le lac veiculos ltda

What le lac veiculos ltda does

Grupo Le Lac (Le Lac Veículos Ltda) is a private Brazilian multi-brand automotive dealership group headquartered in Curitiba, Paraná, founded in 1994. It operates 14 dealership units across four cities in the state of Paraná — Curitiba, São José dos Pinhais, Ponta Grossa, and Piraquara — and is an authorized dealer-principal for Peugeot, Citroën, Jeep, RAM, and Hyundai. The group's operational footprint is concentrated within a single Brazilian state, with three decades of organic expansion that has produced the present multi-brand, multi-municipality retail network.

The business generates revenue across four primary lines: (1) new vehicle sales across the represented OEM portfolio, (2) certified pre-owned vehicles under the "Seminovos" banner, (3) after-sales maintenance, parts, and service, and (4) insurance brokerage through an exclusive partnership with Wiz Conseg signed in 2022. The customer base is predominantly individual retail buyers in Paraná, supplemented by small fleet accounts, with no disclosed enterprise anchor customers. The group employs approximately 200 people and operates under a regional dealer-principal model where brand representation, OEM allocation, and incentive programs are determined by its manufacturing partners (principally Stellantis and Hyundai).

Operationally, Le Lac functions as a regional retail platform whose unit economics are driven by OEM allocation, showroom throughput, F&I attach rates (including the Wiz Conseg insurance line), and after-sales capture. Strategic posture over the past five years has emphasized additive brand expansion (Citroën bi-brand in 2020, RAM in 2023), facility upgrades (Ponta Grossa 2023), and diversification into adjacent revenue verticals (insurance brokerage). There is no evidence in the available data of digital product development, proprietary technology platforms, or AI/ML capability beyond standard dealer-management tooling.

Name

le lac veiculos ltda

Legal name

Le Lac Veículos SA

Website

https://grupolelac.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Grupo Le Lac is a private Brazilian multi-brand automotive dealership group operating 14 units across four cities in Paraná since 1994, representing Peugeot, Citroën, Jeep, Hyundai, and RAM, with new and used vehicle sales, after-sales service, and exclusive insurance brokerage through Wiz Conseg.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles from represented brands (Peugeot, Citroën, Jeep, Hyundai, RAM). Revenue generated from direct vehicle transactions to end consumers.
2. Used Vehicle Sales (Seminovos): Sale of certified pre-owned vehicles with guaranteed provenance, reviewed and inspected before sale. Offers special payment conditions.
3. Insurance Services: Partnership with Wiz Conseg insurance broker (exclusive since 2022) providing vehicle insurance policies covering theft, damage, and 24-hour assistance. Works with 15+ major insurance companies.
4. Maintenance and After-Sales Services: Vehicle maintenance, repairs, and spare parts sales through service operations at each dealership location.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grupo Le Lac is a multi-brand automotive dealership group that sells new vehicles from five represented brands (Peugeot, Citroën, Jeep, Hyundai Santa Fé, RAM) and certified pre-owned vehicles, complemented by in-house maintenance and after-sales services and vehicle insurance brokerage. It operates 14 physical dealership units across four cities in the state of Paraná, Brazil, serving individual consumers directly.

Product overview

Grupo Le Lac operates as a multi-brand automotive dealership group representing five vehicle brands (Peugeot, Citroën, Jeep, Hyundai, and RAM) across 14 business units in four cities in Paraná state, Brazil. The company offers new vehicle sales, after-sales services, used vehicle sales (Seminovos), and insurance services through its exclusive partnership with Wiz Conseg. The group was founded in 1994 and currently employs nearly 200 collaborators.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Wiz ConsegcoreStrategic or Co-development Partner · 1 January 2022Wiz Conseg is an insurance broker belonging to the Wiz Group, which has operated in the insurance market for over 50 years with significant relevance among major insurers in Brazil. Grupo Le Lac and Wiz Conseg have a partnership and Wiz Conseg has been the exclusive broker since 2022. This partnership was created to provide a better experience for customers, enabling them to leave the dealership with their new vehicle protected. Wiz Conseg works with more than 15 of the main insurance companies in the country and offers competitive prices for new insurance policies and for customers who already have coverage with another broker.
• PeugeotcoreChannel Partner/ Reseller/ DistributorOfficial dealership representing the Peugeot brand in Paraná, selling new Peugeot vehicles and providing after-sales service.
• CitroëncoreChannel Partner/ Reseller/ DistributorOfficial dealership representing the Citroën brand in Paraná, operating in a bi-brand format with Peugeot at certain locations.
• JeepcoreChannel Partner/ Reseller/ DistributorOfficial dealership representing the Jeep brand at multiple locations in Paraná (Ponta Grossa, Pato Branco, Francisco Beltrão).
• HyundaicoreChannel Partner/ Reseller/ DistributorOfficial dealership representing Hyundai Santa Fé model at locations in Pato Branco and Francisco Beltrão.
• RAMcoreChannel Partner/ Reseller/ DistributorOfficial dealership representing the RAM brand at Ponta Grossa location, operating in a bi-brand format with Jeep.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Grupo Carbel: Multi-brand automotive dealership group based in Minas Gerais representing brands including Volkswagen, Toyota, and others. Closely comparable business model of regional multi-brand dealership with new vehicle, used vehicle, and after-sales operations.
• Grupo Barão: Multi-brand automotive dealership group operating primarily in São Paulo state. Directly competitive in the multi-brand dealership model with similar OEM franchise representation, used vehicle (seminovos), and service offerings.
• Grupo Jorlan: Brazilian multi-brand automotive dealership group operating in the Federal District and Goiás. Comparable in business model — multi-brand new vehicle retail, used vehicles, parts and service — and faces similar regional concentration dynamics.
• Grupo Euroville: Multi-brand automotive dealership group operating in Minas Gerais with brands including Renault, Jeep, and Nissan. Comparable multi-brand regional dealer with similar OEM franchise mix including Stellantis brands.
• Grupo Caoa: One of Brazil's largest multi-brand automotive dealership groups, representing Hyundai, Chery, Subaru and other brands across multiple states. Directly comparable as a multi-brand retail dealership group operating in the Brazilian market with similar OEM franchise model.
• Grupo Vigorito: Brazilian multi-brand automotive dealership group representing brands such as Hyundai and others. Comparable as a regionally concentrated multi-brand dealer with new vehicle retail and after-sales service operations.

Others

• Wiz Soluções Corretora de Seguros: Insurance brokerage partner of Grupo Le Lac (and parent of Wiz Conseg). While not a direct competitor, Wiz is an ecosystem enabler whose exclusive distribution relationship with Grupo Le Lac is structurally important to the group's insurance revenue stream.

Regional players

• Grupo Engecar: Regional multi-brand automotive dealership group in Pernambuco (Northeast Brazil), representing brands such as Jeep, Renault, and others. Comparable dealership business model operating in a different geographic market.
• Grupo ABF: Multi-brand automotive dealership group based in Bahia (Northeast Brazil), operating dealerships for brands including Chevrolet, Hyundai, and others. Comparable multi-brand retail model though operating in a different regional geography.

Broad incumbents

• Grupo Saga: Large Brazilian automotive dealership group, historically associated with Toyota/Lexus representation and broader automotive services. Comparable as a large incumbent multi-brand dealer with greater national scale than Grupo Le Lac.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-le-lac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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