grove roots brewing

What grove roots brewing does

Grove Roots Brewing Co. is a privately-held craft brewery founded in 2016 by Winter Haven native Joseph Dunham and located in a restored 5,600-square-foot historic industrial building at 302 3rd Street SW in downtown Winter Haven, Florida. The brewery operates a 10-barrel brewhouse producing four year-round flagship beers (Slanted Ladders White Pale Ale, Wakes of Grain Amber Ale, Rind & Shine Citrus Witbier, and 6am Pickers Coffee Stout) plus four seasonal releases and specialty brews. Its product positioning is anchored in Central Florida's citrus heritage, with ingredient sourcing partnerships established with local citrus growers since 2016. The flagship Rind & Shine incorporates local grapefruit and tangerine zest, exemplifying the citrus-inspiration theme.

The business operates a direct-to-consumer model centered on a 100-seat tasting room and dog-friendly outdoor biergarten, supplemented by rotating food truck programming (Legacy BBQ, BaconWake, Swamp Boys BBQ, and a deep roster of additional vendors), live music on Fridays and Saturdays, Trivia Tuesdays, and a Run Club. The Packing House, an on-site private event space separated from the main tasting room by a sliding barn door, generates incremental revenue through wedding, corporate, and special-occasion bookings. Online ordering for crowlers (32-oz to-go containers) is processed via a Square-powered e-commerce storefront with curbside pickup. No third-party retail distribution is mentioned. The company has no institutional funding, no parent company, and no subsidiaries, and remains founder-owned.

Customer segments are horizontal and persona-based, targeting local residents, craft beer enthusiasts, and visitors to downtown Winter Haven. Marketing channels include a 'Brewsletter' email newsletter, a Facebook page, the company website, and the on-site event programming that drives foot traffic. The brewery was temporarily closed in March 2020 due to COVID-19, pivoted to curbside crowler pickup, reopened in May 2020 with food trucks on site, and re-reopened in July 2020 under new food permits (509) with a grab-and-go food station and The Tricycle Popsicle Cart. The company continues active operations as of 2026 with scheduled events through August 2026.

Name

grove roots brewing

Legal name

Grove Roots Brewing Co.

Website

https://groveroots.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Grove Roots Brewing Co. is a founder-owned craft brewery and taproom in downtown Winter Haven, Florida, producing artisanal citrus-inspired beers for local residents, craft beer enthusiasts, and private event clients.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer production
• Brewery taproom operations
• Citrus-inspired ales
• Event space rental
• Craft beer retail

Headquarters

HQ city

Winter Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Taproom Beer Sales: Direct sales of craft beers including flagship beers (Slanted Ladders, Wakes of Grain, Rind & Shine, 6am Pickers), seasonal releases, and special-edition brews. Draft and packaged beer (crowlers) sold on-site.
2. Event Space Rental: Private event bookings at The Packing House venue for special occasions, wedding parties, and corporate events.
3. Online/Curbside Orders: Online ordering system for crowler (to-go beer) purchases with curbside pickup service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grove Roots Brewing Co. is a craft brewery and taproom in downtown Winter Haven, Florida that produces and sells artisanal draft beers inspired by Central Florida's citrus heritage, including four year-round flagship beers (Slanted Ladders White Pale Ale, Wakes of Grain Amber Ale, Rind & Shine Citrus Witbier, 6am Pickers Breakfast Coffee Stout) plus seasonal and special releases. The brewery operates a 100-seat tasting room, an outdoor biergarten, an online ordering system for crowler to-go pickups, and a private event space called The Packing House.

Product overview

Grove Roots Brewing Co. is a craft brewery offering a portfolio of flagship beers and rotating seasonal releases. The core product lineup consists of four year-round draft beers: Slanted Ladders (White Pale Ale), Wakes of Grain (Amber Ale), Rind & Shine (Citrus Witbier), and 6am Pickers (Breakfast Coffee Stout). These are complemented by seasonal offerings such as Oktoberfest and pumpkin ale. The company operates a tasting room for on-site consumption, The Packing House event space for private rentals, and an online ordering system for takeout products.

Differentiator

Problem solved

Functional benefit

Brands

• The Packing House: An event space within the brewery featuring farmhouse tables, lounge nooks, bourbon beer barrels, and a private bar, available for private parties, wedding parties, and corporate events.

Products and services

• Slanted Ladders (White Pale Ale) Year-round flagship draft pale ale with citrus aromas, featuring a brassy blend of American hops and a smooth malt base with a lingering tropical finish (5.8% ABV, 52 IBUs).
• Wakes of Grain (Amber Ale) Year-round flagship draft amber ale with caramel malt and American hops, marketed as a fit for ski days on the Chain of Lakes (5.4% ABV, 30 IBUs).
• Rind & Shine (Citrus Witbier) Year-round flagship draft citrus witbier made with heaps of local grapefruit and tangerine zest added to a refreshing wheat ale (5.4% ABV, 25 IBUs).
• 6am Pickers (Breakfast Coffee Stout) Year-round flagship draft breakfast coffee stout inspired by citrus pickers, delivering depth of flavor dominated by coffee, oats, and cocoa nibs (7.2% ABV, 40 IBUs).
• Tasting Room (Taproom Experience) 100-seat on-site tasting room at the downtown Winter Haven brewery offering year-round flagship beers and seasonal releases on draft, complemented by rotating food trucks, live music, Run Club, and Trivia Tuesdays.
• The Packing House (Private Event Space) Private event space within the brewery featuring farmhouse tables, lounge nooks, bourbon beer barrels, and a private bar, separated from the main tasting room by a sliding barn door. Available for special occasions, wedding parties, and corporate events.
• Seasonal and Special-Release Beers Rotating portfolio of seasonal brews (such as Oktoberfest and pumpkin ale) and special-release beers released throughout the year, complementing the four year-round flagship beers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Local Citrus GrowerscoreStrategic or Co-development Partner · 1 January 2016Partnerships with local citrus growers to source ingredients for citrus-inspired beers. The brewery creates specialty brews showcasing local producers' products and supports the regional citrus industry through ingredient sourcing.
• Food Truck VendorscoreChannel Partner/ Reseller/ DistributorRegular rotating food truck partners including Legacy BBQ, La Casa de Mama Juana, BaconWake, Hustle Town Pizza, Swamp Boys BBQ, Gizzy's of Nutley, Rockin Lumpia, Boy Named Sous, Polish Babki, Tito's Latin Cuisine, Juniper, Brother Burgers, Angel's Heavenly Empanadas, Top Dog Consessions, Gin Khao, Titi Tasty, and others.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Florida Avenue Brewing: Tampa-based craft brewery with taproom and small-batch production focus. Similar independently owned Florida craft model emphasizing local community ties.
• Pair O' Dice Brewing Company: Independently owned craft brewery and taproom in nearby Lakeland, FL. Closest comparable small-scale craft brewery operation in the Central Florida region, with similar event-driven and community-focused programming.
• Tampa Bay Brewing Company: Long-running Florida craft brewery in Tampa with a brewpub-style operation featuring flagship beers, seasonal releases, and on-site food service. Comparable Florida craft peer.
• Coppertail Brewing Company: Tampa-based craft brewery operating a production facility and tasting room. Comparable Florida craft peer focused on taproom sales and a portfolio of flagship and seasonal beers.
• 3 Daughters Brewing: Florida craft brewery and taproom in St. Petersburg with a comparable diversified model including flagship year-round beers, seasonal releases, and large event-space programming.
• Crooked Can Brewing Company: Craft brewery and taproom in Winter Haven, FL, operating out of the upscale Plant Street Market. Direct local competitor serving the same Central Florida craft beer market with a similar taproom-forward model.
• Big Top Brewing Company: Florida craft brewery with multiple taproom locations and a focus on year-round and seasonal releases. Comparable in scale and taproom-centric business model.
• Motorworks Brewing: Craft brewery and large beer garden in Bradenton, FL. Similar Florida craft peer with substantial taproom experience, food truck programming, and event-driven community model.

Broad incumbents

• Cigar City Brewing: Major Florida-rooted craft brewery (Tampa) now operating under broader ownership with statewide and national distribution. Relevant as the dominant Florida craft incumbent against which smaller breweries like Grove Roots compete for tap handles and shelf space.
• Sierra Nevada Brewing Company: Large, established U.S. craft brewery with broad distribution. Included as a broad incumbent reference for the craft beer category, though at a vastly larger scale and distribution footprint than Grove Roots.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groverootsbrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about grove roots brewing