for traditional breakfast occasions though more limited in bar service and chef-inspired positioning.

Broad incumbents

• Cracker Barrel Old Country Store: Cracker Barrel is a publicly-traded broader breakfast and homestyle dining chain with hundreds of locations. Overlapping in breakfast daypart and family-style comfort food though operating all day with a broader menu and retail component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/fqARynOCrXQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about another broken egg cafe