cambridge wine merchants
Cambridge Wine Merchants is an independent UK retailer serving consumers and trade customers with wine, beer, cider and spirits through three Cambridge stores, e-commerce, click-and-collect, delivery, events and wholesale services.
- Company typePrivate
- Founded1993
- HeadquartersCambridge, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What cambridge wine merchants does
Cambridge Wine Merchants is a privately held, independent UK drinks retailer founded in 1993. It sells wine, beer, cider and spirits through three Cambridge branches, an e-commerce shop, click-and-collect and home delivery, serving individual consumers, private clients, wedding and event customers, and wholesale trade customers. Its assortment spans more than 530 red wines, 380 white wines, Champagne and sparkling wine, rosé, dessert wine and more than 100 spirits, with additional low- and no-alcohol, organic, biodynamic, vegan and vegetarian options. The company also offers wine bars, tastings, events, mixed cases, gift vouchers and private-client services, supported by more than 30 years of supplier relationships and product-curation expertise. Its stated reputation includes a 4.8/5 Trustpilot rating based on more than 393 reviews.
cambridge wine merchants firmographics
Firmographics- Name
- cambridge wine merchants
- Legal name
- Cambridge Wine Merchants Ltd
- Website
- https://cambridgewine.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cambridge Wine Merchants is an independent UK retailer serving consumers and trade customers with wine, beer, cider and spirits through three Cambridge stores, e-commerce, click-and-collect, delivery, events and wholesale services.
- Ownership category
- akta.pro rank
cambridge wine merchants industry classification
Industry- Product category
- Specialty Wine and Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Wine Shops (Off-Premise) (CRANAAAB), Fine Wine & Luxury Spirits Retail (CRANABAE), Liquor Stores (General Off-Premise) (CRANAAAA)
Keywords
Where cambridge wine merchants is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
cambridge wine merchants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Sales: Retail sales of wine, beer, cider, and spirits through physical stores and online shop. Product range includes 530+ red wines, 380+ white wines, 70+ Champagne & Sparkling, 60+ Rosé wines, 100+ Dessert wines, and over 100 spirits.
- E-commerce: Online sales through website with delivery across UK mainland. Orders over £120 qualify for free delivery.
- Wholesale: National wholesale service selling wine, beer, spirits, and soft drinks to trade customers.
- Gift Vouchers: E-gift certificates sold in denominations from £10 to £250, valid for one year from issue. Redeemable online and in Cambridge branches.
- Private Label / Own Labels: Own Labels & Collaborations product line featuring proprietary or exclusive wine selections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard delivery for Cambridge and surrounding areas |
| Other | Pay-as-you-go | Standard delivery for GB Mainland |
| Other | Pay-as-you-go | Click & Collect |
| One time/ perpetual license | Pay-as-you-go | E-Gift Certificates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
cambridge wine merchants product offering
Product offeringCore offering
Cambridge Wine Merchants is an independent wine, beer, cider, and spirits retailer that sells an extensive multi-country range (530+ red wines, 380+ white wines, 70+ sparkling, 100+ spirits) through three Cambridge retail branches and a UK e-commerce shop. Beyond beverage retail, it operates a national wholesale service to trade customers, runs in-store wine flights and tasting events, hosts weddings & private events, manages a private clients service for high-net-worth buyers, and sells e-gift certificates and pre-configured mixed cases.
Product overview
Cambridge Wine Merchants operates as an independent wine, beer, and spirits retailer with multiple retail locations in Cambridge, UK. The core offering centres on an extensive wine portfolio spanning reds, whites, rosés, sparkling wines, and fine wines from major wine-producing regions worldwide. The business complements its wine range with craft beers and ciders, and a comprehensive spirits selection featuring whisky, gin, rum, brandy, and liqueurs from global distilleries. Additional revenue streams include e-gift certificates, mixed case sales with discounts, in-store wine tasting events, wedding and event catering services, and a national wholesale programme targeting trade customers. The company also offers dedicated private client services. Founded in 1993, the business positions itself on product expertise, supplier relationships, and sustainability focus among family-run wineries.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine
Companies that use cambridge wine merchants
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
cambridge wine merchants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cambridge wine merchants partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Domaine VendomecoreFeatured grower partnership. Domaine Vendome from Crozes Hermitage, Northern Rhône, is highlighted as a rising star. The Roudier family farms 20+ hectares, with 15 hectares planted to vines from 2010. Partnership involves exclusive/special access to their wines.
- Various Wine Producers (Own Labels & Collaborations)minorOwn Labels & Collaborations product line featuring proprietary or exclusive wine selections developed with partner wineries.
- TripAdvisorminorTripAdvisor integration for embedded content and referral commission tracking through cookies.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
cambridge wine merchants competitors and assessment
Company assessmentDirect peers
- Majestic Wine: UK's largest specialist wine retailer operating physical stores plus a national online and wholesale trade arm. Closest direct competitor to Cambridge Wine Merchants in omnichannel wine retail and trade supply.
- Laithwaites: UK-based wine merchant with a strong online, mixed-case, and wine-club model, plus trade customers. Direct competitor for both consumer wine subscriptions and curated mixed-case sales.
- Oddbins: UK wine specialist chain with high-street stores and online offering. Direct competitor in the off-trade wine retail format.
- Berry Bros. & Rudd: Long-established London-based independent wine merchant with a strong Fine Wine, In Bond, and Private Client offering. Direct comparable at the premium end of the same niche as Cambridge Wine Merchants.
- Corney & Barrow: UK independent wine merchant with strong wholesale and fine wine focus. Direct peer on B2B trade supply and curated portfolio selection.
- Yapp Brothers: UK independent wine merchant specialising in Rhône, Loire, and southern French wines, with mail-order and trade supply. Comparable niche-independent specialist model with similar curation-led positioning.
Emerging players
- The Sampler: UK independent wine merchant with self-serve wine dispensing machines in-store and online. Comparable niche independent with experiential retail angle, smaller scale.
- The Whisky Shop: UK specialist multiple retailer focused on spirits, including own physical stores and e-commerce. Partial overlap with Cambridge Wine Merchants' spirits range and omnichannel model.
- Naked Wines: Online-only wine retailer using a crowdfunding-style subscription model to fund independent producers. Comparable in its championing of family-run wineries and DTC consumer model, though lacks the physical retail and trade-wholesale elements.
Broad incumbents
- Waitrose Cellar: Online wine retail arm of Waitrose, a major UK supermarket. Competes with Cambridge Wine Merchants on curated premium wine selection, backed by significantly larger marketing and logistics scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
cambridge wine merchants social profiles
Digital presencecambridge wine merchants financial estimates
Financial estimateRevenue estimate
Valuation estimate
cambridge wine merchants leadership team
Management profileNumber of profiles
cambridge wine merchants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cambridge wine merchants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cambridge wine merchants
What does cambridge wine merchants do?
Cambridge Wine Merchants is an independent wine, beer, cider, and spirits retailer that sells an extensive multi-country range (530+ red wines, 380+ white wines, 70+ sparkling, 100+ spirits) through three Cambridge retail branches and a UK e-commerce shop. Beyond beverage retail, it operates a national wholesale service to trade customers, runs in-store wine flights and tasting events, hosts weddings & private events, manages a private clients service for high-net-worth buyers, and sells e-gift certificates and pre-configured mixed cases.
Is cambridge wine merchants a public or private company?
cambridge wine merchants is a private company. It is classified as family owned and is currently operating.
When was cambridge wine merchants founded?
cambridge wine merchants was founded in 1993. It employs 11 to 50 people.
Where is cambridge wine merchants based?
cambridge wine merchants is headquartered in Cambridge, United Kingdom, in the Europe region.
How does cambridge wine merchants make money?
Five revenue lines are on record. Retail Sales are the primary driver. The others are E-commerce, wholesale, gift Vouchers and private Label / Own Labels.
Who are cambridge wine merchants's main competitors?
Direct peers on record are Majestic Wine, Laithwaites, Oddbins, Berry Bros. & Rudd, Corney & Barrow and Yapp Brothers. Emerging players are The Sampler, The Whisky Shop and Naked Wines. Waitrose Cellar is listed as a broad incumbent.
Does cambridge wine merchants have an API?
No public API is recorded for cambridge wine merchants.
What industry is cambridge wine merchants in?
cambridge wine merchants's product category is Specialty Wine and Beverage Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANAAAB, Wine Shops (Off-Premise). Its NAICS code is 44532 and its SIC code is 5180.