The 100 Proof
The 100 Proof is a private shared sales agency providing fractional in-market sales representation for small, premium independent spirits brands across five US states, using curated 3-to-6-brand portfolios per rep and a proprietary AI CRM for account targeting and scheduling.
- Company typePrivate
- Founded-
- HeadquartersWest Palm Beach, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What The 100 Proof does
The 100 Proof is a private, for-profit shared sales agency headquartered in West Palm Beach, Florida, that provides fractional in-market sales representation to small, premium independent spirits brands. The company was founded by the team behind No Sleep Beverage as a solution to their own cost-of-sales challenge, then opened the model to a select set of partner brands. It operates a coordinated field sales footprint across five US states — Arizona, Florida, Nevada, New York, and Texas — which together account for approximately 31% of US spirits volume, deploying 6+ full-time sales representatives supplemented by 1099 contractors and ready-to-hire on-demand capacity. Each rep carries a deliberately constrained portfolio of 3–6 complementary brands, a structural choice positioned against shared-sales models that carry dozens or hundreds of brands.
The company's core offering is the Fractional Sales Force Service, supported by a proprietary AI CRM and lead-generation tool that tracks brand-fit and performance across more than a dozen industry KPIs to prioritize accounts, identify high-fit prospects, and route optimal rep schedules to maximize selling time. Complementary modular services include Account Management, Control State Specialist Services, Events and Tastings, and Distributor Management, marketed as a "flexibility that fits" stack where brands can take one service or the entire frontline. The AI tool is described as custom-built and domain-specialized, though details on model architecture, data assets, and engineering team are not disclosed.
The 100 Proof prices services at approximately half the cost of hiring a sales rep in-house, on a quote-based, pay-as-you-go engagement. The company explicitly states it operates as a breakeven proposition rather than a profit center, framing incentives as aligned with client brand-building success. Go-to-market is lean: content-driven website plus outbound contact via [email protected], with no disclosed social, paid, or partnership channels. The company publicly represents four named portfolio brands (Whiskey Del Bac, Madre Mezcal, Solento, Ume), all premium-positioning independent spirits startups. No external institutional funding, M&A activity, leadership changes, or regulatory actions are disclosed in the available source material.
The 100 Proof firmographics
Firmographics- Name
- The 100 Proof
- Legal name
- The 100 Proof
- Website
- https://the100proof.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The 100 Proof is a private shared sales agency providing fractional in-market sales representation for small, premium independent spirits brands across five US states, using curated 3-to-6-brand portfolios per rep and a proprietary AI CRM for account targeting and scheduling.
- Ownership category
- akta.pro rank
The 100 Proof industry classification
Industry- Product category
- Spirits Sales Representation
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM)
- akta.pro secondary industry
- Spirits Distilling & Brands (CRADAIAC)
Keywords
Where The 100 Proof is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The 100 Proof business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Fractional Sales Force Services: Provides experienced sales reps to independent spirits brands at roughly half the cost of hiring someone directly. Reps carry small portfolios of 3-6 brands, providing focused attention and brand-first mindset sales execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Fractional sales rep services at half the cost of direct hiring |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The 100 Proof product offering
Product offeringCore offering
The 100 Proof operates a fractional sales force service for independent spirits brands, providing experienced sales representatives who manage small portfolios of 3-6 complementary brands across key US markets at approximately half the cost of hiring in-house. Service offerings include account management, control state specialist services, events and tastings, and distributor management, all supported by a proprietary AI CRM tool that prioritizes accounts based on brand-fit and industry KPIs.
Product overview
The 100 Proof operates as a fractional sales force service for independent spirits brands, offering a single unified platform combining experienced sales representatives with proprietary AI technology. The core offering is the Fractional Sales Force Service, supported by a Proprietary AI CRM and Lead Generation Tool that tracks brand performance across industry KPIs. Additional modules include Account Management, Control State Specialist Services, Events and Tastings, and Distributor Management—branded as 'flexibility that fits' where clients can take individual services or the entire frontline. The company currently represents a curated portfolio of four brands: Whiskey Del Bac, Madre Mezcal, Solento, and Ume, operating across five states (Arizona, Florida, Nevada, New York, Texas) with a team of 40+ full-time reps and 1099 contractors.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional Sales Force Service A sales force solution offering experienced reps who manage portfolios of 3-6 complementary independent spirits brands across target markets at roughly half the cost of in-house hiring, designed for independent spirits brands seeking growth without the overhead of dedicated sales staff.
- Account Management Frontline account management services for independent spirits brands seeking in-market presence and on-premise/off-premise relationship development with key accounts.
- Control State Specialist Services Specialized sales support for control state markets, navigating regulatory requirements and state-controlled distribution channels for spirits brands.
- Events and Tastings In-market event execution and tasting programs designed to build brand awareness and drive consumer engagement for spirits brands.
- Distributor Management Coordination and management of distributor relationships to ensure effective brand placement, sales execution, and alignment between brand objectives and distributor activities.
Quantifiable outcome
- 20-30% reduction in SG&A for small spirits brands
- +2 more outcomes
Companies that use The 100 Proof
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
The 100 Proof technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
The 100 Proof partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- No Sleep BeveragecoreThe 100 Proof was built by the team behind No Sleep Beverage to solve their own cost of sales challenges. Seeing the value of a curated portfolio to open doors and close sales, The 100 Proof opens their sales force to select partners. No Sleep Beverage is the parent/founder company that created The 100 Proof as a solution.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
The 100 Proof competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The 100 Proof financial estimates
Financial estimateRevenue estimate
Valuation estimate
The 100 Proof leadership team
Management profileNumber of profiles
The 100 Proof funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The 100 Proof M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The 100 Proof
What does The 100 Proof do?
The 100 Proof operates a fractional sales force service for independent spirits brands, providing experienced sales representatives who manage small portfolios of 3-6 complementary brands across key US markets at approximately half the cost of hiring in-house. Service offerings include account management, control state specialist services, events and tastings, and distributor management, all supported by a proprietary AI CRM tool that prioritizes accounts based on brand-fit and industry KPIs.
Is The 100 Proof a public or private company?
The 100 Proof is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The 100 Proof founded?
The 100 Proof was founded in -1.
Where is The 100 Proof based?
The 100 Proof is headquartered in West Palm Beach, United States, in the North America region.
How does The 100 Proof make money?
One revenue line is on record: fractional Sales Force Services.
Does The 100 Proof have an API?
No public API is recorded for The 100 Proof.
What industry is The 100 Proof in?
The 100 Proof's product category is Spirits Sales Representation. Its primary akta.pro industry code is BPAFABAM, Media Auditing, Verification & Compliance (Billing, Makegoods, QA), with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 42482 and its SIC code is 5180.