healing journeys

What healing journeys does

Healing Journeys, Inc. was a Sacramento, California-based 501(c)(3) non-profit organization founded in 1994 by Jan Adrian, a psychiatric social worker living with cancer since 1989. The organization's sole flagship product was the 'Cancer as a Turning Point, From Surviving to Thriving' conference series — free, day-long, in-person events held at venues across the United States that brought together patients, caregivers, physicians, nutritionists, musicians, comedians, and families around the theme of whole-person healing (body, mind, emotions, and spirit) as distinct from curative treatment. Over 25 years the organization ran 37 conferences serving more than 25,000 participants. Supplementary digital products — a website (healingjourneys.org), recorded YouTube presentations, podcasts, articles, healing stories, and founder Jan Adrian's blog and 2023 memoir — extended the live programming into on-demand content. The organization had no proprietary technology, no app, and no AI components; it operated as a pure service-and-events entity.

The business model was donations- and sponsorship-funded, with the core conference offered free to participants. The only direct revenue capture was nominal: an optional $15 lunch and a $65 fee for 6.5 Continuing Education credits for nurses. Customers were a long-tail of individual cancer patients, caregivers, family members, and a secondary segment of healthcare providers seeking integrative-oncology education and CE credits; no enterprise customers or named-logo accounts existed. Distribution was direct, via in-person events nationwide and digital channels (website, YouTube, email newsletter). Marketing relied on word-of-mouth, healthcare-provider referrals, and community networks.

Healing Journeys announced its closure in March 2024 after 30 years of operation, citing the accomplishment of its mission of introducing thousands of people to whole-person healing. Founder and Executive Director Jan Adrian retired concurrent with the dissolution, and remaining assets were transferred to CancerChoices, a division of Commonweal, as required by law for nonprofit wind-downs. The healingjourneys.org website remains online as an archive and hosts Jan Adrian's blog; Jan Adrian passed away at her home in Sacramento on October 30, 2025.

Name

healing journeys

Legal name

Healing Journeys, Inc.

Website

https://healingjourneys.org

Company type

Private

Founded year

1994

Operating status

Closed

Short description

Healing Journeys was a Sacramento-based 501(c)(3) non-profit (1994–2024) that produced free nationwide 'Cancer as a Turning Point' conferences and digital resources serving 25,000+ cancer patients, caregivers, and healthcare providers focused on whole-person healing.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Support Education

NAICS

Other Individual and Family Services (62419)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health Promotion & Public Health Education (Community Workshops) (EDAAAFAG)

akta.pro secondary industry

Medical & Health Sciences Congresses (THAHAJAA)

Keywords

• Cancer support programs
• Integrative healing education
• Nonprofit health conferences
• Patient wellness resources
• Caregiver support services

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Conference Programs: Healing Journeys operated as a 501(c)(3) non-profit organization. The main Cancer as a Turning Point conferences were offered FREE to all attendees. Optional paid components included lunch ($15) and Continuing Education credits for nurses ($65 for 6.5 credits). The organization was funded through donations, sponsorships, and optional program fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Healing Journeys produced and delivered free nationwide educational conferences called "Cancer as a Turning Point, From Surviving to Thriving" for individuals touched by cancer or life-altering conditions, along with supplementary educational resources (articles, podcasts, videos, healing stories) and a memoir by founder Jan Adrian. The conferences brought together patients, caregivers, physicians, nutritionists, musicians, comedians, and families to address whole-person healing (body, mind, emotions, and spirit).

Product overview

Healing Journeys was a non-profit organization that operated a single flagship program: the 'Cancer as a Turning Point, From Surviving to Thriving' conference series. The organization also published a memoir by its founder Jan Adrian. Over 30 years, the conference program served over 25,000 participants across 37 conferences nationwide. The organization closed in 2024 after completing its mission of introducing people touched by cancer to whole-person healing strategies.

Differentiator

Problem solved

Functional benefit

Brands

• Cancer as a Turning Point: The signature free conference series produced by Healing Journeys, designed to educate, inspire, connect, and celebrate people touched by cancer or any life-altering condition.

Products and services

• Cancer as a Turning Point Conference Free nationwide one-day conference program designed to educate, inspire, connect, and celebrate individuals touched by cancer or life-altering conditions, focusing on healing the whole person (body, mind, emotions, and spirit). Brings together patients, caregivers, physicians, nutritionists, musicians, comedians, and families. Optional paid lunch ($15) and Continuing Education credits for nurses ($65 for 6.5 credits) are available on site.
• Coloring Outside the Lines: Surviving and Thriving with Cancer for 30+ Years Memoir by Jan Adrian documenting her personal 30+ year journey living with cancer and the founding of Healing Journeys, intended to create hope and healing paths for people affected by cancer. Available for purchase order via the Healing Journeys website.

Quantifiable outcome

• Served 25,000+ people across 37 conferences over 25 years
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CancerChoices (Commonweal)coreStrategic or Co-development PartnerUpon closing, Healing Journeys transferred all remaining assets to CancerChoices, a division of Commonweal, because their work most aligns with Healing Journeys' mission and vision. CancerChoices continues to provide valuable resources on integrative healing for anyone touched by cancer. The transfer included dissolving the non-profit organization in accordance with legal requirements.

Scale indicators4 records

Recent moves7 records

Expansion highlights1 record

Direct peers

• CancerChoices: CancerChoices is a Commonweal program offering online integrative-cancer resources and cancer-help retreats. It is the closest active comparator because it carries forward Healing Journeys' whole-person educational and support mission for patients and caregivers.
• Cancer Support Community: Cancer Support Community is a national nonprofit delivering free or low-cost cancer support, education, and peer connection. It overlaps directly with Healing Journeys' mission of reducing isolation and helping people move beyond diagnosis.
• Smith Center for Healing and the Arts: Smith Center for Healing and the Arts is a nonprofit providing cancer support, expressive arts, integrative health programs, workshops, and retreats. Its community-based whole-person model closely matches Healing Journeys' conference and healing focus.
• CancerCare: CancerCare provides counseling, support groups, education, and financial assistance to people affected by cancer. It is a direct support and education analogue, though it is broader and more service-oriented than a single conference series.

Broad incumbents

• MD Anderson Cancer Center: MD Anderson Cancer Center is a large academic cancer center with clinical care, survivorship, patient education, and supportive and integrative programs. It overlaps in whole-person supportive education, but operates at a much broader clinical scale.
• Memorial Sloan Kettering Cancer Center: Memorial Sloan Kettering Cancer Center provides cancer treatment, research, survivorship, and patient education. It is a broad incumbent for cancer education and support rather than a close peer in free holistic conferences.
• National Cancer Institute: The National Cancer Institute is a U.S. government source for cancer research, patient education, and survivorship information. It is a broad incumbent comparator for trusted cancer education, not a direct competitor in community healing events.
• Commonweal: Commonweal is a nonprofit health and healing organization whose CancerChoices division continues integrative cancer resources and retreats. It is a broad incumbent and the direct organizational successor context for Healing Journeys' transferred assets.
• Susan G. Komen: Susan G. Komen is a breast-cancer nonprofit providing education, patient support, community programs, and research funding. It is a cause-specific broad comparator for accessible education and community engagement.
• Leukemia & Lymphoma Society: The Leukemia & Lymphoma Society is a large cancer nonprofit offering patient education, support services, advocacy, and research funding. It shares Healing Journeys' cancer audience and education mission but has much greater scale and a narrower disease focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@healingjourneys
• LinkedInlinkedin.com/company/healing-journey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about healing journeys