fire-rescue

What fire-rescue does

Fire-Rescue.tv is a sole proprietorship video production company specializing in content for fire and emergency services agencies. It operates as a specialized division of Sight & Sound Services, the parent company founded and run by Pat McAbery, a career Firefighter/Paramedic with the City of Gresham Fire & Emergency Services (IAFF Local 1062) who has nearly 25 years in the fire and EMS business and more than 13 years producing video. The company is headquartered in Welches, Oregon, and serves clients primarily in the Pacific Northwest, with some federal agency work.

The core offering is full-scope video production services from scriptwriting through on-location filming in high-danger fire environments, editing, graphics, and distribution. Distribution ranges from a few copies to thousands on tape or DVD, with specialty applications for public information kiosks and web content. The company also licenses a stock footage library of firefighting activities—structural fires, wildland fires (including the 2000 Hash Rock Fire in Oregon), helicopter water drops, and air tanker retardant drops—captured on Sony DSR300 DVCam equipment. Service categories include public education videos, internal training, motivational content, recruitment tools, and public service announcements for fire safety topics.

The business model is professional services plus stock footage licensing, with quote-based custom pricing. Go-to-market is sales-led, leveraging McAbery's fire service credentials and referral network within the fire/EMS community. Named customers are exclusively government fire districts (Gresham, Hoodland, Clackamas County #1, Boring, Capital City Fire & Rescue), federal agencies (US Forest Service, Bureau of Land Management, Wildland Fire Lessons Learned Center), state-level offices (Oregon State Fire Marshal), and one enterprise client (American Medical Response). The business is bootstrapped with no external investment.

Name

fire-rescue

Legal name

Fire-Rescue.tv

Website

https://fire-rescue.tv

Company type

Private

Operating status

Operating

Short description

Fire-Rescue.tv is a sole proprietorship video production company specializing in public education, training, recruitment, and motivational video content for fire and emergency services agencies in the Pacific Northwest, operated by a career Firefighter/Paramedic.

Ownership category

akta.pro rank

Product category

Video Production Services for Fire and Emergency Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social Issue & Advocacy Documentaries (MPADADAG)

Keywords

• Fire service video production
• Emergency services training videos
• Wildland fire stock footage
• Public education PSAs
• Firefighter recruitment videos

Headquarters

HQ city

Welches

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Video Production Services: Full-range video production services including scriptwriting, on-location filming in high-danger fire environments, editing, graphics, and distribution. Services provided to fire districts, government agencies, and emergency services organizations.
2. Stock Footage Licensing: Licensing of firefighting stock footage including structural fires, wildland fires, and training exercises. Footage available from live fire training exercises and actual fire incidents.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Fire-Rescue.tv provides full-range video production services for fire and emergency services agencies, from scriptwriting through filming in high-danger fire environments, editing, graphics, and distribution (tape, DVD, web, or public information kiosks). It also licenses a specialized stock footage library of structural fires, wildland fires, and firefighting operations to the same audience.

Product overview

Fire-Rescue.tv is a video production company specializing in emergency services video content, operating as a single-service provider rather than a platform architecture. The core offering is Video Production Services encompassing full-scope production from script writing through distribution, supplemented by a Stock Footage Library of firefighting footage for agencies seeking existing clips. The portfolio includes public education videos, recruitment videos, training and motivational content, and PSAs (public service announcements) targeting fire safety and preparedness topics. All services are delivered by career firefighters who speak the language of the emergency services industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services Full-range custom video production services for fire and emergency services agencies, covering scriptwriting, on-location filming in high-danger fire environments, editing, graphics, and distribution from a few copies to thousands on tape or DVD. Also produces specialty applications such as public information kiosks and web content.
• Stock Footage Library Licensable library of firefighting video footage covering structural fires, wildland fires, and firefighting operations including helicopter and air tanker activities, available for license to agencies and producers needing authentic firefighting clips.
• Public Education Videos Public education video productions for fire districts and emergency services agencies, teaching effective 911 use, wildfire preparedness, and related fire safety topics, produced for distribution to the general public.
• Recruitment Videos Recruitment tool videos produced for fire districts and emergency services agencies to attract new firefighters and EMS personnel.
• Training and Motivational Videos Internal training and motivational videos produced for fire and emergency services agencies for use by their personnel.
• Public Service Announcements (PSAs) Public service announcement productions for fire districts covering topics such as chimney fire safety (for Capital City Fire & Rescue) and defensible space (for Hoodland Fire District), often produced using stock footage from the company's library.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sight & Sound ServicescoreOEM/ Whitelabel/ Licensing PartnerParent company of Fire-Rescue.tv. Sight & Sound Services is the primary business entity under which Pat McAbery has been operating for more than 13 years, providing video production services. Fire-Rescue.tv operates as a specialized division focused on fire and emergency services content.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shutterstock: Global stock footage and production content library including emergency-services categories. Comparable as a broad incumbent competing for the same licensing demand that Fire-Rescue.tv's stock footage addresses.
• Storyblocks: Subscription-based stock video and audio library. Comparable as a broad low-cost alternative for agencies seeking fire/emergency footage for public education productions.
• Pond5: Large public stock footage marketplace with deep firefighting, wildland, and emergency-response footage. Comparable because it monetizes the same kind of fire and emergency footage that Fire-Rescue.tv licenses from its in-house library.
• DMI (Digital Management, Inc.): Large public-sector digital services and communications contractor serving federal and state agencies. Comparable as a broad incumbent that competes for federal public-safety and emergency-management communications budgets.
• Getty Images: Premium editorial and creative stock footage provider with significant emergency, wildland fire, and public-safety content. Comparable as a broad incumbent alternative source for fire and emergency footage licensing.
• AP Archive (Associated Press): News and archival footage provider covering wildland fires and emergency incidents. Comparable as a broad source of authentic fire and emergency footage that competes with Fire-Rescue.tv's curated library.

Direct peers

• G-Force Productions: Alaska-based video production company explicitly credited in Fire-Rescue.tv materials for co-producing the Chimney Fire Safety PSA for Capital City Fire & Rescue using stock footage from Fire-Rescue.tv. Comparable because it produces public-safety PSAs and emergency-services video for similar agency clients.

Others

• Carahsoft: Public-sector IT and communications reseller with extensive federal contracting vehicles. Comparable as a channel partner/aggregator through which public-safety communications and video services are procured by federal agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fire-rescue