APV Safety Products
APV Safety Products is an Australian manufacturer of aftermarket seat belts and safety restraints serving automotive, industrial, bus/coach, aviation ground support, and specialized applications, with on-site NATA-certified testing and ~50% of sales from international markets.
- Company typePrivate
- Founded2011
- HeadquartersCampbellfield, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What APV Safety Products does
APV Safety Products is the aftermarket seat belt and safety restraint division of APV Corporation Pty Ltd, a 100% Australian-owned private company headquartered at 1521 Hume Highway, Campbellfield, Victoria. The company designs, manufactures, and certifies occupant safety restraints for passenger vehicles, commercial trucks, industrial and off-highway equipment, buses and coaches, aviation ground support equipment (GSE), child restraint systems, and specialized military and emergency services applications. Its product portfolio includes general-purpose seat belt kits, industrial restraint systems, the patented Easi-Grip and Springbelt systems for industrial and aviation use, SRS airbag-compatible pretensioning belts, bus passenger seat belt systems, and a range of fittings and accessories. Manufacturing and certification occur in-house at a NATA-certified, FIA-accredited testing facility equipped with crash testing rigs, 18 high-speed high-definition cameras, 200+ data channels, and LS-Dyna virtual simulation capability, operating under AS9100D and ISO 9001:2015 quality systems.
The business generates revenue through three primary streams: one-time product sales of aftermarket seat belts and restraints through direct e-commerce, a network of authorized stockists (NAPA, Repco, Auto One, Rare Spares, Bursons, and specialist distributors) across Australia and New Zealand, and direct enterprise sales via regional offices in Australia, New Zealand, North America, and Europe; industrial restraint product sales for forklifts, mining, construction, and aviation GSE; and professional services revenue from the APV Test Centre providing crash testing, certification, and vehicle safety evaluation to OEMs including Ford Australia and to assessment programs such as ANCAP. Approximately 50% of sales are international, and the company holds over 80% market share in the Australian Bus and Coach industry for seats requiring seatbelts. Enterprise relationships include Ford Australia, Qantas, Menzies Aviation, Dallas Fort Worth Airport, and ANCAP, alongside a distributed long-tail of aftermarket buyers served through stockist networks and seat belt fitting stations.
The company traces its seatbelt heritage to 1959 under CoolDrive Consolidated Industries and its testing heritage to APV Engineering and Testing Services founded in 1966 (the oldest continuously operating NATA-accredited laboratory in Australia). APV Safety Products was formally established in 2011 when Australian Performance Vehicles acquired Klippan Safety products and the Testing Centre from Autoliv. Since then the company has expanded its Campbellfield facility (50% more floor space in 2017), opened regional offices in New Zealand and the United States (2021), and achieved top 10% ranking among mid-size Australian manufacturers per Grant Thornton's FY18/FY19 Manufacturing Benchmarking Report.
APV Safety Products firmographics
Firmographics- Name
- APV Safety Products
- Legal name
- APV Corporation Pty Ltd
- Website
- https://apvsafetyproducts.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- APV Safety Products is an Australian manufacturer of aftermarket seat belts and safety restraints serving automotive, industrial, bus/coach, aviation ground support, and specialized applications, with on-site NATA-certified testing and ~50% of sales from international markets.
- Ownership category
- akta.pro rank
APV Safety Products industry classification
Industry- Product category
- Automotive Safety Restraints
- NAICS
- Motor Vehicle Seating and Interior Trim Manufacturing (33636)
- SIC
- Aircraft Parts & Auxiliary Equipment, Nec (3728)
- akta.pro primary industry
- Occupant Restraint Systems Manufacturing (Airbags/Seatbelts/Pretensioners/Load Limiters) (IMACAMAA)
- akta.pro secondary industries
- Passenger Vehicle Safety Systems Manufacturing (ICE) (IMACAAAO), Child Safety Seat & ISOFIX/LATCH Hardware Manufacturing (IMACAMAD), Vehicle Inspection, Testing & Compliance (Safety, Emissions, Certification) (THAIANAC)
Keywords
Where APV Safety Products is headquartered
LocationHeadquarters
- HQ city
- Campbellfield
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
APV Safety Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket Seat Belt Sales: APV Safety Products manufactures and sells replacement seat belts and safety restraints for vehicles, serving the aftermarket channel through automotive parts retailers and specialized distributors.
- Industrial Restraint Products: Sale of specialized restraint systems including Easi-Grip and Springbelt products for industrial vehicles, forklifts, construction equipment, and aviation ground support equipment.
- Vehicle Testing and Certification Services: APV Test Centre provides crash testing, vehicle safety evaluation, and certification services to automotive manufacturers including Ford Australia, supporting new vehicle development programs.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
APV Safety Products product offering
Product offeringCore offering
APV Safety Products designs, manufactures and certifies aftermarket seat belts and occupant safety restraints for passenger vehicles, trucks, industrial and off-highway equipment, aviation ground support equipment, buses and coaches, and specialised applications such as fire engines and ambulances. The company operates an in-house NATA certified testing facility and supplies products through its own e-commerce store, stockists and direct regional sales offices in Australia, New Zealand, North America and Europe.
Product overview
APV Safety Products is a 100% Australian owned manufacturer of seat belts and occupant safety restraints. The product portfolio centers on a comprehensive range of restraint products including general purpose seat belt kits for passenger vehicles, industrial seat belt kits for off-highway equipment, specialized Easi-Grip and Springbelt restraint systems for industrial applications, bus passenger seating systems, truck and heavy vehicle restraints, and SRS airbag-compatible pretensioning seat belts. The company also offers a full range of fittings, accessories, and child seat tether restraints. Products are manufactured in Campbellfield, Victoria with in-house NATA certified testing facilities. Approximately 50% of sales are exported to international markets including North America, Europe, and Asia. The company supplies over 80% of seatbelts for the Australian Bus and Coach industry and is expanding its patented Easi-Grip restraint system internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- General Purpose Seat Belt Kits Aftermarket replacement seat belts for passenger vehicles including lap sash and retracting belt configurations with various mounting orientations. Targeted at automotive distributors and stockists supplying end consumers.
- Industrial Seat Belt Kits Seat belt restraints for industrial vehicles, mobile plant, tractors, construction equipment, forklifts and mining applications. Compliant with SAE J386 standards. Targeted at industrial equipment operators and OEM channels.
- Easi-Grip Industrial Restraint System Patented industrial restraint system that presents the buckle and tongue to operators for easy engagement in harsh conditions including rain, heat, dust and freezing. Compliant with SAE J386. Targeted at industrial fleet operators and aviation GSE programs.
- Springbelt Restraint System High-visibility orange buckle unit for industrial applications that encourages seatbelt use by keeping the buckle arm erect until fastened, making vehicle operation difficult without the restraint buckled. SAE J386 and FMVSS 302 certified.
- Bus Passenger Seat Belt Systems Restraint systems for bus seating including seat belt kits, tether straps and specialised mounting configurations for various bus seat manufacturers. APV supplies over 80% of seatbelts for Australian-manufactured bus seats requiring seatbelts.
- Truck and Heavy Vehicle Seat Belt Kits Seat belt kits for trucks and heavy vehicles, including those with suspension/air operated seating systems manufactured in Australia and internationally. Targeted at aftermarket distributors and fleet operators.
- SRS Airbag Compatible Seat Belt Kits Seat belt kits for vehicles fitted with front seat driver and passenger SRS airbags, including pretensioning seat belt options for compatibility with airbag systems.
- APV Premium Seat Belt Kits Premium seat belt kits for late model vehicles fitted with enhanced features and new technology, sourced from Australian and international supply chains.
- Ground Support Equipment (GSE) Restraints Specialised seatbelt range and restraint products for airport ground support equipment including ground movement tugs, baggage carts, forklifts and golf carts. Includes ignition isolation system compatibility. Targeted at airport ground handlers and GSE operators.
- Child Seat Tether Restraints Child anchor restraint systems and accessories compliant with AS/NZS1754 and AS/NZS8005 standards for child safety in motor vehicles, including tether straps and child restraint accessories.
- Seat Belt Extension Seat belt extension adding approximately 40cm to existing seat belt length, designed for larger occupants or when installing child seats and capsules.
- APV Test Centre - Vehicle Testing and Certification Services NATA and DOTAR approved laboratory offering crash testing, environmental and durability testing, dynamic testing, high-speed high-definition photography, FIA accredited testing and certification services to automotive manufacturers including Ford Australia.
Quantifiable outcome
- Over 80% market share in Australian Bus and Coach industry for seats requiring seatbelts
- +4 more outcomes
Companies that use APV Safety Products
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles7 records
APV Safety Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
APV Safety Products partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- RMIT UniversitycoreAPV Corporation sponsoring a PhD Scholarship with RMIT University for Bus Safety Research and Development Project. The project aims to research bus safety issues, examine international best practice, develop recommendations for Government Policy, and create simulation models correlated with physical Test and Evaluation. The collaboration will focus on School Bus Safety including bus structure, seats, restraints, and safety systems.
- Ford AustraliaflagshipAPV completed the most complex multi-year vehicle development crash test and evaluation program ever undertaken in Australia for Next-Gen Ford Ranger. The program involved crash testing 22 vehicles, monitoring safety management systems, injury levels, restraint systems, and fuel system shutdowns. Investment exceeded $3m AUD with collaboration across Ford's test facilities at Lara and APV's capabilities.
- ANCAPcoreAPV supports ANCAP (Australasian New Car Assessment Program) in testing of passenger vehicles, providing safety ratings that help consumers make informed decisions about vehicle safety.
- Dallas Fort Worth AirportcoreDallas Fort Worth airport completed a successful trial of APV's Easi-Grip restraint system for aviation ground support equipment. Following the successful trial, the product is being rolled out internationally with export of 1,000 Easi-Grip restraints to Europe.
- QantascoreQantas has adopted APV seatbelt solutions for aviation ground support equipment operations in Australia.
- Menzies AviationcoreMenzies Aviation has adopted APV seatbelt solutions for aviation ground support equipment operations in Australia.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
APV Safety Products competitors and assessment
Company assessmentBroad incumbents
- Hyundai Mobis: Korean automotive module and parts supplier with significant safety systems business including airbags, seat belts, and ADAS. Overlaps APV in restraint products but serves as a broad incumbent across Hyundai/Kia OEM programs.
- ZF Friedrichshafen: German automotive Tier-1 that acquired TRW's automotive operations including its restraint/seat belt business. Operates broadly across driveline, chassis, and active/passive safety — overlaps APV in restraint systems but as part of a much larger portfolio.
Direct peers
- Joyson Safety Systems: Major global supplier of automotive safety products including seat belts, airbags, and steering wheels (formed via acquisition of Key Safety Systems by Ningbo Joyson). Directly competes with APV in seat belt manufacturing for both OEM and aftermarket channels.
- Tokai Rika: Japanese manufacturer specializing in seat belts, shifters, and other automotive interior safety components. Directly comparable to APV in restraint system design and manufacturing for both OEM and aftermarket channels.
- Goradia Industries: Indian automotive restraint manufacturer with strong presence in aftermarket and emerging-market OEM channels. Comparable to APV as a focused seat belt specialist competing outside the dominant Tier-1 OEM duopoly.
- Autoliv: Global #1 in automotive occupant safety systems including seat belts, airbags, and steering wheels. APV acquired Klippan Safety from Autoliv in 2011, and Autoliv is the dominant incumbent in the same aftermarket and OEM restraint categories APV targets.
- Ashimori Industry: Japanese manufacturer of seat belts and industrial textile/webbing products. Comparable to APV as a specialty restraint manufacturer with both automotive and industrial end markets.
Others
- Applus+ IDIADA: Spanish-headquartered automotive design, engineering, testing, and certification provider. Comparable to APV Test Centre's NATA-accredited crash testing and certification services, though operating at much larger scale across Europe and globally.
- TRL (Transport Research Laboratory): UK-based transport research and certification organization providing crash testing, vehicle safety evaluation, and standards advisory services. Comparable to APV's testing services arm that supports ANCAP and Ford Australia programs.
Emerging players
- Shield Restraint Systems: US-based manufacturer of seat belts and restraints for industrial, off-highway, and specialty vehicle applications. Directly comparable to APV's industrial restraint line including Easi-Grip/Springbelt equivalents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
APV Safety Products social profiles
Digital presenceAPV Safety Products compliance and trust
Trust signalCompliance12 records
APV Safety Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
APV Safety Products leadership team
Management profileNumber of profiles
Profiles4 records
APV Safety Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APV Safety Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APV Safety Products
What does APV Safety Products do?
APV Safety Products designs, manufactures and certifies aftermarket seat belts and occupant safety restraints for passenger vehicles, trucks, industrial and off-highway equipment, aviation ground support equipment, buses and coaches, and specialised applications such as fire engines and ambulances. The company operates an in-house NATA certified testing facility and supplies products through its own e-commerce store, stockists and direct regional sales offices in Australia, New Zealand, North America and Europe.
Is APV Safety Products a public or private company?
APV Safety Products is a private company. It is classified as unknown and is currently operating.
When was APV Safety Products founded?
APV Safety Products was founded in 2011. It employs 1 to 10 people.
Where is APV Safety Products based?
APV Safety Products is headquartered in Campbellfield, Australia, in the Oceania region.
How does APV Safety Products make money?
Three revenue lines are on record. Aftermarket Seat Belt Sales are the primary driver. The others are industrial Restraint Products and vehicle Testing and Certification Services.
Who are APV Safety Products's main competitors?
Broad incumbents on record are Hyundai Mobis and ZF Friedrichshafen. Direct peers are Joyson Safety Systems, Tokai Rika, Goradia Industries, Autoliv and Ashimori Industry. Others are Applus+ IDIADA and TRL (Transport Research Laboratory). Shield Restraint Systems is listed as an emerging player.
Does APV Safety Products have an API?
No public API is recorded for APV Safety Products.
What industry is APV Safety Products in?
APV Safety Products's product category is Automotive Safety Restraints. Its primary akta.pro industry code is IMACAMAA, Occupant Restraint Systems Manufacturing (Airbags/Seatbelts/Pretensioners/Load Limiters), with a secondary code of IMACAAAO, Passenger Vehicle Safety Systems Manufacturing (ICE). Its NAICS code is 33636 and its SIC code is 3728.